Jack Ma's face became more solemn: "Without the underlying map service, no matter how well our O2O layout develops, it will be a castle in the air. It will easily be blocked and suppressed by competitors, and it will be over by then!"
Wang Jian nodded and said meaningfully: "Yes, that's the truth. But unfortunately, Gaode was taken over by Director Wang first, so we have no chance. But NavInfo, another underlying map data service provider, can fight for it.
!”
"okay, I get it!"
Brother Xiao Ma was fully aware of the seriousness of the problem and said decisively: "I will arrange for someone to contact NavInfo for acquisition!"
"Chairman, NavInfo's current market value is tens of billions of yuan..."
"So expensive?" Jack Ma's mouth twitched: "Then let's invest. One billion can take 10% of the shares, become a major shareholder, and have enough say!"
Alibaba has not yet been listed on the market, and its valuation is much lower than that of Baidu and Tencent, only more than 100 billion yuan.
It can be said that Alibaba in 2011 was still the youngest member of BAT.
In the previous life, it was not until Alibaba Cloud exploded a few years later that it became the new overlord in the cloud computing era!
"Okay!" The subordinate hurriedly went to deal with it.
Jack Ma was filled with regret: "Amap and NavInfo are both low-level map service providers. They are about the same size, only 500 million, which is two-thirds cheaper than NavInfo. It's really a bargain. If we had known this, we should have
Take Gaode directly!"
Wang Jian also had a complicated expression: "Yes, but who would have thought that Mr. Wang would be one step ahead and take it away first! Alas!"
A similar scene also happened in the Goose Factory.
As the saying goes, laymen watch the excitement, while insiders watch the door.
In the eyes of many people, Wang Yi’s acquisition of AutoNavi was thought to be young and frivolous, and he only acquired AutoNavi just to do Baidu.
But in the eyes of a cloud computing expert like Wang Jian, Wang Yi went for mobile e-commerce and the strategic layout of 020!
Whether it is group buying, online ride-hailing, takeout, travel and other businesses, the bottom layer is map data!
Whether it is BAT or Xingyi Technology, only if the underlying map is safe can we make full use of 020 and become bigger and stronger.
Otherwise, if the friendly businessmen impose sanctions, it will be over!
Under the persuasion of the core executives, Xiao Ma also realized the strategic security issues of the underlying map data and immediately started investing in NavInfo’s new layout!
At the same time, Wang Yi, who had finished another subject, walked out of the examination room with dark circles under his eyes.
He has been very tired recently. He has to work at Baidu, he also has to take the final exam, and he also has to deal with the company's affairs!
There is no way, even if the teacher gives him face, it still has to be very different.
Fortunately, Beihang's final grades are divided into two parts, daily grades and paper grades.
Among them, the usual score is 30 points, and the test score is 70 points.
For a 100-point exam, Wang Yi must score at least 43 points, which translates into a 30-point test score.
The test score is 30 points. For the sake of Mr. Wang, the teachers of each subject will take care of it and give a full score of 30 points. The total score will be 60 points, and you will pass.
But if the test score is only 40 points, discounted to 28 points, plus the full score of 30 points, you will still have to fail the exam.
For this reason, Wang Yi could only burn the midnight oil and stay up late to review.
Fortunately, it is not difficult to score 43 points. After a quick attack, I passed the first few subjects smoothly.
And I can’t let go of the company’s affairs, especially the newly acquired Amap.
Other tasks can be handed over to subordinates.
But the next strategic development of Amap, the merger with Sogou Maps, high-level personnel deployment, etc., all have to be finalized by him personally!
For this reason, as soon as he left the examination room, Wang Yi called Wu Shuang and went straight to the AutoNavi headquarters.
Today’s AutoNavi headquarters has not only high-level executives from AutoNavi, but also senior executives from Sogou Maps.
After Wang Yi acquired Amap, he naturally wanted to merge the two maps.
In the conference room, a group of senior executives were present. Wang Yi opened the door and sat directly in the chairman's seat.
On the left are all high-level executives of AutoNavi, sitting in a row.
On the right side is the high-rise level of Sogou Map, where the number of people is much smaller.
