Chapter 617: A hot topic among the people, a sign of a phenomenal program (Happy New Year’s Eve)

There is no impenetrable wind. It is impossible to hide the news that the exclusive online video broadcast rights of "The Voice" were sold for 80 million yuan. In other words, neither Tianhai, Yangcheng Satellite TV nor Tencent Video thought of hiding it.

Why hide it? This can increase the popularity of "The Voice".

After obtaining Wang Xuan's consent, Tencent Video made a high-profile announcement of investing 80 million to purchase the exclusive online broadcast rights of "The Voice of China."

One stone stirred up a thousand waves, and the Internet was immediately abuzz.

"Fuck!! 80 million?"

"Sold an online video broadcasting right for 80 million? This is so awesome!"

“Is Tencent Video that rich?”

"There must be money. After all, it is backed by Tencent Group. In the past year, Tencent Video has developed very well and made a lot of money. The question is, is "The Voice" worth the price? After all, it is only an exclusive online video broadcast.

Right."

"Yes. "The Voice" has only aired one episode, and the ratings haven't even been released yet. Isn't it a bit risky to spend so much money?"

This is "The Voice". In another time and space, the ordinary advertising price of "The Voice" was sold for 15 seconds and 500,000, which is terrifying.

The program "The Voice" allowed them to see Wang Xuan's amazing planning ability, so Zhang Zhengcai showed his presence in front of Wang Xuan so that next time Wang Xuan planned a new program, he would think of them.

Wang Xuan was stunned.

"Yes, then I'll go talk to Yangcheng TV."

"Also on Weibo, the top ten most searched topics are all "The Voice". Among them, the topic "What is the ratings of "The Voice"" has already become the top three most searched topics. Everyone is discussing it."

Wang Guojun added another sentence.

"Yes. Although this program is very popular abroad, in terms of program content, "The Voice" is more innovative and interesting."

"But it's crazy. I've never seen the network broadcast rights of a TV show sell for a sky-high price of 80 million."

"The production cost of "The Voice" was 180 million. Before, I thought Wang Xuan was stupid and would definitely not be able to recoup the cost. But now, just for the naming rights and exclusive online video broadcast rights, "The Voice" has been sold for 140 million. This

Damn it, it turns out the clown is myself!"

Now, Wang Xuan's arrival has turned Yangcheng TV's situation around, almost by himself! Judging from the current situation, the program "The Voice" is likely to push Yangcheng TV's variety shows from the bottom of the industry.

It is possible for a person to rise to the middle or upper level in the industry, or even to the top.

After hanging up Zhang Zheng's phone, Wang Xuan's parents got a call.

Although "The Voice" has only aired one episode, it is very popular online and has an explosive reputation. This program is probably more popular than "The Masked Singer". How could Suning TV not be jealous of it?

"Wang Xuan is so awesome. Let's not talk about lyrics and music. This guy is actually so good at program planning. He is simply invincible!"

Then he opened Weibo, and sure enough, the top ten most searched topics were all occupied by "The Voice" topics.

"No, your idea is wrong. If you think about it this way, the program "The Voice" was not broadcast before, and everyone didn't know what the program "The Voice" was like. There are still many people in the industry who are badmouthing our program.

, our price must not be set too high. After all, the price of 4 million is already very high. One thing to say, before this, it would take a lot of money to dare to spend 4 million to buy the first-class special advertisement of "The Voice"

Of courage and courage.

Now let’s look at the ratings numbers!

"And your mother. My son plans a TV show, so I naturally want to know everything about TV shows, and ratings are the most important thing. But now, we are not the only ones paying attention to the ratings of "The Voice". There are countless

Everyone is paying attention to the ratings of "The Voice". Didn't you see that the guests at our hot pot restaurant are all discussing it. Your mother and I were walking on the street, and the passers-by were also discussing "The Voice". We were curious about "The Voice".

How high can the ratings of "The Voice" be?" Zhou Yulan said.

["The Voice", Yangcheng TV's counterattack]

Li Tao has been in the industry for so many years. When has he ever seen such a situation?

When Li Tao went to the investment promotion department of Yangcheng Satellite TV, he knew why Wang Xuan was so strong.

[It turns out this is "The Voice"]

"What are you saying? Teacher Wang Xuan, when have you ever disappointed people? Anyway, next time you plan a new program, you must think of our old friend Suning TV." Zhang Zheng said that this was the reason why he contacted Wang Xuan.

real purpose.

So hot!

As one of the five major TV stations, Suning TV is absolutely unwilling to take this risk.

Only Wang Xuan was not particularly surprised.

"I can't understand it either. This is no longer the world I know. In the words of fantasy novels, it's like suddenly coming to another dimension."

"Yeah, we should wait until the ratings come out."

No, as soon as Wang Xuan hung up the phone with Wang Gui, Zhang Zheng called.

