"One hundred cities a year!" Zhang Hao was startled: "Director Wang, is this expansion rate a bit too radical?"

Wang Yi burst into laughter: "It's not radical. Without capital, the food delivery market is a stagnant water. It doesn't matter if Ele.me launches in three cities in three years."

"But once capital comes in and invests in other competitors, it is capital efficiency, and it can be launched in hundreds of cities a year. If Ele.me continues to dawdle like this, there will be only a dead end! Just look at the development of the group buying market, and you will understand.

!”

Zhang Hao suddenly realized and said solemnly: "Dr. Wang, you are right! We can only have a future if we are more efficient than our competitors and capture the market before capital enters the market. If the group buying market really develops into a battle between thousands of groups,

That’s a disaster.”

"Yes, let's talk about the current progress of Ele.me."

Zhang Hao said: "First of all, the target group. Young people are the most receptive to new things. Now they are students. Once they accept the takeout model, they will become white-collar workers after graduation and will continue to accept the takeout model. Therefore, Ele.me started from the Magic City University

It started, and then advanced to Imperial Colleges and Universities, Hangzhou City Universities..."

"President Zhang, you chose to start with colleges and universities as the breakthrough point. Your idea is right, but colleges and universities alone are not enough. We should gradually promote takeout in the entire urban area. Of course, with limited resources in the early stage, we cannot cover the entire urban area. We can

Provide coverage in the city center and key areas."

Wang Yi continued: "In addition to colleges and universities, there are also office buildings and apartments where there are many young people, but places where cooking is inconvenient are our key coverage areas."

"Especially for office workers, most companies don't have canteens, so they can only bring their own meals at noon."

"But many young people don't know how to cook. Those who do know how to cook have difficulty getting up early. They can only cook the food last night and eat overnight meals. It takes a lot of trouble and may not be healthy."

"Or you can just make do with it downstairs. It's just a few small restaurants. You'll get tired of it after eating for a long time. If you go far away, you won't have enough time at noon."

"But once our takeout is launched, it can be delivered within a five-kilometer radius, so it is their best choice!"

"Moreover, these office workers can place their orders in advance, and when they have lunch break at 12 o'clock, the takeaway has already arrived downstairs and they can just pick it up and eat it!"

Zhang Hao beamed with joy: "Chairman is wise, I only paid attention to colleges and universities at first, and never thought about it. Colleges and universities do not have take-out, but they have canteens, but most companies do not have canteens, so they are more suitable for promoting take-out!"

"Yes, that's the problem." Wang Yi continued: "In addition, the takeout service must be formalized and trusted by users! For example, health license inspections should be carried out, and relevant departments should be linked. Once there is a shoddy merchant, the relevant departments should be notified directly and severe crackdowns will be carried out.

!”

"Okay!" Zhang Hao quickly took out his mobile phone and wrote them down one by one.

"These user data are also very important. In the future, we must also connect to big data, establish a labeling system for merchants, customers, and regions, and establish a data model to facilitate our subsequent data analysis and big data push."

One of the reasons why Wang Yi does takeout is for O2O big data.

These big data are very important, and they can exert terrible commercial value in the future.

"In addition, Ele.me will need to speed up recruitment. Riders can adopt two methods. One is to be a normal employee who has signed a labor contract and pays the five insurances normally."

"The other is a third-party crowdsourced rider who only pays accident insurance."

"The former has all five insurances, has more restrictions, and will receive a lower salary. The latter does not pay five insurances, has a higher salary, and has more freedom. It can also work part-time, allowing riders to choose by themselves."

"In the future, I will let Meiyou Technology customize a uniform jacket for Ele.me riders, which is windproof and rainproof!"

Zhang Hao nodded while recording: "This is good, it can highlight the formality of Ele.me, and users and merchants will be easier to trust!"

Wang Yi continued: "The Ele.me APP is also under development. In the future, you will arrange for people to connect with the Xingyi Technology Development Team to connect the system and data."

"When opening a website in a hundred cities, training is the most important. Next, we will open webmaster training camps in the Imperial Capital, Magic Capital, Hangzhou and other places. We will first train webmasters and teams, and then send them to major cities to compete in the market!"

"At the same time, we are poaching people like crazy. Group buying platforms that are bankrupt or about to go bankrupt, as well as capable executives and employees, are all our targets."

Wang Yi knew clearly that 99% of the more than 6,000 group buying platforms will go bankrupt within the next year!

The talents and elites of the major platforms are located in various cities. They have experience in developing markets, are capable, and are familiar with business resources in various places.

Once the platform goes bankrupt or is on the verge of bankruptcy, they face unemployment, so they come to Ele.me and continue to expand their territory!

Seamless connection!

And through the performance of the Thousand Regiments War, it is easy to see that those people are really capable and those people are useless, and they can be recruited in a targeted manner.

"Dr. Wang, you are truly a god. You are a hundred times more considerate than me. I'm ashamed!"

