"It's just Sogou. Even guys like NetEase, Sina, Sohu, and 360 are coming to take advantage of it!"
"It's really disgusting!" Li Yan was furious.
The business war on the Internet is so simple and unpretentious.
Once something happens to someone, other friends will seize the opportunity and swarm in to grab traffic, customers, and the market!
Whether it's 2022 or 2011, the rhythm is exactly the same.
After all, the Internet pie is so big, and Baidu search monopolizes 76% of the search engine market.
Baidu Tieba is one of the most popular platforms at the moment, making all the four major Weibo companies fearful.
The number of Baidu browsers has also increased rapidly, grabbing Internet access...
Every business that Baidu develops will kill its peers, and its friends will have to take advantage of the opportunity to take action!
Li Yan was furious: "Wang Yi didn't follow common sense and planned to beat the old master to death with random punches. 360, these bastards from Sina actually followed suit and beat him up with black punches!"
"It's so wicked!"
What's even worse is that Baidu doesn't have a good response strategy for this!
We cannot label the four major Weibo, the four major portals, and 360 as mortal enemies and start a war with them all!
This is unrealistic. Baidu does not have that kind of energy, let alone that kind of energy.
I can only secretly remember today’s revenge!
"Wait, you guys, I have written down everything today. If you encounter a crisis in the future, I, Baidu, will definitely repay you tenfold!"
Li Yan said in a deep voice, his expression extremely cold:
"I'm afraid that if this continues, Baidu's users will plummet again. And if the number of users drops, it will cause the stock price to plummet! It's a vicious cycle!"
Li Yan sighed. He no longer had the calmness and calmness before, so he could only open the background data.
Sure enough, the number of users of Baidu Browser, which was already small, dropped by hundreds of thousands again compared to the same period a few days ago.
Baidu search engine’s 76% market share has also dropped to around 70%!
"The stock price will drop tonight!"
In desperation, Li Yan immediately held a high-level meeting to discuss countermeasures.
He has a technical background and relied on the core technology of Chinese search to seize the opportunity and build Baidu.
But when it comes to business warfare methods and strategic development, Li Yan is far behind.
It is precisely because of this that a few years later Baidu changed from the big brother of BAT to completely falling behind.
As long as Li Yan is really far-sighted and has an overall view, he will not be so far behind Tencent and Ali.
Wang Yi was very relaxed.
This hot search not only caused Baidu's market share to drop sharply, but also caused Sogou's market share to continue to surge.
The market share of Sogou search engine increased from 4% before to 9% two days ago, and now it has exceeded 8%!
The market share of Sogou Browser has also increased from 9% before to 12% two days ago, and now it has exceeded 17% in one fell swoop!
And it’s still growing!
Although it is still far behind Baidu's 70%, this kind of rapid progress is very impressive.
Next, just maintain the popularity, traffic, continue to build momentum, and gradually develop.
Of course, the database must also be done well and have comprehensive functions!
These matters were left to Wang Dachuan's command, and Wang Yi was very relieved.
With the exam month approaching, Wang Yi had no choice but to give up his plan to return to Jeju, and instead began to go to school, or study accounting with Mei Qiulin, or prepare for other subjects.
As for the data center construction plan, Wang Yi can only communicate remotely with experts from Jeju and relevant departments in Jeju through video conferencing.
There was no surprise. When the U.S. stock market opened that night, Baidu's stock price fell again.
The news that RMB 25 billion disappeared overnight last night detonated the world and once again caused selling panic.
Baidu's stock price continues to fall. Although the decline is not as terrifying as yesterday, only 5%, it still evaporates tens of billions.
Looking at this trend, it will continue to fall a bit in the next two days.
After all, the market value of more than 230 billion yuan, with a fluctuation of 4%, is tens of billions.
This made Baidu very anxious, but there was nothing they could do about it.
Under the leadership of Wang Dachuan, Sogou quickly promoted various businesses, integrated resources, and connected with Meiyou!
Sogou Maps Department was also spun off and moved to Xingyi Technology Park!
Also joining Xingyi Technology are 200 employees from the Map Division!
However, Wang Yi had no time to pay attention to this.
There are a lot of exams these days.
