Chapter 251 Capital giants get involved in the entertainment industry, Tianhai is divided up

On the day Wang Xuan returned to China, a big news came out in the entertainment industry. Regarding Tianhai Entertainment, some media broke the news that as early as the beginning of last month, Taiyuan Mining Co., Ltd. had secretly discussed acquisitions with Tianhai Entertainment.

Taiyuan Mining is said to be a mining company, but in fact its main business is coal mines, mainly coal mines, supplemented by chemicals and metal materials. Taiyuan Mining Co., Ltd. is the largest private coal mining giant in China, ranking among the top 500 companies in China, with assets of nearly

60 billion.

But after the new millennium, it has become increasingly difficult to operate a coal mine. First of all, the state has become more and more strict and standardized, the industry has become more transparent, competition has become more and more intense, and coal mine prices have become lower and lower.

It is impossible to get rich overnight like before. Therefore, Taiyuan Mining Co., Ltd. intends to transform.

But how can transformation be so easy?

Taiyuan Mining originally planned to transform into other real industries, but in the end it was discovered that most real industries were monopolized by industry giants. Taiyuan Mining had no foundation and it was difficult to get involved.

Finally, after some planning, Taiyuan Mining targeted the entertainment industry. This is the circle that least needs a foundation, or in other words, as long as you have money, you will have a foundation, connections, resources, etc.

It just so happens that Taiyuan Mining has a lot of money.

Since Taiyuan Mining wanted to get involved in the entertainment industry, it was natural that Taiyuan Mining was not willing to start from scratch. The coal bosses were also typical spendthrifts. They spent huge sums of money to directly acquire three entertainment companies, Shengfeng Entertainment, Honjuku Entertainment and Xintiandi Entertainment.

These three entertainment companies can only be considered second-rate companies in the entertainment industry, but they have made considerable achievements in certain aspects.

Shengfeng Entertainment specializes in film and television. It does not have many big-name artists, but it has many big-name directors. When Wang Xuan participated in the "Actor" program, one of the director judges, Jiang Wen, was a member of the 1 billion box office club of Shengfeng Entertainment, and he also filmed

He has made two movies with a box office of over 1 billion, and several movies with a box office of over 100 million. If Chen Kai had not made "Half City of Smoke and Sand" last year, a movie with a box office of over 1.5 billion, Jiang Wen's achievements in movies would be even greater than

Chen Kai is still taller.

In addition, Shengfeng Entertainment has two film directors who are members of the 500 million box office club, and a TV series director who has produced a TV series with a ratings of close to 3.0.

It's a pity that Shengfeng Entertainment is too limited in other aspects besides movies and TV series. Otherwise, Shengfeng Entertainment can definitely become a first-class entertainment company.

In fact, I still don’t want to give up money.

Let's put it this way, Shengfeng Entertainment definitely makes a lot of money every year. But this company was established by several shareholders. All the money earned goes into the pockets of shareholders, and shareholders belong to the money. As long as it goes into my pocket, I will be reluctant to take it.

The kind that comes out.

Furthermore, there are a few shareholders who are very weird. They are reluctant to use big-name actors when making movies. They like to use their small skills to make a big difference. They like to sign some extras or newcomers who have just debuted to make movies and TV series. After they become famous, they sell them at high prices like piglets.

Lose.

A typical example is the movie king Hu Ge.

In the beginning, Hu Ge was a newcomer signed by Sunrich Entertainment. After filming a TV series, it became a hit. Then Sunrich Entertainment sold Hu Ge to Dynasty Entertainment like a piglet. He sold it for 80 million, which was definitely considered at the time.

A high price. Because although Hu Ge became popular, he could only be regarded as a popular niche at that time, and no one knew what his future would be like.

But now it seems that it was sold at a low price!

Because Hu Ge has already proven to be the best actor. Last year, he won the Chinese Golden Rooster Award and the Hong Kong Film Award for his movie "Fire", and also won the title of Best Actor of the Year.

The current Hu Ge, let alone 80 million, even if it is 800 million, Dynasty Entertainment will not sell it. Hell, 800 million is a ball. With Hu Ge’s current popularity, he can help Dynasty Entertainment make money in at most 3 years.

Anyway, after selling Hu Ge for 80 million, Shengfeng Entertainment almost lost money to my grandma's family, and regretted it to the extreme, but the style of acting has not changed. I still like to use pure newcomers when making movies, and then sell them at a high price after becoming famous.

For newcomers, the salary is low, but as long as the movie or TV series becomes popular, they will make a lot of money. After becoming popular, if other companies want it, Shengfeng Entertainment can make a lot of money.

