Chapter 450 Tianyu Collapse

Most of the box office on the first day of a movie's premiere actually comes from pre-sale box office. The film scheduling rate is linked to the pre-sale box office.

"Myth of Martial Arts" had so many box office on the first day, which shows that the pre-sale box office is good.

In the field of martial arts action movies, Jiang Long's appeal is indeed quite high.

But the first-run box office is only the first-run box office, which depends on pre-sales and the star's appeal, but the second day's box office depends on the quality of the movie and its reputation.

"Shaolin Temple" was only released at Star Cinema and Huamei Cinema, but it generated a box office of 45 million, which shows that the pre-sale box office is also good. But again, to be able to keep up with the film schedule the next day, it depends on the movie's reputation.

If the reputation is not good, even if Star Cinema and Huamei Cinema want to make good friends with Wang Xuan, they will not schedule movies for "Shaolin Temple" despite all the criticism.

So will the reputation of "Shaolin Temple" be bad? The answer is no.

When the box office came out on the first day, Toxic.com opened the ratings for Spring Festival movies.

The rating of "Shaolin Temple" is as high as 8.5, and the rating of Movie Paradise is even as high as 9.0. There are many comments below, most of which are praises. Some say that the scenery is beautiful, some say that the plot is wonderful, and some say that the fighting scenes are gorgeous and real, making people excited.

In comparison, "The Myth of Martial Arts" has a score of only 7.2 on Toxic.com and a score of 7.5 on Movie Paradise. The reviews are much worse. There are many praises in the comments below, but there are more negative reviews.

Many people are complaining about the childish and monotonous plot, which is completely unworthy of the word "myth". Some people are saying that the supporting characters in this drama are too stupid, and the plot cannot withstand scrutiny at all. Some people are complaining about the fighting scenes and the starring actors who participated in them.

Except for Jiang Long, everyone else has no action skills at all. They are all a bunch of slow motion and rely on post-production synthesis.

As for those praises, they are very fake. At a glance, you can tell that they are faked by Jiang Long and several idiot fans of the leading actors.

"The Storm" has a rating of only 6.5 on Toxic.com and 7.0 on Movie Paradise. Many passers-by are also complaining about this movie. For example, the plot is old-fashioned and old wine is put in a new pot. Some people are complaining that the male and female protagonists are completely insulting to the soldiers.

There is no military style at all, and a good military movie turned into a bloody romance drama.

The ratings of "The Apostle" are not high either. This suspense movie, which Great Wall Entertainment has high hopes for, only has a rating of 6.0 on Toxic.com and a rating of 6.5 on Movie Paradise. There are also complaints at the bottom. Some say the special effects are bad, while others say the plot is bad.

of.

But the worst thing is actually "Jing Ke Assassins the King of Qin" shot by Chen Kai. This movie, which had high hopes from countless people, suffered a waterloo in terms of ratings. The rating on Toxic.com was only 2.8, and the rating on Movie Paradise was not high, only 3.5.

In other words, this movie shot by Chen Kai had almost no good reviews, all of which were negative reviews below 5 points. It was criticized as the worst movie in history, and many fans directly criticized it, calling the screenwriter and Chen Kai brain-dead.

Wang Xuan was stunned when he first saw the ratings. It wasn't until he browsed the comment section of "Jing Ke Assassins the King of Qin" that he understood where the problem was.

Then Wang Xuan was very speechless.

The current version of "Jing Ke Assassins the King of Qin" filmed by Chen Kai has unknowingly followed the old path of Chen Kaige in another time and space. The Qin Shi Huang in the film is actually a neurotic, and he is also the illegitimate son of Lu Buwei. It would be strange if he didn't rush into the street.

!

But he had also read the script of "Jing Ke Assassins the King of Qin" before! The script at that time was very good, and the image of Qin Shihuang in it was very positive, worthy of the title of emperor through the ages. Wang Xuan couldn't understand why this happened.

Isn't Brother Kai possessed by the little prince who chants poetry? Otherwise, why would such a good script suddenly change like this?

Wang Xuan knew that "Jing Ke Assassins the King of Qin" filmed by Chen Kai was finished. Even if the box office on the first day reached more than 60 million, the box office on the second day would be a failure.

