Chapter 133 Meiyou becomes popular, paid internship (asking for monthly ticket)(1/3)
"The Meiyou flagship store is poisonous. Don't go there. Your wallet will cry if you go there!"
"The pure lust-style skirt is so beautiful. If you don't buy two pieces, I'm sorry for the hard work of moving bricks every day!"
"Meiyou sales said 'Princess, please try on clothes'. I immediately became confused and my credit card was maxed out! Next month, I can only rely on spare tires to survive."
"I am better than you, let the suitor pay directly!"
"No wonder women's clothing is so profitable, there are so many..."
…
Looking at these comments, those doing business were also shocked.
"The appeal of Meiyou's pure lust is so terrifying! I have to join."
"Yes, you must join!"
"Ke Meiyou mainly relies on skirts. Autumn and winter are coming soon, can they still be sold?"
"What's the point? We all wear it in the winter in the south!"
"That's right, if you join in early September and open the store in early October, you can still make money from southern skirts for two more months, and then celebrate the New Year. After the two coldest months, they will continue to sell well in the spring!"
"Don't forget, Meiyou also sells lipsticks in addition to skirts. His lipsticks are also selling very well and are very profitable. By selling lipsticks, he was able to survive the two coldest months."
"Yes, there is also lipstick! Maybe there are other cosmetics."
"No matter what, let's join now!"
A hot search made Meiyou completely popular!
That night, someone called Meiyou’s headquarters to inquire about joining the franchise.
But unfortunately, the franchise fee promotion has ended.
The current franchise fee is 50,000, the brand licensing fee is 20,000, and the deposit is 30,000 (refundable later).
Apart from that, there is nothing else.
It seems that the non-refundable part costs 50,000, but the decoration of the store, shelves, etc. are all in accordance with Meiyou's requirements. The store decorates and purchases the goods by itself. This part can save a lot of money!
For example, Nike and Adidas stores, although there is no franchise fee, the decoration and shelves have to be provided by the headquarters, which costs more than 300,000!
As for Meiyou store franchisees, if they install it themselves, a few hundred thousand is enough!
Compared to the 50,000 franchise fee, you can still save hundreds of thousands on decoration and shelf costs, which is even better!
Those store owners naturally know what's going on inside, and they just think that Meiyou is more conscientious.
So in one night, Meiyou headquarters received thousands of franchise inquiries and 89 franchise applications!
Fortunately, Wang Yi notified Chen Chuanqing in advance and asked the marketing department staff to work in three shifts, with someone guarding the franchise hotline at night.
We also launched a self-service franchise application channel on Meiyou’s official website and Meiyou APP.
Merchants follow the guidance, submit information, and wait for review.
Of these eighty-nine franchise applications, sixty came from the south.
Twenty-one are from the central region, and only eight are from the north!
The difference is clear!
It can be seen that the South has full confidence in the skirt market and is not afraid of autumn and winter.
After all, in the south, you can’t wear skirts only for one or two months a year...
In other words, there is basically no off-season for skirts in the South.
These eighty-nine franchise applications are from merchants who have made up their mind to join Meiyou!
In order to filter out franchisees with insufficient sincerity, Meiyou's franchise application requires a deposit of 30,000 yuan and then uploading store information for review.
If the review fails, the franchisee will resubmit the information or apply for a refund, and the 30,000 deposit will be refunded in the same way.
If the review is passed, Meiyou headquarters will send someone to inspect, sign a contract, and authorize.
Subsequently, the franchisees decorate themselves according to Meiyou’s requirements!
The store managers and employees of franchisees come to Meiyou headquarters to study and receive training for half a month.
Meiyou's new office building has three floors, all of which are dedicated to training.
The teachers responsible for the training are all professional trainers recruited from big brands by Chen Chuanqing and others.
Wang Yi gave some more guidance, such as "Princess please try on clothes" in terms of speech skills.
For another example, when customers come into the store, just welcome them with a smile. Don't follow them like you are on the lookout for thieves.
