"Cliff" is a spy drama co-starring Zhang Jiayi and Xiao Song Jia.
The rating is one point higher than that of "Northern Ireland", at least 5!
The ratings even topped the same period!
If Wang Yi remembers correctly, the 2012 Magnolia Gold Award for Best TV Series was "Cliff"!
However, Wang Yi was confused.
After all, only Jiangsu, Zhejiang and Taiwan purchased the first-round broadcast rights for satellite TV at a price of 500,000 yuan per episode, and only made 19.5 million yuan.
The reason why Huawei in the previous life sold well for 5,000 or even tens of thousands of dollars was because many of them were consumed by middle-aged and elderly people with good careers.
One episode is 200,000 yuan, and 40 episodes is 8 million.
‘Of course I’ll sell it now, it’s the most valuable thing to me!”
"Then Mr. Wang is willing to buy out the Internet copyright of "Search"? As for the price, just 2 million?" Wang Ziyi said.
Just like those palace battle dramas, not many men are willing to watch them.
Unlike the group of new directors and actors in "Northern Ireland", the director and starring cast of "Cliff" are all very capable.
After Bilibili was crushed by Goose Factory in the animation industry, it became a small and broken website. Countless 2D fans bid farewell with tears and switched to Tencent Video!
On the contrary, Youku, the earliest video company, even after annexing Tudou, still became the third largest company.
There are really many people who like spy games.
When "Cliff" is aired, it will be launched together and built into the first espionage platform. It will naturally attract espionage fans and become Xingyi Video VIP members.
After deducting the theater chain and distributor's share, the producer can get a little more than one-third, which is about 60 million.
The financial sponsor has finally come, but he must not risk his death!
"You came prepared!"
So the video platform doesn’t like it?
Can you make money?
The copyright of "Cliff" has been acquired, and "Insidious", "Before Dawn" and other spy war dramas will be bought out, and Xingyi Video's spy war theater will be ready!
Likewise, the online rights to movies are not valuable.
As for Mango TV, it relies on variety shows and doesn’t have many dramas to watch.
"That's it." Wang Ziyi understood: "Thank you, Director Wang, for your advice. Then, Director Wang, do you think this movie will be a loss? We invested 40 million."
Their spending power is terrifying.
Now as long as Wang Dong is persuaded, his movie will be stable.
In addition, the price of TV series soared in a few years, and the copyright fee for an episode rose to tens of millions!
"That's a beautiful thing to say." Wang Yixiao said, opening the information.
"Search" tells the story of Ye Lanqiu, an urban white-collar worker. Because of a trivial matter such as not giving up his seat on the bus, cyber violence arose, and he was eventually forced into a corner of life...
It should be more marketable than "Northern Ireland", why would Goose Factory not like it?
The two parties exchanged glances and understood each other's thoughts.
Lao Xu, a new director, asked for 25 million, and even the capital did not dare to gamble.
In terms of ratings, it is not as good as "The Cliff", but in terms of ratings, popularity, traffic, and social influence, it is even better than "The Cliff"!
But in the second round, the price will be broken.
After the major shareholders have finished selecting, only the ones they don’t like will be sold to other platforms.
What's more, if the ratings are not good, don't even think about the second and third rounds...
Wang Yi understood, it was not that the goose factory was unwilling to buy, but that it was unwilling to pay a high price.
In the first few years of the year, there was a big hit with a box office of more than 500 million, but the current exclusive online broadcast copyright is only 5 million to 8 million.
Selling a drama to three or four satellite TV stations and earning 200 million won't be a problem.
I should have made a little profit, although not much.
In the first round, not many satellite TV stations were willing to buy it, so in the end they had to sell it to Landai at a reduced price.
I bought "Cliff" and some people watched it.
In the afternoon, Wang Yi held a video conference with the software development department of Meiyou Technology.
Come step by step!
"This matter should be dealt with as soon as possible, and the spy war theater should be completed before the end of the month!"
Wang Yi feels more and more that this market has great potential!
"No problem, Chairman, I will arrange for someone to handle it right away."
"Very good!" Wang Yi beamed with joy, and Cai Zisong did not disappoint him.
