Hearing this, the executives of Sogou Maps were in a good mood.
Wang Dachuan was even more frightened: "Chairman, after the acquisition, won't you change the name of Sogou products to Xingyi Technology?"
He thought that Wang Yi would immediately replace Sogou search with Xingyi search, Sogou browser with Xingyi browser, and Sogou input method with Xingyi input method...
Unexpectedly, Wang Yi actually retained the Sogou brand!
The reason is simple. As a parent company, Xingyi Technology, just like Huawei, is too involved and Wang Yi does not plan to go public.
But Xingyi Technology’s subsidiaries can be spun off and listed!
For example, its subsidiary Sogou is one of the best choices for listing!
First, Sogou has become a household name and the brand has gained popularity.
Secondly, Sogou input method’s market share exceeds 79%. It has users and traffic!
Thirdly, Sogou browser and search engine have core technologies and are developing!
If Sogou Browser, Sogou Input Method, and Sogou Search Engine are all vacated and given to Xingyi Technology, Sogou will become an empty shelf, and there will be no talk of listing.
But it is not impossible to leave all these businesses to Sogou and make it bigger and stronger. Sogou will go public in a few years, and coupled with the concept of AI, it will become a giant worth hundreds of billions, or even hundreds of billions.
There is no way, search engines are too expensive and difficult to make money!
Only when Baidu's search engine market share exceeds 76% can it earn a lot of money through bidding rankings and advertising.
However, Sogou's search engine market share is too low, and its bidding ranking and advertising revenue are only a fraction of Baidu's, making it difficult to make a profit in a short period of time.
Sogou Maps, on the other hand, focuses on basic services and is a big money burner. It doesn’t even think about making a profit.
Unless Sogou Maps becomes bigger and stronger in a few years, adopts the Amap model, and launches taxi-hailing, group buying and other peripheral services, will it be able to achieve monetization!
The only promising Sogou input method at the moment is still free, and there is not much profit. If anyone dares to charge, users will uninstall it in minutes!
But Wang Yi is a businessman, and he acquired Sogou to make money.
These businesses are not profitable, and may not even be profitable within five years, so what should we do?
Is it all because Wang Yi earns hundreds of millions of dollars a year? Keep burning money?
This is unrealistic.
The only solution is to let Sogou go public!
Go public in the United States and collect money from the United States!
Use the money from Empire investors to develop search engines and AI!
Sogou, backed by Xingyi Technology’s resources and user scale, has a bright future.
Once listed, it will no longer be a big money burner, but will become the darling of capital!
By then, Xingyi Technology will not only be able to quickly grow bigger and stronger through basic services such as Sogou search engine and browser, and its profits will increase dramatically, but it will also be able to make money in the stock market!
But if all Sogou systems are changed to the Xingyi Technology brand, it will be difficult unless the parent company goes public.
The situation in the future will be complicated. It may not be good after the parent company goes public. Once it is sanctioned, everything will collapse.
It would be safer to spin off the business and let Sogou and other subsidiaries go public.
And if they all change to the Xingyi brand, the road will be narrowed.
In the future, users of other brands will think that these applications are exclusive to Xingyi phones, and other users will boycott them.
For example, if the Sogou input method is changed to the Xingyi input method, I am afraid that many Apple users and Samsung users will uninstall it directly!
The 79% market share has been reduced by less than half, which is not worth the loss.
In the future, Xingyi Technology's development model will be a subsidiary company and a multi-brand strategy.
The parent company is not listed, but a subsidiary like Sogou, which burns money and can make money, is split and listed!
Sogou input method, Sogou browser, and Sogou search engine will continue to be retained!
Wang Yi smiled slightly: "Don't worry, Xingyi Technology will not cancel Sogou's organization and brand. It is natural for Sogou brand to operate independently in the future."
"Thank you, Director Wang!" Everyone was excited.
Wang Dachuan was even more happy.
Sogou is his hard work, and it is not easy to achieve what it is today.
Maybe Sogou's search is mediocre, but Sogou input method has a market share of over 79% and is already very successful.
If it were changed to Xingyi input method, he would definitely feel uncomfortable.