Wait until the customer needs it, then go forward and introduce it.
Of course, the training part requires payment, but the cost is not high.
Food, accommodation and training fees for ordinary employees are 400 per day.
The store manager’s room and board + training fee is 600 per day.
All are normal charges.
Within a month, the renovation of the franchise store was completed, Meiyou passed the review and began supplying goods.
Store manager, after the employee training is completed, can start the business directly!
In one night, 89 franchisees paid deposits, equivalent to these 89 stores, which will basically open next month.
This surprised Wang Yi, and Song Sining was also shocked:
"The hot search ability is so scary. It's only been one night. I'm afraid there will be more joining today."
"Yes, these franchisees are all smart people. As long as the profits are amazing enough, they can steal the top spot!" Wang Yi also looked complicated.
For example, Kudi Coffee, to be honest, their profit rate is far inferior to that of Meiyou.
The core competitiveness is even more incomparable.
After all, in addition to Starbucks, the giant rival, Cooli Coffee also has Luckin, its predecessor, and many other coffee brands.
But even so, Kudi Coffee can open 5,000 stores in half a year!
It can be seen that there are too many people who want to make money.
As for Meiyou’s pure lust-style skirt, there is no competition!
An original new lipstick color with no competitors!
In addition, Meiyou's ability to attract money is so terrifying, with a single-day profit exceeding 500,000, it would be strange if franchisees are not crazy!
Wang Yi changed the subject: "But the pressure is on our side."
Song Sining was a little confused: "Yes, according to our original plan, it would be enough to open 200 flagship stores + specialty stores next month, and the number of employees who need training is only 2,000 at most."
"It's okay now. Eighty-nine stores popped up overnight, and eight or nine hundred people needed training! The problem is that it's only been one night, and I'm afraid there will be more. We don't have enough space, and we don't have enough employees! We simply can't handle it.
Come!"
Wang Yi thought for a while: "It's okay. We'll recruit training instructors immediately. At the same time, we will change the small class training of fifty people into a training camp training of five hundred people!"
"Rent a large venue in Jeju, such as a closed gymnasium or a vacant office building, and start closed training."
"Shorten the 14-day training cycle to 7 days. In this way, the efficiency can be greatly improved!"
Wang Yi remembered that some postgraduate entrance examination institutions did this.
Invite a famous teacher and thousands of people study in the gymnasium. They are all human beings.
I don’t know if the learning effect is good or not, but the training institutions are making a lot of money.
A training camp with 500 people like Wang Yi is very conscientious and can guarantee results!
Song Sining beamed with joy: "This is a good method, which can alleviate our training pressure dozens of times. But for ordinary employees, seven days of training is enough. For store managers, they can add an additional seven days of internship and arrange to practice and learn in each of our flagship stores.
Seven days!”
"Good idea!" Wang Yi agreed very much. Song Sining was not a flower vase.
Wang Yi proposed a plan, and Song Sining could often add to it to make the plan more complete.
In addition to the Jeju flagship store, the Imperial Capital flagship store will open this month, followed by the Magic City flagship store, Jiangcheng flagship store, Daocheng flagship store, Shenzhen flagship store...
Last month, Meiyou opened more than 30 flagship stores in first- and second-tier cities across the country, basically one in each city!
After a month of renovation, it will basically be opened gradually this month.
Wang Yi from the first two companies will go there in person, and the rest, Song Sining, Chen Chuanqing and other senior officials will just show up.
Of course, Meiyou will continue to open a new flagship store this month, and with the renovation time, the opening will be next month.
The manager of a franchised store arranges a paid internship at the flagship store, a paid part-time job, no, a paid study, which is great!
It just so happened that the flagship store had just opened and was very busy and was short of manpower.
These store managers are undoubtedly the best people!
Wang Yi continued: "But a seven-day internship is not enough. The store manager should arrange a fourteen-day internship. Our flagship store just opened and we are short of manpower! They also need to learn management experience so that they can earn more in the future."
To be continued...