It’s a new director, new actors, and to put it bluntly, it’s a small production.
Only in this way can we obtain the copyright of high-quality dramas in advance and become an exclusive drama on Xingyi Video.
Wang Yi thought clearly that the audience for Xingyi's videos is not only young people, but also middle-aged people who have worked for many years and have some savings, and even elderly people who have received pensions.
Of course, a "Cliff" is not as good as "The Legend of Zhen Huan", so what if we collect all the classic spy dramas?
I'm afraid it will make more money than "The Legend of Zhen Huan"!
Wang Yi made up his mind to buy out all other spy war dramas and create a spy war theater on Xingyi Video!
By then, users who like to watch spy wars will choose Xingyi Video!
In the previous life, iQiyi relied on suspense dramas in the foggy market to attract a large group of users who like suspense.
Wang Ziyi also smiled and nodded: "Yes, from now on our Xinli's future depends on Director Wang."
This is totally doable.
Wang Ziyi proudly said that Xinli Media was very discerning and directly signed a six-year agreement, locking up Director Chen.
Wang Ziyi was also thinking quickly: 'The second and third rounds will be in 2014. I had already cashed out and ran away by then. What does the income from the second and third rounds have to do with me?'
"Deal!" Wang Yi agreed.
Xinli Media is just one of them, and others with strength and potential will also have to invest in it.
Although it is a small production directed by a newbie, Goose Factory still considered 10 million for the six-year online exclusive broadcast rights, but Xinli offered 15 million.
20 million buyout is a huge profit!
On the contrary, the audience of video platforms is mainly young people, so this type of drama is very popular.
Before the two parties could reach an agreement, Wang Yi stepped in and wanted to buy it too.
Thinking of this, why did Wang Yi say: "The quality of "The Cliff" is good and there is no problem in broadcasting it on TV, but our Xingyi Video users are mainly young people."
"And buy me the IP rights of "Red", and we will film it ourselves next year!"
For dramas with the second highest quality, between 6 and 8 points, there is little point in making them.
Director Cao nodded and felt that 13 million was too high: "What Wang Dong said makes sense, but I don't know how you plan to do it?"
After walking out of the room, Ye Changpeng quickly dialed his friend's phone number:
Wang Yi only has 8%, he only has the right to speak, not the right to decide!
It would be difficult for the second round to sell for more than 10 million.
But in 2011, "Search" could not even reach 300 million, no, even 200 million was difficult.
Satellite TV's audience is mainly middle-aged and elderly people, and they don't like "Northern Ireland" at all.
After all, for a great director like Chen Kaige, Xinli only invested 40 million in one movie for him.
Then it is handed over to a professional screenwriter to adapt it into a script.
Wait until "Northern Love" is released on the 8th to attract a new wave of young users.
Wang Yi sighed: "Frankly speaking, the price of around 10 million for "Cliff" is reasonable. But Director Cao has already spoken. As a shareholder of Xinli, I should also support our drama and raise the price for us. But also
You can’t let me suffer too much.”
Ye Changpeng, a high-level executive from Tudou, naturally has a good vision. If he recommends movies, he will probably lead the way.
"Haha, okay, I'll book a flight to the Imperial Capital right now." Old Xu expressed his joy.
"18 million..." Director Cao did not agree directly, but he was making rapid calculations in his mind:
For TV series, the first round of sales is the most expensive.
As for acquisitions without investment, it's okay in the past two years, but it will be difficult in the future.
"Lao Cai, how is the progress of X chat?"
Even if only one satellite TV broadcasts it a year, it still generates an income of 8 million yuan every year!
"It's the four of us, working together!" Wang Ziyi said with a smile.
Returning to Xingyi Media, Wang Yi immediately called Ye Changpeng, the president of Xingyi Media.
After all, in 2011, only a portion of the young people who could afford a Xingyi xphone 1 costing RMB 3,000 to RMB 4,000.
This kind of subject matter is loved by all major TV stations.
Wang Yi sighed: "This is a good movie, but it is not a blockbuster movie!"
No matter how valuable this classic old drama is, the copyright for one episode will be sold for 200,000 yuan in a few years, right?
Director Chen is awesome!
"Deal!" Wang Yi agreed, the price was quite realistic.
