After attending the party at Robert Gottlieb's house, the next morning, Lin Chaoyang and Tao Yushu boarded the plane back to Xiangjiang.

At the airport bookstore, Tao Yushu specially bought several books "China on the Bite of the Tongue" and "Dallas Buyer Club". These books will be taken back to her mother-in-law Zhang Guiqin for her convenience in collecting them.

Tao Yushu also bought two newspapers, and the new issue of the New York Times updated the bestseller ranking data last week.

More than two months after its launch, the sales of "Dallas Buyer Club" did not decline at all. Instead, it continued to rise strongly in the 9th week of its launch, with sales reaching an astonishing 155,000 copies last week.

This figure increased by 150% compared with the first week of listing, completely breaking the normal sales curve of general fictional works. Just based on weekly sales, it is even more exaggerated than many "bestsellers" that are popular once they are on the market.

What's even more terrifying is that this is the data two months after the book was launched, which is enough to prove the extent to which "Dallas Buyer Club" breaks the circle in American society.

Even the popularity of "Dallas Buyer Club" has begun to drive the sales of "China on the Bite of the Tongue".

Since being pushed out of the best-selling list in late March, "China on the Bite of the Tongue" has been sitting steadily in the second place.

When the second week of May began, the sales of books began to stop falling and stabilize, and last week's sales increased by 3,000 copies compared with the previous week, truly achieving a stop-fall and rebound.

If sales rebound has nothing to do with "Dallas Buyer Club", I'm afraid no one in the American publishing industry believes that the trailer for the new "Oprah Talk Show" will be released. This week's guests are the most recent Lin Chaoyang, a Chinese writer who has attracted much attention because of "Dallas Buyer Club", immediately attracted the attention of many viewers.

The Friday festival was broadcast as scheduled, and the ratings statistics of the following week and Monday were released. The number of viewers in the current period reached 1,290 square meters.

"Opra Talk Show" has been a glorious period in the past two years, with the number of viewers in each episode being more than 10 million. If there are hot topics or big stars appearing in the current period, the number of viewers can reach more than 1,200 square meters.

The main audience of "Opra's Talk Show" is a housewife. The common characteristics of this group are very obvious. They are obsessed with family life, have a conservative style, and have relatively narrow knowledge.

The topics of this episode talk about "homosexuality" and "AIDS" among this group,

It is a topic of the king level, so it is normal for high ratings.

The number of viewers of 12.9 million is not the peak for "Opra's Talk Show", but it is enough to prove that Lin Chaoyang's current attention in the United States is no less than that of Hollywood stars.

Of course, his attention is more due to the topicality of his works.

"Oprah Talk Show" is an ace show in the American television industry. This "ace" is not only reflected in ratings, but also in influence.

After this episode was broadcast, the most intuitive influence was that the sales of "Dallas Buyer Club" showed a steep upward curve in the next half month.

In 1996, Oprah launched the "Opra Reading Club", and at its peak, the Oprah Book Club members reached 8 million.

Any book will be selected by the book club and will increase sales by at least 600,000 copies.

After her recommendation, Faulkner's book sales increased from 140,000 copies to 900,000 copies, Tolstoy's "Anna Karenina" increased from 20,000 copies to 960,000 copies, John Steinbeck's "East of Eden" increased from 45,000 copies annually to 1.6 million copies.

Oprah had almost the influence of turning stones into gold in American society around 2000, but in the early 1990s, her influence was not much inferior.

After the broadcast of "Opra's Talk Show", the sales of "Dallas Buyer Club" increased significantly for several consecutive weeks, and its weekly sales once exceeded 200,000 copies.

In addition to the increase in sales, the program has also made "Dallas Buyer Club" more and more popular among mainstream American society.

In 1992, among the hundreds of millions of Americans, regardless of race, ethnicity, and teachings, they believed that AIDS was the highest 50% of the people who had believed that God punished humanity.

The development of technology has not changed people's scientific understanding of AIDS, which has been a terrifying existence that has been fearless for the American people for ten years.

"Dallas Buyer Club" takes AIDS as the topic of discussion and accurately captures social pain points and the public's attention.

In addition, the homosexual groups and anti-AIIT organizations continue to cheer for this novel, and the media has made a lot of publicity.

"Dallas Buyer Club" has gradually become a cultural phenomenon.

After the broadcast of "Oprah Talk Show", in addition to bringing huge influence and sales growth to "Dallas Buyer Club", an interesting phenomenon also occurred.

That is, "Cola Chicken Wings" are popular in the American housewives circle.

The method is simple and the taste perfectly hits the American taste buds. The popularity of Coke chicken wings is not surprising.

Moreover, the main seasoning of this dish is Coca-Cola, which is popular among Americans. Many Americans have been drinking Coke for their lifetime, but they never expected that Coke would become a seasoning.

Such a unique and innovative creation makes the cooking and tasting process interesting.

The popularity of Coke chicken wings has brought about another strange phenomenon.

Coke is needed to cook, and Lin Chaoyang used Pepsi in the program, which naturally led to the sales growth of Pepsi.

Then some people don’t believe in evil and think that since Pepsi can make chicken wings, Coca-Cola should be OK in theory.

I tried to use Coca-Cola to cook, but found that the taste was really different. The chicken wings made from Coca-Cola were a little sour and astringent.

Now Pepsi became awesome. Many people went to supermarkets to buy Pepsi, which directly led to the sales growth of Pepsi's sales surpassing their old rival Coca-Cola.

For many years, Coca-Cola's market share has been twice ahead of its rival PepsiCo in the United States' carbonated beverage market.

But in June 1992, Pepsi achieved a significant increase in sales with a strange attitude, with its market share exceeding 10% that month, which corresponds to Coca-Cola's market share falling from the original 19% to 17%.

