Wang Yi originally planned to price the Xingyi xphone 1 16G version at 2,999.

However, the configuration of Xingyi Xphone 1 is indeed much higher than that of Xiaomi in 1999.

Even if the price starts at 3,999, it can still be sold, but it won’t sell out!

The most important thing now is not just how much profit the mobile phone makes, but also how to quickly seize the market while ensuring profits!

What Wang Yi wants is an ecological approach, and market share is even more important than profit.

At this stage, the domestic mobile phone market is still in its infancy. Whoever captures enough market share and users first will win.

In the past life, why was Apple able to challenge the entire Android camp?

That is, Apple has many users and high user loyalty!

With enough users, Apple can formulate its own ecology and set its own standards!

It doesn’t matter if the whole world has opinions, Apple has the final say.

The EU has been asking Apple to use C port for many years, but Apple has not listened.

This problem was finally solved through legislative means.

Similarly, as long as Xingyi Mobile has enough users, it can also promote its own standards and accessories.

It doesn't matter whether the international community recognizes it or not.

As long as there are many Xingyi mobile phone users and high sales, suppliers must recognize it if they want to make money!

They have to produce whatever hardware Wang Yi needs!

In the previous life, Huawei was able to completely eliminate Android and promote the pure-blood Hongmeng Next system. A big reason is that there are hundreds of millions of loyal Huawei users who are willing to support it!

To put it bluntly, users are the core!

Those who win users win the world.

In the previous life, Apple was deeply entrenched. Samsung, Huawei, Xiaomi, O, and V were also unstoppable. It was difficult for other brands to seize the opportunity.

But in 2011, smartphones had just begun to develop, Apple had not completely become a god, Huawei and Xiaomi had just started, and other brands were still developing feature phones. Wang Yi still had a chance, so he could take advantage of it to become bigger.

There are currently more than 300 million smartphone users in China, half of which are Nokia.

There are only 70 million Apple users.

With the collapse of Nokia, the entire mobile phone market has been shaken, and Nokia users will switch to other brands in the next few years.

As long as Xingyi Mobile gets 50 million users, it can win three-thirds of the domestic smartphone market!

If we capture 80 million users and launch a brand new system, it won't be a problem.

For the 80 million Xingyi smartphone users, those software vendors will actively adapt!

If it is not suitable, it will be replaced by similar software and eliminated.

The biggest advantage of 2011 is that in the spring and autumn melee, no one is the absolute dominant player.

This is true whether it is a mobile phone brand or an APP.

According to Wang Yi's plan, the number of Xingyi mobile phone users exceeded 30 million in 2012, and in 2013, with the help of thousand-yuan phones, the total number of users exceeded 100 million!

If you can achieve this goal, taking the opportunity to promote your own system to replace Android will not be a problem!

This requires that in the next two years, profits will be supplemented and market share will be the main focus.

Therefore, Xingyi xphone 1 Wangyi is still priced at 3299, which can be regarded as a conscientious price.

In addition, we will give you a two-year membership of Xingyi Video + Xingyi Music, which is equivalent to 2999, which is even more conscientious!

Not only can it sell out completely and quickly seize market share, but it can also bundle the two major members for sale.

If nothing else, selling 10 million Xingyi xphone 1 units is equivalent to membership revenue of 3 billion!

In this way, Xingyi Video and Xingyi Music will not only avoid losses, but also make a lot of money.

While other platforms took years of losses to recover their losses, Xingyi Video and Xingyi Music made huge profits from the start.

This is the benefit of combination play.

What's more, even the most expensive TV series can make back their money.

For example, if you invest 80 million in "Nirvana in Fire" and sell it to four major TV stations + many local TV stations, you will be able to make back your investment + make a lot of money.

With the launch of your own platform, you can also earn some additional membership income + advertising sponsorship income.

As for "Red Sorghum", let alone that.

Once Mo Shen wins the Nobel Prize, the revenue from selling "Red Sorghum" to satellite TV and local stations will skyrocket.

On the other hand, "Xia Lan" is not easy to sell for takeout.

Otherwise, most satellite TV stations cannot accept the weekly broadcast format.

For example, CCTV Children's programs have to wait until a season is completed and approved before it can be released online.

"Xialan" had previously produced 52 episodes but had not been released online. It was just waiting for CCTV Children's review, negotiation, and procedures.