Around 10 o'clock, the director of Yangcheng Satellite TV personally called Wang Xuan: "Teacher Wang Xuan, you have helped our Yangcheng Satellite TV fight a lot this time!"

"Of course you have never seen it before. This price has far exceeded the previous record. But it is really crazy."

Because it was too Buddhist in the past, Yangcheng TV has always been at the bottom of the industry in terms of variety shows. Even though it has spent a lot of money in the past two years, the effect is not obvious. It is still at the bottom of the industry, worse than some backward provinces.

Many advertisers don't even have the link. As long as Yangcheng Satellite TV proposes a price, it directly agrees. They are afraid that if the agreement is slow, the advertising space will be taken by others first.

All sold!

[What are the ratings of "The Voice"? Can Wang Xuan have the last laugh? 】

"Yangcheng Satellite TV said that there are still five first-class special advertisements for "The Voice", and selling one to this advertiser is not a problem."

"The key point is that the market for TV programs is not good right now. Many variety shows are at a stage where they can't even provide food and clothing. Either no one invests in advertising, or the price is very low. If you can do it without losing money, you will be lucky. As a result, "The Voice"

"What about? Before the recording even started, the naming rights were sold at a record-breaking price. When the first episode was broadcast, someone squinted and poured money into it! It's the same program, but the gap is so big! It is said that "

The exclusive online video broadcasting rights of "Super Idol" were sold to Tudou Video for only 30 million."

"Have the ratings come out?" Wang Xuan and his father interjected from the side.

"What did Yangcheng TV say?" Wang Xuan asked.

"Then tell Yangcheng TV that the current first-class special advertising will be sold for 5 million."

People took such a big risk and spent 4 million to buy special ads for "The Voice". Now that the show has become popular, there is no risk. Other advertisers can also come in for 4 million and enjoy the same treatment. Do you think it is fair? Will they be happy with it?

?”

"Heroes see the same thing. As the saying goes, soldiers are expensive and quick, I guess Tencent Video suddenly offered a sky-high price just to seize the opportunity and bet on "The Voice"!"

[The amazing "The Voice", the amazing contestants]

The industry was shocked and the masses were in an uproar. They were all shocked by the price at which the exclusive online video broadcast rights of "The Voice" were sold.

…

"Okay." Wang Xuan nodded and chatted with his parents for a few more words before hanging up the phone.

"It can't be compared. Those who have watched "Super Idol" and "The Voice" at the same time can tell you that "Super Idol" and "The Voice" are not on the same level."

Not only is Yangcheng TV's variety shows at the bottom of the industry, but Tianhai's program department is also at the bottom. If Yangcheng TV hadn't been eager to improve its ratings, it would have been difficult for "The Voice" to find a suitable partner.

After all, Suning TV already has "The King of Masked Singer", which was a huge hit last season and is a singing variety show. How could it be interested in another singing talent show?

Moreover, who would believe that Wang Xuan can plan such a popular program? Even within Tianhai, there are many doubts. Only Yangcheng Satellite TV is more courageous.

But now, the program "The Voice" has been aired, and the response is very good, and there is a high probability that it will become a hit. They came back again, and they must have seen that "The Voice" has a tendency to become a hit. At this time, they still want to use 4 million to buy it

How can the first-class special advertisement for "The Voice" be so cheap?

Just 5 million, not a penny is too much. Otherwise, it would be unfair to those advertisers who spent 4 million to buy first-class special advertisements.

"Understood." Li Tao said, feeling full of energy.

Wang Xuan's ability is so strong that he has never disappointed anyone.

[The Voice of China: A Feast of Music]

He told the truth.

How should I put it? In fact, for TV stations and entertainment companies, advertisers are the breadwinners, and they usually have to support and coax Wang Xuan. However, when it comes to Wang Xuan, the role has been relaxed, and it is the advertisers who have to support and coax Wang Xuan.

After hanging up the director's phone, Wang Xuan's phone soon rang again. It was Li Tao.

"Didn't I think our Tianhai program production department was a little idle, so I wanted to find something for them to do? I didn't expect "The Voice" to be so popular. If I came to you, you would cooperate with me because of favors, and the program would end up being

If I’m cheating, doesn’t that mean I’m cheating on you?” Wang Xuan said.

This is the real reason why Wang Xuan did not contact Suning TV.

"Yeah." Wang Xuan smiled.

Wang Xuan heard what the station director said and smiled: "You're welcome, station director, I just did what I should do. Besides, this is not only for your station, but also for our Tianhai program department. Speaking of which, I have to

Thank you for trusting me and allowing "The Voice" to be played on your station."

[Good Voice is born! A new mode of singing talent show may be launched]

The real reason is naturally not this, but if Wang Xuan asked Suning TV, "I am going to plan a singing talent show, are you interested in cooperating?", the answer he would get would be absolutely no.

"Awesome! You can't even rob a bank that fast!"
To be continued...