Why can "National" magazine do what "New Youth" cannot do? In fact, the problem is very simple, that is, the Commercial Press relies on the Academy of Sciences, unlike Qian Xuantong and others who rely on the library.

At that time, "New Youth" was the vanguard of the New Culture Movement. In order to avoid risks, the Commercial Press naturally had as little contact with it as possible. If the two cooperated, the relationship between them would be more like a strong support.

Weak, bad for the library.

Historically, "Peking University Monthly" used the horizontal layout of Chinese characters before "New Youth". It was also because the two were strong partners, and things that were originally difficult seemed to become easy.

The next day, Nuo rushed to the Commercial Press to find Zhang Yuanji. As soon as he finished speaking, he was immediately welcomed.

"Brother Zhiyuan, today I am older, so if you don't mind, just call me brother. Manager Zhang is too foreign. There is no need for us to be so different from each other, right?

"As he spoke, Zhang Yuanji held Cheng Nuo's hand and wouldn't let go. The enthusiasm in his eyes was so intense that even a man like him couldn't stand it.

"Zhang Jing. Wow, Brother Zhang, then I'll give you a lot of help." Cheng Nuo quietly took out his hand. He originally wanted to call Manager Zhang, but when he saw the other party frowning, he quickly changed his words: "Our cooperation has not yet been resolved."

Come on, sit down and talk slowly."

"That's right." Zhang Yuanji's eyebrows relaxed, and his chin looked even smaller when he smiled: "Man, go cut a few kilograms of mutton, buy two more pots, make two kilograms of roasting knives, and have a drink with my little brother at noon today.

Fat belly."

Sure enough, most business deals in China have to be signed at the dinner table.

Unable to resist their enthusiasm, the two sat down in the backyard of the Commercial Press and finalized the details of their cooperation while changing glasses.

Cheng Nuo had a better memory this time and made some cold dishes before drinking, so as not to hurt his stomach: "Brother Zhang, logically speaking, publishing readings horizontally is contrary to the large number of readers. Why did the Commercial Press agree to this this time?

So simple?"

Zhang Yuanji put slices of meat into the pot and said: "Brother, you don't know something. Although publishing accounts for six-tenths of the domestic market share and printing accounts for three-tenths, they are surrounded by wolves.

The situation is difficult."

As the saying goes, a small ship can easily turn around, but a big ship can ride the waves. It always needs to face the commercial competition from Chinese and foreign publishing and printing organizations such as China and Evans. It must respond to the changes of the times and analyze possible business opportunities in advance in order to remain invincible for a long time.

place

During the period when Zhang Yuanji was in charge of the Commercial Press, his business philosophy had always been sound. It was necessary to strike a balance between profit-making and inheritance and cultural innovation, while also avoiding possible risks, especially political risks. Because of this, large-scale enterprises such as the Commercial Press and the China Press

Publishing institutions did not perform as well as small publishing houses such as Yadong Library and Qunyi Books during the New Culture Movement.

Cheng Nuo nodded upon hearing this and said: "But we at the Commercial Press cannot turn a blind eye to the current vernacular movement, otherwise we will hand over the future market to others in vain. I'm afraid it will be too late to save it by then."

Zhang Yuanji put down the plate and said with a smile: "Isn't this a big deal with you, brother? Can you, a great mathematician, write an article for the "Oriental Magazine" we founded? The content can be freely used, and the form is mainly in vernacular. The author fee is absolutely

generous."

Cheng Nuo was too busy with his own work, so he had no time to write articles for other magazines. He declined: "Arithmetic is too boring and inconsistent with the purpose of "Oriental Magazine", so I won't add to it. But Mr. Zhang

Brother, whether it is "National" magazine or "New Youth", I am looking for you this time because I want to hand it over to our library for publishing and distribution. The basic magazines will be printed horizontally. It will save a lot of trouble in printing, and it can also

Share the pressure on a social level."

"The magazine "National" is acceptable, but "New Youth" is inappropriate." Zhang Yuanji hesitated, his glasses were fogged up by the steam, and he could not see his true thoughts clearly.

As a lucrative field, textbooks are a battleground for all publishers. Cheng Nuo knew that the other party was waiting for him to play his cards, and said with a smile: "The academic community needs advanced books. On the one hand, it can improve business and contact the academic community. A few days ago, "Classic Domain"

Brother Zhang has seen our strength in the book "On", and it will be spread to many universities in the future, and the market will be huge. This is just a textbook. In the future, we will provide more textbooks of different types and subjects."

