Chapter 1565 Media Promotion

Regardless of population or prosperity, Sanya can definitely be regarded as a first-class big city in the Nanhai area of ​​this era. However, in fact, the urban area of ​​Sanya is not too large and the population is relatively densely distributed. Once something happens, the civil society will

Gossip will also spread very quickly. It only took a moment for the Matalan people to display gold bricks at the entrance of Fort Victory, and the news had already spread to some departments that were particularly sensitive to this.

"Xun Pengcheng, don't doze off! If you have something to do, go to Victory Fort!"

Xun Pengcheng woke up from his drowsy state and glanced at the newspaper editor-in-chief Xu Zhengye who was standing in front of him and was spitting. He didn't realize what happened for a while.

"Stop sitting, run faster. If you get there later, you'll be gone!" Xu Zhengye said as he took Xun Pengcheng's arm and pulled him up from the wicker chair: "I heard that someone transported two cars.

Jin Zi went to cause trouble outside the gate of Fort Victory, so hurry up and find out what's going on! I'll leave you with 200 words of space here, and I'll publish it before two o'clock in the afternoon. There's still time to print it, so hurry up!"

Xun Pengcheng responded in a daze, and was half-pushed and half-dragged out of the newspaper office by Xu Zhengye. It wasn't until the hot sunshine at noon shone on his face that he completely woke up from the semi-conscious state. Although he didn't like running around like this.

This is a field news, but I also know that the newspaper office currently has no manpower. The editor-in-chief has no choice but to cheer up and head towards Victory Square under the sun. Fortunately, the newspaper office is located very close to Victory Square.

, there is no need to call a rickshaw anymore.

This year is already the third year that Xun Pengcheng has been naturalized in Haihan, but his life is far from what he expected before he came. He was a scholar in the Tianqi period, and he took two provincial examinations and failed to achieve better results.

There was no good way out in my hometown in Guangdong, so I worked as a teacher in the countryside for two years. At that time, the General Affairs Office of the People's Republic of China in Guangdong Province was recruiting scholars from the Ming Dynasty to settle in Sanya. In addition to naturalization, they also provided a considerable resettlement fee.

There was also a chance to be assigned to be an official. Xun Pengcheng couldn't stand the persuasion of others, so he gritted his teeth and packed up his luggage and came to Sanya, hoping for a good future.

When Xun Pengcheng first arrived in Sanya, he had many ambitions and plans. He considered himself to have read the books of saints and sages. There were not many scholars in Haihan. It was not easy to become a county magistrate or something when he got here. But the reality was not.

It was not as simple as he imagined. Haihan's control area did need a large number of scholars to fill various positions, but there were certain requirements for those who were to be assigned to local officials, and Xun Pengcheng was not very qualified.

Xun Pengcheng studied a subset of Confucian classics and history, and was completely obsessed with Confucianism. He knew almost nothing about the actual operation of government affairs, so he had to be sent for training first. However, he was accustomed to taking Cheng-Zhu Neo-Confucianism as the norm, and he was not interested in what Haihan advocated.

Xun Pengcheng didn't particularly agree with the concept of governance, and he was resistant to the theories taught by instructor Haihan during his studies. Therefore, during the final examination, Xun Pengcheng's assessment results naturally failed to meet the requirements for employment, and he was not assigned to a state agency in the end.

to take up a post.

After several twists and turns, Xun Pengcheng was assigned to be an intern reporter at the "Haihan Times" newspaper under the Propaganda Department. If he could seize this opportunity and slowly climb up from a reporter, he would become a senior with a professional title in a few years.

The position was not impossible. However, the house leaked and it rained all night. In a press release written by Xun Pengcheng, he questioned Haihan's dispatch of troops to occupy the Zhoushan Islands that originally belonged to the Ming Dynasty. He believed that this move was suspected of taking advantage of the situation.

Naturally, such politically incorrect manuscripts failed to pass the review of superior editors, and Xun Pengcheng was fired by the newspaper for some reason soon after because his ideology did not meet the requirements.

Fortunately, at the beginning of the founding of Haihan, there were really many job opportunities, especially for scholars like Xun Pengcheng who were literate. Even if they could no longer work in state-owned enterprises and institutions, they could easily find new ones.

Job. It happened that he was already familiar with the newspaper industry. At this time, some privately funded paper media began to appear in the society. Xun Pengcheng relied on his experience in working in the government media to invest in "Sanya Express"

's banner.

