Chapter 568 Concert preparations, guest selection

In fact, Tianhai does not have to pay for the venue fees, it is all paid by advertisers. As early as when the news of Wang Xuan’s solo concert was first released, countless advertisers approached Tianhai and wanted to sponsor Wang Xuan’s concert.

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Originally, Li Tao and the others wanted to refuse.

how to say?

If it is a concert of other singers under Tianhai, Tianhai will not refuse any advertising sponsors on the premise that the other party's products and reputation are good. For example, in June, S.M.Y group's solo concert, Du Chengfei's solo concert

During the concert, I received a lot of advertisements.

But if it's Wang Xuan, they hope that Wang Xuan's solo concert will be more pure and not have too many commercial factors. Again, they don't need Wang Xuan to make money for Tianhai, they only need Wang Xuan to act as a front for Tianhai

That's fine. As for the facade, the cleaner it is, the better.

Mainly Li Tao thought that Wang Xuan didn't like to accept advertising sponsorships. After all, Wang Xuan has not accepted even one advertising endorsement so far, nor has he accepted any commercial performances.

But what surprised Li Tao was that Wang Xuan actually accepted advertising sponsorship for the first time this time.

Moreover, as long as the other party has no problem, Wang Xuan will not refuse anyone who comes.

Later, when Wang Xuan explained, Li Tao understood the reason. It turned out that Wang Xuan planned to donate all the advertising sponsorship and ticket income to impoverished areas for poverty alleviation and support for public welfare undertakings. The tone of the public welfare concert was

It was decided at that time.

Of course, the cost of the concert must be deducted. In Wang Xuan's words, he is not a saint, so he doesn't have to make money, but he doesn't do money-losing business either.

After knowing Wang Xuan's idea, Li Tao pondered for a while, and together with Wang Xuanyi, Tianhai simply established a charity foundation. Because Tianhai now sponsors a lot of charity every year, first-tier artists are 5 million, and second-tier artists are 200

Thousands, millions of singers and queens.

These public welfare sponsorships are split 50-50 between Tianhai and the artists, and then donated to public welfare organizations in need of assistance in the name of the artists.

But what should I say? The money is donated, but outsiders don’t know about it, and the reputation is not obvious.

It is said that when you do good deeds, you should leave your name behind, but this is not feasible in the entertainment and business circles. For the entertainment and business circles, it is best to leave your name when you do good deeds. Otherwise, if there is a slight disturbance, it is easy to get trapped in rumors.

middle.

There are not many celebrities in the entertainment industry and business tycoons who have been criticized for their charity work.

The typical example is Jay Chou.

Many people don't know that "Daoxiang" was actually written by Jay Chou in response to the Wenchuan earthquake. In an interview with "People Weekly", Jay Chou once said: "Many people on TV are saving lives, and many people are also trying to survive.

At that time, Jet Li told me that we should give some education to today's young people. There are many people who commit suicide due to depression, and we should write a positive energy song. The economy was also in recession, and a lot of office workers were laid off, so I thought

Don’t write about earthquakes directly, write a song that resonates.”

However, at the time when "Daoxiang" was released, Jay Chou and his company did not use the earthquake as a publicity point. They only revealed it in an interview many years later.

However, after the Wenchuan earthquake, Jay Chou was controversial because of the amount of his donation. He was ridiculed by malicious rumors and only donated 500,000 yuan.

Indeed, Jay Chou donated 500,000 yuan. After the earthquake, Jay Chou, who was scheduled to hold a concert in Chongqing on the 24th, was very concerned about the disaster. After learning that the teaching building of Liangping Elementary School collapsed and some students were buried under the rubble, he immediately

Donated RMB 500,000 in his own name for the reconstruction of the collapsed school building in Liangping and to comfort the family members.

But it was this 500,000 donation that caused Jay Chou to be criticized miserably. When the report was amplified, malicious comments spread everywhere. The rumormongers used their best moral kidnapping to question: Are you so rich? A thousand dollars for a concert

Ten thousand, are you really embarrassed to donate 500,000?

