Chapter 509 Who is it? Who won the overseas endorsement of Huayao Mobile Phone!!

"It's indeed good. It seems that Teacher Wang Xuan is very knowledgeable about branding." Yu Chenghai said with emotion.

"I understand a little bit. Since Mr. Yu mentioned branding, I think I should understand what I just said." Wang Xuan said.

Yu Chenghai nodded.

Why after listening to the song "Dream It Possible", he immediately gave up on a group of international celebrities and appointed Chen Xueqi as the overseas spokesperson? It is because "Dream It Possible" has a high probability of branding Huayao mobile phones and making

Huayao mobile phones are deeply rooted in the hearts of foreign countries.

Let’s put it this way, if Huayao Mobile chooses Ronaldi, Ainaer, and Phoenix as overseas spokespersons, Huayao’s overseas mobile phone sales will definitely be very good, but these sales are entirely brought about by Ronaldi and others. Consumers

What the reporter looks at is the face of Ronaldi and others, not the Huayao mobile phone itself. When the endorsement contract of Ronaldi and others expires, or becomes less popular, the overseas sales of Huayao mobile phones may decline.

Plunging decline.

And if Chen Xueqi is chosen as the overseas spokesperson, Chen Xueqi's own popularity can feed back the sales of Huayao mobile phones, because Chen Xueqi also brings the theme song "Dream It Possible" for the overseas version of Huayao mobile phones. As long as this theme song becomes popular,

From now on, when the melody of this theme song sounds, people will think of Huayao Mobile Phone.

The more popular the theme song becomes, the more popular the Huayao mobile phone becomes. This is the brand effect of the theme song on the product, which is essentially different from the role of the spokesperson.

Take China Unicom as an example. China Unicom chose Xu Yang as the spokesperson of the trend of the times, and Xu Yang sang the theme song of the trend of the times, "My Land". "My Land" became a hit, it became a big hit, and Xu Yang also became popular.

So do you think it is "My Land" that plays a greater role in blessing China Unicom's trend of the times? Or does Xu Yang, the spokesperson, play a greater role in blessing China Unicom?

Obviously, it's "My Place".

It was "My Territory" with the advertising slogan "Trends of the times, I decide my territory" that made China Unicom's Trends of the Times card deeply rooted in people's hearts and achieved the effect of branding. If Xu Yang was alone, how could China Unicom surpass China Mobile and become the communications industry leader?

Does the oligarchic version exist?

It doesn’t matter how popular Xu Yang is.

Now, "Dream It Possible" and "My Land" are actually the same. The biggest reason why Yu Chenghai chose Chen Xueqi as the overseas spokesperson of Huayao Mobile is the theme song of "Dream It Possible".

As Wang Xuan said, Dream It Possible is a very good advertising plan in itself. Of course, this advertising plan alone is not enough. It must also be accompanied by a theme song of the same name based on this advertising plan.

As long as "Dream It Possible" becomes popular, the theme song plus the "Dream It Possible-huayao" advertising plan will definitely make Huayao mobile phones deeply rooted in the hearts of the people and achieve branding effects.

Will the song "Dream It Possible" become a hit? The answer is yes! The song itself is very good and has the potential to become a hit, plus Huayao's promotion, it's no wonder that this song is not a hit. Don't be trivial.

Look down on the promotion capabilities of Huayao, a top Fortune 500 company in the world.

As for Chen Xueqi, the spokesperson, for the time being, it is secondary to Huayao Mobile. One day, Chen Xueqi will become an international diva like Ainaer, otherwise her overseas bonus to Huayao Mobile will be really limited.

Anyway, Yu Chenghai is very optimistic about Chen Xueqi's future, which is another reason why he agreed that Chen Xueqi will become the overseas spokesperson of Huayao Mobile. Since Wang Xuan can compose English songs, and Chen Xueqi's English singing talent is so good, he doesn't believe that Wang Xuan will

Will Chen Xueqi be ignored?

Thinking of this, Yu Chenghai smiled and said: "Teacher Wang Xuan, you can rest assured. I asked Minister Liu to keep you because I wanted to cooperate with Miss Chen Xueqi. I have prepared the endorsement contract. The endorsement price is 60 million for three years. This

No objection?"