"Oh, bro, I have actually thought about this for a long time. Using horizontal layout can not only improve paper utilization, but also reduce the financial burden on readers." Zhang Yuanji immediately beamed with joy and used chopsticks to stir the meat in the stove: "

Come on, come on, eat quickly, the mutton will be old if you wait."

After settling the magazine of the Academy of Sciences and "New Youth", Zhang Yuanji took him to visit the Commercial Press in detail, and finalized the specific details of horizontal editing. Combined with the media experience of later generations, Cheng Nuo's words made the printing responsible

People look at it.

Different from the dispute between Wen and Bai, the process of establishing horizontal layout was obviously longer and more tortuous. It was not until January 1, 1956 that the second-rate newspaper appointed by the great man changed its publishing from vertical layout to horizontal layout. The horizontal layout lasted for decades.

This brings an end to the debate between horizontal and vertical rows, and ends with the full implementation of horizontal rows.

After receiving the news that "New Youth" could be revised, the entire editorial office was shocked.

Mr. Chen was particularly happy, waving his hands and said: "The original plan was to change it from the first volume to horizontal, but because there were many difficult negotiations on printing, it was not possible to change it at the moment. I always wanted to solve it as soon as possible, but I never thought that Zhiyuan would help us.

Having solved this problem, now the New Culture Movement is even more powerful and will definitely defeat those old stubborns and rotten people!"

Qian Xuantong was a little curious: "Before, the Commercial Press couldn't penetrate with water or needles. I didn't expect that the problem was solved so easily once Zhiyuan took action. Tell me how you solved it?"

Cheng Nuo said with a smile: "Only Mr. De will keep the other party from letting go, but he doesn't know that our National magazine has Mr. Sai to intervene, using scientific spirit and scientific methods, so they naturally relent."

Mr. Li held a tea cup, blew on the water, and took a careful sip: "Zhiyuan did the right thing. I have talked with Zhongfu before. The concepts of Mr. De and Mr. Sai cannot just stay within us. We should find someone in time."

It’s an opportunity to promote it, to clear up the dark fog that has shrouded the public’s heads, and let the world have a good look at what kind of day it is like.”

Lu Xun looked at the gold and stone tablet in his hand silently, and his voice was slightly lowered: "If there are many sleeping people under this mist, they will be suffocated to death soon. However, from sleep to death, they have no idea of ​​the sorrow of dying.

Now we are thinking about shouting about the so-called Mr. De and Mr. Sai to wake up these relatively sober people. But these unfortunate few have to endure this boundless darkness, unable to figure out the direction and unable to see the future.

, you think you are worthy of them?"

At this time, although Lu Xun had been exercising since the Spring Sports Games of Peking University and his figure was not that thin, he was still shrouded in a layer of decadence. He refused all invitations from "New Youth". He was also volunteered this time, and he still had the

I am busy copying ancient steles, compiling inscriptions on epigraphs and stone tablets, and proofreading ancient books.

Qian Xuantong couldn't bear to see his friend become like this, so he took the stone tablet from his hand and put it aside, saying loudly: "If we can wake up those people with a few shouts, I will never say that he didn't disperse."

This foggy hope!"

As soon as these words came out, Lu Xun was like a wake-up call, his dilated pupils gradually aligned, and a different kind of brilliance began to appear in his eyes.

Cheng Nuo helped in time, and then said: "Our New Culture Movement can not only destroy feudal idols, destroy decadent ideas and abandon aristocratic literature, but also build on this foundation, with our magazine as the ship, Mr. De as the rudder, and Mr. Sai as the rudder.

As a compass, we can dispel even the thick fog and usher in a new blue sky."

Mr. Li said: "There are specialties in the arts. It happens that "New Youth" promotes Mr. Virtue, and "National" magazine promotes Mr. Competition. A two-pronged approach will have miraculous effects. Use introspective and hands-on methods to study knowledge, and Yucai need not be so pessimistic.

.”

In fact, the appearance and discussion of Mr. De and Mr. Sai had to wait until two years later in 1919 in the "Reply to the Crime Case of Ben Zhi". Nowadays, the focus of the magazine's comments is still on the literary revolution.

The understanding of the concept is still relatively rudimentary, and it seems that it even has a somewhat contradictory meaning.

Faced with this somewhat distorted historical situation, Cheng Nuo quickly stepped forward and said: "Anything that is studied using natural science methods is regarded as science. Research and explanation of all knowledge should strictly abide by scientific methods. For example, Brother Yucai studied gold and stone inscriptions.

