Chapter 109 More powerful than powerful

Schneider suddenly realized that his original thinking had actually fallen into a misunderstanding. He felt that products must have strong functionality and practicality to be easier to sell, but the current glass products are not what they will be in a few hundred years.

As products were completely reduced to daily necessities, now the market and consumer groups faced by Chuanchuan Group are completely different. Today's glass products are more similar to luxury goods, and to some extent, they are a symbol of status. Before that, this

Such products ignore an extremely important customer group, that is, readers.

In this era, reading and writing may not necessarily make you rich and powerful, but rich and powerful people can basically read and write. The high-end cultural market created by this has actually been ignored by Western glassware manufacturers. They have

The glass products they bring are usually mainly tableware, vases, and ornaments. Placing these things at home can certainly bring a certain sense of psychological superiority to the owner, and it also demonstrates the owner's economic strength. But having said that, this kind of "

The method of "showing off wealth" still seems a little low-level. In the words of later generations, it means that the quality is not high enough - no matter how many glass dishes are placed at home, it is just the appearance of a nouveau riche, and it does not show nobility at all.

What an elegant temperament!

Now the glass stationery series launched by Chuanchuan Group has broken the original shackles, giving the rich and powerful officials, businessmen and gentry a brand new stage to show off. Imagine making friends with friends in the study, or meeting with subordinates and colleagues.

At that time, a complete set of simple and bright glass pen holders, brushes, inkstones, and paperweights were placed on the table. The visual effect will be so shocking. This is simply a perfect integration of pretentiousness and culture!

The introduction of glass stationery will undoubtedly greatly enhance the level of self-expression for the social elite. Schneider remembers that before he traveled through time, a businessman named Cook once said a famous line at a product launch conference, "More stylish than cool."

", these words are really appropriate to describe the market prospects of these glass products of Chuanchuan Group - the glass products of this era are originally used by the middle and upper class people in society to show off, so why not try to make these customers' coolness change.

Need to be higher?

Linking products to culture is definitely a very smart way. Schneider felt that he should really visit his colleagues in the development department to thank them for developing such a market-promising product, and at the same time, he opened up the doors that he had become closed to.

sales ideas.

After the knot in his heart was opened, Schneider immediately returned to his normal ten-level power. He was so eloquent that his saliva flowed everywhere. He first made the two shopkeepers dizzy with a bunch of professional and technical terms that he didn't quite understand, and then made a big fuss.

He talked about the artistic and cultural value of glass stationery, and boldly predicted that the emergence of glass stationery would greatly promote the progress of the cultural industry in the Ming Dynasty. He wished that the products on the table could be immediately elevated to the level of imperial tributes.

Tao Donglai smiled and listened to Schneider's nonsense, but he was thinking that this project was not only worth digging into to further enrich the product line, but also to establish the brand as soon as possible. The technical content of this kind of thing is too low.

As long as the Spanish and Portuguese see the product on the market, they can feed the information back to Europe, and the possibility of imitations is almost 100%.

However, due to the transportation and communication conditions of this era, this information comes and goes. It will take more than half a year at the fastest for European glass craftsmen to make imitations and ship them to the East. The Cross-Travel Group can seize this time difference and take the lead in

In the market, brands are used to occupy the market. Even if the West can make exactly the same imitations, they are just knockoffs. Moreover, the Cross-Train Group is located much closer to the terminal market than its competitors, so it can respond to the market in a timely manner.

Respond to changes and adjust product varieties and specifications. This kind of response speed is absolutely impossible to achieve by competitors.

In order to prevent imitation products from impacting the market, Tao Donglai thought that the best way was to establish Chuanchuan Group's own product brand. As for glass products, the best product logo is to be directly engraved on the surface of the appliance, but now due to chemical production

The pace of production was still lagging behind and there was no way to produce the chemicals needed to etch glass. Tao Donglai decided to go to the glass kiln later to see if he could directly imprint the brand on the glass products by modifying the mold.

The effect produced by this method will definitely be rough, and small items such as pen holders may have workmanship problems, but there are currently no similar products on the market, so there is no need to worry about being copied.

This situation will be improved in just a few months. Once the chemical production of Chuan Chuan Group catches up, it will only be a matter of time before higher-quality etched glass products appear on the market, and it will even be acceptable by then.

