Chapter 472 Mobile endorsement talks about falling to the king, Li Tao is confused

In another time and space, many people didn't know that "My Land" was an advertising song, because the song was of high quality and very magical, and it was popular all over the country at that time.

In Jay Chou's "Qilixiang" album, the most popular one is actually "My Territory", can you believe it? You know, this album has "Qilixiang", "Stranded", "The War to Stop the Sorrow", "Excuse"

”, songs like “Grandma”.

Speaking of this album, Wang Xuan's favorite is actually not "My Land" or "Qili Xiang", but "Grandma".

The year that Jay Chou released the album "Eight Dimensions of Space", he was shortlisted for eight awards at the Taiwan Golden Melody Awards. Jay Chou was also full of confidence in his third album. He told his grandma that he would just watch me win the award this time.

Be gentle and take his grandma to his award ceremony.

That was the only time when Jay Chou valued prizes. It was rumored that Jay Chou wanted to give the Golden Melody Award trophy to his grandmother as a birthday gift. However, he failed to win one of the eight finalists. Not only was he disappointed, but his grandmother also felt sorry for him.

, grandma went home and made a trophy for him.

The young and energetic Zhou knew the next year and wrote the song "Grandma" to ridicule him. He put his love for his grandmother, his ridicule of the judges' eyes and his insistence on his own music style into the song "Grandma".

Therefore, the tone of this song is relatively sad, but mixed with a bit of arrogance and determination.

As the lyrics say: My cousin took me and my grandma to attend the award ceremony that she valued most, but in the end we couldn’t win half of the award. I told my grandma that I didn’t lose and there was no need to change. My cousin said not to feel pity,

This is just a game.

Also starting from this year, the reputation of the Taiwan Golden Melody Awards plummeted, and its gold content became less and less every year. It is estimated that the organizers regretted it and even broke their thighs.

But who knows. Who knows that Jay Chou will be so unbelievable later, and his popularity is getting bigger and bigger every year. Is it a joke to be the last king of the Chinese music scene? At least before Wang Xuan traveled through time, except for Jay Chou, there was no one in the Chinese music scene.

What great people have emerged?

Neither can Wang Xuan. He is just proficient in playing musical instruments. He is better than the original composer and is really far behind Jay Chou.

In the following years, although the Taiwan Golden Melody Awards also awarded Jay Chou a Golden Melody Award, it was too late. His reputation had declined. After losing his authority, it was very difficult to gain recognition from the audience again.

And Jay Chou didn't care about this award. For him, in the year when he wanted to win the award most and with 100% strength, the organizer did whatever they wanted and awarded the award that should belong to him to someone else.

He found it ridiculous that he could negate his work casually. In that case, what else should he care about?

But I still have to thank the Taiwan Golden Melody Awards that year. It was because of their wantonness that we heard the song "Grandma".

It is also possible that their wanton behavior further stimulated Jay Chou's desire to prove himself, and we will be able to hear so many popular songs in the future.

And why does Wang Xuan like the song "Grandma" so much? In fact, he himself wanted to win several music awards or film and television awards as a gift to Aunt Li, the director of the orphanage where he stayed from childhood to adulthood.

When he was still at the gate of a square, it was Aunt Li who took him back to the orphanage, took good care of him, and raised him. The latter were his reborn parents, not his biological mother, but better than his biological mother.

Wang Xuan also wanted to invite Aunt Li to the award ceremony when he was sure that he would win the grand prize, say thank you to him in front of the whole world, and give her the trophy he won as a gift. Unfortunately, he was

That car accident ruined it. Otherwise, given his momentum at the time, it would have been very possible.

Wang Xuan likes the song "Grandma" for a special reason, but most people prefer the song "My Land" because this song is so popular in both composition and arrangement, both at the time and in the past.

For the next ten or twenty years, I only sang countless songs.

After all, Jay Chou composes the music and Fang Wenshan writes the lyrics. One lyric is not good, and one song is not good. In Wang Xuan's view, the combination of Jay Chou and Fang Wenshan is as good as the Hui Huang combination, but it just needs time to settle down.

.