Now that Wang Yi is remaking it, it is impossible to wait for all of it to be remade and then wait for CCTV Children's review before broadcasting...

It's the year of the monkey and the month of the horse.

Even if we give up the opportunity to sell to CCTV Children's, we have to air it as the first wave of Xingyi Video's self-produced dramas as soon as possible to get off to a good start!

The plot of "Xia Lan" is two points worse than that of "Qin Shi Mingyue", but after the reset, the picture quality is five points better than that of "Qin Shi Mingyue"!

It can be said that "Xia Lan" represents the highest level of modeling and picture quality in current Chinese comics.

The influence is naturally quite impressive, even more than "Qin Shi Mingyue".

After all, without comparison, there is no harm.

Everyone’s modeling is rough and they are all at a four-level level, so that’s okay.

But "Xia Lan" scored nine points, and "Qin Shi Mingyue" scored four points, which would be a big problem.

However, the local station could consider selling it if it accepts weekly broadcasting.

It's a huge amount of money to make extra money, and the broadcast on local channels is also a kind of publicity for "Xia Lan" and can also attract them to open Xingyi Video membership.

In the worst case, local stations cannot sell it, so Xingyi Video broadcasts it exclusively. More advertising can also attract users to become Xingyi Video members.

Sure enough, the starting price of 3299 was completely sold out.

However, in the early days of listing, Wang Yi also made strategic adjustments.

Of this million in stock, 300,000 will be distributed to more than 500 offline physical stores, and 700,000 will be sold directly online!

Moreover, the initial 1 million spot stocks are not evenly distributed, but only 200,000 units of 16G, and 400,000 units of 32G and 64G each!

If nothing else, naturally the larger the memory, the higher the profit.

The 16G version is 3299, and the profit is about 1800.

The 32G version is 3799, and the profit is about 2150.

The 64G version is 4299, and the profit is about 2400.

The same is true for subsequent production capacity distribution.

Once the 16G is sold out, consumers can only buy the 32G version for 3799.

If the 32G version is sold out, you can only buy the 64G version priced at 4299.

These are common tricks.

Although it's a bit unethical, it's normal.

After all, our friends are doing better.

For example, some brands are officially out of stock, and scalpers sell them at a higher price, taking whatever they want.

Or the bare metal is not available, so you have to pay extra to buy a package!

Seeing everyone at the scene taking out their mobile phones to place orders, Wang Yi smiled slightly:

"In order to prevent scalpers from raising prices, we stocked one million Xingyi mobile phones before holding a press conference and selling them simultaneously."

“Make sure everyone can buy their favorite products at original prices!”

"Wang Dong is conscience! Wang Dong is mighty!"

"It is recommended that all brands learn from Xingyi Technology and start selling when they have enough stock!"

"That's right. How dare you sell it if you don't have one million in stock? You're just acting like a monkey!"

"I just like this kind of million-dollar spot, selling it openly without any tricks."

"For Director Wang to be so generous, I have to support a Xingyi xphone 1. Direct 64G!"

…

Wang Yi continued: "Everyone knows that lossless music takes up a lot of space, and a song is dozens of megabytes in size. There are also HD videos from Xingyi Video, which can also be cached using WIF at home, and then watched in places without internet access.

, will not consume traffic.”

"However, HD videos with high bit rates also take up space."

"Therefore, it is recommended that everyone try to get it right in one step, starting with the 32G version, to avoid full storage space and affecting use."

Wang Yi is telling the truth. They can use the 32G version for two years.

The 16G version will probably have to be replaced in a year.

Lossless music and videos only occupy memory, but there are games later!

Each one is several gigabytes and takes up a lot of storage space.

Coupled with the characteristics of the Android system, it becomes more and more bloated.

When "Honkai Impact" came out, 16G was simply not enough.

Everyone nodded, and many people went straight to 32G.

Just like the iPhone, the lowest version cannot be purchased at all.

In the X era, it started with 128G.

At 13 o'clock, you have to start at 256G.

"The mobile phone part ends here. Many people reported that the headphone jack of the Type-C interface cannot be adapted to other headphones. Although the complimentary HIFI headphones have good sound quality, they do not meet the requirements of audiophiles!"

"Yes! That's a problem."