On the 20th, I will take the Sixiu test in the morning and the English test in the afternoon. On the 21st, I will take the Accounting test in the morning!
Having to rush for three exams in a row, Wang Yi couldn't care about anything else. He could only study hard and sharpen his skills before the battle.
Fortunately, there are many multiple-choice questions in Sixixi, so you can get a lot of points. The following questions and answers are also open questions, so you can get some points by justifying your explanation.
As a student who could score 620 points in the exam, Wang Yi was not bad in English. He simply relied on his high school background to easily win.
As the saying goes, it’s safe to take CET-6 in the freshman year, but it’s difficult to take the CET-6 in the junior year!
It all depends on your background in high school and whether you have forgotten your dreams.
Coupled with Mei Qiulin's tutoring attack, Wang Yi mastered all 20 knowledge points, and the accountant on the 21st easily passed the test.
Seeing Wang Yi walking out of the examination room, Mei Qiulin was very excited: "Chairman, how did you do in the exam?"
"It's difficult to get above 80 points, but 75 points is not a big problem!"
"Chairman is awesome!" Mei Qiulin breathed a sigh of relief.
"Thank you for your hard work, let's go, I'll treat you to a big dinner!"
"No, no need." Mei Qiulin waved his hand quickly: "It would be great if my performance evaluation could be at a higher level and I could get tens of thousands more in year-end bonuses!"
"A year-end bonus is a year-end bonus, and a feast is a feast!" Wang Yi smiled slightly: "Let's get in the car!"
"Thank you, Chairman!" Mei Qiulin got into the car.
Today's accounting test was held, and she came with her early in the morning to give Wang Yi a surprise before the test...
After taking Mei Qiulin and Wu Shuang for a meal at the Sheraton, Wang Yi returned to Xingyi Technology in the afternoon and went straight to the Xingyi Map Department.
If you want to do Baidu, you have to beat the old master to death with random punches.
For Baidu's core business, it launched a rapid and comprehensive attack to seize Baidu's market share. Baidu was exhausted and its stock price plummeted!
Whether it is Xingyi Video, Sogou search engine, Sogou browser, or Baidu, the battle is long-lasting.
It is unrealistic to overtake Baidu in the short term, so we can only work step by step and gradually seize market share.
Fortunately, the current development momentum is good.
Next, Sogou Maps should also be prepared, with a strong layout, and another wave of Baidu Maps!
Seeing Wang Yi's arrival, Tian Guanghan, director of the map business department, quickly greeted him: "Chairman, you are here."
Tian Guanghan is the top leader in Sogou Maps. Wang Yi has inspected him and found that his ability and character are all fine.
The reason why Sogou Maps cannot compete with Amap and Baidu is because it lacks money and invests too little money.
Most of Sogou’s money is invested in Sogou input method and search.
Wang Yi nodded and went straight to the office.
Tian Guanghan quickly took out a document that had been prepared long ago and began to report on the situation of the map business:
"Chairman, the previous Sogou Maps invested a total of 60,000 R&D funds, marketing expenses, map data copyright fees, etc. in 2011, with revenue of 180,000 and a loss of 880,000."
Wang Yi was a little surprised: "That's it?"
The total investment in the map business is only RMB 60,000 per year. It can only be said that Sogou has no money, so it has to be prudent.
Of course, don’t want too much market share and invest too little!
Next door, AutoNavi’s annual investment is two to three hundred million!
"Chairman, in the current map field, Nokia Maps accounts for..."
Tian Guanghan was about to continue his report, but was directly interrupted by Wang Yi: "Ignore Nokia and Google Maps, just talk about Apple and Android!"
As far as the current number of Nokia mobile phones is concerned, Nokia Maps has more maps than Baidu and Amap combined, but it is meaningless.
Nokia will soon be out of business, and no matter how much market share it gains, it will be a mirror image.
In the future, Android and ios will be the main battlefields.
There is also Google Maps, which has many users now, but no one will use it in a few years.
"Yes!" Tian Guanghan took out another data: "On Apple and Android, Kaili De Navigation ranks first with a market share of 47%. AutoNavi ranks second with a market share of 22%. Baidu Navigation ranks third with a market share of 16%.