Chen Xueqi's current endorsement price is about 18 million per year, and Huayao's price is 60 million for three years. The average is almost 20 million per year, which is considered a premium. After all, Chen Xueqi's popularity is mainly concentrated in China, and she is almost unknown abroad. And she is now with Huayao

The mobile phone cooperation was for overseas endorsement, so none of the three Wang Xuan had any objections when they heard the news.

"Since there are no objections, we can sign the contract now. However, after signing the contract, Teacher Wang Xuan will tell us your follow-up plan in detail."

"That's for sure." Wang Xuan said. He didn't reveal the follow-up plan before because he wanted to keep some trump cards. What if he revealed it and Huayao didn't choose Chen Xueqi as the spokesperson but plagiarized his MV idea?

?

That MV idea is worth thousands of dollars.

"One more thing, Teacher Wang Xuan, can you sell your song "Dream It Possible" directly to us in the form of a buyout? As long as you are willing, we will definitely give you a satisfactory price. To be honest with you, we

I like this theme song very much, and I even want this song to become the exclusive theme song of our Huayao mobile phone."

"As long as the price is right, it's not impossible. But you hope that this song will become the exclusive theme song of Huayao Mobile. I also hope that this song will become Qiqi's unique song, so after the buyout, you cannot license it to other singers.

Singing. Of course, if any adaptation is needed, as long as you only know one song, Qiqi will cooperate with you."

In another time and space, the original singer of "Dream It Possible" was named cey. However, after Huawei bought out the copyright of this song, it authorized Jane Zhang to sing the Chinese and English versions. Then some people mistakenly thought that Jane Zhang was the original singer of the English version of this song.

Sing.

Wang Xuan didn't want Chen Xueqi to fall into such an embarrassing situation, so he specifically raised this condition.

"This" Yu Chenghai hesitated. He was thinking, if they agree to this condition, can they still buy out the copyright of this song?

"If you agree to this, the price can be reduced. At the same time, I will also give you a Chinese version of "Dream It Possible". Of course, the Chinese version of "Dream It Possible" will also be sung by Qiqi." See.

Yu Chenghai hesitated, and Wang Xuan increased the pressure.

Yu Chenghai was stunned: "Is there a Chinese version of this song?"

"Of course. This song itself is a song that combines Chinese and English versions. It's just that we are really an overseas spokesperson, so we released the English version." Wang Xuan said.

"How about the Chinese version?"

"Almost." In comparison, Wang Xuan prefers the English version of "Dream It Possible", but it is undeniable that the Chinese version of "My Dream" is also a very good song.

After hearing this, Yu Chenghai finally agreed, but he was in a dilemma over the buyout price.

After thinking for a while, he said: "I remember the theme song "Overture of the Dead" that Teacher Wang Xuan made for Ice and Snow Company before. The buyout price that Ice and Snow Company gave you was 80 million, right? You think otherwise, "

Hua from "Dream It Possible", how about I also offer you 80 million for the buyout price of the English version?"

Guo Hong and Chen Xueqi were both a little surprised when they heard this: No? 80 million for a song? This price is too high.

Although he knew that this song was worth it, Wang Xuan was also a little surprised. Considering another time and space, it is normal for Huawei to spend 80 million to buy out the copyright of this song. I can only lament that they are all wealthy owners.

.

"Okay." Wang Xuan said.

Yu Chenghai nodded and asked someone to take the prepared endorsement contract first. After confirmation, both parties signed their names. Chen Xueqi signed it with her hand and her fingerprints, while Yu Chenghai signed it with his hand and stamped it with the official seal of Huayao Mobile Phone.

Since then, the overseas endorsement of Huayao Mobile Phone has actually been won by Chen Xueqi.

After signing the endorsement contract, Yu Chenghai asked the legal department of Huayao Mobile to finalize the song buyout contract. Of course, the reason why it could be drawn up so quickly was because the legal department of Huayao Mobile had the type before.

Song buyout contract template, just change it.

