The chip leader of feature phones is MediaTek!
The chip overlord in the 2G era is Texas Instruments!
It was not until the 3G era that Qualcomm replaced it with its CDMA patents and baseband advantages, and gradually became the absolute overlord!
Then in the 4G/5G era, Qualcomm made rapid progress and began to dominate the market!
However, the 2011 Qualcomm S3 processor, 8x60 series, and dual-core processors like NVIDIA's tegra2 all failed.
The 2G Hertz version launched by Qualcomm was even more criticized.
It can't be used until later upgraded to 5G Hertz.
In 2012, Qualcomm launched a high-frequency version of 7G Hz, which is the one used by Xiaomi Mi 1S.
But at this time, Nvidia and Samsung had already launched quad-core processors!
HTC One x, equipped with the world's first quad-core processor NVIDIA Tegra 3, has been officially launched in March and April and is selling well all over the world!
Qualcomm’s quad-core processor will not be launched on Xiaomi 2 until August, and will not be officially launched until October!
Even though Qualcomm's quad-core uses a more advanced 28nm process, has better performance and power consumption, and has a stronger baseband, Samsung is half a year behind Nvidia!
In half a year, HTC and Samsung have already made a lot of money.
For example, the Samsung S3 quad-core flagship sold 20 million units within 100 days of its launch!
If Xingyi mobile phone wants to use Qualcomm's quad-core processor, it will have to wait half a year, which will have a huge impact.
As for using Qualcomm dual-core to compete with the quad-core of competitors, this is unrealistic...
Xiaomi Mi 1 uses a Qualcomm dual-core processor. It was priced at an ultra-low price of 1999, focusing on cost-effectiveness. It was selling well at the beginning of the year. Once quad-core becomes popular, the price will have to be reduced to 1899-1799-1299!
What's more, Xingyi mobile phones sell for more than 3,000, focusing on high-end!
Once Samsung and HTC have quad-core phones, and the Xingyi phone continues to use Qualcomm dual-core phones and still sells for 3,000, it will be over!
I'm afraid that if it's a complete stretch, it won't be sold at all, so the price will have to be reduced on a large scale!
If this is the case, the high-end brand positioning that was finally created will be lost...
This is not possible!
Therefore, Wang Yi had to launch the quad-core version of Xingyi Phone 1 pro in the first half of 2012!
You have to use Nvidia Tegra 3, or Samsung Orion 4412 quad-core processor!
Otherwise, there is no way to compete with quad-core flagship phones such as Samsung and HTC.
Although Samsung's quad-core processor is a takeaway product, it can get stuck and is unreliable.
In this way, whether it is to grab the first launch of quad-core processors or to check and balance Qualcomm, Wang Yi has to reach a cooperation with NVIDIA!
Of course, Wang Yi will not follow Nvidia's path to blackout, but will pursue a multi-processor strategy!
For example, the second-generation Xingyi mobile phone released in the second half of next year will have to introduce Qualcomm’s quad-core processor APQ8064 to grab iPhone 5 users!
After all, iPhone 5 has not made its debut in China and will not be launched until December.
In fact, the multi-processor strategy is also a strategic choice for many brands.
For example, in 2013, Rebus adopted a dual-processor strategy on Xiaomi Mi 3 in order to get rid of its dependence on Qualcomm.
China Unicom/Telecom version Xiaomi Mi 3 still uses Qualcomm Snapdragon 800 processor.
The mobile version of Xiaomi Mi 3 introduces NVIDIA Tegra 4 processor.
For this reason, Lao Huang personally came on stage and said several words about Xiaomi’s power!
But unfortunately, Tegra 4 scored higher than Qualcomm 800, but it overheated seriously and overturned!
As for the reason, I can only say that the old Huangdao method is not accurate, and the CPU should be restrained. He is too aggressive.
Tegra 4 CPU adopts 4+1 core A15 architecture, with a main frequency of up to 8G Hz!
Yes, the small core is also A15!