After all, the size of Sogou Maps is only one-tenth that of Amap, and the same is true for the number of employees.
Seeing such a clear-cut attitude, Wang Yi knew that the merger of the two departments was far from easy. It was even difficult, very difficult.
This was the case with the merger of Meituan and Dianping in the previous life. There was no room for two tigers in one mountain, and the founders of Dianping were all gone.
Fortunately, the current Sogou map and Amap are very different. Naturally, Amap is the main map, so it is not difficult to tolerate the two tigers.
Wang Yi had a calculation in his mind. Since he couldn't balance the two sides, let one side develop new business and be responsible for the new market independently!
This way there will be no conflict.
Wang Yi spoke loudly: "Let me announce a few things first."
"First, business adjustment. Sogou Map is fully integrated into Amap. Next time it is upgraded, Sogou Map will be directly upgraded to Amap!"
Hearing this, the senior management of Gaode was in a good mood.
Once Sogou Maps is merged into Amap, Amap's market share will increase from the current 22% to 25%!
But the people on Sogou's side looked a little ugly.
But he didn't say anything, after all, the difference in size was too big.
If Sogou Maps were powerful, Wang Yi would not acquire AutoNavi again.
"Cheng Wu has been appointed as the president of AutoNavi Group and will be in charge of all operations of AutoNavi Map. Other senior executives of AutoNavi will not make adjustments for the time being and will continue to perform their respective duties."
"Thank you, Chairman!"
Cheng Wu was overjoyed. He didn't expect that after Wang Yi acquired Gaode, he would still make him the chairman!
This is great.
If it were Ali, he would have been told to get out, and professional managers would have been sent to take care of the insiders.
Wang Yi waved his hand: "Don't worry, all capable people will get the best platform and the best development here with me. There will be no such thing as outsiders trying to control insiders."
"And as long as AutoNavi does a good job, it will be no problem for the senior executives to take shares or options in the future!"
Hearing this, the high-level executives of Gaode were in a great mood, and their worries were completely relieved.
Wang Yi looked towards Sogou:
"Second, new business expansion. All employees of the original Sogou Maps will no longer be responsible for the underlying map data, but will be changed to the AutoNavi taxi-hailing department to fully develop the online taxi-hailing business!"
"Maps no longer make money, but Amap still wants to survive. So Amap taxi-hailing will be one of Amap's core businesses!"
Hearing this, everyone nodded.
The in-vehicle business does not make money, and mobile navigation must be free, so we cannot just sit back and have nothing.
It is natural to launch an online ride-hailing business at this time.
And the current era of online ride-hailing has just begun.
In 2009, Uber, the world's first online ride-hailing platform, was established.
In May 2010, Yidao Yongche, the first domestic online car-hailing platform, was just established, but its business has not yet spread to a few cities.
The first taxi-hailing software, Yaoyao Zhaoche, will not be launched until March next year.
As for the two giants Didi Dache and Kuaidi Dache, they will not be established until August and September next year.
It can be said that the domestic online ride-hailing market is still in its infancy. There are only a few small players and few cities have spread.
Gaode entered the game at this time and had no opponent at all.
Coupled with the fact that AutoNavi has the most accurate map service, it couldn’t be easier to launch taxi hailing first.
And as long as AutoNavi quickly expands and monopolizes the market, Didi and Kuaidi, which were only established in the second half of next year, will no longer need to be established!
Even if it were established, it would be of little significance.
The online ride-hailing war in 2014 was not for the online ride-hailing business, but for the mobile payment entrance.
It is precisely in order to grab the mobile payment entrance that WeChat and Alipay invested in Didi Dache and Kuaidi Dache respectively, and provided crazy subsidies...
Now that Wang Yi has arranged online car-hailing services in advance, they don’t have to compete.
As for the mobile payment entrance, Wang Yi also has to win it in advance.
There is also the matter of paying for the license, which also needs to be worked out. It is best to get it in advance.
Wang Yi had some calculations and continued: "Appoint Tian Guanghan, the former general manager of Sogou Maps, as the president of AutoNavi's taxi-hailing division. He will take charge of the AutoNavi's taxi-hailing division and report directly to me!"