For example, the romantic urban drama "Northern Love" has a younger audience.
It is about the development progress of X chat.
In desperation, Lao Xu went around soliciting investment and relying on connections. He spent a lot of money and drank a lot, but the investment failed to come in.
Due to the impact of rampant piracy, current Internet copyrights cannot be sold at a high price, and most of them are only one-tenth of satellite TV copyrights.
"Forty million? That's not a big problem. With Director Chen's signature, it's no problem to repay the capital, and maybe even make a little profit."
You can also sell it to satellite TV at a high price and make a lot of money.
Wang Ziyi, who is too shrewd, decisively opened his mouth and asked for 20 million for six years of exclusive online broadcast!
Taking into account the subsequent impact and ratings of "Northern Love", Wang Yi directly doubled his income by 40 million and bought out the permanent online exclusive broadcast and all other copyrights of the TV series!
When Wang Ziyi heard the price, he immediately agreed without hesitation.
Like "Love Is Not Blind", which invested tens of millions of dollars and made a box office of 800 million yuan, that is a miracle, an absolute miracle.
"Old Xu, I told Director Wang about your movie, and Director Wang is willing to see you. You come here tomorrow and prepare well. As long as you impress Director Wang, you can get 25 million. It's not a problem at all!"
"Okay, thank you, thank you so much!"
Wang Yi waved his hand: "Thank you. The train runs fast because of the headband. Xinli's future depends on you three!"
In fact, many dramas fail at the box office, not because of poor quality, but because they are too advanced and the public's thinking and vision cannot keep up.
Movies "Love at the Hawthorn Tree", "Hidden Marriage". TV series "You Are My Brother".
Xingyi Media cannot shoot everything by itself, so it can only aggressively acquire third-party exclusive broadcast rights.
In previous lives, "Cliff" and "Insidious", "Before Dawn", "Kite", and "Red" are considered as the top five classic spy dramas that I never tire of!
Even if all three satellite TVs broadcast it in 2012, no satellite TV was willing to buy it in 2013, but in the next 14, 15, and 16 years... there will still be satellite TVs buying it every year!
There are two dramas like this in a year, and it’s hard to win awards.
In 2011, you punished online violence!
And "Search" is destined to have an average box office, less than 200 million, and it won't even be ranked in the top 20, so it will only sell about 2 million.
Not many people were willing to invest in the previous "Thirty Days of Love". Director Wang directly invested 6 million, and the box office eventually exceeded 800 million.
Wang Ziyi smiled slightly: "Director Wang, all the copyrights of "Cliff" will be transferred to you. In principle, there is no problem, but the price will be increased, 20 million!"
From now on, for many high-quality dramas, the copyright owner will be determined before the filming starts and during the investment stage!
Only by becoming a major shareholder of a film and television company can you enjoy the right of first refusal!
Wang Yi was a little speechless, as long as he was not a reborn person, he would be tricked.
Then buy the copyright of "Red", shoot it next year, and take over "Cliff" to extend the life of the spy war theater and attract a wave of spy war users again!
There are also the follow-up "Kite" and "The Pretender". Wang Yi wrote the outline and gave it to Meiyou's senior writer to write it into a novel.
After all, no matter how good "Cliff" is, the video platform has mostly young users, even mainly women. How many of them are willing to watch the spy war?
Why not give it a try!
Since "The Legend of Zhen Huan" is released, the subsequent income will be unlimited, and it can support LeTV employees in their retirement years.
Similarly, if Xingyi Video wants to grow bigger, Wang Yi will also have to invest in a large number of film and television companies to grab exclusive broadcast rights.
It wasn't until he learned that Ye Changpeng left Tudou to join Xingyi Media and became Chairman Wang's younger brother that Lao Xu saw hope.
Find a senior director, invest 70 to 80 million, and shoot it!
Of course, the Huading Award, the Feitian Award, the National Drama Festival and other valuable awards have also been won by "Cliff" and "The Legend of Zhen Huan"!
This shows the high value of "Cliff"!
Subsequently, the two parties signed an agreement again, and Wang Yi also took away all the copyrights of "Cliff"!