At the beginning, such a sudden change made the two beverage companies completely confused and unclear what was going on.

It was not until after the investigation that the change in product sales was actually caused by a dish recommended by a program, and the two companies were puzzled.

But the difference is that Coca-Cola is crying and Pepsi is laughing.

The popularity of "Cola Chicken Wings" has affected the sales of its own products, so Coca-Cola naturally needs to find a way.

Coca-Cola found R&D personnel from the company and copied the dishes made by two Coke. It was found that as long as you add a spoonful of sugar, the two dishes were almost no big difference.

So Coca-Cola immediately issued a warm reminder in the Cola sales areas of major supermarkets in the United States. If you buy Cola cooking dishes, please remember: add an extra spoonful of sugar to make it delicious and delicious.

After discovering the old opponent's sexy operation, Pepsi immediately followed the publicity and also issued a warm reminder to cook Coke chicken wings one by one. Please identify Pepsi without adding sugar.

The operations of the two companies fully prove one thing: high-end business wars often adopt the most simple and unpretentious method.

The chain reaction caused by a Coke chicken wing was unexpected by everyone, including the self-group.

This chain reaction may not be as strong as the topic of "Dallas Buyers Club" in a short period of time, but its impact on Americans is more deeply rooted in life.

There is a delicious dish that is easy to learn in life, which has left a deep impression on many Americans with the writer Lin Chaoyang.

From the perspective of Americans, Lin Chaoyang's understanding of diet and cooking skills is so wonderful that many people have turned their attention to Lin Chaoyang's work "On the Tip of the Tongue" published some time ago

China》.

Although this book is essentially about food culture, it does not prevent some Americans who highly value Lin Chaoyang from regarding it as the Chinese dietary Bible and carefully studying and pondering it.

"China on the Bite of the Tongue", which has been published for nearly half a year, has seen sales rise against the trend under the pressure of "Dallas Buyers Club".

It sold 325,000 copies in June, and in the last week of June, its sales even reached 177,000 copies.

With the release of the new week's New York Times best-selling list data, the American publishing industry is full of silence.

There has never been such a breathtaking situation since the New York Times bestseller rankings were established in the 1920s.

First place, "Dallas Buyers Club", with sales of 226,000 copies;

Second place, "China on the Bite of the Tongue", with sales of 177,000 copies.

Moreover, these two works are the same author; and this author is still a Chinese.

The two works have sold 403,000 copies in a single week. This is not a year, not a month, but a week.

Although it is likely that such a terrifying number will not last too long, even if it lasts only for one month, it will be sold by nearly 2 million copies!

Lin Chaoyang was suddenly a werewolf from the sky and the dragon crossed the river, causing the American publishing industry and book market to completely fall into aphasia.

On the first day of July, the New York Times published an article under the title "The Lin Chaoyang Phenomenon" swept across the American cultural circle". The article called the popularity of Lin Chaoyang and his works in the United States "The Lin Chaoyang Phenomenon" Then, then

"—·The two works of "Dallas Buyer Club" and "China on the Bite of the Tongue" are like cultural bombs,

It has quickly triggered a huge wave of reading and discussion among American cultural circles and even among the public readers.

Lin Chaoyang's works made me feel a new literary experience. His stories and words were full of emotions and wisdom, allowing me to feel a completely different world in my reading.'One of readers from New York are accepting He said during the interview.

Harold Bloom, a well-known literary critic at Yale University, believes that Lin Chaoyang's works have the significant advantages of integrating the cultural characteristics of the East and the West. They are not only of great significance in literary value, but also provide cross-cultural exchanges between China and the United States. A new perspective.

Two consecutive works have triggered unprecedented strong responses in American society. The Lin Chaoyang phenomenon is sweeping the United States for more than a month. The impact of Lin Chaoyang and his works in American society is undoubtedly huge. The New York Times It is the first important media to summarize and name this influence.

Therefore, after the article was published, it immediately sparked heated discussions in the American cultural circle.

The term "Lin Chaoyang phenomenon" was quickly cited by other American media and spread rapidly, becoming one of the important cultural phenomena in the United States in 1992.

"Lin, it's a pity that you haven't been in the United States for a long time. During this period, the US media reported on you so much. There are more than a dozen media outlets just to contact our publishing house.

Oh, by the way, the news of "Dallas Buyer Club" film and television was released last week, and it dominated the headlines of well-known entertainment newspapers such as "Variety Show" and "Hollywood Reporter", and even Fox TV joined in the fun.

OMG!

It’s really hard to be imaged, one day the writer will become so popular!”

In a blink of an eye, Lin Chaoyang has been back from the United States for almost a month.

On the phone, Luan Walter spoke excitedly, and told Lin Chaoyang in surprise that the public opinion fermented in American society during this period.

"Okay, OK, Lu An, let's talk about the key points."

After being interrupted by Lin Chaoyang, Luan Valte was still satisfied. He continued, "Okay, okay. The main things are called today. The first one is sales data.

"China on the Bite of the Tongue" has been published for just half a year, with a cumulative sales of 2.058 million copies, and a sales of over 2 million copies in half a year. This speed is enough to rank among the top 20 in the US publishing industry.

What's even more terrifying is that "Dallas Buyer Club" has been published for more than three months, and its sales have been rising steadily.

So far, sales have successfully exceeded 1.279 million copies.

If we count the sales of other works, Lin Chaoyang has generated nearly 10 million US dollars in just half a year.

Looking at the American writer circle, only a few popular literary writers who have written super bestsellers have achieved this.

As we all know, Lin Chaoyang is a pure literary writer.
To be continued...