The new book "Superstar" has been released, book number: 105314

Address http:///showbook.asp?bl_id=105314

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Compared with AC Milan's huge 30-man roster, Inter Milan's 24-man roster seems a bit thin, but Wenger and Xiao Hua both believe that the 24-man roster has already met the requirements of third-line combat, because these 24-man players are relatively capable of becoming absolute main players in other teams. There is a saying in China that people are not expensive but elite. Inter Milan is now implementing the elite strategy.

Generally, there are only about 20 European teams facing third-line combat that can really get the chance to play. There are at least 5 or 6 teams with 30 people who are real bench players who cannot get the chance to play once a year. If there are too many players, it is actually not helpful to the team, but a hidden danger. At the same time, the first team, which has a small number of people in terms of economy, has also saved Inter Milan a lot of wages.

Speaking of salary, this year, with the joint consultation of senior officials such as Xiao Hua, Kenyon, and Fachetti, the Inter Milan Club officially formulated a detailed salary system.

First of all, it is about young players. Players who are promoted from the youth team will receive a starting salary of US$250,000 in the first year, but players who transfer from other teams will not be included.

In addition, the team's annual salary is divided into four levels, with a maximum salary of US$2.5 million to US$3.5 million. Currently, only Baggio receives this level of salary. His annual salary in the previous year was US$2.8 million, and this year was US$2.95 million. In the future, the club will try to control the players who receive the maximum salary to keep them within 4 places, avoiding too many high-paying players.

The second grade is high salary, between US$1.5 million and US$2.5 million, both belong to this level. Currently, Ronaldo and Bergomi belong to this level. This year, the annual salary of the two is US$2.1 million and US$1.6 million.

The third grade is ordinary, with US$500,000 to US$1.5 million belonging to this level. Currently, most players on the team belonging to this level. Freci is 550,000 US dollars, Di Biagio is 550,000 US dollars, Bertti is 1.1 million US dollars, Rui Costa is 1.1 million US dollars, Robert Carlos is 1.1 million US dollars, Zanetti is 1.1 million US dollars, Nedved is 600,000 US dollars, Pobosky is 600,000 US dollars, Lombardo is 850,000 US dollars, Coku is 550,000 US dollars, Deselli is 800,000 US dollars, Vieri is 500,000 US dollars, and Inzagi is 500,000 US dollars.

The last level is below US$500,000. The annual salary of this level is basically young players and substitutes who are difficult to get the chance to play. Buffon is $350,000, Kudicini is $300,000, Abbas is $400,000, Paganin is $350,000, Von Tolan is $350,000, Cannavaro is $400,000, Zambrota is $350,000, and Vieira is $350,000.

Next is the most important part of this salary system. He will regulate the specific annual salary increase standards for each player in Inter Milan in the future. Starting this year, the salaries of all players will be adjusted according to the two standards of the year of their performance and performance last season.

Each player will receive a 5% annual salary increase for all of his or her year of playing in Inter Milan, and so on, the salary will gradually increase as the year you play. The salary of all players this year has been increased by about 5%-10% according to this standard.

On the other hand, it is the performance of last season. This standard will mainly face players with the current annual salary standards of 3rd and 4th grades. If these two types of players express very good this year and their annual salary is obviously too low, then their salary will increase significantly in the coming year. Cannavaro, Vieri, Inzagi and others have received a salary increase of about 20% this year.

At the high-level meeting, everyone unanimously decided that this annual salary standard would be strictly implemented in the future, and that this salary standard would not be broken. If there is a special situation, it must be agreed upon by Xiao Hua, Fachetti and Kenyon, three senior executives, and no one can pass the objection. This condition is also a choice made by Xiao Hua considering both economic and competitive factors. It can be imagined that in the future, unless a superstar who meets the needs of both economic and competitive aspects can obtain the consent of Kenyon and Fachetti at the same time. This also avoids the phenomenon of sports talents who do not understand the economy paying players randomly.

As soon as this plan was released, it caused a stir in the team, but everyone soon welcomed the plan. Because playing football is also a kind of work, players will also compare their salary with each other like those who do other jobs. How much salary does XX increase is also a major topic for players after dinner. An unknown salary system can easily cause conflicts within the team. After fully implementing this plan, at least everyone knows what the basis for the increase of this salary between others and themselves, which is of great help to unite the team.

At the same time, after determining the maximum salary amount and number of people, it can effectively avoid the phenomenon of accumulating stars, and at the same time, it can alleviate the huge increase in wage expenditure in Inter Milan to a certain extent.