It is worth mentioning that before the release of "My Territory", the three major communication operators could only be considered equally matched. China Mobile was slightly ahead, but not by much. As a result, after the release of "My Territory", China Mobile became the sole player.

Da. I don’t know how much it was because of the song “My Land” that I switched to China Mobile and got a M-Zone phone card.

With this song, Wang Xuan really doesn't believe that Xu Yang is not competitive.

Thinking of this, Wang Xuan asked: "Is the news reliable?"

"Reliable. The new mobile brand has been in operation since the beginning of June. Now it is the stage of looking for spokespersons. But I feel that Xu Yang really can't compete. According to unreliable news, even the king wants this endorsement this time. It is conceivable that there is competition.

How intense." Li Tao said.

"Try it. Is Xu Yang free these two days?"

"I'm afraid not. Xu Yang is currently participating in poverty alleviation activities in a poor mountainous area in Xihai Province. Xu Yang's popularity has increased, and we want to help him with charity and improve his personal image."

Wang Xuan nodded: "This can be done. We don't care about the stars of other companies. The stars of our company must take into account public welfare, and it cannot be a superficial image project, but must be implemented in practice. I don't need them to donate money or anything like that.

Our company can do it. What they need to do is to take the lead for the fans and the audience.

When the company is completely on the right track, I will probably go to mountainous areas to do some poverty alleviation work. Now you will use Tianhai's reputation to donate ten hope primary schools to some impoverished mountainous areas. But instead of donating money directly, you will contact the engineering team to build a building.

Donating money directly is not safe. The poorer the place, the easier it is to become a monster." Wang Xuan said.

"I understand that I will supervise the work and ensure the quality of the construction." Li Tao said.

"Well, the Hope Primary School we build must have sufficient earthquake resistance. For some mountainous areas prone to earthquakes, the earthquake resistance level must be one level higher than the actual survey. For buildings that do not or rarely experience earthquakes,

Risky places should at least be built according to general earthquake resistance standards." Wang Xuan instructed.

"I understand that we will ask experts to conduct geological surveys and try to choose flat places to avoid mountainous areas and places prone to earthquakes, flash floods, and landslides," Li Tao said.

"That's best." Wang Xuan nodded, "Speaking of which, how many days will Xu Yang's trip take?"

"The event lasts for 14 days in total. Xu Yang has been there for 9 days and there are still 5 days left."

"That's okay. You should pay close attention to the endorsement of Mobile. If there is any sign of trouble, contact them and tell them that Tianhai is also interested in this endorsement. When Xu Yang comes back, you will inform him to come to the recording studio as soon as possible and I will help him record songs."

"Recording songs? Brother Xuan plans to help Xu Yang release new songs next month?"

"This is a commercial song. Of course, it's okay to release it as a new song," Wang Xuan said.

"Understood." Li Tao was a little excited when he heard this.

Others don't know it, but he knows how powerful Wang Xuan's advertising songs are. Ren Xuanran was able to win the endorsement of Chaoren Music Phone among many big-name celebrities because of the advertising song "I'm Suffering from In That Corner" written by Wang Xuan.

"Cold".

Now that Wang Xuan is repeating his old tricks, Li Tao suddenly feels that Xu Yang's endorsement is secure.

On the 18th, the rumors suddenly became a reality. The new mobile brand was confirmed to be launched in early June, and the search for spokespersons began. At that time, countless companies took action and contacted the persons in charge of mobile related aspects.

Li Tao found that he was a little too optimistic. Because the news spread in just two days, at least three singers and queens contacted China Mobile.

Li Tao originally wanted to follow Wang Xuan's instructions and contact Mobile Mobile to tell them that Tianhai was also interested in this endorsement, but at this moment, the situation that worried Li Tao the most appeared: the King Superstar suddenly joined the war!

The superstars participating in the war are called Tao Ze. They followed the film and television route to become superstars. They were very popular in the film industry at that time, and they had countless fans not only in China, but also internationally.

Tao Ze has gone to Hollywood to film several movies, and even starred in two dramas. We all know how difficult it is for Chinese stars to play the leading role in American Hollywood movies. It is conceivable that Tao Ze had a lot of talent back then.

