Chapter 70 Keep smiling(1/2)
The news that Zhang Jun and Yang Pan returned to China caused a stir in China. As representatives of successful overseas players, they have been regarded as heroes, idols, and hopes for Chinese football in the hearts of Chinese fans. This kind of fanaticism is hard for Zhang Jun and others to imagine and is much beyond their expectations.
Chinese football, which had been suppressed and depressed for too long, finally emerged from the sky. Two geniuses were as if Lin Daimei fell from the sky. After the surprise, they were naturally extremely popular and expected. In addition, the news of the two transferring to the world-class giant AC Milan - the captain of the Chinese football team Ma Ming joined Perugia at the time, but he couldn't even play in the game - but a few years later, two Chinese players were attracted by AC Milan at the same time! What a glory and glory!
After this incident, some media even shouted the slogan of "national hero". After winning the Dutch Cup and transferring to Milan, football was incited by these two Chinese teenagers in China, and this summer will be unusual.
The itinerary was very compact, and the two did not go home directly, but flew to Hong Kong first. Huafang and the other company agreed to sign a contract in Hong Kong and held a press conference. Because the backstage of the company was the French Danone Group (Hong Kong), a water industry giant. Then in early July, the advertisements that had already started to be prepared will also be filmed in the mainland, which is estimated to take three days.
After signing the contract with Danone, the two flew directly to Beijing and then turned back to Luoyang, but that was not considered going home. The Luoyang Municipal Government held a banquet at the Luoyang Hotel. As the pride of Luoyang, the government naturally had to come forward to express it. These were social events that must be attended and could not be ruled away. Then their primary, junior and high schools invited them to give speeches respectively to "set life goals" for their juniors... These arrangements were only known after they arrived in Hong Kong.
Because Qiu Suhui called and hoped that the two of them could participate in a week's National Olympic Training Camp, how much time could they spend with their family? Zhang Jun counted with his fingers, but he didn't know how many days there were, because Huafang told them that there might be many similar temporary activities in the future. She gave some examples: for example, a certain sports mall opened and asked them to cut ribbons, an exclusive interview with a certain TV station, an interview with a certain reporter, and an charity event...
"Hey? What's wrong with you, Zhang Jun?"
Zhang Jun has fainted.
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When it comes to Danone, I wonder how many people know about Evian mineral water in France? But when it comes to LeBay? I believe that not many people don’t know about it, right?
As one of the top three water industry in China, LeBay started out by making children's drinks, but what really made it bigger was pure water. However, the water industry leader Wahaha and the rising star Yangshengtang made it feel the crisis of survival and development all the time. In the past two years, its market share had retreated to third place and was squeezed out by Yangshengtang from the second place.
As the saying goes, change will make it happen. LeBay needs more capital investment, while French Danone needs to enter the lucrative Chinese market. The two sides hit it off, followed by more than a year of negotiations. Finally, in May this year, the two sides signed and confirmed the acquisition. Danone (Hong Kong) officially acquired LeBay, and all the previous senior executives of LeBay left. Danone, the water giant, finally took the first step towards China.
It is still difficult to enter the increasingly mature Chinese water industry market, even though it acquired LeBay. Wahaha has always invited celebrities to endorse the speech, and the effect is good. It was Jinggangshan at first, but later Wang Leehom was invited, and it has been used to this day. Since LeBay's contract expired, it has never used any celebrity spokespersons. This time, LeBay plans to launch a functional sports drink, and Zhang Jun and Yang Pan are the best young Chinese players, with a healthy and upward image. Their success is also in line with the international image and strong strength of Danone Group.
As for the product itself, it is perfect for sports drinks to be endorsed by athletes.
The two often drink Evian mineral water abroad and have a little affection for Danone, so there is no problem. Both parties quickly signed and confirmed the contract. Zhang Jun and Yang Pan will become the image spokespersons of LeBay Danone (Hong Kong) Group for two years. After the contract expires, the two parties will negotiate again to decide whether to renew the contract.
