Section 71 Television Broadcasting Rights (Part 2)
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"10 A and B clubs threaten to conduct a joint strike! Is it doubtful whether the new season league can start as scheduled!" An explosive news on the front page of the Milan Sports News on August 7 attracted widespread attention from all walks of life in Italian society.
The article wrote that today, with only one month left before the start of the new season on September 7, there was suddenly explosive news in the Italian football world, and 10 clubs jointly threatened to strike! Although the news was very sudden, it is not difficult for careful people to infer from some abnormal phenomena this year that today will arrive sooner or later.
Unlike previous years, the professional league has not signed a television broadcast contract for the new season with Italian state television stations. According to some gossip, various clubs can no longer bear the low-price monopoly of Italian state television stations. Finally, yesterday 10 A and B clubs held a joint press conference saying that if the government does not relax the restrictions on television broadcasts, they will boycott the league in the new season. These clubs include four A and six other B clubs, including Naples, Turin, Bari, Cagliari and other 4 A and 6 B clubs.
One of the characteristics of these clubs is that their finances are very difficult. Naples and Turin are currently on the verge of bankruptcy. At the press conference, these clubs were crying. The president of Naples said with red eyes: "In fact, it is a forced decision to make this decision today. The club and I don't want to see the suspension of the league, and I am even more unwilling to make the people of Naples who love football have no ball to watch. But now the club has fallen on the verge of bankruptcy at any time, and it is not the reason for this situation today, but because of the government's strict policies on football. The club originally expected that After the new government came to power, we can change some of the wrong ways of the original government, so that we can get new life. Unfortunately, the result is disappointing. So in order to gain the right to survive, we, the small and medium clubs, stood up today. We hope that the government can listen carefully to our voices. We are not for money! We are just for living!" The emotional speech of the president of Naples caused a great response among the fans of Naples. The fans did not want to see the club go bankrupt and go bankrupt because once this happens, the fans will have no money to watch it without a strike. For this reason, some fans launched a march to oppose the Proti government that just took office.
In fact, even if the government relaxes the restrictions on television broadcasts, the benefits these small clubs have been very limited, but they still stood up and said that they would not hesitate to implement the strike, because this little money is life-saving for them.
Commentators also analyzed that the Professional League has changed its chairman this year. After taking office, Facheti will definitely want to make a difference to completely establish his prestige and gain a foothold. It seems that the football industry is determined to cause a "revolution" this year. Last month, according to well-informed sources, Facheti and the newly appointed Massane of the government met in Rome. It is said that the two of them had conducted in-depth discussions on the issue of television broadcasting rights. Facheti submitted a plan for television broadcasting reform to the government. Two weeks have passed. The government has not clearly reflected Facheti's report. Now these 10 clubs are probably a means for the professional league to put pressure on the government. Obviously, if the government continues to not respond, there will be a second batch and a third batch of clubs.
"Is there any reaction in Rome?" In No. 24, Dulini Street, Facheti asked the person on the other end of the phone while looking at the newspaper. After waiting in Rome for 3 days, there was still no news in Massane. Facheti had to return to Milan. Recently, he has been doing work in the professional league by phone.
"Today, Massane was summoned to the Prime Minister's Office by Prodi. It should be a matter of the strike. I think the government will immediately make a statement whether it is a compromise or continue to be tough." The voice of Roman President Sensi came from the capital via phone.
Facheti breathed a sigh of relief and said, "That's fine. It's not a solution to keep going like this. The competition will start in one month. No matter what happens, it will take a result."
Sensi asked on the other end of the phone: "Jacinto, what if the government does not agree to you?"
"If the government does not agree, then let's make the strike a reality. I think the new government will definitely not want to see the league really stop. This has a great impact on their reputation."
"Jaccinto, will your handling of this matter cause a conflict between Inter Milan and the government?" Sensi asked with some concern. It is true that Fachetti makes it difficult for the government to deal with this time. Although he has nothing to do with Inter Milan as the chairman of the professional league, the two are actually still connected.
"It shouldn't be too big. Musco did not participate in this matter this time. I just negotiated with the government as the president of the professional league. At least in theory, they have no reason to blame Inter Milan. Besides, we Inter Milan and you Roma are both teams on the left, and there are not many teams on the left in Italy. Will Proti foolishly drive us all to the right? So I think as long as Musco doesn't interfere, the government will know it well. One more friend is always better than one more enemy."
"I hope so!" Senxi said.