The circulation and scope of "Sanya Express" are far from being compared with the official media "Haihan Times". It is mainly sold in urban Sanya, usually every three days. The circulation of "Sanya Express" is also impossible to be as high as that of the official media "Haihan Times".

As big as the official media is, each issue only has from 4,500 to 2,000 to 3,000 copies. This mainly depends on whether there are any breaking news in that issue. For example, last year, the Haihan Navy and the Spanish fleet fought off the coast of Sanya. "Sanya"

The Express published news about the war situation before the official media. As a result, more than 3,000 copies of that issue were sold out in just two hours. Citizens who were illiterate and illiterate were often willing to buy one.

Let’s go back as a souvenir.

Of course, with the circulation of "Sanya Express", after deducting personnel expenses and printing and distribution costs, the newspaper can at most balance the accounts and it will be considered a good performance. The profit part of the newspaper mainly relies on various

Such commercial advertisements. About one-third of the newspaper's pages are filled with all kinds of advertising content. As for the price of advertising, it is naturally linked to the circulation of each issue.

Although the industry status of "Sanya Express" cannot be compared with that of state-owned media such as "Haihan Times", as for Xun Pengcheng personally, there is not much difference in income and benefits. After all, the current newspaper is relatively small in scale, with the chief editor plus reporters and

There are only seven or eight typesetters in total. Because the circulation is small, even the printing is outsourced. So the profits from advertising are spread among them, which is actually a bit profitable.

The editor-in-chief Xu Zhengye is an old immigrant who came here in the second year of Chongzhen. Although he was a scholar like Xun Pengcheng in the Ming Dynasty, Xun Pengcheng had to admit that the editor-in-chief's professional ability was much stronger than his own. Not only could he write and review, he also

He has all kinds of contacts in Sanya, and he can personally bring advertising business to the newspaper. If he had been sitting in the editor-in-chief's seat, he would definitely not be as good as Xu Zhengye. So although Xun Pengcheng can only be an editorial reporter in the newspaper,

But he usually doesn't feel any resentment. He has been in Haihan for so long, and he still knows how much he weighs.

So Xu Zhengye kicked him out to cover emergencies. Xun Pengcheng didn't think there was anything wrong. After he came out, he went straight to Victory Square. When he got to the square, he didn't have to ask anyone else, he could tell at a glance

I saw that at least three to four hundred people had gathered in the direction of the gate of Fort Victory to watch.

Xun Pengcheng knew that the Victory Fort was a first-class important place in the Haihan Kingdom. Its importance was probably no less than the Forbidden City where the emperor lived in the Ming Dynasty. If anything happened here, the police and the army would soon clear it out. If he

If I didn't move faster, I might not even be able to see the hair. I quickly squeezed into the crowd, saying "borrow", "offend", and "give way" in succession. After sweating all over, I finally squeezed into the front row.

When he reached the front row, he didn't dare to move forward anymore. There were several policemen in black standing in front of him to isolate the onlookers. At this time, no one knew whether to go forward. The oak batons in the hands of those policemen were not vegetarian.

When Xun Pengcheng first arrived in Sanya, he saw with his own eyes the tragic scene of a troublemaking immigrant being punished by the police with an oak baton.

Through the gap between the police, Xun Pengcheng finally saw the real owners of the incident, several dark-skinned foreigners and two trucks carrying gold bricks. One of the foreigners, who looked like the ringleader, was fighting with the military.

The two groups of policemen negotiated. Xun Pengcheng was too far away and could not hear clearly the content of the conversation. At that moment, he could only use effective means to ask the passers-by who were watching what happened.

Most of the people standing in the front row were the first ones to come and watch. At that moment, some enthusiasts introduced what happened to Xun Pengcheng, saying that these men who brought the gold were envoys from the Madalan Kingdom in the South China Sea.

, if you want to form an alliance with our country, Haihan, these two carts of gold are a meeting gift.

Before Xun Pengcheng had time to reply, another enthusiastic person next to him corrected: "It's not an alliance. They brought the gold to buy things, but the leaders may not be willing to sell it to them. Seeing that there was no hope, these people simply

Jin Zila came here to show his determination."

Xun Pengcheng then seized the opportunity and asked, "What are they planning to buy?"