In fact, since the two became famous in the Netherlands, they have never stopped companies that came to Huafang to sign a commercial contract. All kinds of businessmen, all kinds of people, say that their corporate image is the most suitable for Zhang Jun and Yang Pan. But Huafang knows that establishing a star image is a very difficult process, and taking a wrong step may all efforts be wasted. Think about Yao Ming, there is a whole team of elites working hard to establish the "Yao Ming brand". She is the only one, and when choosing a contract, she pays special attention to some small brands, or unlikely to have great development, the boss has no idea, and companies with weak strength have all let them out. Those who stay are the elites among the elites, all of which are world-renowned.
The press conference for the two to sign a contract with LeBay Danone (Hong Kong) was held at the Hong Kong Convention and Exhibition Center, which was particularly grand. This was also specially arranged by Hua Fang. To the outside world, she meant to create the star influence of these two, cooperate with internationally renowned companies, and hold a press conference at the Convention and Exhibition Center. This itself is an act of increasing the value and status of the two.
But those reporters, fans, and guests will not know another deep meaning in Hua Fang's heart.
Why choose Hong Kong? Why hold such a grand press conference? She wanted to let those who have abandoned and betrayed her see how good she is now! So at the press conference, she put on the most gorgeous clothes, the most dazzling jewelry, showed the most charming smile, and greeted the guests calmly in Cantonese.
Her actions really came to an effect. Before the press conference, she became the protagonist and murdered many films from the reporters. Some Hong Kong entertainment reporters even sighed: "No wonder she had an affair with Zhang Jun. Who would believe that she was already thirty? Who could stop her smile from being charmed?"
After completing the matter in Hong Kong, the three set off to fly to Beijing. Of course, a strict physical examination before boarding is inevitable. When they arrived in Beijing, the three flew directly to Luoyang.
Capital International Airport and Luoyang Airport were surrounded by reporters, with flashing lights and microphones reaching over with them until the two of them returned home.
When Zhang Jun and Yang Pan saw the familiar building from a distance from the taxi window, they breathed a sigh of relief: Finally got home!
Huh? No, why are there so many people at the gate? There are colorful flags flying and banners hanging high. What are you doing? Is it the festival today? May Day has been over long ago?
It's getting closer, it's getting closer. The feeling of going home made Zhang Jun's heart beat faster. He began to look forward to his parents' smiles, the fragrant meals, the comfortable bed at home. He hasn't slept well all day long on the trip these days. He thought that the holiday would come, but he didn't expect that he would be even more tired. He was tired in the team, but now he is tired without any regularity... At Capital International Airport, facing those reporters who are still "putting life and death" out of Beijing, which is still in SARS, Zhang Jun really misses his high school years, playing football carefreely, playing carefreely, and not having to consider any image maintenance issues or the hopes of Chinese football... But now, I'm going to go home!
The taxi was parked on the side of the road. The driver took the car money handed over by Huafang. Seeing Zhang Jun and Yang Pan pushing open the door and getting off. In desperation, he shouted: "Let's wait!"
The two were shocked. Is this a taxi driver or a storyteller? Could it be that listening to storytellers while driving is a conditioned reflex?
Seeing the two stopped, the driver didn't care about some money, threw the money into the box, then touched it for a long time, took out a wrinkled piece of paper and a pen. He handed them to the two of them, and said to them with a smile: "I am your fan, sign a name! Hoho!"
“…”
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After seeing off the enthusiastic driver, the two of them breathed a sigh of relief again, put on their boxes and bags. When they looked up, they were frightened and stunned on the spot: There were 100 people gathered near the gate of the community, and many of them were holding notebooks! The sidewalk was filled with colorful flags, fluttering in the wind. A banner about twenty meters long hung directly above the gate, with the letter: Xinglin Community warmly welcomes Zhang Jun and Yang Pan home!
"They are here!" a man shouted loudly, followed by hundreds of people cheering in unison. Zhang Jun was almost scared and almost sat on the ground. Hua Fang was still reminding them: "Keep smiling, keep smiling!"
Keep smiling...