After this series of salary increases, the total salary of Inter Milan's first team this year has reached US$19.25 million. Head coach Wenger has the last year of three-year peace treaty. Because last season's double championship, Xiao Hua raised his annual salary to US$600,000 this season. In addition, in addition to Wenger, there are 7 assistant coaches in Inter Milan's first team. Their total salary is 1 million US$1 million.

As Inter Milan won the double championship this year, coupled with the increasing globalization and televisionization of football, Inter Milan's global influence has undergone earth-shaking changes compared to two years ago. Thanks to this, Inter Milan's investment work this year can be described as a fire.

More companies have taken the initiative to find Kenion. Hope to rely on the influence of Inter Milan and the appeal of stars such as Baggio and Ronaldo to quickly increase their products' global popularity. Many old sponsors have been very happy with Inter Milan last year, and have generously increased their sponsorships this year. As long as they can get benefits, these wealthy companies will not care about this little money.

Among many sponsors, Pepsi, which started sponsoring Inter Milan and Baggio last year, was the key public relations company selected by Schaew and Kenion this year. The goal is to develop this company into Inter Milan's second strategic partner.

As an ambitious and ambitious company, Pepsi has had a very fierce publicity offensive in recent years. Many cultural and sports stars in the world have been accepted by them, including Inter Milan's Baggio.

The cooperation between PepsiCo, Inter Milan and Baggio was pleasant in the last year, especially Baggio's popularity in Asia far exceeded that of most performing stars, and PepsiCo also achieved unexpected huge profits through this cooperation.

Pepsi, which tasted the sweetness, found Kenion this year and was preparing to sign another newly emerging star, Ronaldo. Since Inter Milan has the right to sign a contract with him, they must negotiate with Inter Milan.

On July 10, Pepsi European manager Cliff came to Milan, No. 24 Dulini Street. Inter Milan Club Chairman Xiao Hua and manager Kenyon warmly welcomed Cliff's arrival. After both sides sat in the conference room, Cliff smiled and congratulated: "First of all, I want to congratulate you Inter Milan Club on winning the double championship this season. Your excellent performance also proves that we did not choose the wrong partner at the beginning!"

Xiao Hua replied confidently: "Mr. Cliff, thank you very much for your congratulations. However, this year's double championship is just a small beginning. Inter Milan will surely achieve greater glory in the future, because we have the best team and the most standardized management in the world!" Xiao Hua did not have the usual modesty this time because he knew that Americans would not take this trick. If you were modest with him, he really thought you had no confidence.

Sure enough, Xiao Hua's answer made Cliff, the American, a little excited, and kept nodding: "Mr. Musco, I believe in your words."

"As one of the most famous companies in the world, our club is honored to cooperate with you. I believe that in the future, our two companies will definitely be a win-win result!" Kenyon praised at the right time.

Cliff smiled and said, "Yes! Yes! So our US head office is very looking forward to the future cooperation between our two parties, and hopes that our two companies can continue to maintain a leading position in their respective fields in the future."

"Mr. Cliff, I have already known your purpose. There is no problem with Ronaldo signing a contract with you, but I think today I would like to discuss with you the possibility of continuing to carry out comprehensive cooperation in depth!" Xiao Hua said.

Since Pepsi is currently focusing on the Asian market, after years of understanding, they have gradually discovered that the Asian market has a special preference for European football stars, so they are also very polite to Inter Milan Cliff and smiled and said, "Oh, I am also very interested in your proposal. Please tell me in detail?"

Kenyon coughed and said, "I will introduce Mr. Cliff to the next one. I wonder if you know the strategic partnership we signed with Nike?"

"I know! But we sell beverages and Nike sells jerseys. Their products have a very direct relationship with you. Their cooperative relationship between you may not be suitable for our two companies." Cliff replied.

Kenyon shook his head and said, "Wrong, comprehensive cooperation is not just about selling jerseys. We can fully cooperate in other aspects!"

"Please say it specifically!"

"Once we sign a comprehensive cooperation agreement, you can fully use our Inter Milan brand without having to just hang a few billboards on the stadium and press conferences like now. For example, the raffle you often do can use our Inter Milan products as prizes, and even the lucky ones can be qualified to live in the Inter Milan club for a while. Think about how attractive this reward is for fans! I feel very attractive to live with players such as Baggio, Ronaldo and others for a week!"

"It's a good idea indeed!" Cliff nodded and praised.

Kenyon continued: "In addition, I think it is not enough for you to sponsor some players and teams to promote your products. You should hold some small competitions among young people and amateurs in the name of your company. For example, you can hold a Pepsi Cup youth indoor 5-a-side football match in China. At this time, Inter Milan can provide you with support in these aspects. We can help you manage all aspects of football as your co-organizers. Winners can also be qualified to come to our Inter Milan for half a year to try out. Excellents can also get the opportunity to sign. During the finals, I can also arrange for a star from Inter Milan to come to cheer for your company. Do you see if this is great too!"