But in fact, Jay Chou donated more than 500,000 yuan. In the same year, he donated 2.5 million yuan to the Wenchuan disaster area twice. He also changed the mountain city concert that year to a fund-raising format. In addition to donating all his personal income from the concert,

We also raised more than 30 million yuan in donations, which were donated to the people in the disaster areas.

Therefore, during the Wenchuan earthquake, Jay Chou's cumulative donation exceeded 42 million yuan, breaking the record for Taiwanese artists. Don't say that the 30 million donations raised were not donated by Jay Chou. If Jay Chou hadn't come forward, where would the 3,000 yuan come from?

Wan? Can you try someone else?

But these were all done silently. Jay Chou did not publicize it in a big way. So, he was criticized miserably. The media vowed to donate 500,000 to Jay Chou and was reviled by thousands of people. Until fans dug out the truth and CCTV took the initiative to clarify

, the internet violence subsided.

Director Jay Chou never said a word about this.

Later, Jay Chou was interviewed on TV. The host said: "They all call you Ai Lun. Many artists can't do this well. For example, during the Wenchuan earthquake, you donated 42 million."

Jay Chou said, "I won't discuss numbers anymore."

The host asked again about Jay Chou visiting children with leukemia. Jay Chou said again: When he does these things, he doesn’t want to be photographed by the paparazzi, and he doesn’t want everyone to think that these things are just a show, so I

It will be more low-key.

Jay Chou, who keeps a low profile and does good deeds, the last thing he needs is reports and traffic. But for Tianhai, the company and its artists have done charity, so it is best to leave some evidence. It is not to leave a name in history, but not to let yourself be

Being caught up in rumors like Jay Chou leaves the rumormongers with nothing to spread.

Of course, no matter what you do, you may be criticized. For example, if Tianhai sets up a charity foundation, he may also be criticized for showing off. But it is better to be criticized for showing off than to be criticized for being "unkind". At that time, Tianhai can still fight back, you criticize

I'm putting on a show, and if you have the skills, you can show off too.

Wang Xuan also understood this, so he agreed to Li Tao's request.

So Li Tao set out to establish a charity foundation, which is still in the application process. Considering that the charity foundation established by Tianhai, the source of the fund is donations from Tianhai and Tianhai's artists, and there is no need to raise funds from the society, and the approval process

It would be much simpler.

Having said that, in fact, in terms of venue selection, Wang Xuan only wanted to choose the Hongkou Football Stadium. This football stadium can accommodate 30,000 people, which in Wang Xuan's opinion is enough.

Mainly close to home and convenient.

But they have always been opposed by Zhu Xu and Li Tao. In the words of Wang Xuan, the two of them said: Don't you have any confidence in yourself?

The two of them were sure that if Wang Xuan's concert was held at the Hongkou Football Stadium, as soon as the news spread, there would be countless scoldings.

In fact, a venue with 30,000 people is enough for many stars. Many stars hold concerts and are afraid of empty seats in venues with 10,000 people. But Wang Xuan is different.

Don’t even look at the expectations outsiders have for Wang Xuan’s solo concert!

Not to mention the Hongkou Football Stadium, even the Yanjing Stadium is not good enough. The latter can accommodate 60,000 spectators, but it is still not enough. Maybe the Magic City Stadium is not bad. This stadium can accommodate more than 80,000 spectators and is used for Wang Xuan's solo concert.

I can barely do it.

But Wang Xuan has a better choice: Bird's Nest!

Li Tao and Zhu Xu have always believed that only the Bird's Nest can fully match Wang Xuan's style. Because the Bird's Nest can accommodate 100,000 spectators, and as the venue for the Chinese Olympic Games, the "Bird's Nest" style is there.

As Wang Xuan's first solo concert, Li Tao and Zhu Xu believed that it must be shocking. It doesn't matter if the cost is high, but the quality must be high.