Anyway, from the beginning to the end, Shengfeng Entertainment never thought about becoming stronger and bigger. All it wanted was to make money. However, in the past two years, due to its unwillingness to use big-name actors and the lack of good scripts, Shengfeng Entertainment has not produced any movies or movies with strong box office success.

A TV series with explosive ratings could not make much money. Several shareholders were not happy, so when Taiyuan Mining intended to acquire Shengfeng Entertainment and offered a high price of 1.5 billion, the two parties hit it off immediately. Soon, Shengfeng Entertainment

Entertainment has changed hands.

Of course, all this was done in secret. Because the Taiyuan Mining Plan is very big and the effort is not small.

Honjuku Entertainment is similar to Shengfeng Entertainment. It is also a lame company. It is average in other aspects, but it is very strong in program planning and has planned many awesome programs.

For example, "Sound of Heaven" and "Top Boy" were planned by Honjuku Entertainment and sold to Xiangjiang Satellite TV. In addition, Lin Meng, the well-known planner in the industry mentioned before, is also from Honjuku Entertainment.

If Shengfeng Entertainment does not have the idea of ​​becoming stronger and bigger, then Honjuku Entertainment simply cannot do it due to its pure strength and lack of willpower. Even if it wants to become stronger and bigger, it cannot do so.

This company is actually the product of a whim by several college students who graduated from the Magic City Art School with a major in planning. Unexpectedly, the first program they planned was a huge success.

Several programs planned subsequently were also very popular. Then Honjuku Entertainment developed and expanded. At least in terms of program planning, Honjuku Entertainment should be considered first-class in the industry.

But what's the point of having a great program planning? Honjuku Entertainment's background in the entertainment industry is too poor, and it's stuck by others.

Let’s not talk about other things, just talking about program planning. They plan a program, but they can’t find a channel to operate it themselves. They can only sell it to other entertainment companies or TV stations.

But no matter how strong your planning skills are, how many awesome programs can you plan in a year? How much money can you make if you can't run them yourself?

Let’s put it this way, if a program can sell for tens of millions before it is put on the market, it will be extremely high. Therefore, Honjuku Entertainment really can’t make much money throughout the year.

They also thought about supplementing their weak links, but after investing the money they earned from planning programs, there was not even a splash, or the money invested was still too small. The entertainment industry is still a capital game after all.

I also thought about raising funds, but the price was too low. Those venture capital investors dared to ask for 30 to 40% of the shares if they invested 50 million. If they raised 100 million, they would just give Honjuku Entertainment to others.

Come on.

Therefore, seven or eight years later, Honjuku Entertainment is still the same Honjuku Entertainment, with top-notch planning capabilities, but ranked second-rate in the entertainment industry, and almost failed to even reach the threshold of second-rate.

There are no big-name artists under its banner.

That's right, all the planned programs are sold to others, and if you can't run them yourself, how can you have any big-name artists?

Several shareholders have worked hard and made progress, but after finding it useless, they have given up and become Buddhists. Now they are just hanging around, planning a few programs every year. Although they are half-dead, they can at least make a lot of money.

It's okay to earn 50 to 60 million a year. Then use the money earned to invest in other things.

Therefore, when Taiyuan Mining contacted them and intended to spend 600 million to acquire Honjuku Entertainment, several shareholders were moved. God's mercy, when they first established Honjuku Entertainment, they spent 6 million. Now they can sell it for 600 million

, doubled 100 times.

Although according to the current trend, they can earn 50 to 60 million yuan in 10 years, but who can guarantee that they can earn 50 to 60 million yuan every year?

The competition in the planning industry is not small. There are so many planning graduates every year, which can be overwhelming.

The main reason is that Taiyuan Mining spent 600 million to acquire Honjuku Entertainment, and their entire team was included in the acquisition. They made it clear that they were interested in their planning team. After joining Taiyuan Mining, they can not only share the 600 million acquisition

After that, Taiyuan Mining also offered them an annual salary of several million.

Having said that, although they were tempted to sell Honjuku Entertainment for 600 million, they were still a little reluctant to part with it. After all, Honjuku Entertainment was their hard work, but Taiyuan Mining's approach made them no longer worried.

Taiyuan Mining revealed that they will acquire several entertainment companies to form a brand new company that is strong in all aspects. At that time, Honjuku Entertainment will be condensed into a planning department, and the planning department will be managed by them.

The previous Shengfeng Entertainment was actually similar. After Sunfeng Entertainment was acquired by Taiyuan Mining, it would be condensed into a film and television department, but the people in charge were not the previous small shareholders and managers of Shengfeng Entertainment.

