After Xiao Hua finished his plan, he paused for a while and gave the other party time to think fully. Five minutes passed. Yang Kuka locked his eyebrows and still did not make a decision. Xiao Hua smiled and said, "Mr. Kuka, I don't think you have to think about it anymore. Your selling of 49% of the shares will not affect your continued position as the club chairman. And I promised to provide US$1 million to the Spartan club to help you through the difficulties. This money should be enough for you to buy some good players in the Czech market."

Money! Kuka thought depressedly that the Italian boss in front of him was really rich... One million seems to be not a sum of money in his eyes... But no wonder, Baggio from Inter Milan is more valuable than his team. His little field is indeed not worth mentioning in the eyes of the other party, but the 4 million is indeed a life-saving service to him, and the cooperation conditions proposed by the other party seem to be pretty good. Perhaps Sparta can really take the road of taking off after these cooperations. Thinking of this, Kuka nodded cruelly and said, "Chairman Musco, then that's it."

"OK, after I return to Italy, I will send two plenipotentiary representatives to discuss with you. In the future, they will also join the management of the club as representatives of Inter Milan. I wish us a happy cooperation!" Xiao Hua stood up with a smile and shook hands with Kuka.

“Happy cooperation!”

After the business was negotiated, Xiao Hua happily visited the Spartan Club under the leadership of Kuka.

Speaking of the Czech economy, it will develop rapidly in the next few years. Among the former Eastern European countries, it was one of the most successful transformation countries. It was also the first Eastern European countries to join the EU. Moreover, the Czech country does not have many mafia like Ukraine and Russia. Due to historical relations, this country and Western Europe have been relatively recent. After several years of development, all aspects will be more standardized. This is also the reason why Xiao Hua did not choose Dynamo Kiev and Sparta Moscow. Those two places are too dark. It is said that Shepchenko was threatened by the mafia back then. Xiao Hua didn't want to go there to play football with these mafia who dared to smuggle atomic bombs.

First, Kuka took Xiao Hua to visit the club's home stadium Sparta Stadium. The stadium can accommodate 20,550 people. Kuka himself claims that this stadium is the best stadium in the Czech Republic. However, in Xiao Hua's opinion, it is too shabby. Although the conditions such as the turf and other conditions are OK, the seats are still full of cement... "It seems that it is a good time. Once the price of Czech players passes in 1996, Sparta will not worry about money from now on." Xiao Hua was secretly grateful.

Then Xiao Hua visited the training base of Sparta Club in the suburbs. Judging from Xiao Hua's current situation, Sparta seems to be a bit difficult in terms of economics. Perhaps because of the just disintegration, although the club's facilities are complete, most of the equipment seems very old, as if they were used by Inter Milan 10 years ago.

However, although the equipment is worn, there are indeed many teams at all levels of training. Kukali introduced with pride: "Our Spartan Club is truly the best in the Czech Republic! Our honor room is piled with more than 30 champions. Mr. Musco, look at the children in front of us who are training, they are the future stars of our Czech Republic. We can achieve such results mainly because we have a good and complete training system and player training system. Our club has 13 teams of different age groups, the youngest age group is 5 years old. There are more than 500 players, of which there are more than 300 players aged 5 to 13. It is no exaggeration to say that our Spartan Club is almost a must for Czech players to enter the European arena."

Not bad! It's really good! No wonder so many stars came out. Xiao Hua was very satisfied with the youth teams at all levels in front of him. "Mr. Kuka, it's not enough for Czech players to go to the European arena. I'm going to build the Spartan club into the only way for the entire Eastern European players to go to the world. I also hope that the Spartan team can win the trophy in the European competition!"

"Haha, if this is the case, then our trophy showroom will be expanded!" Kuka laughed. Winning the European Championship was his dream and pursuit of Spartan fans.

"Yes. I don't think it will take long to realize this wish." After saying that, Xiao Hua suddenly thought of something and reminded Kuka around him: "In the future, I hope you can pay more attention to the players in Croatia and Ukraine. They used to have the most important position in the football territory of Yugoslavia and the Soviet Union. Now they have disintegrated, but the football tradition should still be good. There should be many seedlings."

"Okay." Kuka nodded politely.

Since the main players are on vacation, Xiao Hua was unable to see Nedved and others in the end, which is a small regret.

Early the next morning, Xiao Hua rushed to the airport without having time to visit the beautiful Prague. Although Prague is beautiful, the official signing ceremony between Inter Milan and Nike is waiting for Xiao Hua to come back to host. At the same time, several new sponsors identified by Kenyon after screening were also waiting for Xiao Hua to come back to make a decision, so Xiao Hua could only say goodbye to Prague. The romantic love in Prague seems to have to wait for next time...

In Inter Milan's training base, Inter Milan and Nike held official signings in front of the flash of many reporters. Baggio, Costa, Bergomi and Palioca, four representative players from various positions, attended the press conference wearing brand new home and away jerseys designed by Nike for Inter Milan. The four handsome players smiled and posed in various shapes to murder the negatives of many reporters. With a burst of warm applause, Xiao Hua and Nike representatives signed the famous name on this five-year contract worth more than US$50 million.

This special contract also aroused the interest of reporters, with questions one after another. Both sides always maintained an argument about the problems of many reporters, that is, this cooperation is just a starting point, and the subsequent cooperation between Inter Milan and Nike will be more extensive in the future, and both sides are optimistic about each other's future and prospects.

As soon as the press conference ended, Nike's first-year sponsorship fee of US$6 million and a total of US$15 million in club specialized product authorization fee for five years was immediately transferred to Inter Milan's account.