Wang Yi patted Wang Dachuan on the shoulder: "Sogou will always exist in the future, become bigger and stronger, and be successfully listed!"
"Thank you, Director Wang!" Wang Dachuan looked complicated.
They say capital is ruthless, but Wang Yi is willing to keep the Sogou brand. He feels that his value is recognized and respected by Wang Yi!
Wang Yi changed the topic: "But if Sogou wants to go public in the United States in the future, it must spin off its map business!"
"Why?" Several subordinates looked confused.
Wang Yi's expression became serious, and his tone became more unquestionable:
"The future is the era of high-precision maps. If Sogou Maps wants to monetize, it will definitely have to launch taxi-hailing and other services in the future, which involves the privacy and data security issues of hundreds of millions of users. If it wants to go public in the United States, these core data must be submitted to
The empire’s review involves the security of the village’s data, so that’s a huge crime!”
Everyone's expressions changed, and they immediately sensed the big problem inside.
Wang Dachuan nodded even more: "Director Wang is very considerate. With the map business, Sogou cannot go public in the United States. There are some things that cannot be touched."
The vice president suddenly realized: "If the empire is not good, we can go public in Hong Kong, and the risk will be small."
Wang Yi waved his hand: "The capitalization of Hong Kong stocks is much smaller than that of U.S. stocks. If Sogou wants the highest market value and makes the most money, it is more appropriate to go public on U.S. stocks!
"So the best solution is to separate Sogou map business and operate it separately. The remaining Sogou input method + Sogou browser + Sogou search engine are still the Sogou brand. As a subsidiary of Xingyi Technology, they will go to the United States separately.
Listed!”
"I see."
"So much the better!"
Everyone nodded in admiration.
I never expected that Wang Yi was so thoughtful and thought of all this.
None of them expected it.
Data security is paramount!
Didi’s lessons learned from the past, Wang Yi can’t make the same mistake.
Moreover, Wang Yidu suspected that Maps + Taxi Hailing would involve data security issues and could only be launched in the mainland, or not at all.
After all, Amap was acquired by Alibaba and was delisted before launching Amap Taxi.
Sogou Maps was also acquired by Goose Factory, delisted along with Sogou, and finally merged into Tencent Maps.
Wang Yi made the final decision: "Then it's settled. As a subsidiary, Sogou will maintain an independent brand, operate independently, and strive to go public."
"Sogou Maps will be split off and become a new subsidiary, with a nicer name and operate independently!"
Everyone nodded and had no objection at all.
Wang Dachuan sighed: "The name of Sogou Map is indeed unpleasant! Some users have reported this problem. Users who didn't understand it at first thought that Sogou Map was just for finding dogs!"
"Yes, Sogou Map needs to change its name to a nicer name, otherwise it will easily cause unnecessary trouble."
Wang Yi smiled: "The simplest thing is that if Sogou Maps wants to become bigger and stronger, it will cost billions in the next few years. If you want to realize profits, you must launch Sogou Taxi and other services. Users are just kidding, let's run fast
The dog... wouldn’t the driver be embarrassed?”
Just like Kuaigou Taxi in the previous life, it encountered this problem.
The user directly said, "Here comes a fast dog." The driver of the fast dog taxi was very angry.
What if ten years later, all industries are in recession, drivers’ stocks are locked up, their houses have lost their down payments, they are overwhelmed by monthly payments, they are on the verge of collapse, and they are called dogs again, the consequences can be imagined.
And know...
In case of impulse, bloodshed may occur!
"The chairman is right, the name Sogou was chosen hastily." Several executives spoke one after another:
"However, Sogou input method and Sogou search are not bad. The map is independent and can be modified."
"Yes, although we have feelings for Sogou Maps, for the sake of long-term development, we still need to change the name to a nicer one."
"Yes, there is no need to suffer for the name. As Chairman Wang said, it is necessary to monetize Sogou's taxi traffic. We consider the user experience and the dignity of the driver. If the drivers are not willing to do it, then
We can’t even use Sogou to hail a taxi!”
"I have no objection to Sogou Map changing its name!" Wang Dachuan also said with a smile.
