Chapter 365 The online premiere of "Welcome to the Window Together", Excited Shen Yue (4.5K)

This is how the semifinals ended.

Wang Xuan rested in the hotel for one night and returned to the Magic City the next day. The "King of Masked Singer" finals will not be held until the middle of next month. There is a month in between, which means that "The King of Masked Singer" has come to an end for the time being. .

But there are still many things waiting for Wang Xuan to do. For example, casting for "Shaolin Temple", such as helping his singers record new songs to hit the new song list next month.

Of course, the casting of "Shaolin Temple" can also be postponed. Because the film only submitted the information to the relevant departments for filing three days ago, we don't know when it will be approved.

It is worth mentioning that the online copyright of "Born Together" has been sold exclusively to Tencent Video for 800,000 yuan/episode.

Considering that "Welcome to the Same School" has already been broadcast on Singxing TV for two rounds, this price is definitely high. Of course, if you take into account the exclusive license, this price is also reasonable.

Internet video websites in this world are in full bloom, and they are in the era of wild growth, including tomatoes, watermelons, potatoes, kiwis, Tencent, Leku, and Qiandu. There are at least more than 20 large and small video websites in total, including Tomato, Potato , Kiwi, these three major video websites are the most powerful, with many users.

Like another time and space, although Tencent Video is behind the two major chat tools PP and WeChat, due to its late start and late layout, the current Tencent Video is like a child in front of tomato, potato, and kiwi videos. Just like adults, it is too weak. Both in terms of users and content coverage, it is far inferior to the three major websites.

The reason why Tencent Video spent a huge amount of money to purchase the exclusive online broadcast rights of the TV series "Born Together" is because it hopes that this TV series can attract traffic to Tencent Video and bring a wave of users.

The reason why Tianhai sold the video "Together" to Tencent was because of Wang Xuan's instruction.

Indeed, in terms of price, the price offered by Tencent Video is definitely the highest. However, considering the user coverage, Tencent Video is not the best choice.

To put it simply, Tudou Video also purchased the exclusive online video broadcast rights of "Welcome to the Window" for 550,000 yuan/episode. Although the price is 100,000 yuan/episode lower, the number of users is indeed several times that of Tenxin Video. If sold to Tudou Video, Tianhai would lose over five million in apparent profits. However, taking into account hidden benefits such as fame, Tianhai would definitely earn much more.

But Wang Xuan still sold "Staying Together" to Tencent Video. This is not because Wang Xuan has no vision, on the contrary, his vision is too far-sighted.

Don't look at tomatoes, potatoes, and kiwis, which are now very powerful in the online video industry, but their development potential has actually come to an end because they lack traffic channels.

But Tencent Video is different. Tencent Video is one of the three giant companies in the domestic Internet. It has two major chat killers, PP and WeChat, and the traffic channels are terrible. Based on this, Tencent Video is a subsidiary of Tencent , although it is weak now, its potential is endless.

The reason why Tencent Video is weak is also very simple. Tencent has not yet turned its attention to the video field. To put it bluntly, Tencent currently does not pay enough attention to the video field.

Once Tencent turns its attention to the video field, as long as it uses the two major chat killers of PP and WeChat to help Tencent Video attract traffic, Tencent Video will not be invincible, but it will also be the leader. User coverage is by no means a tomato or a potato. , comparable to video websites such as Kiwifruit.

This is the reason why Wang Xuan sold "Born Together" to Tencent Video. He is optimistic about the future of Tenxin Video. Now Tenxin Video is still weak, and building a good relationship with it will definitely help Tianhai a lot in the future.

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This is the saying that providing help in times of need is more memorable than adding icing on a plate. If Tencent Video had not been able to accept investment, Wang Xuan even wanted to invest in Tencent Video.

Of course, the reason why Wang Xuan chose Tencent Video is because most other video websites have investments from giant companies such as Huayi.

For example, the major shareholder behind Tomato Video is Star Media, the major shareholder behind Tudou Video is Great Wall Entertainment, the major shareholder behind Kiwi Video is Huayi, and the major shareholder behind Xigua Video is Jinhui Entertainment.

In addition to Qiandu Video and Tencent Video, in fact, most video websites also have the shadow of several giant companies, some are major shareholders, and some hold a small share of the shares.