Fachetti smiled and said, "Actually, Chairman Sensi, do you think too much political intervention in football is good or bad?"
"I don't like AC Milan and Juventus! I don't like political football either!" Sensi blurted out.
"I think the same as you! Football is better to be purer. If nothing unexpected happens in the next five years, it will be the world of the center-left government. Logically, we should get a lot of convenience. However, I think it is better not to contact the government too much. In the past, we often scolded AC Milan and Juventus for using the help of the government to win. We should not learn from them. If both of us have been doing this, I am afraid that Italian football will completely become political football in the future."
"Ja Xintuo, what you said makes sense. I don't like politics very much. In the past five years, we have to set a good example for our opponents. Football still depends on speaking on the court. Things outside the court will always be retribution!" Senxi agreed.
"Now I am increasingly convinced by Musco's words at the beginning. Italian football has indeed many problems! Politicization is also one of the very serious problems. Football in other countries does not involve so much politics like our Italy. Italian football is really time to change!"
"Yes! Jacinto, although Musco is only in his 20s, I feel that he sees many things that are even further away from those of us who are older! I always have a feeling that Italian football and even world football will change because of him in a few years!" After saying that, Sensi sighed helplessly. A young man is so outstanding. Sensi has to sigh whether he is old.
"Haha! I believe that even if there is a change, this kind of change will move towards a good place. Chairman Sensi thanks for introducing the situation in Rome to me as soon as possible. This call has been said for a long time, so let's stop for the time being. I feel that the government will hear an answer soon."
"Well! Jacinto, you are polite. You are my boss now! Besides, the right to broadcast is also related to our interests in Rome. I am still waiting for the money to buy new players! Okay, let's talk about it here!" After that, the two hung up the phone.
Now that Facheti has kicked the ball to the government, it depends on how the government responds!
In Rome's Prime Minister's Office, the new Prime Minister Proti took time to learn about the current situation of the football world's strike from Sports Minister Massane.
"Masanie, what is going on now? How could such a big thing happen? If the game really strikes, it will have a great impact on our government. It is embarrassing to suspend the league when he came to power in the first year." Proti lost several questions in succession as soon as he saw Masanie, and his tone was a little complaining.
At this time, Masane was also secretly cursing the Prime Minister in front of him. TMD said to you very clearly that the terms proposed by the football industry are very good, and it is a compromise solution for both parties. The situation of football TV broadcasting in the world is already very obvious. Our Italian government cannot continue to use such terms to suppress clubs. It is a good step to sign such an agreement with the other party. But you, the Prime Minister, asked yourself to drag it down, and said that as long as you delayed it for a certain period of time, these clubs will naturally sign a contract. NND is now blaming me!
Although he was cursing in his heart, Massane did not show it on the surface and replied very seriously: "Mr. Prime Minister, from the moment, the football industry is very determined this time. I think this year's league may be difficult to hold as scheduled!"
Proti slapped the table depressedly and said, "The league cannot be suspended, it must be held as scheduled! You continue to talk to Fachetti. I need you to guarantee that the league will not be suspended!"
Masane spread his hands helplessly and said, "Mr. Prime Minister, I can go to negotiate with the other party immediately, but I want to know what the bottom line you gave me? Do you think the other party's plan last time can be accepted? Only when I understand what you mean can I make some kind of guarantee to you."
Proti stood up with some worries, walked back and forth in the room, and after a while, he looked at Masane and asked, "Do you think I should agree? You are in charge of sports. I want to listen to your personal opinions today!"
"Do I have my opinion? Mr. Prime Minister last time I have expressed my opinion very clearly. I think we should accept the agreement proposed by the other party. Judging from the development of the world football world, it is irreversible that the television broadcast belongs to the club. Our special situation in Italy will probably not last long. Facheti's agreement has at least left me a good step, and in the long run, this agreement will also be conducive to the development of the entire Italian league."
"We just accept it? Do we have no room for bargaining?" Proti said a little dissatisfied. It would be sad to let an experienced politician accept the opponent's conditions without doing any bargaining, because it means he has failed.
"Mr. Prime Minister, of course we must discuss the conditions, and we also have enough conditions to get some concessions from our opponents. I need to understand your bottom line now. Can the government relax the restrictions on broadcasting rights?"
Proti looked up at the roof and was also having a fierce ideological struggle. One minute later, Proti took out a document and signed it and handed it to Masanie.