Sogou Maps ranks fourth with a market share of 3%, while Tiger Maps and Sosou Maps rank fifth and sixth..."
That’s right, in 2011, Baidu and AutoNavi were both younger brothers, and Kailide, which had users all over the world, was number one!
It is worth mentioning that the map software in 2011 was free, but the navigation was charged!
Automobile manufacturers have built-in navigation software, which requires money to buy, and is only free for car owners for one or two years.
After the free navigation package expires, car owners who want to continue using it will have to pay for it.
In addition, the map database is updated every year and becomes more and more detailed.
Therefore, if subsequent car owners want to upgrade the navigation map, they will have to go to a 4S store to spend money to upgrade.
Baidu Navigation and AutoNavi are cheaper, with an upgrade costing 200-500.
And one upgrade of Kai Lide costs thousands of dollars!
As for BBA, it is even more expensive, 1800 or even 2000+ per year!
Therefore, current car navigation is the majority of map revenue.
As for not using car navigation, using mobile phone navigation and turning on Bluetooth...
Totally overthinking it, mobile phone navigation in 2011 is also chargeable.
That's right, the current navigation is not only charged for enterprises, but also charged for users.
For example, users can use Baidu Navigation for 30 yuan per month, AutoNavi for 50 yuan per month, and Kaili De Navigation for 108 yuan per month!
In the previous life, Baidu and Amap were constantly fighting for users.
It wasn't until August 28, 2013, that Baidu Maps came up with a trump card and announced that Baidu Navigation would be permanently free, ushering in a new era of free navigation!
Four hours later, Amap was forced to follow up in the evening and also announced free navigation!
Baidu and Amap relied on free navigation to grow rapidly and became the first and second brothers.
But Kai Lide, the first brother, was completely killed by Baidu and Amap because he continued to charge fees.
But at the moment, Baidu and Amap are still making a lot of money from navigation.
However, Wang Yi has made up his mind to launch free maps next year, directly overthrowing Kay Rucker and grabbing Kay Rucker's market share!
It doesn’t matter whether Baidu and Amap follow.
It would be better if they don't follow it for free.
But it is a pity that Sogou Maps currently has too few users, and its map resources and navigation resources are not strong enough.
Street View and the like are also far behind Baidu and Amap.
It is worth mentioning that the current domestic map data manufacturers are mainly NavInfo and Amap!
Baidu Maps, Sogou Maps, Soso Maps, Nokia Maps, etc. currently do not have their own map data, and they do not even have Class A map surveying qualifications!
They all buy NavInfo licenses and use NavInfo map data.
AutoNavi has surveying and mapping qualifications, has its own map data, and has captured half of the car navigation market!
It’s just that AutoNavi is a map data manufacturer and also makes Internet navigation software. It naturally competes with Baidu and Sogou. Therefore, Baidu Maps and Sogou Maps have chosen to only provide map data and not make navigation apps.
So next, the most important thing for the development of Xingyi Map is to improve the map data and navigation data!
Only when the basic data is uploaded and users find it easy to use, will they continue to use it.
The current Sogou map resources are very limited, the navigation is not accurate, and many places do not support navigation, so there are very few users.
As for the methods, there are no more than four:
First, continue to purchase the latest map data license from NavInfo!
This solution is the simplest and the lowest cost, but it is unreliable because it buys licenses every year and does not have its own map resources.
Second, invest in shares or even acquire NavInfo!
At present, NavInfo has been listed on the market with a market value of about 10 billion. The acquisition is unrealistic, the price is too high, and it is meaningless.
If you buy 10% of the shares and become the second largest shareholder, you will have to spend one billion.
And once free navigation is enabled, NavInfo’s market value will be cut in half instantly!
In the previous life, in 2013, Baidu and AutoNavi announced free navigation, and NavInfo's share price halved to about 6 billion.
Even ten years from now, it will only be around 20 billion, and the growth potential is not worth mentioning.
It is totally uneconomical to acquire it now.
Third, acquire a company with Class A map surveying and mapping qualifications, survey and map yourself, and create your own map data and street views!
This plan is the safest in the long run, but it requires starting from scratch and takes a long time.