How hot.

However, no matter how popular it was, it was still the same year. Tao Ze is 45 this year. It is said that men are 41 years old, but in the entertainment industry, 45 years old is already considered an advanced age. After all, the entertainment industry is aimed at young people.

As for young people, of course, their favorites are celebrities who are not too different from themselves in age, so that they can feel that there is no generation gap. After all, there are only a few ageless male gods like Andy. There are really not many people in the entertainment industry who can still be as old as Andy.

Remain extremely popular.

After Lin Zhixiang got older, didn't his popularity also decline sharply? Last year, his popularity fell below the threshold of a first-line star. If Wang Xuan hadn't composed a song for him later, "Laughing at the Wind and Cloud", which gave Lin Zhixiang a second spring, no matter

And now the latter probably won’t be able to maintain even the second line.

This is the case with Tao Ze. As he gets older, his popularity inevitably declines. It may not be reflected in him that people are inferior to dogs in middle age, but it is reflected in his fans.

Those young fans back then are now middle-aged, have families, and are busy running around for life. Who has time to chase stars? It would be nice to pay attention to him occasionally.

That is to say, he is in the film and television industry. As long as he has new works, there will be a steady stream of new fans joining his fan family. Otherwise, whether he can maintain his popularity as a superstar is a question.

However, it is very difficult to maintain. It is precisely because of this that Tao Ze wants to take over the endorsement of China Mobile. Money is secondary. He hopes to use China Mobile's exposure to maintain his popularity.

Depending on the situation, Wang Xuan will definitely ascend to the throne of Heavenly King, but Tao Ze does not want to be the one who is kicked off the throne of Heavenly King by Wang Xuan. He hopes to stay on the throne of Heavenly King until he is 50 years old, and then he announces his retirement.

That's called perfection.

Of course, Li Tao also knows that Tao Ze's popularity has declined, but if it continues to decline, where will the king of superstars be? If he joins the mobile endorsement competition, can China Mobile resist this temptation? Unless he is the king of the same star, who can compete?

Can you beat him?

Maybe Wang Xuan can give it a try, but Xu Yang, and even those singers, queens, and movie kings and queens are useless and will most likely not be able to compete.

After confirming Tao Ze's participation in the competition for endorsement, Li Tao hurried to Wang Xuan's office: "Brother Xuan, King Tao Ze is competing for the endorsement of China Mobile, what should I do?"

"Don't worry. You first contact me as I told you and tell them that Tianhai is interested in their brand endorsement, so that they don't decide on a spokesperson prematurely and give us a chance to compete. Then with Xu Yang, wait for him to come back and let him

I came to the recording studio as soon as possible and I helped him record the songs and also shoot the commercial MV, if there is a chance." Wang Xuan said.

"clear."

Li Tao contacted the person in charge of China Mobile and informed him of Tianhai's needs.

"Can I ask who in Tianhai is interested in being our mobile spokesperson? Is it Teacher Wang Xuan or Miss Chen Xueqi?" the other party asked.

"No, it's Xu Yang from Tianhai who is interested in your company's endorsement. However, we, Mr. Wang, specially composed an advertising song for your company's new brand and asked Xu Yang to sing it. So we hope that your company can give Xu Yang a chance.

Don’t decide on a spokesperson so quickly, at least wait until you hear Xu Yang’s advertising song before making a decision." Li Tao said.

"Oh, that's it." The other party was obviously a little disappointed when he heard this, "Although our mobile brand is a new one, we plan to make it as a trump card. The spokesperson will consider it carefully and will not make a decision in a short time. At least it will be done by 28

Make a decision before the date.”

"Understood, before the 26th, we will definitely list for you the relevant advantages of Xu Yang's participation in endorsements, and send you the theme song composed by Mr. Wang for your new brand. I believe you will make the right choice.

"Li Tao said.

He could hear the disappointment in the other party's tone, but he was relieved in his heart. As long as Tianhai was given a chance, Li Tao still believed in Wang Xuan and the advertisement song composed by Wang Xuan. Now the other party's intention will not be decided until the 28th.
To be continued...