Naturally, a certain scientific basis is needed.”

"Science has two meanings: broad and narrow. The narrow sense only refers to natural science, which is what "National" magazine is doing. The broad sense of science refers to scientific theories, scientific methods and scientific processes. Social science also refers to

science."

Quoting scriptures and even making fun of people around him, everyone present understood the connotation of Mr. De and Mr. Sai, and they have become one of the backbones of the New Culture Movement.

At the end of the day, Mr. Chen said enthusiastically: "Zhiyuan, these words of yours have enlightened me and made our movement completely conscious. Do you think this will work? Please sort out your theory.

It will be published together with the new version of the horizontal magazine and put on the front page."

Before Cheng Nuo could refuse, he took Lu Xun's hand and said, "Yucai, as a leader of our new culture, you can't hide your clumsiness any longer. What do you think, do you want to argue with Zhiyuan? I just saw that he just took the

You are having fun joking."

A smile appeared on Lu Xun's face: "I saw two words from these histories - cannibalism, and two more words from everyone - hope. Zhiyuan's words have also benefited me a lot. I will go back tonight

Just pick up the pen and go out to fight to create a brighter world."

Mr. Chen looked around and laughed heartily: "Okay, then I will warm up the Huadiao wine for everyone in advance, so that we can win!"

On this day, a new edition of "New Youth" printed and distributed by the Commercial Press was published, causing a strong sensation in the society.

Mr. Chen specifically noted: "From today on, we now believe that only these two gentlemen can cure all the darkness in China's politics, morality, academics, and ideology. They are Mr. De and Mr. Sai."

Lu Xun expressed his support: "Nowadays, there is a group of people who like to tell lies and hate science the most, because science can teach people to understand the truth, to think clearly and not to fool around, so they naturally become the enemies of those who tell lies."

An article titled "On Democracy and Science" written under the pseudonym Jerry further extended and systematically introduced the concepts of the two. It spread to all progressive people in the north and south of the country, causing a big stir in the ideological world. Although Mr. De was obviously not accustomed to the climate.

, Mr. Kesai’s spirit has been widely spread.

In Yin County, Zhejiang Province, in a village-run private school, a fifteen-year-old boy surnamed "Little Mr." was sitting on the steps holding a new edition of "New Youth" and watching it selflessly.

The elder brother was puzzled: "Lao Qi, the private school left by our father is supported by our brothers. If you don't be a good teacher, is it useful to read these miscellaneous books?"

The young man surnamed Tong put away the magazines with a look of reluctance. He had walked dozens of miles to buy them just because he wanted to see the outside world. His brother could not stop them with just a few words. He scratched his head and laughed.

Said: "Brother, I think what those books say makes sense, and we must also pay attention to science when teaching."

"There is nothing scientific or unscientific. A strict teacher will produce a good disciple, and the ruler is the science of our private school." The elder brother didn't care.

It's just that Mr. Sai's seeds have been buried in the heart of Mr. Tong, just waiting to take root and sprout.

In Chenzhou, Hunan, a man surnamed Shen, who was also a fifteen-year-old boy with a primary school education, came from a poor family and had no choice but to join the army and was stationed there. He was watching with envy the college students who were excitedly promoting new ideas.

Hearing the interest, he couldn't help but asked in a slightly introverted tone: "Miss, may I ask what Mr. De and Mr. Sai are you talking about? Can you tell me about them?"

The best friend who came with me saw that the person asking the question was Xiao Qiu Ba, who was in tatters and carrying a gun that was taller than him. When he got closer and smelled it, he could detect a strange smell, so he wanted to pull the girl away in disgust.

to the side.

The girl was kind-hearted and said gently: "Mr. De refers to democracy, and Mr. Sai refers to science. They are both beautiful and worthy of our pursuit. I think you are not older than us. If you have the opportunity in the future, you will need to study more to understand them."

the true meaning of.”

My best friend covered her nose and frowned: "What you are doing now is to fight against Mr. De."

After saying that, he pulled the girl away. After all, the girl was kind-hearted and put down the extra copy of "New Youth".

"Everything is on it. If you can't read, you can ask someone to read it."

A smile makes the entire sunset eclipse.

However, the young man did not notice this. After thanking him profusely, he hugged the magazine tightly, greedily sucking in the fragrance of knowledge, and set his sights on the place where the magazine was published.

"Beijing, Beijing!"
Chapter completed!