Have you seen that in the field of online video, a few giants and quasi-giant companies have not only formed a monopoly, but they also occupy most of the right to speak. Even in the theater chain, a few giants and quasi-giant companies also occupy most of the right to speak.

.

This is the horror of giant companies. The reason why giant companies are giant companies is because they have a lot of resources in their hands and can control other small and medium-sized entertainment companies.

If Wang Xuan makes "Shaolin Temple" and several major companies intend to obstruct it, the film schedule will still be a problem.

But Wang Xuan is not too worried.

The three giant companies are not omnipotent and cannot block Tianhai's road. At least the Starlight Cinema Line, a subsidiary of the Starlight Group, cannot be affected by a few giant companies. And Wang Xuan has some friendship with the Starlight Group. "Shaolin Temple" will still be released in the Starlight Cinema

no problem.

Wang Xuan knew the potential of the TV series "Staying Together". To put it bluntly, this is definitely a TV series that can be watched twice or even three times. He didn't want to compete with the enemy, so Wang Xuan chose Tencent Video.

Of course, in fact, Wang Xuan can also choose Qiandu Video. Although Qiandu Group is also one of the three giants of the Internet, Qiandu Group is too stupid and is unwilling to invest and concentrate on creating content. Qiandu Video is no accident

If so, it will not develop.

Companies such as Huayi sneered at the fact that Tianhai actually rejected Tomato, Potato, and Kiwi Videos, and instead sold "Born Together" to the smaller Tencent Video.

To be honest, when the people in charge of Tomato, Potato, and Kiwi Video made the decision to introduce the TV series "Born Together", they didn't stop it because if you don't make money, you won't make it in vain.

Capital will not be in conflict with interests.

They didn't care anymore, but Tianhai didn't know what was good or bad and chose Tenxin Video.

What does Tencent Video have? It only has 50 million users, and the number of daily active users is only a few million. A video website of this size is not even worthy of providing shoes for Tomato, Potato, and Kiwi videos.

Tianhai undoubtedly made a stupid choice. It was probably because of the popularity of "Staying Together" on Shangxing TV that Tianhai was carried away. Or maybe he was dazzled by the price offered by Tencent Video.

And Tencent Video, who gave them the courage to spend tens of millions to purchase the online broadcast rights of "Welcome to the Same Window"? Do they not know how much they weigh? They have no self-awareness at all.

Anyway, Huayi and other giant companies are waiting to see Tianhai overturn, and they are also waiting to see Tenxin Video lose money to grandma's house. Other video websites don't care about Tianhai, they just focus on Tencent Video, and they are also waiting to see Tenxin Video overturn.

, watch jokes on Tenxin videos.

Not only a few giant companies, video websites, and many people in the industry are not optimistic about Tianhai's move to sell "Stay Together" to Tencent Video, but even many people who like it are also optimistic about it.

"Are you stupid? Is Tianhai stupid? He actually sold the exclusive online broadcast rights of "Staying Together" to Tencent Video."

"I also think Wang Xuan made a bad move. It was not good to sell to which video website. Why did it sell to Tencent Video? Tencent Video has no sense of presence in the video field. It wants volume but not size, and it wants content but not content.

"

"I never use Tenxin Video anyway."

"Me too. I have accounts on Tomato, Potato, Kiwi, and Xigua Video, but not on Tencent Video. As a result, Tianhai just sold "Welcome to the Window Together" to Tencent Video. Now, I even want to support it.

Wang Xuan can’t do it either.”

"One thing to say, Tencent Video is quite courageous and was actually willing to spend nearly 30 million yuan to buy the online broadcast rights of "Welcome to the School Together"."

"What's the use of courage? Can you earn it back?"

"Yes, not only Tianhai made a bad move, but Tenxin Video also made a bad move. 30 million, how dare he?"

"The main thing is that "Welcome to School Together" is not the first broadcast. This TV series has been broadcast twice on Shangxing Satellite TV. Seven or eight TV stations have taken turns to bomb it. All the viewers who should watch it have already watched it. Tencent Video has already watched it.

If you purchase the online broadcast rights of "Born Together", how much on-demand rate can you get?"

Amidst all the bad news, at 8 pm on the 18th, "Welcome to School Together" finally premiered on Tencent Video. Tencent Video directly promoted "Welcome to School Together" on the homepage and gave it a one-time push

8 episodes were released.