The performance of a concert with 100,000 people is different from that of a concert with 10,000 people, a concert with 50,000 people, and a concert with 80,000 people. The performance of Olympic venues is also different from that of ordinary sports venues. In fact, few stars in the industry dare to perform in the Bird's Nest

Holding a concert. First, holding a concert in the Bird's Nest is very expensive. The cost of a concert is at least tens of millions. Second, I am afraid that I will not be able to control it. The Bird's Nest is too big and attendance is a problem.

If there is a concert at the Bird's Nest and there are too few spectators, it will look empty. Then it is not a concert, but a concert accident.

For celebrities, this is a very big blow, not only spiritually, but also career-wise. At that time, there will definitely be a lot of rumors: This celebrity is not very popular, and he has no idea how to dare to go to the Bird's Nest.

concert.

Therefore, most celebrities do not dare to go to the Bird's Nest to hold concerts, and even some singers and queens do not dare to take risks easily.

But Wang Xuan definitely does not have this problem.

Not to mention 100,000 seats, even 150,000 seats, there is no need to worry about the attendance rate. This is Wang Xuan’s first solo concert. Whether it is 100,000 seats, 150,000 seats or even 200,000 seats, the attendance rate is the same.

One hundred percent, unless someone buys a ticket and doesn't have time to come, it will be empty.

Many people have already reserved tickets for Wang Xuan's concert through internal channels.

As soon as the concert news was announced, the most well-known ticketing company in the industry approached Tianhai to cooperate and sell tickets for Wang Xuan's solo concert.

After a comprehensive evaluation, Tianhai selected Dangdang Ticketing Company to cooperate and sell tickets for Wang Xuan’s solo concert. Dangdang Ticketing Company is actually a ticketing company under Dangdang.com and has a good reputation in the industry. Wang Xuan’s previous physical books

, most of which are sold on Dangdang.com, and the two parties have a basis for cooperation.

However, Tianhai still reminds Dangdang Ticketing to sell tickets through formal channels. If there are many ticket scalpers, we will not cooperate in the future.

The reason for this reminder is that Tianhai knows very well how ticketing companies make money.

Do you think that ticketing companies make money by taking a commission from selling tickets through agents? Wrong, and it is completely wrong. There are so many ticketing companies in the industry, and the competition is so fierce, how much commission can they take from commissions from selling tickets? Most ticketing companies rely on

Is it okay to make money by scalping tickets?

Take the sales chain as an example. If Wang Xuan's personal concert tickets are regarded as products, Tianhai is the manufacturer, the ticketing company designated to cooperate is the first-level distributor, the scalpers are the second-level distributors, and the fans and audiences are the terminals.

According to the agreement, Tianhai only authorizes the ticketing company to sell tickets. If the ticketing company directly sells the tickets to fans and audiences at Tianhai's price and takes a commission, this is a formal channel for ticket sales. But if the ticketing company sells the tickets to

The scalpers then sell it to fans and audiences at high prices. This is an illegal operation.

Tianhai warned Dangdang to put an end to such illegal operations. The reason why it only chose one ticketing company to cooperate with was to put an end to such illegal operations.

In the sales market, it is normal for products to go through first-level distribution, second-level distribution, and third-level distribution before reaching customers. But this is not possible with celebrity concert tickets. The more popular the star, the more difficult it is because it will damage the reputation too much.

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Take Wang Xuan's personal concert tickets as an example. Tianhai priced the tickets at 300 yuan a piece and sold them to Dangdang.com. If Dangdang did not warn Dangdang, Dangdang might sell 80% of the tickets to scalpers at a price of 600 yuan and the rest.

20% of the tickets will be sold through regular channels.

As for the 80% of the tickets sold to scalpers, the scalpers may sell them to fans and audiences at a price of 1,200 yuan. But for the tickets, Tianhai’s price was originally only 300 yuan, but now the scalpers have sold them to 1,200 yuan.

Can you afford it?
To be continued...