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Zhang Jun rubbed his face that was frozen and froze hard, and sat on the sofa. His father also sat on the sofa and rubbed his face with his son, while his mother sat opposite him and looked at Zhang Jun lovingly. After Zhang Jun almost signed the autograph for everyone, they were able to escape. Huafang followed Yang Pan's house and told her that she would come with Yang Pan's family. Sophie's parents were also rushing from the old city. The three of them wanted to have a meal together to welcome Zhang Jun and Yang Pan.
"Zhang Jun, you're black." The mother cared about her son's body the most, even if it was just a small change, she could always see it at a glance.
"Where? No." Sure enough, Zhang Jun himself couldn't see it.
"You can tell that even a silly son is not your mom!" The father gently patted Zhang Jun on the back of his head.
Zhang Jun only knew how to smile foolishly. He had thought a lot of things on the road and wanted to come back to chat with his parents. But when he saw his parents who had been separated for almost a year, he only had to block his throat and couldn't say it.
"Ah! By the way, I'm bringing you a gift." Zhang Jun pulled open the suitcase, took out two boxes carefully, handed them to his father the big one, and handed them to his mother the small one.
"Dad, this is the camera for you. Mom, this is the perfume, the world-famous brand Chanel! I don't know what to give to you, I can buy it casually. Hoho!"
You don’t have to give away anything, just need to come back safely and grow up healthily, and your parents will be very satisfied.
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After Zhang Jun took a shower, Yang Pan's family and Sophie's parents came. There were many neighbors in the community around the door, and their father did not close. They were all neighbors who had lived for more than ten years. He didn't want to be considered as pretending to be posing for nothing. He also waved to the neighbors at the door from time to time and asked them to come in and sit.
Before leaving, Zhang Jun hid in his hut and called Sophie, who was still in school, told her that she had arrived home and everything was safe, and asked her when she would come back. Then naturally, it was some couples' words. In order not to give some reporters an opportunity to take advantage of, they would not reveal those sweet words here. (Li Yan: Lin's surname is Lin, what is an opportunity to take advantage of! What is some reporters?) But those words can actually be summarized in one sentence. Zhang Jun said to the phone: "I miss you very much, Sophie."
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Keep smiling. This is what Zhang Jun has heard Hua Fang say the most in the past few days.
When attending a government reception, you must always keep a smile, be polite and give the government face. When facing the cameras and microphones of the reporters, you must always keep a smile, and you must not let the reporter think that you are showing off your star airs and keep people from traveling thousands of miles away. When facing the juniors, juniors, and juniors in the audience, you must always keep a smile, give them confidence, and make them think that you are kind and kind, which is very helpful for you to create a good image. When facing fans who request signatures to take photos, you must always keep a smile...
Keep smiling.
Zhang Jun feels so tired every time he keeps smiling. He feels that his smile is becoming more and more "professional". Sometimes he doesn't even think he is laughing at all, but the TV screen clearly tells him that he is smiling and dealing with everyone.
Is this okay? He asked himself. He only knew that he had been back for almost a week, and he was laughing less and less at home. Although he was laughing, he was ten years old. But what if he kept smiling all day long? He even smiled while eating, sleeping and going to the bathroom? I'm afraid you can't stand it? Therefore, if you keep smiling in public, you must make up for your usual expressions in other places. The convenience of other places is only at your own home. Because here, your parents will not always remind him like flies: keep smiling.
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Zhang Jun remembered that he only smiled from the bottom of his heart when he returned to Shuguang High School for so many days. When he saw coach Liang Ke, he walked up, lined up everyone, and gave his mentor a very warm hug. "Teacher, you have lost weight." Zhang Jun suddenly realized that he had also learned the amazing skills of his mother.
Although it was officially called a speech at Dawn, Zhang Jun probably wouldn't be willing to think that this was a preaching. After giving the jersey worn by Warrendam to his alma mater, Yang Pan passionately talked about their life and struggle in the Netherlands, and then encouraged the juniors in the audience to work hard, no matter what they do, play football or study, they must work hard to realize their life value. Zhang Jun was listening to it and really doubted whether these words came from his friends.
When it was Zhang Jun's turn, he did not talk about life in the Netherlands at all, but talked about a beautiful life in the dawn, thanks Liang Ke, thanks to his teammates, thanks to his former classmates, thanks to his school leaders, thanks to every teacher in class, and thanks to the guards who watched the door... In short, just like the artist who won the Best Actor at the Oscars, thanks to all those who deserve to be thanked.