"Other senior executives of the former Sogou Maps will be transferred to the AutoNavi taxi-hailing department at the same level, and Tian Guanghan and the Group's Human Resources Department will be responsible for the details. The AutoNavi taxi-hailing department does not need to move into the AutoNavi headquarters and will continue to be in Xingyi Technology Park!"
Tian Guanghan beamed with joy: "Thank you, Chairman, for trusting me. I will definitely do a good job in the taxi business!"
All the senior executives of Sogou Maps were also very happy.
Originally, they were still worried about how Wang Yi would arrange them and whether he would break them up and merge them into various departments of AutoNavi, which would inevitably make them angry.
The simplest thing is that all the credit goes to Gaode, but Sogou is the one who takes the blame.
There is no way, human nature is like this, we will always favor our own people.
Now it's fine, the entire Sogou Maps staff structure remains unchanged, and we will directly develop a new online ride-hailing business, without any conflict with Amap!
Moreover, there is still a core business to develop, and the future is bright!
The offices are all located in Xingyi Technology Park, not in AutoNavi. They are completely independent business units!
This shows how much Wang Yi takes care of them!
Cheng Wu and other high-ranking officials felt their hearts pounding. Why didn't they understand that this was Wang Yi's counterbalancing strategy?
Sogou Maps merged into Amap, and the top leader of the group was given to him. This wave of Amap is sure to win.
But then the new core business of online car-hailing was handed over to Sogou, reporting directly to Wang Yi without letting him interfere, a typical check and balance!
Even if AutoNavi does not do well but AutoNavi does well in taxi-hailing, the top leader of AutoNavi can become Tian Guanghan.
For a time, everyone from Chengwu to other high-level leaders of AutoNavi felt great pressure.
However, the top management of Sogou Maps have made up their minds and gone all out to make Amap Taxi bigger and stronger!
Wang Yi has given me the opportunity and the platform. If I still can’t do it well, it will really be ruined.
On the contrary, if the online ride-hailing business does well, it will have a bright future.
Seeing this scene, Wang Yi was very satisfied.
Only when both parties operate different businesses and form healthy competition can they have development and motivation.
Wang Yi continued: "Third, other business adjustments. Location services and mobile Internet navigation business are still the core of the core and cannot be abandoned. President Cheng Wu is personally responsible for it. It must be bigger and stronger to win the most market share as soon as possible.
!”
"Yes!" Cheng Wu nodded, there is no doubt about this.
"As for the car navigation business, it is also a key business and will continue to advance. Although it is a cold winter for automobiles, car navigation revenue has plummeted. But the cold winter will eventually pass, and we at AutoNavi must be prepared for a protracted war."
"Yes!" Everyone nodded.
What Wang Yi said, whether it is the new online car-hailing business or the positioning of the old business, is a strategic decision.
They all agreed.
"As for the group buying business...what do you think?" Wang Yi sighed, feeling a little helpless.
Cheng Wu was the first to speak: "With Amap, it's not difficult to do group buying. But this market is a bit scary."
Shawn Yue, Vice President of AutoNavi, also nodded: "Now there are more than 6,000 group buying websites fighting each other, burning money and subsidies, and it is a sea of ​​​​blood. I am afraid there will be more next year!"
The most popular battle at the moment, apart from the video platform war, is the more famous group buying war - Thousand Group War!
In August this year, more than 5,000 domestic group buying platforms were engaged in a fierce battle, and the volumes were tight. In December, there may be 6,000 group buying platforms!
As for the reason? It has to start with Google’s acquisition of Groupon.
Groupon is the originator of group buying websites. It was established in November 2008 and has developed rapidly.
Google felt that Groupon had a future, and proposed a sky-high price of US$6 billion to acquire Groupon, which had been established for more than a year!
For a time, the whole world was shocked!
No one would have thought that a group buying website established for more than a year would be so promising and worth 40 billion!
However, what is shocking is that Groupon believed that 40 billion was underestimated and decisively rejected the acquisition!
This news once again shocked the world.
Everyone has discovered the ability of group buying websites to attract money, and everyone has discovered this golden track!
As a result, the crazy era of group buying websites completely broke out and spread rapidly to the world.
Xia State, with a population of 1.3 billion, is one of the most promising areas in the group buying market.