"Come to Xinli, I'll give you 260 million, it's just for the money!" Wang Yi joked.
Only children make choices, of course adults have to make choices.
He also asked Youku, who also wanted to buy it at a low price, up to 11 million!
The exclusive online broadcast rights of the previous life "Cliff" were finally sold to Youku.
"Okay, let's do it tomorrow morning!" Wang Yi said calmly.
After reading it, Wang Yi was stunned.
Similarly, a solo broadcast of "Cliff" can also bring continuous income to Xingyi Video.
"President Ye, please immediately arrange for someone to buy all the copyrights for classic spy films. If you can buy exclusive broadcast rights, buy out the exclusive broadcast rights."
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Then the number of members of Xingyi Video will be stable.
Coupled with membership income and advertising income, a drama can make a stable profit of 400 to 500 million yuan.
He wants to make a movie that requires a production cost of 25 million, but unfortunately, as a new director, who dares to invest that much money in him?
The subject of cyber violence would be normal ten years later, but this is 2011.
It was the hit after its premiere that caused "Northern Ireland" to be a hit in the second and third rounds that year! It was even more popular than the first round and made more money!
Wang Ziyi sighed: "Video platforms don't like this kind of spy movie very much. The users of Goose Factory tend to be younger and are not willing to pay high prices."
It's better to hand it over to the company you own a stake in and finally acquire the copyright!
This is the only way for the development of the industry, and it is not a blind investment!
"Director Wang, we also have a movie "Search", which will be released in July next year. Do you want the copyright? It was filmed by our famous director, Chen Kaige!"
Wang Yi can’t be serious. The three of them together account for more than 70% of the shares. Wearing a pair of pants, they have already completely controlled Xinli Media.
Don’t miss any opportunity to realize your funds, and you will always sell them at a satisfactory price!
Wang Ziyi smiled sweetly: "Since ancient times, swords have been paired with heroes. Excellent works like "Search" are suitable for exclusive broadcast on Xingyi Video!"
Could it be that the audience for this type of subject matter is middle-aged and older people?
Wang Yi thought: "For 18 million, I will buy out all the subsequent copyrights. If I can sell the second and third rounds in a few years, I will be able to recover some of my blood and let me lose less!"
"Don't worry about what you have and what you don't have. Just have a barbecue and we'll be with each other!"
Mr. Qu, the third largest shareholder and Wang Ziyi's best friend, is more Buddhist, but he won in the end.
When investing in movies these days, 80% of them lose money!
Yes, that's an exaggeration.
The first round of "Cliff" was 800,000 yuan per episode, and three satellite TV stations bought it, which is 2.4 million per episode.
"This..." Wang Ziyi was silent, and Cao Dong was also a little anxious.
In the following years, Director Chen's "Search", "The Taoist Comes Down the Mountain", and "The Legend of the Demon Cat" were all produced by Xinli!
The subject matter and type of TV series have a great relationship with the audience.
Even ten years later, many people are still watching "Northern Ireland".
Let's look at the star cast, Director Chen's handwriting... The cost of this movie is estimated to be around 40 to 50 million.
The development department of Didu Xingyi Technology may be stronger and have more talents, but many of them are new recruits, and Wang Yi won't feel at ease unless they are put to the test.
Build Xingyi Video into the number one espionage platform, and even monopolize the entire espionage market!
In this way, users who like spy games will mostly become loyal users of Xingyi Video, or even VIP users.
"It's a low-cost comedy. If you have time, I'll ask him to come over tomorrow and introduce it to you in person!"
Director Cao had no choice but to say: "Director Wang, this way, for 13 million, the six-year exclusive online broadcast rights of "The Cliff" will be sold to you!"
Alibaba, the company behind Youku, and Baidu, the company behind iQiyi, have also invested in a large number of film and television production companies.
Regardless of whether we take into account capital turnover costs or risk-return costs, it is obvious that it is more cost-effective to sell at a premium now!
After some thinking, Director Cao has made up his mind to sell it, but the price must be higher.
Decisively ask Ye Changpeng for introduction.
"Then let me borrow Wang Dong Jiyan's words!" Cao Dong breathed a sigh of relief.
Wang Yi gained a lot from this trip to Xinli.
