Chapter 220 Encirclement and Suppression of HM, "Honkai" PR Development(1/4)
Song Guangyao took action vigorously and resolutely.
I just met Wang Yi yesterday and talked about cooperation, so we will start working directly today.
Not only did she publicly rebel, she also accused HM of plagiarizing Meiyou’s Pure Sex Style.
They also ordered all HM stores in Xingzhou to close completely, stop sales, and called for the protection of originality.
Such a blow is terrifying to HM.
No matter how strong a fortress is, it can be easily broken from the inside.
What's more, the current HM is already riddled with holes, and now it has been blasted from the inside by its own agents. The results can be imagined.
Wang Yi was delighted to hear this.
Shopping malls are like battlefields.
HM copied Meiyou's pure lust style, just to use its own global stores to promote it vigorously, use Meiyou's pure lust style skirts to seize Meiyou's market, and overtake Meiyou.
Naturally, Wang Yi would not hold back, nor would the Holy Mother come to sympathize with him.
What's more, Song Guangyao himself wants to betray him. All Wang Yi can do is to give HM another blow after Song Guangyao betrays him. That's all.
As soon as this news broke, global media rushed to report it, making the whole incident an instant hit on the entire Internet.
It caused huge earthquakes not only in Xia Kingdom but also in Xingzhou.
In the West, Europe and the United States, huge waves have also been made, and the comments from netizens have become very interesting:
"Now, even the dealers have admitted to plagiarism and launched a boycott. How can H&M continue to clean up?"
"The dealers of HM can't stand it anymore. The fact that HM copied Meiyou is really too much!"
"We are pleased to hear that HM has closed its stores nationwide in Sin Chew. What should HM do? Withdraw from the Sin Chew market?"
"Because of plagiarism, HM's reputation has been ruined. It doesn't matter whether we quit or not."
“Unprecedented, it’s the first time I see a dealer working on my own brand, and I’ll do it to death!”
"There is nothing we can do. As soon as the plagiarism incident broke out, no one showed up at the HM Xingzhou store. It was losing money every day. The dealers will have to pay the consequences if they don't take action."
"It turns out that it seems like I am against plagiarism, but in fact I am trying to stop losses and protect my own interests."
"There is no way. Agents are here to make money. No one can bear to lose money every day."
"This is fun now, it depends on how HM saves himself next."
"What to save? At this point, it will be difficult for HM to deal with it."
"The most essential thing is that Meiyou is purely lustful and has carried out a dimensionality reduction attack on HM!"
…
HM headquarters.
Garford's face turned dark: "Fake! Damn Song Guangyao, how dare he do that?"
"Closing the store directly and publicly stabbing us in the back is trying to kill us!"
"Damn, damn!"
"Quickly, notify HM Xingzhou Headquarters and ask them to deal with Song Guangyao as soon as possible and control the situation from deteriorating further!"
"ASAP!"
"Tell Song Guangyao that if he makes trouble again, he will never be able to represent HM again!"
But unfortunately, the secretary shook his head repeatedly:
"Boss, there is nothing the HM Xingzhou headquarters can do. They say that Song Guangyao is determined to betray him, and they were planning to stop acting as an agent for HM!"
"this……"
Garford was silent, not knowing what to say for a moment.
Brands rely on agents to know how to handle them.
But now, Song Guangyao is about to stop representing HM, so why would he care about this?
"Is it true that there is nothing we can do against Song Guangyao? If the contract he signed is terminated early, he won't be afraid of liquidated damages?"
The corners of Garford's mouth twitched and he spoke coldly:
"Notify Xingzhou immediately and threaten Song Guangyao with liquidated damages. Ask him to make an announcement, apologize, say everything is a misunderstanding, and fully open for business tomorrow, otherwise we will sue them for breach of contract!"
"Okay, boss."
"Do it as soon as possible. If this matter is not handled well, our stock price will continue to plummet, and we will lose tens of billions again!"
Gafford's head was as big as a bucket and he was furious.
The evening in the East is the morning in the West.