From the perspective of Taiyuan Mining, the bosses and managers of Shengfeng Entertainment are just for a living. They obviously have such a good team, but they have no ambition at all. Otherwise, why would Shengfeng Entertainment still be a second-rate entertainment company now?

Taiyuan Mining acquired the entire team of Honjuku Entertainment and handed over the planning department to the original managers of Honjuku Entertainment. This was because they valued the planning abilities of several managers and the resources they had in the planning world.

Even though Honjuku Entertainment is stuck in the entertainment industry, in the planning world, their connections are not small.

Let's put it this way, because several bosses of Honjuku Entertainment all graduated from the planning major of the Magic City Art School. As long as several bosses of Honjuku Entertainment are included in the package, the planning major of the Magic City Art School has actually become Taiyuan Mining.

The back garden of the company to be established. Along with many majors involved in planning, it has also become the back garden of the company.

This is also the reason why Honjuku Entertainment has been strong despite being stuck in the entertainment industry, because every year, Magic City Art School can provide a lot of fresh blood for Honjuku Entertainment.

As for the managers of Shengfeng Entertainment, Taiyuan Mining's approach is to take the money and get out, as far away as possible.

As for Xintiandi Entertainment, it is also a strange company in the industry. This company is weak in other aspects, but it is very strong in composing. It employs top composers Li Gang, Fang Ze, and several gold medal composers.

If Honjuku Entertainment was founded by several students who graduated from the planning major, then Xintiandi Entertainment was founded by several students who graduated from the composition major. Li Gang, Fang Ze and the bosses of Xintiandi Entertainment all graduated from the Shanghai Music Conservatory.

It's a pity that Xintiandi Entertainment is also seriously stuck. With top songwriters like Li Gang and Fang Ze, Xintiandi Entertainment has made great achievements in the music industry and has trained several first-line singers, but it is not good in other aspects.

In addition, these first-line singers who have been trained cannot be retained. Not only are others poaching them, but they themselves also want to sell them. The reason is still due to the issue of Xintiandi Entertainment being stuck.

The first-line singers who have been trained are severely marginalized in the industry and cannot receive big-name endorsements or commercial performances. It is not that they are completely unavailable, but what is the use of receiving one or two occasionally?

Don't think that A-list singers are awesome. Unless you are extremely popular, giant companies like Huayi will use many methods to get rid of you.

To give a simple and common method, if you want to be endorsed by a certain brand, Huayi will immediately send a first-line artist who is more popular than you to compete with you.

It's said to be competition, but people are more popular than you and offer lower endorsement prices than you, so what do you use to compete?

Of course, generally speaking, as long as you pose no threat to giant entertainment companies and there is no grievance between the two parties, resources will not bother to deal with you. This is also the reason why some artist studios, brokerage companies and some medium-sized entertainment companies can survive.

But Xintiandi Entertainment is different. Xintiandi Entertainment was jointly established by two top songwriters. It also has several gold medal songwriters, plus a background from the Shanghai Music Academy. Such a company has great potential, and giant entertainment companies are not willing to let you go.

growing.

If you want to make money, you can. For example, I will buy the songs you make from you, and I will buy the artists you have trained from you at a high price. But if you want to develop and grow, you can't.

This is the case with Tianhai Entertainment. As soon as it posed a slight threat to several giant companies, it was destroyed by the cooperation of several giant companies.

The same is true for Tianyu Entertainment. It has become too popular, and several giant companies want to suppress Tianyu Entertainment.

However, Tianyu Entertainment is much better than Tianhai. First of all, in terms of specialization, Tianyu Entertainment has a strong foundation in film and television dramas and cannot be suppressed in this aspect. In the music world, Wang Xuan’s joining has made Lin Rui and Xu Yang rise too quickly.

.

"East Wind Breaks" suddenly made Lin Rui a popular singer among singers, while "Heart Is So Soft" also made Xu Yang a popular singer among first-line singers all over the country. These two people can't suppress them at all. Because there is no capital to compete with the popularity.

It's hard to pass. Xu Yang's ability to steal endorsements from several singers and queens is proof of this.

And if Lin Rui and Xu Yang can't suppress them, there's no point in trying to suppress others.

Mainly, the existence of Wang Xuan makes it difficult for giants such as Huayi to suppress others. Hell, one song can make Xu Yang popular all over the country, and let a third-tier singer like Wang Shasha win the top three in the Battle of the Gods.

Yang Tingting won the top four, how to suppress her?
To be continued...