The underlying map and navigation data are all stolen!
One stone stirs up thousands of waves.
Kay Rucker, who is at the forefront of the storm, is once again on the hot search list.
But this time, it is not a hot search, but a black hot search!
Public opinion on the Internet has completely exploded:
"Is it true or not? The base map of Kay Rucker is stolen from NavInfo. The navigation data is stolen from Passepartout. This is simply a tailor!"
"If that's the case, then Kailide will be in big trouble."
"This is so shameless! The most expensive navigation fee is 108, which is more than twice that of Amap and more than three times that of Baidu. I thought the research and development costs were high, but it turned out to be stolen!"
"That's right, Kay Rucker's charges are the most expensive, but in the end the data was stolen. It's really good."
"Kyle, the sixth child, Siwei Tuxin and Passepartout have already begun to curse."
"Could it be a rumor? Someone wants to smear Kai Lide."
"Kailede's charges have always been so expensive, and the navigation is not as good as Amap, so why is there a need to smear it?"
"Alas, Kai Lide steals maps and navigation data, and Baidu Navigation is not reliable without the authorization of the underlying map data. Fortunately, there is Amap."
"That's right, for navigation, you still need to look at Gaode, and 200 will be returned to 200, and navigation will be free forever, Wang Dong is a good person!"
"That makes sense. Amap is the most reliable and it's free. I'll become a member now."
"Recharge early and get cash back early. Amap's data is all done by itself. There is no need to worry about spending hundreds of millions a year. As for Kaili De, it is estimated that it will go bankrupt this time."
"Don't talk nonsense, what should I do if Kaili De goes bankrupt? I just made a 200 KaiLi De permanent free navigation."
"I paid 300 yuan, and I'm worried that I won't get the money back!"
"Oh, I have a headache. I'm also worried that I won't be able to come back. I want to get a refund, but the customer service phone number can't be reached."
"I can't get through either. Could it be that Kai Lide took the money and ran away?"
"It's possible, two to three hundred yuan per person, one million people, that's two to three hundred million. They can't really make off with hundreds of millions, right?"
"I, Cao, what should I do? We agreed to get 200 back to 150!"
For a moment, users who had recharged Kaili De were panicked.
If Kaili De develops healthily, he can still get 150 back for 200. If something happens to him, it's over, and he probably won't be able to get a penny back.
There is a lot of people taking money and running away in every era.
After seeing the hot search, Zhang Xing, chairman of Kailide, broke out in a cold sweat and felt a chill down his spine!
"Damn it, who leaked the news? Can this matter be brought to light? They are all crazy!"
The vice president was also shocked: "Chairman, we arranged for our confidants to steal the data. Ordinary employees don't know about it, so how could something happen?"
Zhang Xing's head was filled with confusion: "Could it be that the hush money was not paid in full? Did the people below get greedy? Some people couldn't get enough of it, so they just revealed the matter?"
"This..." The vice president was silent.
This is very possible.
Collecting data is too expensive and money-consuming.
Especially for surveying and mapping, a three-dimensional surveying and mapping vehicle costs several million.
There are so many roads across the country and so much data needs to be collected. One surveying and mapping vehicle is not enough, and one surveying and mapping fleet is not enough!
It is precisely for this reason that there are many companies with licenses, but not many actually collect data.
I can’t afford to burn it!
As a result, only NavInfo and Amap spend hundreds of millions every year on continuous surveying and mapping and data collection.
Other companies either directly purchase the underlying map licenses from NavInfo and Amap, or, like Kay Rucker, they pretend to do surveying, mapping and collection, but in fact directly use them for ism.
Collection requires investment of manpower, material resources, money and time. Is it worthwhile to spend so much money?
How can it be as easy as directly copying the data from a friend’s company?
For this reason, the core employees of Kaili De's data collection department are all confidants.
All external data are collected and mapped by the collection department themselves.
But they actually know where the data comes from.
However, the company paid a lot of money, in addition to salary, there was also a special remuneration, so everyone kept secret while stealing data.
Now that it has exploded, there is a high probability that the spoils will be distributed unevenly!