Isn't this news breaking out so early in the morning just to crash their HM stock price after the U.S. stock market opens?
How cruel!
But soon, the secretary came back with a flustered expression:
"Boss, we are in big trouble. When the accident happened, HM Xingzhou Headquarters threatened Song Guangyao with liquidated damages and dealer fees. But Song Guangyao was not afraid of threats and even sued us!"
"What? He sued us? He made such a fuss and caused so much loss to us HM, how dare he sue us?"
Gafford was in disbelief.
"He sued us because HM copied Meiyou Chun Yu Feng, which caused a sharp decline in the brand image, a sharp drop in customer traffic, seriously harmed the dealer's interests, violated the contract, and demanded that HM be stopped acting as an agent and claim for liquidated damages!"
"This..." Garford was silent:
"The cunning Xingzhou people actually used this reason to sue us. Damn it, damn it."
After the scolding, Gafford calmed down and said, "If they go to court, what are their chances of winning?"
"If we sue in the European Union, the Ministry of Justice's evaluation results will be 50-50! If we sue in Xingzhou, it will be 64-60, and they will be 6." The secretary said solemnly:
"After all, it was indeed because of the plagiarism of Meiyou Chun Yu Feng that the agent's store revenue dropped sharply."
"Farke! He's so relentless. He's determined to betray him and stab him in the back! Farke!" Garford yelled.
The secretary sighed: "But the prerequisite for them to win the case is after the court finds that we plagiarized. So we can delay it in terms of time!"
"What's the point of dragging it?" Gafford said with a livid face: "If you keep dragging it, they will close the store directly, and our HM Xingzhou Market will be completely cold, so we don't want it anymore?"
"This..." The secretary nodded: "A market in a developed country cannot be given up!"
Garford looked solemn: "Moreover, this incident will have a very bad impact on public opinion and will cause a heavy blow to HM's stock price! More importantly, once this incident causes dealers in other countries to follow suit, it will be over!"
The secretary's face changed drastically: "Yes, this is the biggest problem. If Australia follows suit and uses this to sue us and stop the agency contract, then our Australian market will be over!"
"Therefore, we must stabilize Song Guangyao and maintain cooperation with Song Guangyao. We must not allow the situation to deteriorate further." Gafford said solemnly.
The secretary was a little embarrassed: "But Song Guangyao is determined to stop acting as an agent for HM. There's no point in talking about it. After all, these days, Xingzhou's 25 stores are basically losing money every day. It's normal that they can't continue.
"
"Alas! What should we do?"
Garford's face was ashen, but he was helpless.
When the situation has reached this point, they are too passive!
The Xingzhou store was losing money every day, and the HM representative was determined to betray him, but there was nothing they could do.
"Convene a high-level meeting to discuss countermeasures!"
"yes!"
Soon, a high-level meeting was held urgently, and everyone was helpless about the current situation.
However, before a solution could be worked out, a new hot search became a sensation around the world.
[Due to plagiarism and infringement, the brand image was damaged and revenue dropped sharply by 90%. Xingzhou General Agent sued the HM headquarters, requesting to terminate the HM agency contract, and claiming liquidated damages and losses of US$500 million! 】
Seeing this news, Gafford was so angry that he dropped his cup:
"Crazy! Really crazy! Backstabbing us is too much, and you're also claiming $500 million!"
"Why didn't he grab it?"
"Does Song Guangyao still have a bottom line? Fake!"
Hearing this, all the senior executives had grim faces and were equally angry.
Gafford said angrily: "Will the court accept his claim? Will it support it?"
The head of the legal department sighed: "There is a certain probability!"
"After all, the 25 Sin Chew HM stores used to have a daily revenue of 2 million US dollars, but now they are losing money every day, and the store rent and labor costs cannot be paid. Song Guangyao's claim is also defensible, and the court will support it.
of!"
"Farke!" Gafford's heart went cold: "What do you think of this matter? Are you going to litigate with Song Guangyao? Or negotiate?"
"I suggest negotiation. This matter has become a big deal and is not good for us. It is better to resolve this matter peacefully."
To be continued...