Chapter 163 The Sword of Media

If you want to continue hitting someone next time, you will definitely slap it with a sweet date

As the president of M country, Ledgers can decide a decree that can affect the economic changes of hundreds of billions or even trillions of dollars in the entire country at any time. But for him, if he wants to continue to be re-elected as president, he needs a lot of campaign funds. To put it bluntly, money is the key to the success of the presidential election in M ​​country, and some media have therefore directly called M country democracy a "game for the rich."

In fact, in Xiao Tianci's opinion, it is better to say "charm games" than to say "charm games", because they want money to create personal charm.

No secret information is needed. In the public information, Ledgers has prepared more than 500 million yuan for the campaign, and the total number is estimated to exceed 1.5 billion. Now giving him this 100 million is not big or small for Xiao Tianci and Ledgers.

But Ledgers didn't see it. Xiao Tianci smiled when he turned around and left, a very proud smile.

Tian Ni was very happy today. Xiao Tianci came up as soon as he came in. Ledgers quickly walked out from behind with a smile and walked out like nothing happened. He politely sent them out to leave.

After returning, Xiao Tianci originally wanted to coax Tian Ni to rest first and then deal with the matter, but Tian Ni insisted on being with him. Xiao Tianci understood Tian Ni's idea. She didn't want to just be a vase, she wanted to help herself.

Du Yu, the new boss of Xiaojia No. 1 Company, Hagenta, the new boss of Xiaojia No. 2 Company, and Xiao Tianci also introduced Tian Ni to them. They knew that they were the boss’s wife, so of course they were respectful.

After the introduction, Xiao Tianci said: "Now, let me tell you what you should do recently, the premise that the competition between you remains unchanged. On this basis, you all have to take action. I have agreed on the M country and Russia. The battle between the two aircraft carrier fleets will begin soon. You both sides will pick one side and tell you that this is different from the exercise. There is only one chance, and this is a real battle. After you choose, you can send people to install various equipment on the aircraft carrier fleet to record all the things and all the battle situations."

When Du Yu and Hagenta heard this, their eyes lit up. What is this? With such exclusive broadcasts in this society, it is difficult to make money or not post. Both of them seem to have begun to understand. At least they think they have begun to understand why the boss set up two companies and attacked one. It seems that it is related to this.

Xiao Tianci continued: "Xiao Family 1 and Xiao Family 2 are now comprehensive media groups that are cross-media, which are the main forces in the world media market today. What is power? What you have is power. Think about it, including radio, television, cable TV, satellite radio and television, newspapers, magazines, publishing, movies, records, entertainment, telephone, Internet, sports, retail, advertising, etc. What can be done by super information communication groups such as two industries? Now I provide you with a fair competition platform. In addition, this unprecedented event can operate to a level depends on you."

Excited, how can you not be excited? This kind of real war, especially the war between M and Russia, means that all the eyes of the whole world will be attracted by it.

Market, the market share will definitely reach an unimaginable level. Looking at the expressions of the two people, Xiao Tianci said very satisfied: "I have already understood this plan now. How to do it is your business. Now you all talk about what you plan, no need to mention the details. I want to listen to the plans for expansion in addition to making money. I want to hear what you think."

Du Yuxian said: "Boss, I plan to adopt a large merger plan. Taking advantage of this opportunity, we will occupy the market and divide the market, which will definitely make many companies unable to survive. Taking advantage of this opportunity, we will annex them and build a real giant aircraft carrier."

Listening to Du Yu's statement about this major premise, Hagenta thought in his heart that his plan would definitely not work. Think about it, if the boss wanted to really build a giant aircraft carrier, why did he directly combine the two companies into one?

When Hagenta was at the time of his time, he proposed that he would continue to expand his coverage. The so-called multinational group has actually been able to fully cover the world. He wants to do this, not only to be the largest, but to be the most influential.

Xiao Tianci just nodded, and said it was right, and finally said, "I said that when I use people, I always use people without doubt, and I don't need to doubt people. So, I just ask this, just ask casually. I won't ask you how you decide the direction of the company's development. Even this time, I won't ask how you make money. I will only look at the results in the end."