Fourth, acquire AutoNavi!
Amap and NavInfo are similar in size, except that Amap is both a map data manufacturer and a navigation app.
At present, AutoNavi, which is listed on the US stock market, has a market value of only about US$500 million, or 3.3 billion yuan.
The market value of NavInfo is tens of billions, which is three times that of Amap!
It can be said that the current market value of Amap is seriously underestimated, or that the market value of NavInfo is seriously overestimated!
AutoNavi has a market value of US$500 million, and Wang Yi spent US$600 million to acquire AutoNavi at a premium of 20%. There should be hope.
After all, map navigation has just started, and the number of mobile users is only 3.5 billion.
Amap ranks second, with only 30 million users.
Baidu Maps has only 20 million users.
Sogou Maps only has over 3 million users!
But Amap’s map data is valuable!
In the previous life, Baidu proposed to acquire AutoNavi for US$600 million in 2013. As a result, Alibaba stepped in and doubled the valuation, and promised not to change the name or interfere with the development of AutoNavi.
In the end, Gaode fell to Ali.
In 2013, Alibaba invested US$9.4 billion in AutoNavi, holding 28% of the shares, with a valuation of US$500 million.
In 2014, Alibaba spent another US$500 million to fully acquire the remaining shares of AutoNavi and delisted from the US stock market.
But that was all in 2013. At that time, the number of AutoNavi users exceeded 100 million, so it was naturally more valuable. However, the current number of AutoNavi users is only 30 million, which is definitely not worth 1 billion US dollars.
In addition, Alibaba was forced to acquire AutoNavi at double the premium.
At that time, Tencent acquired Sogou Maps and its own Soso Maps.
Baidu has Baidu Maps.
Ali had nothing and was completely stupid, so he acquired AutoNavi at all costs and achieved a counterattack!
Otherwise, Alibaba would be completely behind in this wave of BAT map battles.
But now, Tencent has not taken Sogou, Wang Yi has taken it.
Baidu currently has no intention of acquiring AutoNavi.
Wang Yi caught him by surprise and won Gaode ahead of schedule for 3.3 billion, so there is still hope.
Amap's map data, 30 million mobile users, and 50% of the vehicle user base are all worth the 3.3 billion.
More importantly, once Wang Yi wins Gaode, there will be one less competitor.
Ali is dead!
If Gaode is let go, there is a high probability that he will be picked off by Baidu or Alibaba.
No matter who it was, it was a catastrophic impact on Wang Yi.
Fortunately, it was two years in advance, and the current scale of navigation is not large. Alibaba has not yet realized its value and is not in a hurry to take action.
Wang Yi made up his mind that he must win Gaode!
The price of 3 billion is completely worth it.
And as soon as possible!
If it's too late, the night will be long and full of dreams.
As long as we take Gaode and merge Sogou Map, Baidu Map will be useless!
Of course, if the acquisition of AutoNavi does not go smoothly, we will have to consider our options.
For example, option three is to acquire a company with Class A map surveying qualifications and survey and map it yourself.
Thinking of this, Wang Yi didn't hesitate at all, and directly arranged for someone to make an appointment with the old director of AutoNavi and went straight to the AutoNavi headquarters.
Fortunately, Amap's headquarters is also in the Imperial Capital, so it's not far away.
An hour later, Wang Yi met Cheng Wu, the founder of Gaode.
"Wang Dong, you are indeed here!" Cheng Dong smiled slightly, as if he was not surprised by Wang Yi's arrival.
"Dong Cheng, did you guess my purpose of coming?"
Cheng Wu nodded: "The most sensational news in the Internet industry right now is between Xingyi Technology and Baidu. This battle is about to catch up with the previous 3Q war! Moreover, Director Wang is vigorous and resolute in his work. Baidu search engine blocks Xingyi Video, so you can just
Acquire Sogou Search. I was wondering if you would also acquire a mapping software and use Baidu Maps! Sure enough, here you are!"
"Haha, Cheng Dong Ruizhi." Wang Yi smiled.
It seems that it is not just Mr. Cheng who thinks so, but also Alibaba and Tencent. They all think that the acquisition of AutoNavi is just to do Baidu!