Since 2010, Lashou.com, Wowotuan, Manzuo.com, Meituan, Nuomi.com, F-Tuan, Gaopeng.com, Dida Tuan, 24 Coupon, Tuanbao.com... have emerged one after another.
By the end of 2011, there were more than 6,000!
Major capital investors are investing in group buying platforms like crazy, investing 7 billion in one year!
So much so that many group buying platforms feel like they can’t spend all the money they have, or even spend it all!
Decisively taking investors' money, burning money like crazy to subsidize, grab users, and grab the market.
I don’t know how much fun I’ve had as a college student these past two years.
One dollar for a movie, two dollars for a haircut, nine dollars for a meal, and nine dollars for a hotel room!
What you don’t dare to think about is something you wouldn’t dare to do without a group buying website!
Wang Yi had paid attention to group buying websites before, but he knew the development trend and was too lazy to participate.
This is just the first stage of a thousand-regiment battle, a melee of 6,000 regiments!
At this stage, except for Alibaba, which invested US$50 million in Meituan, Tencent and Baidu are all looking at this crazy money-burning war with a godly attitude!
Waiting for this group buying melee to come to an end and the final seeded player to appear.
Sure enough, after burning all the money, there was nothing left.
In less than a year, more than 6,000 group buying websites have been destroyed and failed.
In the previous life, by the second half of 2012, out of 6,000 group buying platforms, only a few hundred were left hanging on.
By 2013, most of them were dead again, and even the four major group buying giants such as Lashou.com and Wowo.com were on the verge of bankruptcy.
Only a few companies such as Meituan, Dianping, and Nuomi.com are left. Relying on capital investment, they can barely break out of the siege, but they are only left with their last breath and cannot hold on at all.
At this time, capital entered the game and began to collect corpses!
In August 2013, Baidu invested in Nuomi.com.
In January 2014, Baidu fully acquired Nuomi.
In February 2014, Tencent invested in Dianping.
Coupled with Alibaba’s word-of-mouth network and Meituan.
At this point, the Thousand Regiments War has entered the second stage, with the BAT Three Kingdoms killing.
Without any surprise, Baidu Nuomi was the first to be eliminated, and Koubei.com was not worth mentioning.
Subsequently, the Thousand Regiments War entered the third stage - the decisive battle between Meituan and Dianping.
Meituan has surrounded the cities in rural areas and killed 6,000 group buying websites along the way. It is extremely powerful.
Dianping was originally unable to compete with Meituan, but it has Tencent's father, who wants money to give money and traffic to traffic, so it is not afraid at all.
The two sides fought fiercely.
This made Meituan envious and decisively approached Alibaba, asking for additional investment from Alibaba.
But unfortunately, Ali refused!
Meituan has stronger combat capabilities, but lacks financial support and is facing disadvantages in a long-term battle. So it came up with the idea of ​​​​merging with Dianping and simply called the old chairman of Volkswagen: "Do you want to merge?"
Although Dianping has Penguin Dad and is not short of funds, Meituan is too strong and he is afraid and does not want to fight anymore. He simply asked: "How to calculate the ratio?"
Meituan Lao Wang said with a smile: "6:4."
The Volkswagen CEO was in a good mood and responded decisively.
Meituan Laowang is also in high spirits.
Well, both parties thought they were 6 and the other party was 4!
On the day of signing the contract, I found out that I was 4!
How can that be done?
He decisively turned over the table and left, continuing to fight.
After fighting for a while, both sides couldn't stand it anymore, and finally peace talks were held again.
This time there has been a change. The two parties merged at a ratio of 5:5, each holding half, and merged into a new company: Meituan-Dianping.
In addition, Alibaba Capital was eliminated and only retained 1% of the shares. Tencent made additional investment and became the largest shareholder of Meituan Dianping.
The original founding team of Dianping exited and was handed over to Meituan for management.
After all, Meituan’s management team is stronger.
At this point, the group buying war finally came to an end, with Meituan winning.
Unwilling to be reconciled, Alibaba acquired Ele.me, merged with Koubei.com, and started a food delivery war with Meituan!