Sure enough, after the box office results came out the next day, the box office of "Jing Ke Assassins the King of Qin" was only 15 million, which fell directly to the bottom.

But it’s not just “Jing Ke’s Assassination of the King of Qin” that has fallen short?

Except for "Shaolin Temple" and two American Hollywood movies, most other movies fell. For example, "The Myth of Martial Arts" only had 75 million box office on the second day, "The Storm" 56 million, and "The Apostle" 53 million.

The box office of "Shaolin Temple" finally exceeded 50 million on the second day, with a box office of 58 million. Its reputation has improved a bit, with a score of 8.8 on Poison.com and a score of 9.0 on Movie Paradise.

With only two theaters showing the show, the box office was really high. It was so high that the heads of the film and television departments of several giant companies called the heads of Star Cinema and Huamei Cinema, asking the two theaters to guarantee their movies.

The film discharge rate.

The box office of "Shaolin Temple" on the second day was more than 13 million yuan higher than the box office on the first day. It is obvious that the film scheduling rate has increased, and it has increased by at least 5%. The result of the increase in the film scheduling rate of "Shaolin Temple" is definitely

It's because the scheduling rates of other movies have dropped.

Because the cake is so big, if one party gets more, the other party will definitely get less.

Regarding this, the people in charge of Starlight Cinema and Huamei Cinema laughed and said it very nicely, which reassured several giant companies that the film schedules of Starlight Cinema and Huamei Cinema were based on fundamental market feedback.

For example, Li Yang, the person in charge of Starlight Cinema, replied to Xu Zhi, the director of Jinhui Entertainment: "Oh, Mr. Xu, you are overthinking. Film reviews will not affect our film schedule. Our film schedule must be based on actual market feedback."

"

But after hanging up the phone, Li Yang turned to the person in charge of arranging the films and said: "Go and increase the film arranging rate of "Shaolin Temple" to 40%. If 40% is not enough, then 45%."

After the person in charge of arranging the films did as he was told, Li Yang laughed mockingly: "We do arrange the films based on market feedback. The problem is that we give you the film arrangement rate, and you don't live up to your expectations?"

"Shaolin Temple" is different. The film scheduling rate is as high as 35%. The theaters are still full and the supply exceeds demand. Am I not going to make a lot of money while lining up your movie and waiting for the theaters to be empty? "

As for the threats hidden in the mouths of the leaders of several giants, Li Yang didn't take it seriously. As long as they didn't break their faces, would the giants still dare to embarrass their Starlight Cinema?

Don't be ridiculous!

Not to mention that behind Starlight Cinema is the Starlight Group, one of the best in China, but simply to say that Starlight Cinema is the number one theater chain in the Chinese film market, accounting for about 30% of the share. As long as the leaders of the major giants are not fools, they will not dare to do so.

Blame Starlight Cinema.

With the film schedule increasing, on the third day, the box office of "Shaolin Temple" reached a new high, reaching 69.5 million, which was almost surpassing the single-day box office of "The Myth of Martial Arts".

The box office of "The Myth of Martial Arts" dropped by several million on the third day, leaving only 69.8 million. If this continues, on the fourth day, the single-day box office of "The Myth of Martial Arts" will exceed that of "The Myth of Martial Arts".

Xu Zhi called the people in charge of Starlight Cinema and Huamei Cinema again, but all he got was perfunctory responses.

For example, Li Yang, the person in charge of Starlight Cinema, replied to him this way: "Mr. Xu, look at what you said, we really are not partial to "Shaolin Temple", the scheduling rate of "Wulin Myth" has not decreased, but the attendance rate is not even half.

Come on, what can I do?"

Li Yang was so angry that he threw several glasses in the office: "Bah! It's not like I've never been to Starlight Cinema. It was originally promised that there would be at least three theaters in each time period, but now it has been reduced to two time periods and only three shows.

Okay, that’s it, you’re telling me that the film scheduling rate has not decreased? You’re lying!”

But there is nothing I can do no matter how angry I am.

You can't offend Starlight Cinema, right? He doesn't have the guts to offend Starlight Cinema.

Although it was obvious to anyone with a clear eye that Starlight Cinema had not fulfilled what it originally promised him, he really couldn't do anything. Could it be that he still went to the backstage of Starlight Cinema to check the film schedule data?