Similarly, if Xingyi Video wants to compete with Goose Factory and iQiyi, it must join the battle of independent dramas.
The second and third rounds of satellite TV rights alone are far more than 40 million.
Absolutely a bargain.
Xingyi Media and Noon Sunshine, which are 100% controlled, are Wang Yi’s basic bases!
If it weren't for Xinli Media's follow-up high-quality dramas and "Northern Ireland", Wang Yi wouldn't even bother to invest in Xinli.
Ye Changpeng assured, then changed the subject:
"By the way, Chairman, a friend is planning to make a movie, but he hasn't found anyone to invest in it yet. I wonder if you would be interested?"
"Why do you say that?" Wang Ziyi was full of curiosity.
This should be.
They don't care whether they have a fever, the processor manufacturing process, or the running score, they just care about the brand quality!
Wang Yi will not give up on the market of jazz life.
That's why Wang Yicai was willing to take 40 million.
So far ahead!
It is precisely because of this that Goose Factory in its previous life invested in more than 20 film and television production companies such as Huayi, Xinli, and Lemon!
This makes Tencent Video have countless self-made dramas and solo dramas, making it a leading film and television platform.
Subsequently, Wang Ziyi and Cao Dong packaged and sold the copyrights of Xinli Media's previous movies and TV series to Wang Yi.
Wang Yi handed over such important software to the veterans in Jeju.
Of course, we have to continue to develop other fields in the future, such as ancient puppets, variety shows, suspense...
"What movie?" Wang Yi became interested.
Therefore, many of Xingyi Video’s user groups are those born in the 1960s and 1970s, which is more diverse than Tencent Video.
Wang Yi remembers that the broadcast frequency of "Cliff" is no worse than that of "Bright Sword", or even higher.
In this way, Xingyi Video has three core matrices: urban theater, animation theater, and spy theater!
Use Urban Love Theater to attract young members.
There is no way, the competition among video platforms in the future will depend on the quality and quantity of solo dramas!
More importantly, the highest quality 8-point dramas and 9-point dramas are produced by Wang Yi.
Simply look at Wang Ziyi.
Thinking of this, Lao Xu was so excited that he rushed to the airport decisively.
In the previous life, it was precisely because of the strength of Goose Factory and the high quality and large quantity of its solo dramas that it caught up from behind and became TOP1.
No way, before it was released, Cao Dong and Wang Ziyi couldn't guarantee that "Cliff" would become the biggest hit of the year, and would compete with "The Legend of Zhen Huan" to win the gold medal!
That's right, the three Magnolia awards for Best TV Series, Best Screenplay, and Best Actress are all for "Cliff"!
However, "The Legend of Zhen Huan" only won the Magnolia Award for Best Director and was nominated for Best Actress.
Sure enough!
Through animation, Station B has attracted a large group of users who like the second dimension.
For the exclusive online broadcast rights of "Cliff", Goose Factory offered 10 million.
What's more, spy dramas are an enduring theme that all twenty-year-old male college students love to watch.
This drama will be aired on January 3rd, we can’t afford to delay it!
Anything less is unrealistic.
After all, everyone thinks Zhen Huan is the queen!
Perhaps in order to appease the queen's anger, Magnolia gave the 2013 Best Actress Award to Zhen Huan!
Wang Yi in his previous life ate this melon with gusto.
Let them make other software first.
"Search" was too ahead of its time and was born in the wrong era!
Seeing Wang Yi's silence, Director Cao was a little worried: "Director Wang, you... don't like this movie?"
But for a great director like Director Chen, this box office is a hit.
As for 20 solo dramas a year, all produced by ourselves, this is unrealistic and simply too busy.
Old Xu beamed with joy: "Changpeng, you have really helped me a lot, thank you so much. When this matter is settled, I will treat you to heaven and earth!"
Wang Yi thought in his mind that the most popular spy movies in his previous life were "Cliff", "Insidious", "Before Dawn", "Kite", "Red", "The Pretender"...
Use animation theater to attract two-dimensional members.
Director Cao looked up to the sky and laughed: "Haha, thank you, Director Wang, for your support! If our shareholders are as hardworking as you, Xinli will be prosperous and IPO will not be a problem."