Subsequently, Meituan went public and its market value exceeded US$200 billion. As the largest shareholder, Tencent held 20% of the shares, which was a complete win.
Recalling this process, Wang Yi sighed: "There is no need to build a group buying platform now. When they kill and maim them next year, we will collect the corpses!"
For example, Manzuo.com, the first domestic company and one of the four current kings of group buying platforms, raised US$60 million. Later, it was closed and was acquired by Suning for US$10 million.
Similarly, Wang Yi does not need to invest now. He will just collect the corpses at a low price next year and then integrate the business.
As for not doing group buying?
This is unrealistic.
First of all, in the previous life, Baidu Maps and Amap all had group purchases, and it would be a waste of resources not to do so.
Secondly, if Xingyi Technology makes short videos in the future, group purchases will be required.
For example, Douyin is group buying + takeout + comprehensive e-commerce + live streaming.
One-stop service almost took away Ali.
Thirdly, 020 offline data is very important. Like the map, it is the basis of strategy.
BAT has a 020 layout. If Wang Yi wants to compete with BAT, he must invest in the layout.
However, the current battle of thousands of regiments is still raging, and it is unreasonable to enter the game at the moment, and it has little value.
But you can start the war at a wrong time and plan the takeaway in advance!
At present, Meituan and Dianping are both in full swing in group buying.
On the contrary, in the food delivery field with broader prospects, there is only one newly established Ele.me, and it mainly focuses on campus food delivery.
As for Meituan, it only launched its takeaway service in November 2013.
Baidu Takeout only started in 2014!
Instead of fighting head-to-head with 6,000 group-buying platforms such as Meituan, it is better to do the opposite and start taking out food in advance while Ele.me is not growing bigger!
In this way, when Meituan breaks out in a few years and wants to do food delivery, the food delivery field will already have the surname Wang!
But he is not the king of Wang Xing, but the king of Wang Yi!
You are having a big fight in the group buying field, I will do online ride-hailing and takeout!
Focusing on a misplaced competition!
In this regard, Wang Yi looked at everyone: "Let's not do anything in the group buying field for now. We will continue to cooperate with other group buying platforms. Amap provides underlying map services to the group buying platforms and earns service fees and commissions. In addition, we can also do takeaways!"
"Takeaway? Similar to Are You Hungry?"
Shawn Yue, Vice President of AutoNavi, his eyes lit up: "Ele.me is doing well in Shanghai. It specializes in university takeaways and uses our map. This year, we started to open sites in universities in the capital and Hangzhou. Although the development is very slow,
Very promising.”
"Ele.me has only established colleges and universities in three cities?" Wang Yi had a problem in his mind: "Their progress is too slow."
After several years of development, we only did campus takeout, and then we expanded into three cities.
It's really too slow.
The main reason is still lack of money.
There is no way, the current capital is obsessed with group buying, and they all go to group buying to invest money, and few are interested in takeout.
It wasn't until all the group purchases were over and most of the capital was lost that I started investing in food delivery.
Wang Yi remembers that in 2013 Meituan started to do food delivery, but announced that it would open stations in 200 cities a year!
That’s right, we need to advance a city in 5 days!
This is capital efficiency!
Ele.me only has three cities in two or three years, which is really inefficient.
In fact, there are many food delivery websites nowadays, but most of them have failed.
Ele.me, on the other hand, relied on a Napos system and the subsequent Walle system to break out of the siege and win over many merchants.
The Napos system is the merchant's backend, including the order system and data statistics, allowing merchants to see everything at a glance.
The Walle system is a platform that allows thousands of Ele.me employees to work together.
These two powerful weapons allowed Ele.me to kill a group of opponents.
Wang Yi was wondering whether he should acquire Ele.me or build his own Gaode takeaway.
Currently, Ele.me operates in three cities and has about 200 employees.
In fact, there is not much difference whether it is an acquisition or not.
But Wang Yi still decided to acquire it!
As a result, if Ele.me is not acquired, Ele.me will also be acquired by other capital, and then Amap will have a strong competitor.
Secondly, the acquisition will not only eliminate one competitor, but also make use of Ele.me’s existing foundation and system to advance quickly.
Nowadays, time is money and capital!