He knew that one should not be too greedy, and Wang Yi was already very good to them.
If BAT is replaced, Sogou will definitely be completely split and merged into other business units, and Sogou will completely cease to exist.
Sogou employees like them will also lose their development, continue to be laid off, and have their salaries cut...
It is already very rare for Wang Yi to retain the Sogou brand, let Sogou operate independently, and hit the market.
Changing the independent Sogou Map to a nicer name is just for better development in the future!
What's more, the name Sogou Maps does affect subsequent development and traffic monetization.
After all, neither the user nor the driver wants to be a dog being searched!
Wang Dachuan thought for a while: "Chairman, actually it is okay to change Sogou Map to Xingyi Map and merge it directly into the parent company!"
Apple Maps and Huawei Maps in the previous life are also named after mobile phone brands.
Xingyi map is not a big problem either.
Wang Yi nodded: "That's okay, then change Sogou Map to Xingyi Map, become independent from Sogou, and then Xingyi Map Division will move into Xingyi Technology Park."
"Okay!" Wang Dachuan nodded: "I will arrange this as soon as possible and divide the business."
Other senior executives also had no objections.
Sogou’s current three-stage rocket refers to “Sogou Input Method” + “Sogou Browser” + “Sogou Search Engine”, which does not include Sogou Maps.
To put it bluntly, Sogou Maps is not Sogou’s core business, and it is very expensive and difficult to make a profit. It also involves data security issues, so it is a good idea to separate it!
Wang Yi changed the topic: "The map matter has been decided. The next biggest problem is how to make Sogou bigger and stronger and achieve monetization. Only when the revenue looks better can Sogou be successfully listed and the market value explode!"
In the previous life, Sogou failed to monetize after its listing. Its revenue continued to plummet, and its stock price continued to plummet. In the end, it had to accept the acquisition by Tencent, delisted, and became a subsidiary of Goose Factory.
Hearing this, Wang Dachuan frowned slightly.
But the vice president opened his mouth and said: "Chairman, with the help of the three-stage rocket model, Sogou can succeed!"
"Really?" Wang Yi was full of doubts.
What is Sogou’s three-stage rocket mode?
First level rocket: Sogou input method!
Relying on accurate pinyin input, rich word association, and DIY input pages, Sogou input method has captured 79% of the market share!
A solid head product with terrifying traffic.
Second level rocket: With the help of traffic from Sogou input method, push Sogou browser on PC through the web page to increase the number of Sogou browser users!
Three-stage rocket: Sogou browser has built-in Sogou search engine!
The increase in the number of users of Sogou Browser will simultaneously increase the user scale and market share of Sogou Search Engine!
Through the three-stage rocket model, the user base of Sogou search engine will increase dramatically, and finally, like Baidu search engine, traffic will be monetized and a perfect closed loop will be achieved!
It’s similar to Wang Yi’s previous use of pomelo to promote Pure Desire Style.
This three-stage rocket business model was invented by the genius Wang Dachuan, and was later learned clearly by 360’s old Zhou.
That's right, the rapid rise of 360 today, even to compete with BAT, is also based on the three-stage rocket mode.
Level 1 Rocket: 360 free anti-virus, directly defeated the paid anti-virus, gained a large number of users and traffic!
Second level rocket: Brand upgrade, simple anti-virus tools are upgraded to network security platforms, and various segmentation tools are launched to completely lock the traffic in the hands of 360.
Three-stage rocket: Traffic monetization, through 360 browser, 360 application assistant, 360 games and other platforms, realize traffic monetization!
The three-stage rocket mode is not generally easy to use in the PC era.
But on the mobile side, Sogou’s three-stage rocket mode is not easy to use.
The simplest thing is that in the PC era, input methods and browsers have a progressive relationship.
Sogou Input Method can directly open Sogou Browser and Sogou Search through web page jumps, thereby increasing the number of browser and search engine users!
But on the mobile side, the input method and the browser are parallel and independent APPs. The Sogou input method cannot directly open the Sogou browser, and the APP must be downloaded first!
It is precisely because the three-stage rocket model does not work on the mobile terminal that the Sogou browser and Sogou search engine in the previous life failed to develop, and in the end they had to sell themselves to Tencent.