Zhang Hao looked complicated. He didn't expect that Wang Yi had already planned so much. He was just strategizing!

I felt a little scared in my heart.

Whenever he refuses to acquire, Wang Yi is so well-prepared that he can invest in other food delivery companies or make his own food delivery, and he can quickly overturn Ele.me!

By then, Ele.me will be bankrupted by Wang Dongqian!

Fortunately, I chose to sell myself.

If you can't beat them, just join, don't be shabby.

What's more, Wang Yi gave money, dividends to shareholders, the position of president, and high salary...

Zhang Hao thought a lot in an instant and couldn't help but raise the corners of his mouth: "Selling yourself to Xingyi Technology, I'm so smart!"

The two parties communicated in many details and finalized the future development of Ele.me.

Finally, Zhang Hao asked: "Chairman, do you want to publicize it online?"

Wang Yi waved his hand: "No need for the time being. Ele.me is promoting it city by city and promoting it online. Most cities have not launched Ele.me, so it is meaningless. Instead, it is better to concentrate resources and use land dumps and other methods to

Carry out offline promotion in the opening cities!”

Another worry is that when you first start doing it, you should gradually advance it, and there is no need to be too high-profile online.

If it is too high-profile, it will cause BAT, Meituan and other companies to end early, provide crazy subsidies, and turn the food delivery market into a war between thousands of groups, and Wang Yi will cry.

Even if Ele.me develops in the future, Wang Yi is prepared to report worries rather than good news.

Well, talk more about how much you lost, how much money you burned, how many difficulties and obstacles you faced, how many complaints you faced, and less about how much you earned.

There is no other way. In the early stage of land reclamation, we have to hide our capabilities and bide our time.

Once a large amount of capital enters the market and starts a food delivery war, money will have to be spent on subsidies.

Wang Yi didn't want this.

In fact, in the current Thousand Regiments War, Meituan is a very inconspicuous existence.

On the contrary, the four major platforms such as Wowotuan, which is burning money like crazy, are the leaders.

But in the end, the four major platforms burned all their money, were left with nothing, were owed wages everywhere, went bankrupt, and were acquired.

However, Meituan, which did not burn much money, chose to surround the cities with rural areas and work step by step. Instead, it had the last laugh.

After communicating with Wang Yi, Zhang Hao did not return to the Magic City headquarters, but handed the Magic City headquarters to his subordinates.

And he went to Ele.me Imperial City Station to build the Imperial City Station Master Training Camp.

Only by training enough webmasters and teams can we quickly promote the market and open websites nationwide.

Of course, Wang Yi also asked Jian Ziyan to arrange for some Xingyi Technology employees to be stationed at the Ele.me headquarters to control important positions such as finance and human resources.

Later, Wang Yi called Shawn Yue again: "President Yu, please transfer a group of people from Gaode and bring this group of people to join Ele.me, specifically to cooperate with Ele.me to promote the market."

Shawn Yue was overjoyed, he understood what Wang Yi meant.

Amap taxis are handled by Sogou Maps people.

The takeaway business is handled by Ele.me.

At present, AutoNavi only has location services and navigation and other related businesses, which are under the responsibility of Chairman Cheng Wu, and has no other new businesses.

Shawn Yue continued to stay in Gaode, but there was no development.

It can be said that Amap’s strategy is of great significance, but its profitable development is limited.

It was precisely for the strategic security of the underlying map that Alibaba spent nearly 10 billion in the previous life to acquire Amap.

With AutoNavi, all companies under Alibaba, as well as Alibaba-related companies, no longer have to worry about map issues.

Similarly, Goose Factory has strongly won NavInfo to ensure the strategic security of the underlying maps of Goose Factory, as well as Meituan, Pinduoduo, JD.com and other Goose companies.

That’s right, in the past, companies such as Meituan, Pinduoduo, and JD.com were all invested by Tencent, and Tencent was a major shareholder!

These companies also use Tencent maps, and the bottom layer is provided by NavInfo!

Baidu, on the other hand, has created its own underlying map to make Baidu Map bigger.

As for the Toutiao series in the previous life, it used the Amap map like the Ali series!

In fact, Toutiao and Alibaba had a good relationship in the previous life. Both parties had common opponents and a basis for cooperation, so they carried out in-depth cooperation.

For example, Douyin needs Ali's Amap and merchant business, 1688 supply, to generate revenue and monetize traffic.

Alibaba also needs Douyin’s young users and traffic to increase its revenue.

Coupled with the common opponent BT, it will be more convenient to cooperate.

In the previous life, BAT had its own underlying map data, and other platforms could only choose to rely on it.

Even Douyin has to strategically cooperate with Alibaba.

There is no way, the underlying map is too important.

But in this life, Gaode was taken over by Wang Yi, and NavInfo became the Tencent system, and the others could only choose sides to cooperate.

There is nothing we can do about this.
To be continued...