Chapter 239 If you can talk like Chen Zhu, success will be within your reach(1/2)
Chen Zhu picked a time slot, but Tang Qingxun, the deputy director of the advertising department, took one look at it and curled his lips and said, "The vision is good, but the competition pressure is a bit high."
Professor Zeng Kun thought it was like leasing a server and paying the money to get it done. He didn't expect that there was competition here.
He glanced at Chen Zhu, who was also slightly surprised, and then asked politely: "Is this competition conducted by bidding?"
Some TV stations, such as CCTV, use bidding for some of their prime-time advertisements. Whichever company pays more money will win.
"Haha~"
Tang Qingxun said with a smile: "Bidding is of course a good way, but it is easy to ignore the role and impact of advertising on society by looking only at price. Our satellite TV adopts a comprehensive evaluation method, combined with the strength of your company,
Qualifications, product direction selection..."
"Oh~"
Chen Zhuo pretended to be suddenly enlightened, but in his heart he wanted to say so much, but in fact he only meant one thing:
Guangzhou Satellite TV’s advertisements are all decided by the leaders!
What the hell is "comprehensive evaluation based on the company's strength, qualifications, and products"? These things that have no quantitative standards are all evaluated by people.
But humans are emotional animals. If they say you are good, you are good, and if they say you are bad, you are bad. On the contrary, there is a certain sense of fairness in the bidding method.
But Chen Zhu is Party B now and can only respect Party A's rules.
"I'm going to report to Minister Yang now. You guys sit down for a moment."
Tang Qingxun stood up and said.
"Minister Tang, wait a moment."
Chen Zhu took out the report he had previously written on "The Contribution of the CUHK Learning Network to Society": "Although the website was established not long ago, it has already made it convenient for many small families who need to make up lessons. Everyone has unanimous praise for us."
"These are some of our thoughts and experiences. We would also like to ask Ministers Tang and Yang to provide more valuable opinions."
Chen Zhu politely handed the report to Tang Qingxun.
Tang Qingxun took it over, turned it over twice, and said quite unexpectedly: "You are the first company to bring something like this among the companies that come here to discuss business. Xiao Li, please bring some fruit to entertain the guests."
The young man who was the first to receive us just now came in with a plate of dried fruit drinks.
Chen Zhu sneered in his heart, these B's on the TV station had their eyelids rolled to the sky.
Just now, Chen Zhu and Zeng Kun didn't even have a glass of water to drink. Now they show a strong willingness to spend money on advertising in order to drink a bottle of mineral water here.
"Let's see how long you can keep being awesome!"
Chen Zhu spat silently. A few years later, when self-media and short videos emerged, the monopoly of TV stations would slowly cease to exist.
Like newspapers and magazines, it is one of the products that is slowly being eliminated in the development of the times.
"For the short video app project, it's not impossible to retroactively do it. Maybe today you ignore me, but tomorrow I will be your gravedigger."
Chen Zhu thought to himself, peeled open an orange and handed half of it to Professor Zeng Kun.
While the two were eating sweet oranges, Zeng Kun asked: "Chen Zhu, will the TV station accept us?"
"have no idea."
Chen Zhu wasn't sure, but he wouldn't give up casually. At least Deputy Director Liang Haoquan was still a senior at CUHK. If it didn't work, he would go back to Dean Shu Yuan, Secretary Huang Yi of the Youth League Committee, or even Vice President Xu Ning.
…
In the advertising department, Tang Qingxun didn't worry about Chen Zhu after taking the report. After all, there were no grudges in the past, and Chen Zhu was also a customer willing to spend money, so he hurried to the director Yang Guang's office.
Yang Guang is about forty years old, and his body shape is somewhat similar to that of Ye Yongpeng. He also has the kind of chubby middle-aged fat body. At first glance, it seems that he usually socializes too much.
Tang Qingxun briefly reported the matter, but when Yang Guang heard the name "CUHK Learning Network and Chen Zhu", his eyelids suddenly jumped unnoticeably.
"They want 10 seconds of commercial time in Thunder Theater."
Tang Qingxun finally said, waiting for the preliminary opinions of the department leaders.
Yang Guang only twitched his eyelids and did not have any more extreme reactions. He was flipping through the company information of Suhui Technology and Zhongda Learning Network as usual.
However, when he saw the "contribution report" submitted by Chen Zhu, he took it out and read it carefully, then put it down silently.