"Director Wang, what's wrong with this? My headphones can't be used!"

Wang Yi smiled slightly: "This question is not difficult. In addition to the Xingyi Type-C Hifi earphones that come with the Xingyi xphone 1, there is also a high-quality Xingyi Type-C Hifi earphone pro version!"

“The hardware configuration of the Pro version has been fully upgraded, and it is comparable to big-name thousand-yuan headphones. It is also manually tuned by a professional international tuning master to ensure a high-quality Hifi experience.”

“As for the price, it’s only 599!”

"599 enjoys 1,000-yuan HIfi headphones, which have been launched on the official Xingyi Mobile Mall, Meiyou Mall, Xingyi Mobile Flagship Store, Meiyou, Zhenyou flagship store, and specialty stores! Everyone is welcome to buy."

"If you have any doubts about the sound quality of the pro version of Xingyi Type-C Hifi headphones, don't be afraid to compare the good ones! You can go to the offline physical store to experience it for yourself, and then decide whether to buy it or not!"

"In addition, some users have expressed that they don't like wired headphones. For this reason, we have also developed Bluetooth headphones, X buds!"

Follow Apple's path and leave Apple with nowhere to go!

That’s right, Wang Yi made the AirPods released by Apple in 2016 in advance!

Although the overall performance is far less excellent than AirPods, it was still first-class in 2011.

"Everyone knows that a single Bluetooth headset is fine for making calls, but listening to music is completely useless."

"And traditional Bluetooth headsets with wires are a bit cumbersome because of the existence of wires."

"Therefore, our X buds are in the form of two independent Bluetooth headsets. One headset can be used alone, or two can be used together. Whether it is making calls or listening to music, you can have a better experience!"

"as the picture shows!"

Wang Yi waved his hand, and the big screen at the back showed X buds:

"This is our X buds, a new generation of Bluetooth headsets that completely get rid of the shackles of wires and ensure hifi sound effects!"

"The sound quality of these two Bluetooth headsets has also reached a very high level, not inferior to the big-name Bluetooth headsets worth 2,000 yuan!"

"When listening to music, the battery life can reach five hours at a time. When talking on the phone, it can also last for more than two hours."

“Plus, we also have a storage box!”

As he spoke, the storage box appeared on the big screen:

"It is a storage box, which makes it easy to put two Bluetooth headsets into the storage box at any time and is not easy to lose. It is also a charging compartment, which can charge the Bluetooth headsets multiple times at any time."

"When our Bluetooth headset is not in use, put it into the charging compartment, and the indicator light in the charging compartment will light up, and the Bluetooth headset will be automatically charged."

"When the indicator light goes out, it means it is fully charged. When the charging box lights up with a yellow light, it means the charging box is out of power and needs to be recharged!"

"In this way, the Bluetooth headset + charging case can provide up to 18 hours of music listening and 12 hours of talk time, which is enough for a whole day."

Seeing this scene, everyone at the scene was shocked:

“What a stylish design, it’s more fashionable to use.”

"The biggest worry about Bluetooth headsets is battery life. Now it's better. X buds have a charging compartment, so battery life is not a problem."

"Dual Bluetooth headsets, no need for wires, this is the destination of Bluetooth headsets."

"Wang Dong is mighty, another great creation!"

"No one can refuse such unique X buds."

“The charging compartment is all in place, it’s awesome, but it’s so easy to use and it’s so unique.”

"How much is it? Mr. Wang, please put it on the shelves. I know it's not cheap, but I have to buy it!"

"I will definitely buy it. I will turn heads every time I walk on the street."

"As expected of Wang Dong from Meiyou, he is pure and fashionable. A Bluetooth headset can make it so fashionable. Must buy!"

…

"As for the price..." Wang Yi paused: "The cost of dual Bluetooth headsets is already very high, and with sound quality comparable to two thousand levels, and with the blessing of a charging compartment, the cost is really high."

"But based on the principle of making friends, we try to keep the price as low as possible."

“X buds, dual Bluetooth headphones + charging case + Type-c charging cable, priced at 999!”

"The official website, Meiyou Mall, and offline physical stores are all online at the same time. Welcome to buy!"

"In addition, this headset can be used not only on Xingyi phones, but also on other Android phones, Apple phones, Nokia phones, PCs and other Bluetooth-enabled devices!"