The two nodded excitedly. Xiao Tianci quickly ended the call. He turned to look at Tian Ni, and was really staring at him. Xiao Tianci looked at him and said strangely: "What's wrong? Kiss your wife, is there anything wrong?"

Tian Ni said in disbelief: "You're finished the meeting now?"

Xiao Tianci nodded and said, "It's over, don't you think it's good?"

"But, such a big thing, it is easy to have problems. In addition, the plan for expansion they proposed just now is not feasible, but the one who increases coverage is OK."

"Oh" Xiao Tianci leaned on the chair, leaned on his chin and looked at Tian Ni with a smile: "Tell me what?"

Tian Ni is also engaged in advertising and is part of the media. She has some research on this aspect. Of course, just research is just like a commentator who can comment on others, but it is not the same as when she goes up by herself.

Tian Ni quoted the classics and said: "The best example is the dazzling changes of large Western media groups at the beginning of this new century. At that time, there were huge mergers, alliances, and acquisitions; but the result was that the funds shrank, the stock price plummeted, and the losses hit new highs. The most typical example is the "Century Merger and Acquisition" that is famous all over the world - Time Warner."

Xiao Tianci listened very seriously, but his eyes seemed to focus more on the beautiful face of his beautiful wife, or on his chest. Of course, after hearing Tian Ni say a few words, he would still nod and say, "Yeah, continue."

Tian Ni did not pay attention to this carefully and focused on analyzing: "Although when M Country Online announced the merger with Time Warner, many people firmly believed that the "marriage" worth $184 billion by the world's largest portal website and the traditional publishing giant would completely change the media industry, but in fact, the operation of the world's largest cross-media kingdom integrating network services, publishing, television and entertainment was disappointing: You know, it was only at the beginning of the century. If it were now, it would be a marriage equivalent to 500 billion. At the beginning of the century, that is, the company's actual sales revenue was US$38 billion in 2001.

Yuan, an increase of only 5 over the previous year; the operating income calculated by ebitda (earnings before interest, before tax, before depreciation) was 9.8 billion m, an increase of 18, far lower than the original target of 30. In 2002, its stock price continued to decline, from 57 to 58 m at the beginning of the merger to about 14 to 15 m. The company's market value also shrank from 290 billion US dollars at the beginning of the merger to 85 billion US dollars. The market value of more than 100 billion yuan was shattered in a blink of an eye, with a shrinkage of up to 71. The company's loss in the first quarter of 2002 was as high as 54.2 billion US dollars, setting the highest quarterly loss record in the history of M countries at that time."

"What are you doing?" Tian Ni finally realized that she was talking seriously, but someone listened carefully.

Xiao Tianci hurriedly said, "I didn't do anything, I listened, really, I remember that the whole Wall Street was screaming and screaming, "Oh my god, was it just a mistake to merge the gloriously in the end? And more and more analysts even began to believe that if the American Online-Time Warner is split up now, the total market value of its various businesses will be much greater than that now."

With a puff, Tian Ni was amused: "Ha...you remember, how old you were at that time? I'm afraid you were not born yet?"

"Oh, the original words of the professor when he was in school, haha, wife, do you think I am awesome? I can remember everything the professor said at that time."

"Go, I'm talking to you about serious matters. If you don't take it seriously, then tonight..."

Xiao Tianci's face immediately became serious, and he said in a low voice: "So, people in the industry at that time believed that if these reflected complete market will, it seemed that it only means that this giant-style media group operation has not been recognized by the market so far."

Tian Ni nodded and said, "Yes, why didn't you stop him just now!"

Xiao Tianci shook his head and said, "Wife, a single case does not represent the pace of the times. Even if he was the most influential thing at that time, it would not work. It is precisely for this reason that although everyone has expanded over the years, they have tried to avoid that situation. However, the process of media groupization is inevitable. This is a media era, and media groups will definitely continue to move forward. The trend of resource concentration in the communication industry is becoming increasingly obvious, and grouping has become a common organizational form for the development of the media industry. In this context, it is difficult for a single media to gain a favorable position in survival competition, and the competitive situation of the media industry has also shifted from the past single media competition to the competition of comprehensive strength among groups."