Wang Xuan checked it over and confirmed that the price and various detailed terms were correct as he had just discussed with Yu Chenghai. Both parties signed their names, pressed their fingerprints and stamped their official seals. From then on, the Chinese and English copyrights of "Dream It Possible"

It was also completely bought out by Huayao Mobile for 80 million.

"Teacher Wang Xuan, happy cooperation!" After the contract was signed, Yu Chenghai said, thinking that Wang Xuan extended his right hand.

"It's a pleasure to cooperate." Wang Xuan also said, shaking hands with Yu Chenghai.

"Teacher Wang Xuan, the contract has been signed, can you tell me your follow-up plan?" Yu Chenghai asked.

"Of course. It's actually simple. I will create a story related to family love and dreams for "Dream It Possible". It will tell the story of a girl named Anna's growth process in pursuing her dream of playing the piano, and film this story into a story.

Sexually complete MV short film.

The short film will use film techniques to reproduce the many life scenes of Anna and the whole family on the way to pursue their dreams. From the family piano room, to school classes, to restaurant performances, from a young ignorant girl with a music dream, with the support of her grandfather and family, through

With unremitting persistence and hard work, he finally stepped onto the stage of the Vienna Concert Hall and realized his life dream.

Dreams seem so far out of reach before they come true, but just the right kind treatment from family members can always make dreams shine in the most difficult moments. This is probably what this short film wants to express," Wang Xuan said.

.

"Do you have any details?" Yu Chenghai was confused upon hearing this.

"It's detailed enough. To put it simply, we can regard the design of this MV as a packaging method for the brand image. It uses the appeal filled in the picture, background music, and story structure to tenderly present an ordinary pursuit.

The condensed life of the dream girl. With family love and dreams, it touches the softest place in everyone's heart and resonates with people.

At the same time, Huayao's corporate culture is deeply rooted in the hearts of every user through this MV, enhancing users' awareness and identification with Huayao mobile phones. It tells consumers that although Huayao started with technology, it is more willing to start with consumption.

Starting from the heart of the consumer, we provide consumers with products and services that they really need and like.

Compared with the stiffness and coldness of technology, such intentions are soft and warm. A brand cannot just have technology, it must also have affinity to penetrate the hearts of consumers.

And this MV can undoubtedly enhance the brand affinity of Huayao Mobile. By combining the profound experience of persistent pursuit of dreams, supplemented by warm factors such as family, relatives, music, etc., it can approach the inner world of consumers, communicate with them on the spiritual level, and subtly

Establish communication and resonance with consumers to achieve branding effects." Wang Xuan explained in more detail.

This time Yu Chenghai generally understood.

But can an advertising MV really achieve such an effect? ​​If someone else said this, Yu Chenghai would definitely think that the other person was bragging. But the person who said this was Wang Xuan. Considering Wang Xuan's past achievements, the credibility is quite high.

Anyway, Yu Chenghai knew that if this MV was shot by them, it would definitely not have such an effect.

So he said: "It sounds very good, but Teacher Wang Xuan, even if you are creative, we don't know how to shoot it. Do you think otherwise, you can help us shoot this MV? We will pay for the shooting cost, what do you need?

We will fully cooperate with you. Even your remuneration fee, I don’t know how to pay it. Otherwise, how about giving you 3 million?"

"Alright." Wang Xuan nodded.

With Wang Xuan's current appearance fee, 3 million is definitely not enough, but the advertising MV itself is one of the means Wang Xuan uses to help Chen Xueqi compete for endorsements, so Wang Xuan does not intend to argue with Huayao Mobile.

Another point is that this MV actually adds a lot to the song "Dream It Possible". After all, Huayao Mobile paid such a high price to buy out the song, and also gave overseas endorsements to Chen Xueqi and Wang Xuan

You have to make Huayao mobile phone worth the money spent, right?

Since cooperation is a win-win situation, a one-sided profit-making cooperation is destined to be short-term and easy to lose friends. Therefore, even if Yu Chenghai does not ask, Wang Xuan will help shoot the MV for "Dream It Possible".
To be continued...