In addition to the students who are now in school, naturally, there are also classmates who have been with them, even seniors, former teammates, and former opponents. Because there are too many people, the activities originally scheduled to be held in the school auditorium had to be moved to the football field in Shuguang. Zhang Jun, Yang Pan, and some major leaders sat on the rostrum, standing or sitting on the court, all of whom were attracted by the name.
Zhang Jun had no objection to such an arrangement. He really didn't know what to say in the newly built auditorium. But now facing the familiar place and the land he had shed for three years of sweat and tears, he couldn't stop it as soon as he opened his mouth.
Looking at the familiar campus, the familiar stadium and the stands, and the familiar faces, Zhang Jun breathed and seemed to go back to five years ago. At that time, he had just entered the dawn and wanted to give up football. Fortunately, he met Sophie at this time, the most important girl in his life. He met Liang Ke, his lifelong teacher and coach. He met An Ke, Ren Yudi, Kaka and others, his lifelong friends. He met Suri and Wang Bo, his eternal captain and teammate. He met Liu Qi, their cheerleader...
He met so many people who accompanied him through three years of ups and downs, and some people will continue to accompany him. In the years of youth, they have not let down the best time in their lives and enjoy the joy, touching, and even pain. What is more touching than this? What is more worthy of being remembered forever? What is more missed and cherished than this?
Chen Huafeng attended the event as a reporter, but he did not sit in the "press table" in front as required, but stood alone at the end and quietly moved in the unnoticed place. What the reporters saw was only the scenery and success of Zhang Jun and Yang Pan in the Netherlands. Who can understand what this event meant to Zhang Jun and others today? They were not returning home in glory, returning home in glory, nor were they a commercial activity sponsored by a certain group. They came here to recall and be moved together with the people who were also here.
Chen Huafeng couldn't see Zhang Jun's expression, and could only hear the sound coming through the speakers. "Sometimes in the Netherlands, I would wonder if I was still in the dawn? Or the student who didn't hand in his homework on time and was called to speak to him by the teacher because he was reading comics in class?" A burst of laughter came from the audience, and Zhang Jun also laughed, "Whoever has similar experiences like this or that, right?"
The 32-year-old Chen Huafeng also had the same emotion as the 20-year-old Zhang Jun. Sometimes he would come to the dawn alone, sit in the empty stands, look at the empty stadium, and think that he saw An Ke’s attack with his feet. After Ren Yudi received the ball, he would have a series of dazzling dribbles, and then handed the ball to Kaka. Kaka turned around and then distributed it to Yang Pan who was inserted at the high speed on the right. Yang Pan kept passing the ball directly, and Zhang Jun volleyed in the air! The cheers of the mountains and thunders, countless spectators stood beside Chen Huafeng, waving his arms and shouting Zhang Jun’s name loudly...
Youth gradually fades away from us and never looks back.
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"Director Wu, I don't understand why you had to travel thousands of miles to Hefei and have been back and forth in this university for several days. This school is so big, is it worth it to go around like this?"
"Idiot! You still want to be my apprentice! Do you think it's so simple to be a director just shouting 'Action' and 'Cut'? Since the customer is going to shoot sports drink advertisements, they are targeting white-collar workers and college students, and they also invited Zhang Jun and Yang Pan to be spokespersons and participate in the shooting of the advertisement. We naturally have to come to the school they once stayed in to experience it. Every road we have walked now may be where they walked. I looked at the copywriting, and those words never express the feeling that the picture can express well. I can only come here to experience it in person." A man about 35 years old, wearing a baseball cap, was shooting around with a DV. A young man in his twenties was nodding constantly for training.
"Haha, Director Wu must also like football. I rarely see you so active!"
The man, known as "Director Wu", glared at the young man: "As long as I give more money, I have always been very active. Of course, liking football is also one of the reasons why I turned down other films and took on this film..."
"Hehe! Director Wu..."
"Well! How is the heroine candidate I asked you to prepare?"