Different from Shangxing Satellite TV, TV dramas are broadcast on Shangxing Satellite TV. Generally, only two to three episodes are played every day. They can be played on the Internet. Most video websites will directly release eight or ten episodes to attract wolves, and then

Two episodes are broadcast every day.

After "Staying Together" was launched on Tencent Video, many netizens opened Tencent Video on their mobile phones, or downloaded Tencent Video from the application platform, registered an account, recharged VIP, and then clicked on "Standing Together"

Watched it.

Xiao Huihui's sister He Jie is one of them.

In fact, she has accounts in Tudou, Tomato, and Kiwi, and is also a loyal fan of these three major video websites. But she also has another identity, one of Wang Xuan's loyal fans.

What Wang Xuan doesn't know is that he has a fan support group. Of course, it's just private and not certified by Wang Xuan. And He Jie is one of the members of Wang Xuan's fan support group.

Last night, "Born Together" had its finale on Suning TV. He Jie watched the TV series completely without missing an episode. During the day, she sometimes rewatched other TV series.

So tonight, He Jie downloaded and registered a Tencent Video account and watched "Welcome Together" on demand. It was originally purely for the purpose of supporting Wang Xuan, but she ended up watching it without knowing it.

There are many people similar to her, and it’s all written on the barrage.

"Second viewing, originally I just wanted to support Teacher Wang Xuan, but I ended up watching it. This TV series is really good."

"We both watch it, we support Wang Xuan, we both watch it. This drama is so funny, I laughed until my stomach cramped."

While many netizens were watching "Together", Shen Yue did not watch the plot of "Together" because she had watched the drama from beginning to end twice before.

By the way, Shen Yue is a person in charge of Tencent Video's internal film and television section. It was she who proposed the introduction of the TV series "Born Together" at a price of 800,000 per episode, and other people in charge had reservations. It was also she who strongly suggested it to Tencent Video Director.

For this reason, Shen Yue even issued a military order: After "Beginning Together" was triggered, if the total number of views of "Binging Together" did not exceed 50 million within two months, she would lose her salary and bonus this year. .

50 million views is not high on video websites such as Tomato and Tudou, but it is considered a ceiling level on Tencent Video.

The most important thing is that if the total number of views of "Born Together" exceeds 50 million within two months, it means that this TV series can at least bring millions of users to Tencent Video.

As long as each of these users becomes a member, Tencent Video can earn back the cost of purchasing the right to play "Welcome Together". If these users can be retained, Tencent Video will make a lot of money.

So the director agreed to Shen Yue's military order.

As the saying goes, if there is a reward, there must be a penalty. The director also promised Shen Yue that if the total number of views of "Staying Together" exceeds 50 million, Shen Yue's salary and bonus will be doubled this year.

Shen Yue was naturally overjoyed.

She is very optimistic about the youth school drama "Welcome to School Together" because she has watched "Welcome to School Together" twice. She can never get tired of watching the plot. It has a strong sense of immersion and it is easy to become involved in it.

She believes other viewers will feel the same way.

Anyway, the on-demand rate is Shen Yue's lifeblood now. So Shen Yue's current focus is the premiere performance of "Born Together".

Shen Yue will definitely have trouble sleeping tonight.

The premiere results of "Welcome to School Together" are too important to her. Although she knows that there will be a delay in data statistics, the accurate premiere results will not be known until the next day. But Shen Yue still couldn't sleep, and stayed up all night watching "We Went to School Together" 》.

She didn't dare to refresh the page of "Staying Together" to see her results, so she could only pass the time by playing Landlords on her mobile phone...

In fact, the pressure she needs to bear is far from being as simple as salary and bonuses.

As the person in charge of "Born Together", Shen Yue spent nearly 30 million to buy the copyright of this drama. Once she fails, she will be difficult in the company for a long time in the future, even if her failure is tolerated by her superiors , she has not been fired, but it is certain that she will lose her right to speak. Of course, if she succeeds, her status in Tencent Video will also rise, her right to speak will definitely be much greater, and what she will get is far from doubling her salary and bonuses. Simple.

Otherwise, how could Shen Yue issue such a military order? She was just betting, and the bet was huge. In fact, her future was already tied to the TV series "Born Together".

If you lose the bet, the worst possible outcome is to leave Tencent Video.
To be continued...