He was nervous and serious, Xiao Tianci leaned against Tian Ni, and said in a very serious tone: "Actually, wife, I feel we should study the things between us in the evening. It has been several days recently. You know, this is not good for the health, so should we talk about the issue of mergers tonight and the development and communication of each other at a deeper level..."

Tian Ni raised her head speechlessly. Xiao Tianci's hand had begun to explore her body. Because of Tian Ni's physical condition these two days, Xiao Tianci was very honest at night. Now...

"Ah..." Tian Ni couldn't help but make a sound when she was touched by a sensitive part, but she finally held back and said, "Old...master..., it's evening, I want to listen to you...ah...I'll finish your talk."

Xiao Tianci really didn't think about it here, so he had to go through his hands and eliminate the fire. Tian Ni had an understanding of this aspect, but she was still in the theoretical stage, and what Xiao Tianci wanted to do was to overcome all obstacles without fear of any obstacles, which was different from the general business management method.

Just like this, the actual combat between M and Russian aircraft carriers is not something that can be imagined by normal commercial operations. This one alone can generate countless value. These things have not been discussed before, and even if they are just casual and have not been seriously discussed.

In the past, when she had time, she talked about love, so she didn't have time to say this. However, now Tian Ni is interested in helping her manage her business, and Xiao Tianci is happy that she has something to do. No matter men and women, she will be more energetic when she has a career. Xiao Tianci plans to let her take over the media matters slowly, but the first thing is to implement her own ideas and ideas.

Moreover, it will take some time to hone.

Xiao Tianci stopped and thought for a while and said, "Now, in addition to our Xiao Family No. 1 and Xiao Family No. 2, there are nine other media groups. Among these nine, six of them originate or are headquartered in M ​​countries, Europe, Australia and Asia. The first media groups are Time Warner (timewww.piaotian.comann), Fei Kangmu (viacom), News Corporation (newwww.piaotian.com), Sony, Telecommunications Communications Corporation (tci), Universal, and NBC. Their sales in 2035 are between 15 billion and 50 billion US dollars."

"It can be said that, with us, eleven companies control the world's largest and major communication media, such as Time Warner, which controls the largest cable network in the United States, and also has world-class TV channels CNN, TNT, etc.; Bertelsmann, which started in Germany, controls four major TV stations in Germany, and more than 100 magazines; News Corp. in Australia controls 22 TV stations in the United States, 132 newspapers and 25 magazines at home and abroad; TCI is the second largest cable TV network supplier in the United States. Our Xiaojia 1 and Xiaojia 2 are now more dispersed in general, which is why I decided to scatter them in dozens of countries to acquire them at the same time."

"There are 63 media groups at the second level, with 63, 20 located in North America, 4 in Latin America, 24 in Europe, and 15 belonging to Asia or the Pacific. Among the 20 world-class media giants in North America, 17 are from the United States and 3 are from Canada. Among the 24 world media companies in Europe, all are from Western Europe, including 8 in the United Kingdom, 5 in France, 3 in Germany, and 2 in Italy.

, 2 Spain, 2 Netherlands, 1 Sweden, and 1 Luxembourg. Among the 15 world-class communication media in Asia, 6 are in Japan, 1 in South Korea, and 1 in Australia, and the remaining 7 are distributed in China (3), India (2), the Philippines and Thailand. It can be seen that the vast majority (53) of the sub-heavyweight international communication media groups come from 13 developed countries such as the United States, Japan, the United Kingdom, Canada, France, and Germany."

As he said that, Xiao Tianci thought for a while and said, "Oh, by the way, more than ten of these more than 60 families have been acquired by us. Haha, I have forgotten the specific ones. In fact, Xiao Family No. 1 and Xiao Family No. 2 are mainly acquired on the third floor."

Tian Ni said: "You are still a boss, you can't remember this."