"This idea is even better! It's definitely eye-catching!" This idea made Cliff praise him. The condition of being able to get the opportunity to join Inter Milan is really tempting. You can imagine how much sensation it will cause in China once such a game is.

"And I think it's too tiring for you to find Baggio last year and Ronaldo this year. Once you sign a comprehensive cooperation agreement with us, all the players in our team will automatically become your signing players. You can do whatever player you need at that time." Xiao Hua was worried about the players' refusal to sign Pepsi, because Coca-Cola has no habit of finding stars to sign contracts, and this product of Cola will not conflict with other products that the players have signed. At that time, just sign Pepsi will be added to all contracts. If you have money, no one will refuse. At that time, Pepsi needs Baggio this year, so he will calculate Baggio's money this year. If Ronaldo needs Ronaldo next year, he will collect Ronaldo's money. Finally, he will share the profits with these players based on the amount of publicity and advertising for Pepsi. At that time, the profit players will take the big head, and there should be no problem with taking the small head by themselves.

"Your conditions are really attractive!" Cliff nodded repeatedly.

"I think your strategy is mainly aimed at the Asian market. The most popular foreigners in the Asian market are not performing arts stars but sports stars, and among them, football stars are the most popular. Inter Milan is the strongest team in European football at present, and the most important thing is that our club is the most popular and valued Asian market among all European teams. In addition, the players such as Baggio in our team are the most popular stars in Asia. We both should definitely carry out comprehensive cooperation to jointly develop the Asian market! What do you think?" After Xiao Hua finished speaking, he looked at Cliff with a smile.

"It makes sense, it makes sense!" Cliff said while talking to the assistant beside him.

"I characterize our comprehensive cooperation as jointly developing the Asian market, because both of us are optimistic about the Asian market!"

"Let's do this, Mr. Musco, your proposal is very interesting. I think I should go back and inform the headquarters of your opinion. I will reply to you in 3 days. If it goes well, we will discuss the specific cooperation conditions next!"

Xiao Hua stood up and shook hands with Cliff and said, "Mr. Cliff, I look forward to your reply. I believe that as long as we carry out comprehensive cooperation, your products will fully occupy the Asian market. At that time, you will definitely be greatly improved because of today's foresight!" Xiao Hua's words actually mean that as long as the cooperation between the two parties can be negotiated, it will be a matter of time before Cliff is promoted in the future.

Flattering always works. Cliff’s words to Xiao Hua are obviously very helpful and said with a smile: “Wait for my good news in 3 days. I believe that the headquarters will refuse such suitable partners and cooperation conditions.”

After only two days, Cliff came to Milan again. Pepsi headquarters was very interested in his report and now he has fully entrusted him to negotiate the conditions for comprehensive cooperation with Inter Milan.

In a pleasant atmosphere, the two parties quickly signed an agreement. The contract that sponsored 1.2 million US dollars per year was invalidated. The two parties re-signed a contract with a sponsorship of 3 years and a sponsorship amount of 3 million US dollars per year.

Inter Milan will fully cooperate with Pepsi's Asian strategy and superstar strategy in the next three years. Some specific terms have been mentioned in the last negotiation with Cliff, and Inter Milan also promises to arrange at least one trip to Asia in the next three years. At that time, it will cooperate with Pepsi's Asian company to carry out a series of activities. In addition, in the future, Angelo Morati Stadium will only allow Pepsi to appear. At the same time, Inter Milan also needs to shoot an advertisement for Pepsi every year, and the entire team must participate.

The second part of the contract is about the players in Inter Milan. Based on the sponsorship of US$3 million, Pepsi will take out US$1.5 million to sign Baggio and Ronaldo. In the future, if you need to sign any player in Inter Milan, you only need to add US$500,000, and so on. Inter Milan will hand over 90% of this part of the profit to the players, and the other 10% will be obtained by the club. Of course, Baggio and Ronaldo must hand over 50% of the profit to the club, because they have signed relevant portrait rights agreements with the club respectively, and other players must sign a contract that cannot be signed with Coca-Cola. Once Pepsi needs it one day, they can sign a contract with them immediately.

Through this contract, Inter Milan earns about US$4 million from PepsiCo every year, and it should be more in the future. Xiao Hua's goal is to replace all the football stars in the future PepsiCo superstar program with Inter Milan players.
Chapter completed!