The young man quickly took out a large folder from his bag and opened it to Director Wu one by one for him to see. But after reading it, Director Wu frowned and raised the DV to take a photo. He was filming. "No, all those models are not good! One is more artificial than the other, and there is no problem shooting other advertisements. But this advertisement is just the word "fresh and refined" of the heroine!"
"But...but I don't think it's anything. There are still a few pretty girls here. Look, this one is only eighteen years old, and that one is seventeen, all are quite..."
But Director Wu's eyes did not leave the DV at all: "They look pure, but their eyes are too turbid! There are large close-ups of the heroine's face in the advertisement. If my eyes are not up to date, I will be eliminated first."
"Then Director Wu, you see that almost all the models I can contact are here, and these people have time to go. There are many famous models in it..."
In the DV shot, the morning sun shines through the leaves on the top of her head, and is divided into beams of light. In this heaven-like light, a girl in white clothes, white short skirt and hair is shaping there. She is holding a painting board in front of her, holding a pen in one hand and holding a palette in the other, turning her head to observe a big tree in the distance. The sunshine is sprinkled on her body, and there is an indescribable beauty and purity!
"...They were very positive. I heard that they could work with Yang Pan and Zhang Jun, and many of them were even willing to reduce their value..." The young man, Director Wu's assistant, was still talking and introducing him, and was interrupted by Director Wu's question: "Who is she?"
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Sophie opened her eyes wide and looked at the two men standing in front of her: "You said, do you want me to shoot an advertisement?" She was just preparing to start a day of sketching exercises here, but she didn't expect two strangers to come.
The man wearing a baseball cap nodded fiercely, fearing that his attitude was not firm enough, so he made the woman named "Sophie" doubt his sincerity.
"But I can't perform, I've never acted anything..."
"No, no, hoho! Miss Su." Another young man quickly explained, "Do you know what a true performance is? Haha, that means you don't have to think about what you are deliberately acting, just what you are like in front of the camera. This kind of true nature is the most real, touching, and the best effect."
"Yes, this advertisement doesn't require you to express anything. It focuses on feeling. You just need to show the most natural side." Director Wu also helped explain. He really valued this girl, maybe the shock of his heart when he saw her at first sight. As a rising star in China's young advertising director, he is very casual in filming, paying the most attention to one feeling. If he feels right, he will shoot whatever he doesn't pay. If he feels wrong, he won't accept the amount of money he gives. Because of the feeling, he often changes the copywriting and movement when filming. When he finishes filming, basically the initial copywriting has been unrecognizable, but the effect after the final editing and synthesis is absolutely nothing to say. The value of such a young director is about 400,000 yuan for a film.
It seemed that Sophie was still hesitant, so her assistant had to come up with a trick. He said to Sophie: "Do you know who you are partnering with in this movie?" Seeing Sophie shake her head, he said proudly: "It's Zhang Jun and Yang Pan! You will film with them!"
When Sophie heard Zhang Jun's name, her heart beat wildly, and her eyes were filled with surprise, but immediately she calmed down and nodded to the two: "Since you value me so much, I agree to film. But now I don't have time to film!"
Seeing Sophie agreeing, the two of them breathed a sigh of relief. The heroine's problem was finally implemented. The assistant smiled and said, "Haha, don't worry. We are just making a decision now and we have to do a lot of preparations. Costume props, copywriting modification, customer acceptance... In short, many programs, the real time to shoot, um... In order to cooperate with Zhang Jun and Yang Pan, it should be in early July. It's mid-June now, you don't have to worry, just do your own thing."
"That's good, we still need to take the exam."
"Ms. Su, because I want to show the actor information to the client, I want to take a picture for you. I hope you can cooperate." Director Wu raised the DV in his hand again and pointed it at Sophie. Seeing that Sophie was a little restrained, he quickly waved his hand. "Don't be nervous, relax, just think that I'm chatting with you, I'll ask you."
Sophie remembered the interview with Chen Huafeng in high school. She seemed not a person who could face the eyes of strangers calmly, especially in the camera. But why could she accept Chen Huafeng's interview at that time? Even if Chen Huafeng was an acquaintance, she would be nervous.
To be continued...