Use the spy war theater to circle senior members.
Limitations of the times!
In his previous life, Wang Yi had no impression of this drama, which means that it did not enter the top 20 domestic movie box office, and the box office was less than 200 million.
It will take at least two years, or even three years, before a satellite TV station is willing to buy the second and third rounds. With such a long interval, it will be impossible to sell at a high price!
Three to five years later, even if the total is sold for 20 million, it will be too slow to repay the capital. It is better to pay a premium now!
Film and television production requires the most capital turnover. Every time you film a drama, you need to raise funds or borrow money, and the cost of using funds is very high!
"This is the relevant information about "Search", please take a look." Wang Ziyi took out the information that he had prepared long ago.
Wang Yi knew very well that "Cliff" was a complete hit, and he was reluctant to win awards.
Similarly, Wang Yi can also use the spy war theater to attract users who like spy wars!
Magnolia's Best Actress was snatched away by Gu Qiuyan, the heroine of "Cliff", Zhen Huan was very angry for a time!
Thinking of this, she also looked at Cao Dong.
"Come on!" Ye Changpeng said with joy.
Wang Yi is willing to pay 20 million more to buy all the copyrights. She feels that she has met a big fool and made a lot of money, which is what she wants!
But Wang Ziyi would never have imagined that this small production with a new director and new actors would become a hit drama of the year!
In addition, Xingyi Video broadcasts exclusively for members, so those who want to watch dramas can only sign up as a member, which can bring continuous membership income to Xingyi Video.
Moreover, three satellite TV stations were sold in the first round. The market is already saturated. If it is broadcast for a short period of time, the ratings will be too low and no one is willing to buy it.
"Chairman, you are looking for me!"
Cai Zisong and others have achieved beauty all the way. They are rich in experience and reliable people.
Not only did we get all the copyrights for "Northern Ireland", but we also got the unexpected surprise of "Cliff"!
"Cliff" will be broadcast on January 3rd, just in time to hit the Xingyi video platform. It is the first shot of a solo drama. First, it will attract the middle-aged and elderly people who have a lot of money.
"Okay!" Ye Changpeng responded quickly.
There are also many users who are powerful middle-aged and elderly people.
However, the online exclusive broadcast bought by LeTV is only 20 million, and the average episode is less than 300,000.
Wang Ziyi still thinks that Wang Yi will take over the business and sell it for 20 million, which is simply a fantasy!
However, considering the quality of "Cliff", which was a hit of the year and won three Magnolia Awards, it is still worth buying at a low price.
From now on, there will be at least 15 to 20 solo dramas a year!
"The reason is simple, he was born in the wrong era!" Wang Yi said:
"Cyberviolence is a social issue that deserves great attention. But nowadays, mobile networks are not very developed and the number of netizens is small. Therefore, many people do not understand this drama enough and cannot accept it."
But don’t expect the box office to explode!
In 2021, "Search" can sell more than 1 billion.
For Wang Yi, spending an extra 10 million to obtain the permanent copyright of "Cliff" is definitely a bargain.
Not only can it be broadcast exclusively on the Xingyi video platform, it can also earn a lot of membership income and advertising income.
No wonder Xinli Media’s valuation surged 95 times in two years, mainly because Wang Ziyi is good at doing business.
They are all old dramas, and they are still distributed, so they are not valuable. The total cost is 500,000, which is considered a friendly price to shareholders.
And how to acquire it? You have to invest in a film and television company!
Wang Yi spoke decisively: "Especially "Latent" and "Before Dawn", buy out the permanent exclusive broadcast rights!"
For example, "The Legend of Zhen Huan" was sold to a satellite TV station for 950,000 yuan per episode. In the first round, three satellite TV stations + locals bought it, and an episode exceeded 3 million yuan.
"Chairman, after one and a half months of development, X chat 0 is basically completed, and the test team is currently testing it!"
At present, Wang Yi is investing heavily in the film and television industry, which makes BAT think that Wang Yi's next focus will be on the entertainment industry, film and television and music!
Unexpectedly, they were all smoke bombs!
Social networking and payment are Wang Yi’s goals!
Defeat BAT’s goal!
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Chapter completed!