Wang Yi knows this, and so does Wang Dachuan.
Wang Dachuan shook his head: "The past three-stage rocket mode was useful on the PC side, but not on the mobile side. However, with the emergence of Wang Dong, we can create a new three-stage rocket mode on the mobile side!"
Wang Dachuan thought clearly that the Sogou input method cannot be used on the mobile terminal, but Xingyi mobile phone can be used!
In the future, Xingyi mobile phones will directly have built-in Sogou input method, Sogou browser, and Sogou search engine, right?
In fact, the real talking points of Sogou are not only Zhang Yang, but also Wang Dachuan.
If Wang Dachuan doesn't agree to sell Sogou, Zhang Yang won't be able to force him.
360 Lao Zhou had approached Sohu before, wanting to acquire Sogou, and then integrate 360+ Sogou to join Baidu!
But unfortunately, Wang Dachuan felt that Lao Zhou was too independent and would interfere with Sogou's development, so he refused.
In the end, Lao Zhou was kicked out and Sogou introduced Alibaba Capital.
However, after Ali entered the game, it did not have much effect.
The three-stage rocket model did not work on the mobile terminal and was in trouble.
At this time, Wang Yi came in and proposed the acquisition.
Originally, Zhang Yang was worried that Wang Dachuan would refuse, so he thought about how to persuade Wang Dachuan. After all, Sohu was really short of money.
Unexpectedly, Wang Dachuan did not refute at all, but directly agreed and welcomed Wang Yi into the game!
Such a cheerful gesture made Zhang Yang suspect that Wang Dachuan, who had been with him for more than ten years, had been bribed by Wang Yi!
We even sent someone to investigate Wang Dachuan!
In fact, Wang Dachuan has long discovered that the Xingyi mobile phone with terrible sales has a bright future and can become a new three-stage rocket, driving the rapid growth of Sogou browser and Sogou search engine, and finally realizing traffic monetization!
Coupled with the strong strength of Xingyi Technology, it can completely break Sogou's current predicament and bring new development to Sogou!
Dachuan was willing to sell Sogou to Wang Yi!
Of course, another bet is that Wang Dachuan thinks Wang Yi is a bole and will not treat him badly!
With the new three-stage rocket on the mobile side, it will not be a problem for Sogou to become bigger and stronger.
"Yes, Xingyi Mobile + Sogou Browser + Sogou Search Engine are the new three-stage mobile rocket!"
Wang Yixiao said: "From now on, the mobile terminal will be driven by Xingyi Mobile, but the search service must be good. If Sogou search is not good, Xingyi Mobile has built-in Sogou search, and users don't use it, then it will be over!"
"Don't worry, Chairman, you have invested 200 million in us, and with the built-in resources of Xingyi mobile phone, we will definitely make Sogou search bigger and stronger, and catch up with Baidu!"
Wang Dachuan patted his chest and promised.
Now that the three-stage mobile rockets have been completed, and the funds and resources are available, if Sogou Search cannot grow bigger, then they will be useless!
"Very good, I believe in you! In the future, all core executives will be able to enjoy not only higher salaries, but also stock dividends, and they will all be able to enjoy the gains of Sogou's growth!"
"Thank you, Mr. Wang!"
Everyone was very excited.
With Xingyi Technology as its super funder, Sogou has ushered in a new era!
Not only have money, but also resources.
There are also dividends from dry shares, so of course we must go all out.
Similarly, with Sogou, Xingyi Mobile's browser, input method, and map have all grown from scratch to first-class levels!
It can be said that this 500 million spent is a great value!
Well worth it!
Subsequently, several senior executives left one after another to perform their respective duties.
But Wang Yi left Wang Dachuan behind: "Dachuan, you are the founder of Sogou, and I am very optimistic about you. So I will make an exception for you!"
With that said, Wang Yi took out the agreement to acquire Wang Dachuan's shares:
"I'll give you two choices. First, I will continue to acquire the 10 million shares of Sogou Class A shares in your hands, and you will get 82.5 million. If you continue to be the CEO of Sogou, I will give you 10 million shares.