This is better, there is no need to make excuses to hide the truth.
Wang Yi simply nodded: "Yes, I do have this idea. The so-called gentleman takes revenge day and night. Baidu search is not easy to do, but Baidu Maps is easy to do! I hope Cheng Dong can think about it!"
"This..." Cheng Dong sighed: "To be honest, I don't intend to sell Gaode."
But Wang Yi didn't care: "Dr. Cheng, you started your career by relying on car navigation, and most of your main revenue comes from car navigation, right?"
"That's right, more than 50% of the car navigation market belongs to us, Gaode!" Cheng Wu was very proud.
Wang Yi smiled: "But the growth rate of the global automobile industry has dropped sharply in recent years, only 5% this year, right? The car navigation business is also in crisis!"
"This..." Cheng Dong was silent, this was an indisputable fact.
I thought that car sales were booming and AutoNavi could quickly become bigger and stronger after its listing.
Unexpectedly, just after it was launched, the automotive industry encountered a cold winter, and the car navigation system could not be sold...
It is precisely because of this that the current market value of Amap is only US$500 million, only one-third of NavInfo!
Wang Yi could see through these data just by checking them casually.
Director Cheng waved his hand: "The car navigation is indeed unsatisfactory, but it doesn't matter. Next, we will focus on mobile navigation, focusing on mobile phone navigation! This market is still very big. Our mobile phone users have exceeded 30 million."
"Yes, this market is huge, but Baidu is also eyeing it. Is your vehicle-mounted product comparable to Baidu's search engine?"
Wang Yixiao said: "Baidu's PC version of the map is very good and has many users. Now it has also launched a mobile version. Isn't it a serious impact on Amap?"
"I..." Cheng Dong was speechless for a moment, this is all true.
On the mobile side, after so many years of accumulation, Amap has been almost overtaken by Baidu, a company that even relies on buying map data!
Gothe has no temper.
Wang Yi continued: "What's more, there is Kai Lide, the number one overlord, eyeing us, making Gaode's prospects even more bleak."
"Alas!" Cheng Dong sighed, but still said: "Even so, I believe that the mobile terminal will still develop. Wang Dong, please come back!"
The meaning is very simple, we don’t sell it!
Wang Yi was speechless and could only give strong medicine: "Dr. Cheng, you are half right. There is development in the mobile terminal, but there is no profit."
"What do you mean?" Cheng Dong Meng was confused.
Wang Yi smiled slightly: "The next era is the era of free navigation. Even if the number of mobile users increases dramatically, we still won't be able to make money!"
"!!!" Cheng Dong's expression changed drastically and he stood up:
"Director Wang, what do you mean? You want to provide free navigation? Are you crazy? Maps cost so much money, and if you provide free navigation, our entire industry will be ruined!"
Wang Yi waved his hand: "There is no way, Mr. Cheng, if I don't do it for free, I won't be able to work at Baidu!"
Cheng Dong's face was completely dark: "..."
Are you here to cause trouble?
"Director Wang, you are doing free navigation just to do Baidu? By the way, are you going to kill us Gaode as well?"
Cheng Dong was speechless.
AutoNavi spends two to three hundred million a year on research and development, surveying and mapping, just to make money!
It's not for welfare.
If you do free navigation, it’s really over!
In 2011, AutoNavi and Baidu both relied on charging for maps to make money, and never thought about free navigation!
Now that Wang Yi wants to do it for free, Gao De is simply not given a way to survive!
Wang Yi sighed: "I did free navigation to kill Baidu. But for Amap, it was purely an accidental injury. I express my deep regret."
"..." Cheng Dong's mouth twitched: "Is regret useful?"
Wang Yi smiled: "So, I came to you just to give you a reasonable price and buy it in advance so that you don't lose anything. In this way, I will work on Baidu for free, and you will still not be affected. No matter how much you lose, it's all
Mine belongs to Wang Yi."
"This..." Cheng Dong frowned and didn't know what to say for a moment.
After a long while, he said: "Director Wang, are you serious? Once it's free, the billions you spent on acquiring AutoNavi will be wasted and you won't make any money. Is it worth it?"