Even if you run small applications, you still have to use the A15. Is it possible that the heat will not be too high?
If you replace the small-core A15 with the low-power A7, the heat will not be so severe!
As for the radical GPU, Lao Huang started squeezing out toothpaste again!
If you don't use the advanced Kepler architecture, you have to squeeze out toothpaste, use outdated separated rendering, and do not support OpenGL ES 0.
This directly results in Tegra 4’s GPU being rubbish, completely lagging behind Qualcomm 800!
In addition, NVIDIA acquired a baseband company and had its own baseband, but it was not until Tegra 4I that the baseband was integrated.
Tegra 4 still uses an external baseband, which causes the heat to become more severe.
The Qualcomm 800 of the same period has integrated a baseband chip, which has lower power consumption and better signal!
Wang Yi was speechless about this.
If NVIDIA is MediaTek, its strength is really limited.
The problem is that Nvidia is very powerful and can obviously make top-notch chips, but it plays badly with its good cards!
The CPU, which should be squeezing out toothpaste, doesn't know how to restrain itself. The GPU, which should release its performance, is squeezing out toothpaste again!
So just after the success of Tegra 3, Tegra 4 collapsed across the board.
In the end, it had to withdraw from the mobile processor market and specialize in tablet processors and car processors.
However, Wang Yi will be the first to use NVIDIA's first quad-core processor Tegra 3 next year and become a major customer of NVIDIA. He will also have a certain say in the design of Tegra 4!
When the time comes, let Lao Huang change the small CPU core of Tegra 4 from A15 to A7.
Then upgrade the GPU to the Kepler architecture of Tegra K1!
Integrate baseband again!
Then Tegra 4 will have a completely new look, the heating and power consumption will be greatly reduced, the GPU performance will be greatly improved, and it will not overturn.
On the contrary, it will become a very good generation of processors, and there is hope that it may even overtake Qualcomm!
Of course, NVIDIA's processors are much cheaper than Qualcomm's, and they don't have to pay Qualcomm tax, which is also a good thing for Wang Yi.
The competition between the two companies is restricted by Nvidia. Qualcomm cannot monopolize it, so it will not continue to raise prices, and Qualcomm taxes will not be as high as in previous generations!
Wang Yi plans to adopt a multi-processor strategy and let Qualcomm and NVIDIA compete. Whoever's processor is more cost-effective will be used!
Whoever overturns the car will give up!
For example, Wang Yi could give up the Qualcomm Fire Dragon 810 in 2015 and choose Nvidia processor.
But without NVIDIA, Wang Yi could only bite the bullet and use Qualcomm 810 like Xiaomi and other brands, and then the reputation accumulated over the years would be destroyed in one day...
Xiaomi has always had a high-end dream. It launched Xiaomi Note and tried its best to go high-end, but it was killed by Qualcomm 810!
High-end dream shattered!
Rebus was so scared that it didn’t release a digital flagship phone for a whole year until the 820 was released...
Of course, with the multi-chip strategy, Wang Yi’s target is not only Qualcomm and NVIDIA, but also MediaTek in the mid-to-low end!
Even Huawei HiSilicon is also a cooperation target.
It's just that HiSilicon's first-generation processor K3v2 is very awkward. Huawei users are scolding it, and Wang Yi doesn't want to use it.
It was not until the release of HiSilicon Kirin 910 in 2014 that it began to counterattack.
In the middle of the year, the 920 began to catch up with Qualcomm and Samsung.
By the time the Kirin 950 is launched in 2015, it will be able to compete with Qualcomm and Samsung!
However, these chips were released too late, and Wang Yi couldn't wait!
The current multi-chip strategy is just excessive. When Wang Yi becomes stronger, he will still have to develop and design his own chips!
As for directly acquiring foreign chip R&D departments, this is not easy.
If Wang Yi wants to acquire this kind of chip research and development department, the imperial officials are afraid that they will not agree and will definitely obstruct it in every possible way!
But Wang Yi can proceed in a curve, such as poaching the core boss!