Don't be ridiculous! That's the number one theater chain in China, not Jin Hui's back garden.

Another thing, even if he didn't want to admit it, Xu Zhi had to admit that the "Shaolin Temple" filmed by Wang Xuan was of high quality and was well received and well-received. When he went to Starlight Cinema, he found that not only the theater of "Shaolin Temple" was full, but also

There are many people waiting in line, often queuing up to get out of a theater, and the tickets are sold out in less than half an hour.

It's similar at Huamei Cinema.

It’s no wonder that Star Cinema and Huamei Cinema have been increasing the film schedule of “Shaolin Temple”. It should be noted that even the theater chains they control have different voices.

Seeing that Starlight Cinema and Huamei Cinema are making a lot of money, some people in the theater chains they control have proposed to increase the film schedule of "Shaolin Temple". Even the theater chains they control absolutely have made plans to release "Shaolin Temple".

And this kind of voice amplified after the box office of the Spring Festival movie was released on the fourth day, because on the fourth day, the box office of "Shaolin Temple" actually reached 78 million, directly reaching the top of the single-day box office of the Spring Festival movie.

In comparison, the single-day box office of other movies continues to decline.

The single-day box office of "The Myth of Martial Arts" dropped to 60 million, the single-day box office of "The Storm" dropped to 45 million, the single-day box office of "The Apostle" dropped to 43 million, and "Jing Ke Assassins the King of Qin" reached a new low, falling below 10 million.

Only 8.5 million box office.

Even the single-day box office of two American Hollywood movies saw varying degrees of decline, reaching only 65 million.

The movie "Shaolin Temple" has a single-day box office record, and most of this 78 million box office was created at Star Cinema and Huamei Cinema.

It's obviously a big piece of meat, and they can definitely get a piece of the pie, but Star Cinema and Huamei Cinema have it all to themselves. How can other theater chains not be lemons?

The key point is that movies such as "Myth of Martial Arts" really don't live up to expectations. They allocated most of the theaters to movies like "Myth of Martial Arts", but the audience doesn't buy it. The attendance rate is often less than half, which is a waste of resources.

Not an exaggeration.

"Shaolin Temple" is different. Judging from the reputation of "Shaolin Temple" on the Internet, if the film schedule rate increases, the single-day box office of "Shaolin Temple" may reach a new high.

If nothing else is involved, as a theater chain, we are definitely 100% willing to arrange films for "Shaolin Temple".

After all, theaters also have to make money.

Therefore, it is not surprising that there are different voices in these theater chains. This is what Wang Xuan said before, giant quasi-giant companies such as Huayi actually control only about one-third of the theater chain market.

Only those with absolute control are under their control. Those theater chains that only control small departments are actually not under their control. When the interests are large enough, differences will appear and different voices will appear.

Like now!

In fact, it's more than just different sounds.

On the fifth day, the single-day box office of Spring Festival movies was released. The box office of "Shaolin Temple" reached a new high, and this time the increase was huge. The single-day box office reached 95 million, which has exceeded the previous single-day box office of "The Myth of Martial Arts".

But in fact, the screening rate of "Shaolin Temple" in Star Cinema and Huamei Cinema has dropped. The reason is that some theaters secretly increased the screening rate of "Shaolin Temple".

Anyway, when they saw this scene, several giant companies were very angry. Cheng Kun and others called some theater chains controlled by their own companies, and received perfunctory responses.

I was so angry that several people yelled and cursed in the office and even threw several cups.

"Damn! A bunch of white-eyed wolves!"

After the scolding, Cheng Kun and other heads of several giant companies held another meeting together.

"Mr. Xu, what's going on? Didn't you say that this martial arts movie shot by Wang Xuan was left to you to deal with, and it was foolproof? This is the result?" As soon as the meeting started, Cheng Kun couldn't help but blast Xu Zhi.

"It's because I underestimated Wang Xuan and overestimated Jiang Long's appeal." Xu Zhi said with some embarrassment.

"No, Jiang Long's appeal is indeed good. The box office success of "The Myth of Martial Arts" is mostly due to Jiang Long. Without Jiang Long, it would probably not even be as good as those two American Hollywood movies. But we really do

I underestimated Wang Xuan.
To be continued...