grab

"Next Monday, Huanmeng will make an announcement, there are only two days left."

At this moment, the atmosphere in the Golden Wind Conference Room was solemn.

Shen Miaomiao was sitting at the top of the table, her little face as sinking as water.

To her left, Gu Sheng's expression was also not relaxed.

To know.

At this time, their first full-score review of "Call of Duty: Modern Warfare" has just been announced. With both sales and word-of-mouth success, it's not an exaggeration for them to celebrate, and even have a team-building meal.

but now.

All Golden Wind executives, including the chief executives of its three major studios, were all present, but they were not here to celebrate.

because--

The engines "Dream 5" and "Dream 3" owned by the Fantasy Group will soon adjust their prices, and the price adjustment will be implemented at the beginning of next year.

This is the news Moritani learned from the upper-level channels of Comella, and its credibility is over 80%.

In fact, the engine price adjustment had long been anticipated by Gu Sheng.

After all, with the development and progress of the game market over the years, the emergence of excellent new works and the iteration of somatosensory cabins, the entire game market is expanding, and many large and small manufacturers are making a lot of money.

As an engine manufacturer, Huanmeng will definitely increase the price of its engine platform accordingly.

One glory and all glory.

When everyone earns more, Huanmeng will naturally want to share more, which is understandable.

But the problem is!

This time, Fantasy’s price adjustment policy is not just for “more points”!

According to what Moritani learned.

Starting from the beginning of next year, both of Fantasy's two major engines will implement price charging policy changes.

Note that this is a modification, not an adjustment.

The original charging strategy has been completely abandoned, and a new generation of charging standards will replace it.

First, Fantasy 5.

As a somatosensory cabin game production engine, Fantasy 5 has always had a high market share. Currently, Fantasy 5’s charging strategy is: if the total game revenue exceeds 1 million U.S. dollars, you need to pay a 5% licensing fee, or Directly buy out the license at a one-time price of 2 million U.S. dollars at the beginning of game development.

According to He Sheng's previous speculation, even if the price of Fantasy 5 is increased, at best it will be an increase in the price of the one-time buyout license, from 2 million knives to about 3 million knives, with other things remaining unchanged.

However.

This time, Gu Sheng miscalculated.

There is no "other remains unchanged", but "everything changes"!

After the fee revision, future Fantasy 5 will be completely free!

but!

When a game developed using Fantasy 5 has been installed more than 200,000 times, Fantasy Group will charge the development company a "runtime fee" of $0.50 for each game download as long as it is downloaded once.

Note, it is not "charge for purchase", but "charge for download"!

When a user purchases "Call of Duty" and downloads it for the first time, Golden Wind has to pay $0.50 to Fantasy.

Later, in order to free up space, the user uninstalled "Call of Duty", and the money was not refunded. Moreover, when he wanted to review "Call of Duty" and re-download the game next time, Golden Wind would have to ask Huanmeng again.

Pay $0.50.

Download once, charge once.

That is to say!

If this user repeatedly downloads "Call of Duty" more than 120 times, then "Call of Duty" priced at $60 per copy will begin to bring losses to Golden Wind.

This is the "Dream 5" engine.

As a mainstream development engine for non-motion cabin games, "Fantasy 3" naturally followed this change in charging policy and also made adjustments.

Previously, the charging rules for the "Fantasy 3" engine were: Users with an annual income of less than 100,000 dollars can use the personal version, which is completely free; if it exceeds 100,000 dollars, they need to purchase the enhanced version, which costs 40 dollars a month; and if it exceeds 20

With an annual income of 10,000 U.S. dollars, you need to buy the PRO version, which costs 150 U.S. dollars per month and 1,800 U.S. dollars a year.

It is billed on a monthly basis.

However, after modification, "Fantasy 3" has been upgraded to the PRO version. If the annual revenue is less than 200,000 U.S. dollars, it is free. However, if the annual revenue exceeds 200,000 U.S. dollars, the fee will also be calculated based on the number of times. Each download will cost 0.2 U.S. dollars, or the work will be authorized once.

Sex paid 2 million dollars to buy out.

no doubt!

When he first heard the news, Gu Sheng even thought Moritani was joking!

He even joked, "Moritani-san, April Fool's Day is still more than four months away, why are you preparing so early?"

It is enough to show how outrageous this so-called [runtime charging] principle is!

In Gu Sheng's view, this is not even a lion talking loudly, but a man who eats people without spitting out their scum!

Are you crazy? A dream?

Once such a charging guideline is changed, how much market outrage will it cause? Do they have no foresight at all?

However!

Moritani's words awakened him and made him suddenly realize——

Currently, the market share of Fantasy 5 in the somatosensory cabin is 45%, while the market share of Fantasy 3 in the non-sensory cabin market has reached 38%.

Whether it is a somatosensory cabin or a non-sensory cabin!

Fantasy's engines are considered "leading" in the market!

As for a leading company, even if it is in a daze, dazzled by profits, it is greedy and wants to harvest the global game development market.

As the party being harvested, what can their manufacturers say?

Change engine?

What you don’t have is for people to use.

Do you really think there is anyone who shares your hatred?

What everyone must be thinking is - I hope that no one else will use it, only me will use it, so that I can monopolize the engine with the strongest comprehensive performance on the market. In this way, even if some profits are cut off, I will still be able to use it.

When the pots are full, it doesn't hurt.

Gu Sheng doesn’t even need to think about it!

After the news is announced, manufacturers will definitely use it and criticize it.

Who has more backbone than the other? Engine harvesting manufacturers, manufacturers will not harvest users?

Anyway, the wool comes from the sheep, so let’s compare who can carry it.

Therefore, it can be expected that not only will Huanmeng's move not cause its own collapse, but it may even cause the stock price to rise in a short period of time because of the huge amount of money it makes!

not to mention!

The situation is not that simple!

This price change is not a sudden decision made by Huanmeng’s senior management!

Because right underneath this new rule of price movement!

There is an additional extra content -

[Based on the "influence of transaction exchange rates and related policies and regulations", the runtime fee for registered manufacturers in China to use "Fantasy 5" is 7 yuan/time (approximately $1), and the development and runtime cost for "Fantasy 3" is 3.5 yuan/time

(about 0.5 knives)]

All regions around the world are $0.50 and $0.20!

Only manufacturers "registered in China"!

Double the price!

1 dollar and 0.5 dollars!

Transaction exchange rates and related policies and regulations?

Where is the transaction exchange rate of 0.5 knives = 7 yuan?

Where are the policies and regulations that require manufacturers registered in China to pay double the price for engine usage?

obviously.

Now Huanmeng’s targeted policy is to target game manufacturers registered in China and curb the development of China’s game industry.

Not only does it block the neck of Golden Wind, which has been using the Fantasy 5 engine, but it also avoids the emergence of more manufacturers like Golden Wind.

At the same time, they also used Huaguo to compare prices to appease other manufacturers' resistance to changes in charging policies.
To be continued...