As long as the core bosses are poached and top semiconductor talents are recruited with high salaries, independent chip research and development and design can be achieved.
If Xingyi Mobile Phone wants to be high-end, it must have its own thing!
Even if tens of billions of dollars are invested in chip research and development every year, Wang Yi still has to deal with it.
As for manufacturing, it is still left to TSMC and SMIC.
However, chip development requires a long-term plan and is far from being something that can be solved now.
In the past few years, we can only overdo it first, then save funds and talents, and conduct research and development in secret!
After some thought, Wang Yi decided on the chip strategy of Xingyi Technology - multi-chip comprador in the early stage, and independent research and development in the later stage!
The Xingyi first-generation pro quad-core version will be launched in April next year, ahead of Nvidia's tegra3 quad-core version.
The second generation of Xingyi uses Qualcomm’s first 28nm quad-core and will be launched around September next year.
As for the current Xingyi generation, whether it uses Qualcomm 8x60 or Nvidia tegra2 processor, it is dual-core and requires an external baseband chip!
Qualcomm's current strategy is to buy basebands and give away processors.
But its baseband is super expensive, more expensive than the total price of Nvidia processor + third-party baseband!
In addition, you have to pay Qualcomm tax!
Qualcomm tax is not charged based on the processor price, but 3%-5% of the complete machine price.
The specific amount depends on the purchase volume and can be discussed in detail, but it is still a huge sum of money.
The solution using Nvidia processor + Broadcom/Spreadtrum/Infineon baseband is more cost-effective and has no Qualcomm tax, but it does not support full Netcom.
That’s right, China Telecom’s 3G still needs Qualcomm processors.
Therefore, there are two solutions for the first-generation processor of Xingyi mobile phones:
Option 1, dual-chip strategy.
China Mobile/China Unicom version of the first generation Xingyi mobile phone uses Nvidia tegra2 processor + third-party baseband.
The telecom version of Xingyi mobile phone uses Qualcomm 8660 processor + Qualcomm baseband!
Option 2, all Qualcomm processors + Qualcomm baseband, pay Qualcomm tax.
As for which plan to choose in the end, we will have to discuss it in detail when we get to the Empire tomorrow night.
Fortunately, in the past two years, domestic mobile phone brands have just started and most of them do not pay patent fees.
Wang Yi remembers that it was not until 2014, when domestic smartphones became big, that Qualcomm negotiated patent fees with four of the top five sales companies.
Meizu has always used Samsung processors and MediaTek processors. Even if it does not use Qualcomm processors, Qualcomm still asks for patent fees.
Meizu initially ignored it, but after being sued by Qualcomm in 2017, it began to use Qualcomm processors and pay Qualcomm tax...
There is nothing we can do about this.
However, in the past two years, Texas Instruments, Nvidia, and MediaTek have been eyeing it. Qualcomm processors have not yet monopolized the market, and domestic smartphones have just started, so Qualcomm should not be able to catch their eye.
The current Qualcomm tax is mainly focused on large companies such as Nokia, Apple, Samsung and HTC.
Wang Yi had some calculations in his mind, but which plan was better could only be discussed one by one in the Imperial Empress.
Arriving near the hospital, Wang Yida said: "Wu Shuang, let's stop by the roadside."
"Okay, boss."
Wang Yi bought a fruit basket, a box of pure milk, and a box of donkey-hide gelatin, got in the car again, and went straight to the hospital.
Yesterday's operation was successful. Uncle Feng just needs to continue to recuperate.
In the ward.
Feng Jianjun looked at the haggard Uncle Feng with a complicated expression:
"Dad, you are serious. A security guard earns 2,000 yuan a month. Do you really deserve it? I didn't see many of them! It's a fracture this time. What if you really do something bad? What do you want me to do?"
Uncle Feng sighed: "Son, I didn't want to do it originally, but Boss Wang is so kind to me!"
Feng Jianjun was speechless: "..."