"Thank you for your trust! I will definitely fight for the best interests of the government." After taking the document, Masane nodded gratefully to Proti, and then turned around and left immediately.
What Proti just handed over to Masane was a letter of appointment to appoint Masane as the plenipotentiary of the government to negotiate with the professional league. This letter of appointment actually means that Proti's bottom line has agreed to accept the agreement proposed by Fachetti, and now the specific details are fully entrusted to Masane.
Masane, who had all the rights to negotiate, hurriedly called Fachetti. The two agreed to hold a meeting in Rome tomorrow. The theme of the meeting announced to the outside world was to discuss and resolve the current strike storm.
Half a month later, Facheti and Masane met again, but this time, unlike last time, both of them brought several assistants to come together, because both sides knew that an agreement would be likely to reach today, and legal professionals are indispensable.
"Masa is long inside. The last time you waited for me for good news, I have been waiting for a long time! I wonder if you brought me good news for such a long time?" Fachetti asked first.
"Chairman Facheti, you are too anxious. You have been in a hurry to force the palace in just half a month. It's too disrespectful to me, right?" Masane complained without saying a polite word today.
Fachetti hurriedly smiled and said, "It's not something I can decide if they want to strike. I don't know beforehand. You blame me but the wrong person."
Masane shook his hand and said, "Okay, let's not talk about these things anymore. Let's talk about something specific. After discussion, our government thought it was acceptable to your contract last time, but it needed some supplements." Today Masane obviously wanted to get to the point as soon as possible.
"Oh, Mr. Masane, please tell me the specific one." In fact, Fachetti didn't want to talk to his opponent, and the two immediately started the specific negotiations.
"Mr. Facheti, I think you also know that there are many other sports in addition to football Italy, but these events are not as self-sufficient as football. Our Sports Department needs to subsidize them a lot of funds every year, and most of these funds come from football. Now if you take back the right to broadcast the TV, we will have a lot of income. I hope that your football community can agree to take out some money from the revenue from broadcasting to support other projects."
Fachetti shook his head and said, "This? I'm afraid the club will not agree. Although we also hope that Italy's sports strength can be improved, our football industry probably does not have the obligation to pay for money, right? And we are not without contributing to these projects. The income obtained by the government's issuing football lottery tickets is all used to support these projects. I think this is enough!"
"If you mean that, I think it's hard to continue to talk about it. Our requirements are not high. If you are willing to give out $20 million every year, I will agree to your proposal immediately." Except for football, most Olympic events require government money. As the Minister of Sports, Masanne is not just football, but only football makes money. In fact, the Italian government has always "exploited" money from football to help those difficult events. As long as Facheti can express his willingness to provide funds to help the entire sports world, Masanne is indeed very willing to agree to Facheti's request.
"$20 million? This price is very unreasonable, I can't agree." Fachetti simply refused.
"What do you think about this? In the first two years, the annual rate of US$10 million! After the restrictions on broadcasting rights are fully relaxed, it will be changed to US$15 million!" Masanne reduced the demand in half at once. He was very sure that Fachetti would agree to this price, because as long as the government is willing to relax the restrictions on television broadcasting, football will gain far more than US$10 million at once. Fachetti should be able to settle the account.
Sure enough, Fachetti was silent. He was considering the opponent's conditions. Although he needed to pay 10 million US dollars, it was relatively worth it to use this little money to exchange for the government's concessions. Besides, it is also worth it to make certain contributions to the entire Italian sports as a football, and it can also gain a good social impact. Thinking of this, Fachetti nodded and said, "Okay! I promise you this condition! Are there any other conditions?"
Masane smiled satisfiedly and said: "There is another condition. After I fully lift the restrictions on television broadcasting, the free Italian TV stations can still have at least one game per round and the right to broadcast the highlights. I don't want all games to be broadcasted on paid TV stations. Italians have the right to see free Italian League One broadcasts."
"We can accept this condition. To be honest, we are not planning to sell all the games to pay TV stations. There is a game broadcast by free TV stations in each round, which is conducive to the development of the league." Facheti agreed to the opponent's request very readily. In fact, Xiao Hua had talked to Facheti about this issue, and he also expressed that he did not want to develop in the end that all the games were broadcast by pay TV stations. Free TV stations still have a great impact. Broadcasting part of the games is still very beneficial to the overall image and advertising value of the league.
"Is there any problem?" Masane asked with a smile.
"I have never had any problems?" Fachetti smiled.
"Then let's sign it?"
Chapter completed!