Tang Qingxun was a little unsure of the department leader's thoughts and stood aside silently.
After Yang Guang had read them all, he asked his subordinates: "Have you told them the price?"
"I told you."
Tang Qingxun replied: "From their appearance, the problem shouldn't be big."
Yang Guang didn't speak, he leaned back comfortably on the soft chair, covering his navel with both hands, not knowing what to think.
After a while, he suddenly said: "Okay, don't worry about this matter anymore, I will be responsible for it."
"ah?"
Tang Qingxun was stunned for a moment.
It is not that Yang Guang has not personally been responsible for some specific cases, but those are large-scale advertisements of tens of seconds, and the annual advertising fees are tens of millions for enterprises.
Why would he do it in person if it was something as small as millions in 10 seconds?
"Mr. Chen and the others are still waiting there. How should I reply?"
Tang Qingxun wanted to ask for some clues.
But Yang Guang didn't intend to explain at all, he just said lightly: "Don't worry about them, you can go do your business."
"OK."
Tang Qingxun could only agree, cursing Yang Guang for being a fat pig in his heart and not telling him any inside information.
But he did not dare to disobey orders. Yang Guang was a direct descendant of Deputy Director Liang Haoquan, and his position was very stable.
Although the TV station, except for the chief and deputy directors, all other employees are contract employees, which are so-called "temporary workers."
However, it can be seen from Zhang Guangfeng's performance that the class nature of temporary workers is actually more sensitive than those in the regular establishment.
After Tang Qingxun left, Yang Guang sat alone for a while, checked the time, picked up all the information on the "CUHK Study Network", and took the elevator to the Taiwan leadership office on the 8th floor.
At this time, Yang Guang's expression was completely different from when he faced his subordinates. Now he was steady and cautious, taking a deep breath and knocking on the wooden door outside.
It wasn't until there was a "Please come in" that Yang Guang dared to carefully unscrew the door handle, because it was Liang Haoquan, the deputy director of the TV station, who was inside.
Liang Haoquan is also in his forties. He wears glasses and looks relatively elegant.
His administrative level is not high, but because the advertising department under him can earn hundreds of millions of dollars every year, even though the money cannot go into his own pocket, he still has the credit for "strategic planning and proper management".
The rows of certificates and trophies in the transparent bookcase show how satisfied the municipal propaganda department is with Liang Haoquan's work.
"Director Liang."
Yang Guang half-bowed and said respectfully: "That Zhongda Learning Network you asked me to pay attention to before, they really came over."
"Yeah?"
Liang Haoquan, who was writing with his head down, raised his head when he heard this.
Yang Guang reported the specific situation and gently placed the traceability information on his desk.
Liang Haoquan picked it up and looked at it. He also stayed on the "contribution report" for a while, then put it aside and said, "Lao Yang, do you know why I want you to pay attention to this company?"
Yang Guang thought for a while and said: "Because it is a college student starting a business, it is quite typical. In order to respond to some provincial policies, Taichung will expand the publicity?"
"It's not that noble."
Liang Haoquan smiled: "It's just a very good friend who said hello to me a while ago. He said that there might be such a company, and such a legal person named Chen Zhu would find us for cooperation."
"So that's it."
Yang Guang understood. It seemed that there was someone behind the retroactive technology.
"This friend of mine has a very outstanding daughter."
Liang Haoquan adjusted his glasses and continued: "I once thought about getting Liang Zhuang and his daughter together, but it turned out that they didn't like the unlearned boy Liang Zhuang at all. Later, I heard from my friends that his family
My daughter is in love..."
At this point, if Yang Guang can't change his mind, he won't be able to take the extremely lucrative position of director of the advertising department.
"Is Chen Zhu the girl's boyfriend?"
Yang Guang asked.
"Um."
Liang Haoquan nodded.
"That……"
Yang Guang originally thought that this 10-second advertising time could be arranged, but after hearing what the leader meant, he didn't know whether to arrange it or not.
"Lao Yang, this advertisement must be arranged."
Liang Haoquan gave a clear instruction: "Not only because my friend said hello, but you should know that I am a graduate of the Chinese University of Science and Technology."
"If there is a school anniversary event and I go back to school, my previous teacher pointed at my nose and asked me, and none of the juniors in the school helped me. How should I answer?"
Liang Haoquan tapped the information on the table with his knuckles: "Besides, they also pay me, so it makes no sense to pretend not to know each other."
To be continued...