"Someone from the Hallyu tribe came to the factory to secretly take photos of new designs. I did something stupid, took the money and let him go. After confessing, Boss Wang not only did not fire me, but instead rewarded my honesty! Such a great kindness,
I remember your dad in my heart."
"This time when Yin Zhixing came to cause trouble, I thought of Boss Wang's kindness, and I rushed out! We can't let Boss Wang's trust go!"
"This... ugh!" Feng Jianjun didn't know what to say.
I can only be thankful that I was lucky and only had a broken bone.
At this time, there was a knock on the door.
"Director Wang, you are here!"
Feng Jianjun quickly opened the door and took what Wang Yi was carrying.
"Let me see Uncle Feng!" Wang Yi walked in with a smile.
Uncle Feng looked a little excited: "Boss Wang, I..."
Wang Yi stepped forward: "Uncle Feng, it's okay. You don't have to worry about anything. I have arranged everything for you. During the period of recuperation, your salary will be paid as usual and your position will be retained. Don't worry about the medical expenses. I will give you a grand prize during the Chinese New Year!"
"I...thank you! Thank you!"
Uncle Feng was so excited that his eyes were a little red.
He had heard all this from his son and had no idea that Wang Yi would be so kind to him.
When I moved to another company, I just said I was injured on the job and found the culprit and let them go.
Maybe the salary during the recuperation period will be gone, and people will have to be laid off!
How could anyone have such thoughtful arrangements as Wang Yi?
"Uncle Feng, just rest in peace and recuperate. When you recover, you can go back to work in the new factory. Our new factory is bigger, has a better environment, higher wages, and includes food and accommodation! From now on, when you become the security captain, your salary will be doubled.
The monthly salary has been increased to 4,000!" Wang Yi said with a smile.
This kind of employee who encounters real problems must not be treated badly!
This is also a good opportunity to set an example and express Meiyou Technology’s attitude towards loyal employees without hesitation in praising them!
"Thank you, thank you!" Uncle Feng was very excited.
His son looked even more complicated: ‘???My father has become the captain, and his salary has doubled? His monthly salary is four thousand? It’s more than me!’
'I am a young man, a college student in the 1980s, with a monthly salary of only 3,000. I am not as good as my father, a janitor who has never gone to school?'
Feng Jianjun felt bad all over. He just felt that all the books he had read over the years were in vain!
Wang Yi and Uncle Feng chatted for a while, and asked Uncle Feng to rest and recover before leaving.
Feng Jianjun sent Wang Yi to the door, full of emotion:
"Dr. Wang, you are so kind to us! I...I..."
Wang Yi waved his hand: "It's all what I should do. Take good care of Uncle Feng. If you need anything, just ask!"
"Okay, Director Wang, thank you."
After seeing Wang Yi off, Feng Jianjun returned to the ward and sighed again and again.
He said for a long time: "Dad, if you have such a good boss, let alone you, if it were me, I would rush in too!"
"Hehehe." Uncle Feng smiled and was in a good mood:
"Security captain, monthly salary is four thousand! Tsk tsk tsk! Son, I earn more than you."
Feng Jianjun's mouth twitched: "..."
But seeing Uncle Feng in a good mood, he was also very happy.
"Jianjun, Yin Zhixing is very shameless. He is here to cause trouble for Boss Wang! No matter what, we can't have an affair with Yin Zhixing and let him go to jail! Once he comes out, he might also cause trouble for Boss Wang. Boss Wang
If we are not treated lightly, we must know it well!"
"Don't worry, Dad, I won't keep it private."
Feng Jianjun nodded. Wang Yi not only paid all the expenses in advance, but also gave 20,000 yuan as a gift yesterday. Today he is buying things, getting a salary increase and promotion, and a year-end bonus...
As for these things, we can't keep them private, and Yin Zhixing will have to go to jail!
This chapter is very difficult to write. All the data, parameters of each processor, time to market, and communication standards supported by the baseband must be checked one by one...
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Chapter completed!