Some expensive high-end customizations, such as the carving of poems on glass as envisioned by Schneider, etc. Tao Donglai decided to explain this situation to the executive committee members at tonight's meeting, and at the same time proposed the construction of chemical industry.

Prioritize the arrangement of projects and strive to bring these planned high-end products to the market as soon as possible.

After finally waiting for Schneider to finish the product introduction, the two shopkeepers started to ask about the prices of these glass products with longing faces. Schneider naturally had a plan for this, and then introduced: "As for the price of the products, we are like this

Plan, first of all, we are going to set up a brand specifically for this purpose... What is a brand, you ask? It is just like the name of your company, so that people can remember it and make sure to buy it later. In addition, we are going to launch this glass stationery in different grades, high, medium and low.

products to meet the needs of all walks of life..."

Schneider took out a few random things from his mind, and the two shopkeepers were stunned again. The stationery series, which originally had only a few products, was packaged by him in a few words, and the product categories immediately became richer.

There are high-end products that are specifically designed for high-level officials, wealthy businessmen, and celebrities. There are also practical series that are common and suitable for ordinary officials and scholars. There are also low-priced and high-quality civilian series that are targeted at lower-level scholars.

Scholars whose family conditions are not so well-off can also have opportunities to improve their skills.

For some customers with special needs, Schneider is also preparing to launch more high-end limited editions suitable for collection. For example, next year is the Year of Wuchen, then we can launch a "Year of the Dragon Commemorative Exclusive Set" with a limited edition of 999 sets.

", each set has an independent number to show its preciousness. For this kind of collection market, we can also launch some "Tang Poetry Set", "Song Poetry Set", etc. from time to time, or even an exclusive set of a certain great poet, which will definitely work.

To meet the needs of literati with a collection habit.

The cultural added value of this type of product is extremely high, and the corresponding profit margin is much higher than that of ordinary series of products. The two shopkeepers are also experienced in the market, and Schneider only needs to outline the territory and they can quickly figure it out.

The key point is that I admire Mr. Shi's whimsical ideas in business. As for the price of goods, that is secondary, because Schneider has already said that there will be products for different consumer groups, and the price range will naturally range from

It ranges from low to high. The two shopkeepers were very anxious after hearing this and wanted to buy a batch of glass stationery for sale right away.

But what Schneider said next made them not very satisfied: "We have only produced twenty sets of samples of the paperweight, pen holder, inkstone and brush that you just saw."

"I'm willing to buy them all! The price is easy to say!" Shopkeeper Zhang was afraid of losing the opportunity, so he quickly responded.

Shopkeeper Li said angrily: "I made a good promise when I came here, and half of my family has good products. Why do you want to be alone when things get tough?"

"Two, two, don't get excited!" Schneider quickly stopped the two excited people: "I think it's better to follow the old rules, half half for each family, and the price, because it's just a sample, just ten taels of silver per set.

What do you two think?"

"That's great!" Shopkeeper Li glared at Shopkeeper Zhang fiercely, then clasped his fists at Schneider and said, "I've put all my money on the boat, can we make the settlement later?"

"Of course there is no problem." Schneider said with a smile: "But starting from this transaction, the cash settlement method between us needs to make a small adjustment."

After Schneider said this, he took out a set of circulation coupons and put them on the table: "These are substitute banknotes issued by us. When you two trade with us in the future, please change the cash you bring to this

You can then settle the transaction with us. As for the unused portion, you can exchange it for silver at the settlement office at the port and take it away with you when you leave."

After listening to the introduction, the two of them picked up the circulation coupons on the table and looked at them carefully. Shopkeeper Zhang first asked: "Is this dollar equivalent to one tael of silver?"

Schneider nodded and responded: "Yes, and the restaurants, restaurants, and hotels that will be built in Victory Port in the future will all use such circulation coupons for settlement. Please remember that in the buildings built by us Haihan people,

In the city, this is the money that can be spent."

Shopkeeper Li said: "What if the transaction is done in a place other than Victory Port?"

"Then you can choose the settlement method according to your wishes, either cash or circulating coupons." Schneider didn't care about this. He believed that these Ming Dynasty merchants would be decisive once they realized the convenience of circulating coupons in transactions.

He decided to use this more convenient transaction settlement method. As for promoting this advanced settlement method to the outside world, Schneider does not intend to rush it.
Chapter completed!