"What the company has been doing is lifestyle brands." Kevin also said.

Mu Qianchen smiled, "Of course I know this. I have studied almost all the design plans of the company in recent years. The materials are mainly pure gold, sterling silver, colored rose gold, and the design style is gentle." She held up a thick stack of

Thick information, "That's why I put forward such an opinion."

"The price of lifestyle jewelry is relatively cheap, the consumer group is relatively popular, and the sales volume is very high. But it is also because of this that it affects the positioning of our company's jewelry products. In the eyes of the public, Sky International does not make jewelry, but makes jewelry.

Yes, even if there are some luxurious and high-end designs occasionally, they cannot attract the attention of high-end customers, and it is those high-end customers who can really bring jewelry to the international stage."

"Now that we have a basically fixed customer base, it is not easy to open up new markets." Designer Su Yi said seriously. She is considered the ace designer of the design team. Many of Yuntian International's flagship products were produced by her in the past.

Hands, compared to Mu Qianchen, she can be said to be a more legitimate chief designer.

Su Yi is 30 years old, has a mature and intellectual temperament, a gentle temperament, and treats others very well. Her relationship with everyone in the design team is neither close nor distant. In short, she has a relatively good relationship with colleagues.

She showed no hostility or enthusiasm towards Mu Qianchen, the airborne chief designer, and treated her like an ordinary colleague.

Mu Qianchen admired her very much.

"That's right, we have always followed the popular route. It is unrealistic to switch to the royal and aristocratic route for a while, both in terms of design and craftsmanship." Seeing Su Yidu speak, a designer also spoke up.

"The royal and aristocratic route sounds nice, but is it realistic?"

"High-end, with a price of at least six figures, a few people can afford it. Those jewelry are only suitable for appearing in large shows and dinner parties."

"Actually, I think this idea is very good. It's high-end and classy, ​​and it can increase popularity. But when it comes to implementation..."

There were a lot of discussions, with most of them opposing it, and a few supporting it, but they didn't really believe it either.

This is a result that Mu Qianchen has long expected. If she puts forward such an opinion, there will definitely be a lot of opposition.

"Everyone, I'm sorry. The issues you raised are not issues that designers should consider. They are matters for the marketing department and the marketing department. I think with the current status and financial resources of Yuntian International, those issues are not a problem at all." Mu Mu.

Qian Chen looked at Yan Mo with a firm gaze. She believed that Yan Mo would make a judgment. This time, he would vigorously develop Yuntian International's jewelry brand, not to extend its width, but to increase its height.

A brand can only stand firm if it has its unique differences.

The current jewelry brand of Yuntian International was developed from the merger and acquisition of a local design brand a few years ago. It has too many inherent characteristics and limitations.

She believed that Yan Mo must have discovered it.

Yan Mo glanced around, looked at Mu Qianchen, and said three words gracefully, "Continue."

The conference room immediately fell silent, and the big boss showed interest, but they dared to say anything.

Mu Qianchen looked at Yan Mo and continued what he had just said. His words were clear and powerful, showing full confidence, "As we all know, 80% of the world's wealth is in the hands of 20% of the people. What I said

The royal aristocratic route is to capture the 20% of people." Continued."

The conference room immediately fell silent, and the big boss showed interest, but they dared to say anything.

Mu Qianchen looked at Yan Mo and continued what he had just said. His words were clear and powerful, showing full confidence, "As we all know, 80% of the world's wealth is in the hands of 20% of the people. What I said
Chapter completed!