The barrage is lively:

“Dual Bluetooth headsets + charging case only cost 999? Not expensive!”

"Yes, a single Bluetooth headset from a small brand costs 400-500. A single Bluetooth headset from a big brand costs thousands!"

"Bluetooth headsets are too expensive now, but the male god still has a conscience. I give it to you for the first time!"

"Damn, what kind of tiger-wolf talk is this?"

“Such a good pair of Bluetooth headphones + charging case costs less than 1,000? It’s such a good deal, I’ll place an order now!”

"I'm already at the entrance of Xingyi flagship store and I'm waiting in line. There are so many people and I can't even see the end!"

“I got all Xingyi xphone 1+X buds! They are very beautiful!”

"I envy the people upstairs. I came to line up at eight o'clock and I haven't gotten in yet."

"I'm queuing up too, Mader. We are a small fifth-tier city and there are so many people queuing up. It makes me so worried."

"There is no way, Xingyi xphone 1 is so popular, I have to queue up even when I come to the Meiyou flagship store."

…

Bluetooth headsets in 2011 were all expensive, but X buds were priced at 999, which was very conscientious and even very cost-effective.

As for the reason, the current production of Bluetooth headsets is low and the cost cannot be reduced.

Wang Yi is priced at 999. Not only Xingyi mobile phone users will buy it, but also other Android mobile phone users and Apple users will buy it.

Just for volume!

As long as the volume increases, the cost of X buds will drop significantly due to the scale effect, and the profits will become higher and higher.

Wang Yi's goal is to make X buds fashionable and become the favorite Bluetooth headset among young people, the first Bluetooth headset.

After acquiring the headphone accessories factory, Wang Yi did some research and directly cut off other Bluetooth headset projects.

Concentrate production capacity and specialize in the production of X buds!

Now we have 200,000 sets in stock, which should be enough to sell!

On the contrary, the pro version of the Type-C Hifi headset priced at 599 has only produced 50,000 sets.

Even though the pro version of Type-C Hifi headphones, as wired headphones, has better sound quality than X buds, it still cannot sell as well as X buds.

The biggest habit of consumers is to pursue fashion!

There is no doubt that when X buds were released in 2011, the sensation was far greater than the previous release of airpods in 2016!

Wang Yi’s cancellation of the 5mm headphone jack is a general trend.

Secondly, it encourages users to buy the pro version of X buds and Type-C Hifi headphones.

Wang Yi continued: "Earphones all have charging compartments, how can our mobile phones not have charging compartments?"

"That's right, we also launched the 1st generation of Xingyi mobile power bank at the same time!"

As he spoke, Wang Yi took out a mobile power supply:

"As everyone said, the first generation of Xingyi mobile power supply is only about the size of a palm. It is half smaller than its competitors. Such a small size has a large capacity of 6600mah, which can charge Xingyi mobile phone more than 2 times! It can charge iPhone 4s 4 times.

many!"

"As for the selling price, make a friend too!"

“The 1st generation of Xingyi mobile power bank only costs 188!”

…

“6600 mAh, cheaper than other brands’ 5000 mAh! Buy it!”

"It's smaller in size, has more power, and looks incredible. I want it."

"All Xingyi Technology's products are outstanding in appearance and are simply works of art."

“Yes, just for this good looks, I’ll buy it for 200 yuan!”

…

Currently, 5000mAh mobile power supplies from Patriot, Scud and other brands cost 180-250!

Xingyi mobile power supply is 6600 mAh and only costs 180, which is quite cost-effective.

Not to mention its outstanding appearance, it is destined to become a hit.

As for the 10,000mah Xingyi mobile power supply, Wang Yi plans to treat it as the second generation and launch it next year.

In 2011, when batteries were all under 2000mah, 6600mha was already a super large capacity.

Genuine 10000mah mobile power supply is currently not available on the market, it will have to be next year!

Wang Yi's sword skills were precise, so he had to leave some backup.

For example, Wang Yi did not release the beauty algorithm this time, but left it to next year’s Xingyi xphone 1pro!

If Xingyi xphone 1pro does not have enough highlights, consumers will not buy it.

On the contrary, you have to work hard to become popular again.

According to Wang Yi's plan, in addition to upgrading the world's first quad-core processor, Xingyi xphone 1pro must also be upgraded to 2G RAM!