Wang Yi waved his hand: "Is it worth it? Let me ask you, if I spend 3.3 billion to acquire AutoNavi and launch free navigation, how much will Baidu lose?"
"Just tell me if it's worth it!"
"Hiss!" Cheng Wu took a breath of cold air.
Once Amap becomes free, Baidu will suffer heavy losses whether it follows or not.
If Baidu Maps continues to charge fees, it will inevitably lose a large number of users and evaporate tens of billions of market value.
If Baidu Maps is also free, revenue will definitely drop sharply, performance will decline, and the market value will evaporate by tens of billions!
It can be said that free navigation is Wang Yi’s conspiracy. Regardless of whether Baidu follows or not, it will suffer heavy losses!
Moreover, Wang Yi only used more than 3 billion to cost Baidu tens of billions. It was so worth it!
"madman!"
"Director Wang, you are a madman!"
For a moment, Chengwu didn't know what to say.
Wang Yi is not angry either, on the contrary, he likes this character very much!
Many people in the outside world think that he is young, frivolous and motivated.
Then Wang Yi will set up an impulsive persona, so that the outside world will think that he is young and energetic, and he will do it if he doesn't accept it!
After all, nineteen years old, a freshman, how reasonable!
In this way, many things Wang Yi will do in the future will become extremely reasonable, and his true intentions will not be suspected or intercepted.
Just like the acquisition of Gaode, even Cheng Dong felt that Wang Yi was young and energetic, and wanted to take revenge on Baidu!
But who would have thought that Baidu is just a fool!
Of course, Wang Yi’s acquisition of AutoNavi is to intercept Alibaba and subsequently develop local services such as taxi hailing and group buying!
This is the point!
As for working on Baidu, it was purely a matter of convenience.
As for when the character falls apart...Wang Yi is not in a hurry.
By then, Xingyi Technology will have already grown big, and BAT will have to repent endlessly!
Wang Yi sighed deeply and continued:
"Dr. Cheng, I, Wang Yi, have always been clear about grudges and grievances in my work. Free Navigation is purely for Baidu, and it is really not aimed at AutoNavi. So I first fully acquired AutoNavi, and then launched Free Navigation to do Baidu, and I will never let you suffer!
After all, I have a grudge against Baidu, but we don’t have any grudge!”
Cheng Dong was silent: "..."
I didn't know what to say for a moment, but I believed it 70% in my heart.
After all, Wang Yi had this style before.
Just do it!
Some time ago, in order to do Baidu search, Wang Yi spent 500 million to acquire Sogou.
Now, in order to work on Baidu Maps, Wang Yi spent 3.3 billion to acquire Amap. It is very reasonable and normal!
There is this kind of person who is truly crazy!
As for not selling?
That doesn't make sense either.
Wang Yi still has Sogou Maps in his hands. Once Sogou Maps launches free navigation, Amap will be doomed.
By then, let alone 3.3 billion, I’m afraid even 2.3 billion will be difficult.
By then, the 30 million users of AutoNavi will have very few left, unless they follow the free and follow the northwest wind.
It can be said that the current Gaode is not a good choice!
Cheng Wu took a deep breath: "Director Wang, this matter is very important. I have to discuss it with the board of directors. Give me some time."
"No problem." Wang Yi said nonchalantly:
"You discuss it as soon as possible. If you are willing to sell, I will pay according to the current market value. I will not lower the price or make you lose. It is also considered as compensation for Gaode. I have always been principled!"
"If you don't want to sell it, don't blame me if Gaode is accidentally injured by Sogou Maps for free. The opportunity is given to you. If you don't want to sell it, I won't feel guilty."
Cheng Dong: "..."
Damn, this is such a conspiracy!
The conspiracy against Baidu is also a conspiracy against Gaode!
After sending Wang Yi away, Director Cheng's face turned dark. He immediately summoned senior management and directors to hold a board meeting:
"Director Wang came here just now. In order to succeed in Baidu, Director Wang is planning to launch free navigation."
"What? Free navigation? Let's all drink Mistral together?"
"That is, car sales are declining, and car navigation revenue has dropped sharply. If navigation is free on mobile phones, wouldn't it be over? Our Amap stock price will plummet!"
()
Chapter completed!