Xiao Tianci said casually: "The Xiao family has so many industries, so you can remember them." As he said, he reminded: "Ni'er, I'm talking to you so much now. One of the important reasons is to tell you that it is different from before. The management of such enterprises is completely different from before. If you manage according to the previous methods, you will be exhausted and you will not be able to achieve results. Many times, what you need to pay attention to is a big flow direction. It is a big direction, the whole culture, the decision-making, the final benefit, rather than the specific operations inside. You should form the above gameplay. When you stand on the pyramid, you must understand that what you command is only the layer below you, not everything, and not many layers below you."

"Well" Tian Ni nodded. Although Tian Ni had been doing it himself before, she did it in the entrepreneurial stage, which was different from later. Xiao Tianci had already begun to form this understanding before inheriting the Xiao family's property. Of course, his management method at that time was different from now. Although it was not long, he had already understood a lot of things.

Xiao Tianci smiled faintly and said, "Okay, let's continue. What can we see clearly what we said just now?"

Tian Ni thought for a while and said, "The power branch of World Media, or the pattern form."

"Yes, it is the situation of the world's communication media. Just look at it and you will understand that he clearly tells us who dominates the order of world communication and the flow of news. It can be said that before the appearance of Xiaojia No. 1 and Xiaojia No. 2, these communication media tycoons from developed countries basically controlled the order of world communication. Their news value orientation determines the flow of world news communication. A large number of news, entertainment programs, books, etc. produced by them flowed from developed countries to developing countries. With the process of international economic integration, developing countries are increasingly opening up their markets, including entertainment, news and other communication markets."

Xiao Tianci thought for a while and said, "You should still remember that when we were young, many people said they admired foreign countries and fascinated foreign countries, or that many behavioral values ​​were affected. In fact, all of this is the guidance of these media groups."

"As for the method you mentioned, there are no problems now. You should look at it from a general perspective. We have advantages that others have never had, including this battle, and many things later. Moreover, there is really a problem with one of the two companies. It was because he was eliminated, which is a normal thing. We will talk about this problem slowly in the future. The media has a wide influence and can even change the cultural and value orientation of a country and a region. And now controlling the media is no worse than controlling the army. Let's talk about the election of the president of the M country. It has also entered the era of "big media" composed of movies, television, radio, newspapers, the Internet, outdoor media, and news reports."

Culture? Influence, Tian Ni thought for a while and said, "Husband, you won't really do this just like what you said outside, you don't do it just to make money."

Xiao Tianci thought for a while and said, "Well, don't say it. I really didn't want to make money at the beginning, haha, but don't worry, grandma, I found out that it's easy to make money now, so there is no need to think about it specifically."

"Well, husband, what did you say just now?"

Only then did Xiao Tianci remember that during this period, a fat man would come up with him from time to time: "Haha..., unexpected, accident, talk about serious matters."

Tian Ni was just saying that she was not the kind of petty woman, so she would not care too much about this. Tian Ni thought for a while and said, "Now that with the war between M and Russian aircraft carriers, making big money this year will definitely not be a problem, it is just a problem of future development..."

Xiao Tianci shook his head and said ruthlessly: "Wife, do you remember what I told you before? Even if I lose all the property of the Xiao family, I have to figure it out. Therefore, whether it is secondary to making money or not. Of course, it is better to make money, which increases our bargaining chips. Now is the media era. As long as the power of the media is used well, it can be said to be infinite. What I want is the influence of the media, which can change values, determine the presidential candidate, and let the world know everything in an instant. This is what I need and the first thing I want."

"Well, then, we don't care whether we make money or not. Haha, of course, if it's my husband, it's better to make money. If we want to reach this level, our family alone is not good. Look at the families in front, they are the main force. The power of the family is weak no matter how hard it is. Moreover, even if we want to join forces with them, it is impossible to acquire..."

Xiao Tianci shook his head and said, "Don't think about it, acquisition is even more impossible." As he said, he snorted coldly, "Hmph, I never thought about acquiring them. This kind of acquisition will not be allowed by the state, and it is too slow. The most important thing is that it is not easy to control after the acquisition. I have already thought about it from the beginning and squeezed them all to death."

"All?" Tian Ni asked in surprise.
Chapter completed!