Coupled with the unprecedented beauty algorithm, you have a chance of winning.

But it’s not enough, it’s better to upgrade the battery capacity to 3000Mah!

After all, a quad-core processor consumes a lot of power, and 2500mah may not be able to handle it.

Even 10w fast charging must be arranged!

With these highlights, Xingyi xphone 1pro can be sold at a high price and sell well.

With so many innovations, starting from 3999 is not a big problem.

After all, Xingyi xphone 1pro is a high-end product with only 5 million units.

If you want to sell more, you can buy as many Nvidia processors as you want, but Qualcomm's baseband is not easy to deal with.

After all, Nvidia Tegra 3 does not have a supporting baseband.

If Qualcomm is willing to continue selling chips to Wang Yi at low prices, then there will be no problem.

But this possibility is very, very small.

If Qualcomm is unwilling to continue selling basebands at low prices, then the Xingyi xphone 1pro has a total of 5 million units and can only go to the high end and sell it at a high price!

By then, the one who will carry the banner will be Xingyi xphone 1!

Four or five months later, Xingyi xphone 1pro was launched, priced at 3,999, focusing on high-end products.

The price of Xingyi

In this way, two product lines, one high and one low, can be more stable.

There is no way, the baseband is controlled by others, it is just a last resort.

Unless the self-developed baseband is successfully mass-produced and gets rid of dependence on Qualcomm.

However, it is unlikely that it will be successfully developed and mass-produced in a short period of time.

But it doesn’t matter even if there are only 5 million Xingyi xphone 1pro units, there will be Xingyi xphone 2 equipped with Qualcomm’s quad-core in the second half of the year!

By then, Qualcomm's processor + Qualcomm's baseband will be available as much as you want.

Calculated in this way, Xingyi xphone 1 will sell 15 million in the whole year, Xingyi xphone 1 pro will sell 5 million, and Xingyi second generation will sell 10 million in the second half of the year...

This way we can also achieve sales of 30 million!

The future is bright, but the road is tortuous.

How to achieve 30 million depends on Wang Yi's ability.

"In addition to headphones and mobile power supplies, we have also launched a series of supporting products."

“For example, the high-end tempered film for Xingyi xphone 1, mobile phone holder, various exquisite and beautiful protective cases, leather cases, and pendants!”

"In addition, we will also launch many co-branded peripherals, such as protective cases and leather cases co-branded with "Xia Lan" and "The Patriarch of the Demonic Way", for users who like animation and novels!"

"The follow-up "The Legend of Zhen Huan" and "Nirvana in Fire" co-branded protective cases and leather cases are for fans who like to follow dramas."

"Coupled with the five-megapixel front camera of our Xingyi Xphone 1, it is powerful enough and suitable for selfies."

“In order to allow users to take better selfies, we also launched selfie sticks and selfie lights!”

"They are all online at Xingyi official website mall, Meiyou mall, Xingyi flagship store, Meiyou, Zhenyou flagship store, and specialty stores. Welcome to buy!"

"Wang Dong is so considerate, he even thought of tempered films and protective cases."

“There is also a co-branded model, I love it, I love it!”

"There are both selfie sticks and selfie lights, my favorite!"

"There are also exquisite pendants that can make my Xingyi xphone 1 unique!"

"That's it. I have some more must-buy things. My wallet is crying! Wow!"

…

"Hardware + system + ecology + service is our Xingyi Technology's commitment to all users."

"Therefore, we have opened Xingyi flagship stores in many cities. In addition to selling products, each Xingyi flagship store also has an after-sales service center!"

"In the future, if you encounter any problems with your Xingyi mobile phone and need any service, you can go to the nearby flagship store for after-sales service!"

"This is the end of the press conference. Thank you everyone for your support!"

…

"Wow! The flagship store has an after-sales service center. The service is really thoughtful."

"Yes, other brands of mobile phones have to be returned to the factory for repair if they break down. For Xingyi mobile phones, just go directly to the nearby after-sales service center."

“The hardware is perfect, the system is perfect, the ecology is perfect, and the service is perfect! I can’t find any reason not to buy Xingyi xphone 1!”

“What we should consider now is not whether to buy Xingyi xphone 1, but what else to buy besides Xingyi xphone 1!”