Annual dividends.”
"Second, if you cancel this acquisition, Sogou's 10 million shares will still be in your hands. You will hold 5% of the shares and be the second largest shareholder."
"Director Wang...I..."
Wang Dachuan was extremely excited and filled with emotions. He never expected that Wang Yi would give him such preferential treatment.
No matter which one it is, it’s great!
The first one is to lose 5% of the shares, cash out 82.5 million, and receive a 5% dividend in the future, which is still very profitable!
The second is to retain 5% of the actual shares in his hands and make him the second largest shareholder!
Except for Wang Yi, the only shareholder!
This kind of treatment is really great.
If BAT were replaced, this would never be possible.
There is no way, Wang Dachuan is the founder of Sogou, and his abilities and talents are all online.
If Wang Yi doesn't give him shares or dry shares, and Wang Dachuan leaves his job with 82.5 million to start a business, wouldn't it be troublesome?
Where can I find another Wang Dachuan who is familiar with Sogou and can lead Sogou to become bigger and stronger?
And once Wang Dachuan leaves, other core senior executives of Sogou will probably leave with him.
On the contrary, as long as Wang Dachuan is here, other senior executives of Sogou will not run away. In the future, Wang Yi will only make requests, provide funds and development direction, and Wang Dachuan can lead others to handle the rest.
This kind of talent is worth some shares, or even shares.
Wang Dachuan was deeply moved: "Chairman, thank you, I will choose one!"
"???" Wang Yi was a little surprised. I've given you shares, how about you choose one?
Wang Dachuan smiled: "Chairman, Sogou is now valued at 500 million, and I have 5% of the shares. To develop Sogou in the future, you have to continue to invest more and even raise funds. Even if I retain 5% of the shares, I will continue to invest with the investment."
Instead of increasing the number of shares in our hands and being continuously diluted, we might as well sell the shares, cash out 82.5 million, and still get another 10 million shares!"
"Are you sure?" Wang Yi looked a little complicated: "If you want to buy real shares, it's absolutely fine!"
Wang Dachuan sighed and thought to himself: 'Director Wang, you have already repurchased Sogou 100%, and now you are willing to make an exception for me to keep my shares. You value me so much, but I can't be ignorant!'
Immediately said: "Director Wang, I am sure that all I need to do is to work in the stock market!"
"You are sure!" Wang Yi tore up the acquisition agreement directly: "Your shares are gone, and your money is gone. Just keep the 10 million shares! With one shareholder, Sogou will not be able to go public!"
Wang Dachuan was excited: "Thank you, Director Wang, thank you!"
With Wang Yi's investment, Sogou has unlimited potential. If it can have real shares, who is willing to take shares?
Even if it is diluted to only 1% in a few years, the stock price will be higher, so it will naturally be more valuable!
It's all relative.
So far, the ownership structure of Sogou has been finalized, with Wang Yi, the major shareholder, holding 95% of the shares, and Wang Dachuan, the second shareholder, holding 5%.
Wang Yi decided to give Wang Dachuan real shares. First of all, this guy is a talented person. It would be unreasonable not to give him real shares.
Secondly, if Sogou wants to go public in the future, it will be useless if it only has one shareholder: Wang Yi. It will have to have at least two shareholders.
Thirdly, with 82.5 million yuan, Wang Dachuan can easily become dissipated, which is not conducive to his struggle!
Facts have proven that entrepreneurs can only unleash their greatest potential and abilities if they are extremely poor!
On the contrary, once an entrepreneur makes money, there is a high probability that it will become useless and useless!
So it’s better to cancel the acquisition and let Wang Dachuan suffer for a few more years and be a high-end cowboy until Sogou goes public and Wang Yi makes a lot of money!
For this arrangement, Wang Dachuan was even more grateful: "Dr. Wang, don't worry, I will do a good job in Sogou, don't worry!"
Wang Yi nodded: "I believe you. Next, let's discuss how Sogou search engine and Sogou browser can quickly seize market share!"
The current development of Sogou is very uneven. Sogou input method’s market share accounts for 79%, ranking first in the country.
Sogou’s browser market share is only 9%, ranking third in the country.