Taking advantage of the fact that both capital and giants were obsessed with group buying, Wang Yi took over Ele.me and quickly seized the market.
Like Meituan, it expands to 200 cities a year!
Two years later, when Meituan was preparing to start food delivery, Wang Yi had already won all the first, second, third and fourth tier cities!
Meituan started from scratch and could only rely on northwest wind.
As for funding? It’s not even a problem.
I have only done Ele.me in three cities. It is worthless, only one or two hundred million.
This year Ele.me only received a few million US dollars in financing, and its valuation was only 100 million yuan.
In its previous life, in November 2013, Ele.me’s valuation reached US$100 million.
Wang Yi is now acquiring Ele.me, which only has three cities, for one to two hundred million, so that’s not a big problem.
In response, Wang Yi looked at Shawn Yue: "President Yu, are you familiar with Ele.me?"
"Yes, they used the Amap map, which I signed."
"Okay, please contact the founding team of Ele.me and tell them that I plan to acquire it. Go and talk about it!"
"Okay!" Shawn Yue nodded decisively, knowing that Wang Yi was determined to start a new business.
And the location service +020 is a perfect match!
After all, location services do not make money but only burn money, and 020 is the direction of profit.
Wang Yi continued: "In the future, AutoNavi will still focus on location services as its core business, and we must provide the most perfect and accurate navigation services. This is our foundation. Only with a stable foundation can we develop 020, develop other businesses, and achieve success.
Get the most market share!”
"Yes!" Everyone nodded.
"Beyond our basic foundation, online ride-hailing and food delivery will be our new businesses!"
Wang Yi finalized the current development direction.
As for subsequent group purchases, they will all come after takeout.
It's no problem at all to do takeout, group buying, etc.
Meituan first started group buying and then food delivery, which is the opposite direction!
Without him, the threshold for group buying is low and anyone can do it.
But the threshold for takeout is high, and once barriers are established, it’s difficult to win.
It is precisely for this reason that there are more than 6,000 group buying websites in China, but there are very few food delivery platforms.
"Also, the free version of Amap Navigation will be completed as soon as possible. Once it is completed, it will be launched!"
The current paid version still needs to be adjusted to make it a free version.
After explaining these, Wang Yi left Gaode and returned to Xingyi Technology Park.
Jian Ziyan immediately came up to her: "Chairman, Baidu Vice President Qu Xin, I have been waiting for you for a long time. I said I have important matters to discuss. Look..."
"Vice President of Baidu? What is he here for?" Wang Yi was confused: "Let him in."
Could it be for peace talks?
Wang Yi had some calculations in his mind.
After all, during this period, Baidu was miserable, very miserable.
Before Wang Yi launched his big move of free navigation, Baidu’s stock price collapsed by 80 billion.
Once free navigation is launched, Baidu’s stock price will plummet!
The fun is yet to come!
As for peace talks?
Talk about a hammer!
There is no way, the Internet market is limited. If Xingyi Technology wants to grow, at least one BAT must be killed.
The other two are not easy to work with, but Baidu is easier.
As for the reason? Or Baidu went too smoothly in the early stage.
In just 2011, Baidu has become the absolute king on the PC side. Relying on the search engine can make you happy for a lifetime.
But it is precisely this mentality that leads to Baidu's lack of sense of crisis and creative ability.
Later, I dived into AI and vigorously developed AI.
But I don’t want there to be too long a distance between search engines and AI.
As a result, Baidu has invested heavily in AI research and development for more than ten years, but has not produced much terrible results. Instead, it has been surpassed by younger players such as Meituan.
Goose Factory relied on QQ to become the king of the PC Internet, and relied on WeChat to become the king of the mobile Internet.
Even Alibaba has become a new overlord by relying on e-commerce and subsequent Alibaba Cloud cloud computing.
Baidu is moving directly from search to AI. The general direction is correct, but the road is too far, the steps are too big, and it's nonsense...
Qu Xin walked in, and after a brief exchange of greetings, he spoke directly from his heart:
"Director Wang, we...had a little misunderstanding before. I'm sorry for that."
Wang Yi smiled: "Misunderstanding? Direct ban, is it also a misunderstanding?"
()
Chapter completed!