At the same time, Nike immediately put on a new version of Inter Milan uniform in various European stores, including international Berti in the store in Milan, Italy.

According to post-event statistics, Inter Milan's new No. 10 Baggio jersey, which sold at $50 in the first week, sold more than 20,000, which can be said to have set a good start for the cooperation between the two parties.

The next day, European media reported on the sponsorship contract worth more than US$50 million. In this era, this contract can be regarded as the largest jersey sponsorship contract so far. Moreover, there are many novel cooperation models in this contract, which also caused a considerable shock in the European sports goods industry.

At the same time, the four star players Ronaldo, Bergomi, Palioca and Costa in Inter Milan also signed personal sponsorship contracts. The only pity is that although after several patient persuasions, Nike even agreed to help Baggio bear all the liquidated damages, Baggio, as the lifelong spokesperson of the Italian local brand Diadona, still politely declined Nike's invitation. However, as an Inter Milan player, it is still a duty that Baggio must fulfill in promoting Inter Milan in selling jerseys.

The club's sports department has been busy renewing contracts and transfers this month, and the commercial department led by Kenyon did not have a rest. Kenyon took the lead in the entire department to conduct strict industry screening and classification of various companies that currently express their sponsorship intentions to Inter Milan, and has made preliminary contact with some companies with relatively excellent aspects. After initially identifying several companies, Kenyon found Xiao Hua and waited for the boss to make the final decision.

"Musco, our main sponsors are two of our main sponsors, namely Beneli Group, which has jersey chest advertisements and Nike, a jersey sponsor. The former has two years of peace agreement, and the current annual sponsorship amount is US$6.5 million. Considering that this company is the vice chairman company, we will definitely continue to cooperate with him in the next few years, and the other Nike is also our long-term partner. Overall, these two main sponsors will not be replaced in a long period of time in the future." Kennyn reported to Xiao Hua in Xiao Hua's office.

"Yeah." Xiao Hua nodded.

Kenyon continued: "I plan to develop several secondary sponsors under the two main sponsors. Currently, we are in contact with Preoni, the largest beer company in Italy. The sponsorship fee is US$1 million per year. In the future, their company's beer will become our designated beer. The advertising slogans that cooperate with us in Inter Milan will be available in their advertising. In addition, their products must be placed in various public occasions of our Inter Milan Club, and they also need to give their companies a year-round advertising space on the stadium."

"Very good, this contract can be signed." Xiao Hua decided. "Where are other companies that are in contact with us?"

"There are also companies such as Volkswagen, Alitalia, and Armani Clothing that are also in contact with us."

"I understand, these companies are good, you have the full right to decide." Xiao Hua nodded.

"There are two other companies I want to ask what you mean?"

"oh?"

"One is Pepsi, the other is Coca-Cola." Kenyon smiled.

It turned out to be the two of them. Xiao Hua asked: "Which company do you want to choose Peter?"

Kenyon smiled and said, "Coca-Cola's reputation is not comparable to that of Pepsi, but I do want to choose Pepsi. I think the reason is just like choosing Nike but not Adidas."

Pepsi? This company is a good sponsor. They should not be famous now. They are a bit like Nike. They are all about catching up with the giants ahead. Thinking about the past, I never bought Pepsi in China. Later, after his superstar strategy was implemented, he changed to drinking Pepsi, and it quickly opened up the market in Asia. Did you talk to him about comprehensive cooperation and help them open the Asian market through the stars in his team? But I guess these players are not famous enough now. After 1 or 2 years of waiting. Thinking of this, Xiao Hua smiled with satisfaction: "Peter, you really have the same idea as me. I also decided to choose Pepsi. You can talk to them to see if they can carry out long-term cooperation. Our cooperation scope should be very wide in the future. You can also talk to them about letting them sign a contract with Baggio. I think Baggio should be very helpful for their products to open the Asian market."

Kenyon smiled and nodded and continued, "The other is our home billboard this year. There are about 20 advertising spaces in the Meacha Stadium. At present, our sponsors at all levels will take about half of the advertising spaces, and I plan to sell the other half to other companies at a price of 500,000 yuan per year."

"Yes, but be careful not to conflict with our sponsors on products."

"I understand. By the way, there is another thing I want to tell you." Kenyon, who was about to leave, suddenly remembered something and said.

"What's the matter?"

"I want to talk about the right to broadcast the TV. The Professional League will hold a meeting in a few days. Then the time comes, the TV broadcast contract for the new year will be signed."

"Do you think the money is too little?" Xiao Hua said with a smile. He had guessed what Kenyon wanted to say.

"It's not too little, it's too little. You see if we can think of a solution." Kenion said depressedly. Italy's current TV broadcasting rights are indeed too little. Inter Milan only received US$3 million last year, while the UK's big-name clubs earn at least more than 30 million in this area every year.

Xiao Hua sighed and said, "These are all decided by the government, and I have no choice. And we are preparing to build a new stadium, which is already facing the government. I don't want to continue to be the first to do this."

Kenyon shook his head helplessly and said, "How much money will we lose if this continues, hey!"

"Peter, let's do this in a few days. I'll go to the Professional League meeting with Fachetti. I'll decide when the situation is going to be." Fei Xiaohua feels distressed about losing so much TV broadcasts every year. At that time, he can probably encourage him a little, and maybe others will jump out to make the first bird. Moreover, Xiaohua has a goal in his mind, that is, to find a way to make Fachetti the position of chairman.
Chapter completed!