"A must-buy for Xingyi xphone 1! A must-buy for xbuds Bluetooth headsets! A must-buy for the tempered film and protective case! A must-buy for the mobile power supply too!"

“There are also selfie sticks and selfie lamps, you have to buy them all!”

“Exquisite pendants are also indispensable!”

"Stop talking, my wallet is not enough, I have to ask my parents for living expenses!"

…

Wang Yi sighed: "I just received a notification from the director that within fifteen minutes from the launch of Xingyi xphone 1, online sales exceeded 300,000 units and revenue exceeded 1.2 billion! Thank you for your support!"

"What!"

"Fuck!"

“300,000 units sold in fifteen minutes? And that’s just online!”

"Then if we include offline sales, we must have sold 400,000 units? 500,000 units?"

"It's over. I thought that the one-million-dollar spot could be sold for at least a month. But now, I'm afraid it will be difficult to sell it in two days!"

"Stop talking, place the order now. If it's too late, it will be too late."

"It's too late, the 16G version is sold out!"

…

A sensation across the entire internet!

Everyone was panicked for a while!

Those who were originally waiting to go to a physical store to pick up their goods had to place their orders directly online.

Otherwise, you won't be able to get it at all.

Wang Yi’s head is as big as a bucket!

So careless, so careless.

He thought that the price of 3299 for 300 members would be a hit, but he didn’t expect it to be so popular!

Three hundred thousand units in fifteen minutes!

It's incredible.

But think about it, the Xiaomi mobile phone 1S in the previous life was available for purchase in the first round of 200,000 units, and it was sold out in 30 minutes.

Later, Xiaomi 2 sold out 50,000 units in the first round in three minutes.

Although the Xingyi xphone 1 is more expensive, it has higher configurations and more highlights.

Even the system is based on the latest Android 0, coupled with the ecological approach of Xingyi Music and Xingyi Video, Xingyi xphone 1 really has no shortcomings!

Looking at domestic mobile phones, Xphone 1 has no rivals.

Compared with Samsung S2, Xingyi xphone 1 can also crush it.

The 5,999 Samsung note can be stepped on a few times.

iPhone 4s can also give him two big ear scrapers!

In addition, the price is two thousand to three thousand cheaper than Apple and Samsung. It is natural that the sales are even crazier than Xiaomi in the previous life.

But Wang Yi had a big head.

It is impossible to achieve such a large sales volume!

Who would have thought that a million dollars in stock would not be enough to sell!

It can only be said that in 2011, hundreds of millions of Nokia users were waiting to change their smartphones. There was a huge shortage of high-quality smartphones at low prices!

The timing of the appearance of Xingyi

After the press conference, Wang Yi left Song Sining to deal with the aftermath. He left the Water Cube without caring about anything else.

On the way, Wu Shuang drove straight to Xingyi Technology Park.

Wang Yi turned on his mobile phone and dialed Zhu Changlin's number:

"Lao Zhu, how are sales now?"

"Chairman, 510,000 of the 700,000 units have been sold online. The 16G version of 3299 and the 32G version of 3799 are both sold out! Only the 64G version of 4299 is left, with more than 180,000 left."

Wang Yi fell silent: "..."

It has only taken half an hour since Xingyi xphone 1 was launched.

510,000 units sold!

Or because there are no 16G and 32G versions.

Otherwise, we can sell another 200,000 units!

"Lao Zhu, call all suppliers immediately and ask them to supply as soon as possible. At the same time, quote and add orders. If the price is suitable, add an order of 5 million sets! If the price is not suitable, change suppliers if you can.

If we can’t change it, let’s talk about it again!”

"Okay, Chairman. Sony, Sharp, and Toshiba are all easy to talk to, and BYD is no problem. It's just Qualcomm..." Zhu Changlin was a little embarrassed.

Qualcomm is the most unfavorable supplier, and my son wants to be his father.

It stands to reason that the mobile phone manufacturer is the party A and the father.

But here at Qualcomm, it’s completely different. There are always sons who want to be their fathers!

"Qualcomm, let me talk!"

Wang Yi hung up the phone and dialed Jacob's number directly:

"Sorry, Mr. Jacob, to bother you at this point."

"No, not at all, dear Wang. I haven't slept yet. Congratulations on the great sale of Xingyi mobile phone!"

()
Chapter completed!