The man lowered his voice and said: "In my opinion, 80% of it is arms. Otherwise, this country is thousands of miles away from Sanya. What else can we buy with so much gold? I don't want to beg the chiefs to sell Hainan."

Give them the land of the island!”

"So that's it..." Xun Pengcheng believed it somewhat after hearing this. In the past few years since he came to Haihan, due to his work, he also learned a little about Haihan's emphasis on selling arms to foreign countries, and he also knew many Haihan military personnel.

The active equipment in the field will not be sold directly to foreign countries. Even if it is sold, it will be a version with reduced performance. And even so, not all countries can buy it. Only a few allies with close relations with Haihan can order it.

to munitions.

Moreover, Xun Pengcheng once heard Xu Zhengye mention at a dinner party that the arms sold by Haihan Ordnance Industry to various countries seemed to be of the same model, but in fact they were not universal. For example, the same model of rifle, the caliber of the barrel, and the formula of gunpowder

, there may be slight differences in the size of some key parts. This is to ensure that if the sold weapons are lost to a third party, they can also trace the source and find out where the goods came from, so as to prevent some countries from relying on the sea.

The relationship between Han Dynasty and Han Dynasty was good, so they continued to purchase arms from Haihan and Han Dynasty, and profited from being a second-rate dealer.

Like this island country in the South China Sea, which is thousands of miles away, most Haihan citizens have probably never heard of the name of this country. It is obviously not a close ally with Haihan, so the leaders are unwilling to sell weapons and equipment to it.

, that is actually a reasonable thing. The only thing that made the onlookers feel a little bit reluctant to let go was the dazzling gold on the two carriages.

People have transported so much gold to their doorstep, which shows their sincerity. Do they really want to ignore this profitable business and forcefully drive away the customers? Haihan built a country based on business, and most of its citizens are well-versed in business.

Naturally, everyone has their own opinions on this. Even if they agree with the decision of the executive committee, they still can't help but sigh a little at how they still take the initiative to let go of the fat that is clearly on their lips.

At that moment, some people started whispering, saying that the country of Ma Dalan was so far away from Haihan that even selling them some weapons would not harm the overall situation. Could it be that they bought Haihan's weapons and still dared to attack Haihan?

Some people also retorted that whether arms should be sold to whom or not, that is an important policy of the country, and it is not up to us ordinary people to have the final say. There are certainly good reasons for the leaders to make such a choice. This argument won the majority of people present.

After all, the image of chiefs in the minds of ordinary people is that of wise men who never make mistakes in major matters. No one dares to question whether the decisions of chiefs are really reasonable.

Of course, there is still one person present who has such courage, and this person is Xun Pengcheng. The reason why he lost his first job was because he wrote a manuscript questioning the Executive Committee and the Ministry of National Defense. He has always been concerned about this.

He was resentful, thinking that he had been treated unfairly. And the incident in front of him made his heart, which had been calm for a long time, start to get agitated.

"If you write a straightforward press release about this matter, you won't be able to attract any attention. You can only attract attention by taking a different approach!" Xun Pengcheng began to draft his draft silently while listening to people around him talking about this matter. He knew

Most of the two hundred words that the editor leaves for himself are originally advertisements. If he can't write something interesting and can't increase the sales of the newspaper, then he might not even have a chance to be reported.

At this time, an official came out of Fort Victory and talked with the Matalan people for a while. Then he ordered people to cover the gold bricks on the carriage again and let the police disperse the onlookers. Without the eye-catching gold bricks,

Naturally, the show was not worth watching. The people watching the excitement gradually dispersed, and only a few idlers stayed outside to watch what happened.

Not long after the two sides talked, the two carriages and several horsemen followed the official across the suspension bridge and entered Victory Fort. They must have conducted the next step of negotiations. Seeing that there was nothing left to see, Xun Pengcheng

Take the time to report to the press and prepare to write a press release.

"How is it? Is it worth reporting?" Editor-in-chief Xu Zhengye took the initiative to ask after seeing him come back. Of course, the object of his concern was not Xun Pengcheng, but the news value of this incident.

Xun Pengcheng nodded and responded: "Yes! Can the editor-in-chief give me a little more space? I'm afraid two hundred words won't be enough for this matter."

Xu Zhengye pondered for a moment before responding: "You first publish the manuscript and let me read it. If you really want to have information, it can be on the front page!"
Chapter completed!