It is far lower than IE browser, which has a market share of more than 50%, and 360 browser, which has a market share of 26%.
As for the Sogou search engine, only 4% is also third, far lower than Baidu’s 76%!
"Chairman, in fact, Baidu's blocking of Xingyi Video in the past two days has helped us a lot! Baidu search engine cannot search for Xingyi Video, so users can only choose Sogou and Tencent Soso, especially Sogou, which is the most used.
"
Wang Dachuan said with a smile: "It is precisely because of this that the market share of our Sogou search engine has increased from 4% before to 9%, which is a rapid increase! Sogou browser has also increased from 9% to 12%!"
Wang Yi nodded: "There has been an improvement, but it is still far from enough. Next, I will let Xingyi Video cooperate with Sogou to promote it, deeply bind it, and increase its share!"
"Okay, I've also added Xingyi Video and Xingyi Music entrance on Sogou Browser's homepage!"
This kind of linkage promotion can completely achieve the effect of 1+1 greater than 2.
"In addition, Google's complete withdrawal is also a big opportunity!" Wang Yi changed the subject:
"Next, I will use the resources of Xingyi Technology, the traffic of Meiyou, and the traffic of "Defend Youzi" to promote the Sogou search browser and Sogou search engine!"
At present, Meiyou APP has more than 100 million users, and it is already considered a traffic platform!
Of course, the number of users of "Defend Yuzu" is even greater, exceeding 500 million!
"No, Dachuan, you directly arrange a group of people to connect with Meiyou and connect Sogou search engine to Meiyou APP. In this way, more than 100 million Meiyou users will gradually become Sogou search users!"
"!!!" Wang Dachuan's eyes lit up: "Director Wang, what a great idea! Meiyou users are mainly female and have high spending power. They are considered one of the most valuable groups. Even if only one-third of the more than 100 million users are
Once the conversion is successful, Sogou search engine can increase by six to seven percentage points, and the market share can exceed 10%, it is possible!"
There are currently only 500 million Internet users in China!
"Yes, do it as soon as possible!" Wang Yidao: "For "Defend Pomelo", I will ask the game team to produce several Sogou-themed pictures for promotion. Then we will launch an event to download the Sogou browser and search for "Defend Pomelo" to receive an exclusive gift pack
!”
"Okay! Director Wang, in this way, the number of users of Sogou Browser and Sogou Search Engine can be increased rapidly!"
"There is also Baidu's matter, which can be hyped up some more!"
"good!"
Wang Dachuan was very excited. He didn't expect Wang Yi to be so good at integrating resources!
But what he didn't know was that this was just the beginning, just a small fight!
This method can attract traffic and increase users, but it is unrealistic to overtake Baidu.
The subsequent development direction of Sogou search engine is naturally to integrate Xiaoi robot + AI algorithm and launch AI search!
But this cannot be rushed.
After all, Xiaoi Robot is busy adapting to Xingyi Xphone 1 and preparing to use it for iPhone 4s next month.
Currently, I really don’t have enough energy to connect with Sogou.
At present, Sogou should first use the 200 million funds approved by Wang Yi to expand its database and catch up with Baidu.
When the gap in the database is narrowed, we will launch image-to-text, image-to-word, image-to-PDF, voice search, AI search, image search and other functions later, which will definitely beat Baidu!
If the gap in the database is not resolved, no matter how many functions Sogou launches, it will be of little significance and will only be copied by Baidu, which will make Baidu cheaper.
After all, the most essential thing about a search engine is that it has a comprehensive database and accurate search results!
However, Wang Yi can leave these functions to Wang Dachuan, arrange for reliable confidants to secretly develop them, and then choose the opportunity to go online!
Sogou has more than a thousand employees, 75% of whom are developers!
This ratio is considered very high in the Internet industry.
Therefore, Sogou’s number of patents is also at the forefront.
That night, a piece of news became a hot search topic:
[Baidu blocks Xingyi Video, Xingyi Technology acquires Sogou for 500 million, fight to the end!]
For a time, the whole network was shocked, but Li Yan suffered from insomnia again!
()
Chapter completed!