Zhang Xing was furious: "Made, there must be some stupid middle-level person who took money from people below and exposed the company! What a black sheep. For this small amount of money, he put the company in ruins. He is short-sighted and cannot become a great success! Really.
Damn it!"
The vice president nodded: "That's certainly the case. I'll send someone to investigate thoroughly to find out who and what went wrong."
"Okay, find out about this matter as soon as possible. You must find the employee who leaked the secret. No matter what the price, you must shut up that employee. You must not expose all the evidence. Once the evidence is exposed, it will be the end of Kailider.
"
Zhang Xing looked a little complicated: "We have been sued by others for stealing data before, and we finally paid money to settle the matter. This time the situation is more serious. We stole more data. If we go to court, it won't be a small sum of money."
It’s over!”
"Yes, Chairman, I am aware of this situation and will go investigate."
The vice president was about to leave, but was stopped by Zhang Xing: "Wait a minute, let people do crisis public relations first, issue a statement, send a lawyer's letter, buy trolls to guide public opinion, and then buy a hot search, and reverse the situation as soon as possible. Arrange people to investigate at the same time.
, look at who leaked the news, seal it up at all costs, and never let the situation continue to ferment!"
"Okay!" The vice president nodded and continued: "Chairman, if this matter broke out at this time, is it possible that it is not an employee problem?"
"What do you mean?" Zhang Xing frowned, his face changed drastically, and then he said angrily: "You mean this was not done by us, but by our competitors! Especially Gaode!"
"Yes, they pay 150 yuan for free navigation permanently, and we pay 80 yuan. They are forced to pay 0 yuan. We are blocking their way of making money!"
Zhang Xing nodded: "It makes sense, it's very possible, damn Gao De, damn Wang Yi, so cruel!"
"Made, this matter is not over yet, I have written it down!"
Zhang Xing turned pale with anger: "Don't I just want to steal some of your users and make some money? Is that all you do? Okay, really okay!"
"During the crisis public relations, no matter whether it was done by Amap or not, it was all blamed on Amap, saying that the friend and businessman maliciously framed it."
"Okay, Chairman, this is a perfect closed loop! If I hire more trolls, I will say that the price reduction of Kailed Navigation has delayed AutoNavi's ability to make money. Wang Yi has a grudge and maliciously slandered and framed..."
"That's right, let's do it!" Zhang Xing said decisively: "We and our own people will also keep hammering, and there must be no leaks."
"yes!"
Soon, Kay Rucker issued a public statement:
[Since its establishment in 1997, Kailide has always attached great importance to R&D investment and developed steadily, becoming the first domestic GPS navigation brand and deeply loved by the majority of users. We express deep regret and strong support for the false rumors that online friends and merchants have smeared us against.
condemn!
We, Kailide, have the national navigation electronic map (Class A) surveying and mapping qualifications and the Internet map service (Class A) surveying and mapping qualifications. All underlying map data are surveyed and mapped by ourselves. All navigation data are collected by ourselves, and there is no misappropriation by third parties.
Kailide reserves the right to further pursue legal liability for the slander and slander of our friends and netizens who spread rumors. We hope that netizens will not spread rumors, believe them, or spread rumors.]
Attached: Lawyer’s letter warning!
This statement quickly became a hot search topic and once again caused an uproar.
Public opinion online has changed:
"Kay Rucker is a navigation giant and the number one brand. How could it be possible to do this kind of data theft?"
"That's right, your No. 1 company stole data? It must have been slandered by a friend."
"I have been using Kay Rucker for many years and it has always been the best navigation system. It will never steal data."
"I guess this matter was done by Gaode to discredit Kai Lide."
"That's right, Amap used to charge 150 yuan for navigation, but Kailide only charges 80. It delayed Amap from making money and deliberately smeared it like this."
"It turned out to be a rumor. Let me tell you, why did this happen at such a juncture?"
"Kaileide was established in 1997. It has double Class A surveying and mapping qualifications and is the number one navigation brand. AutoNavi is my younger brother."
"The case has been solved, but we can't compete with Kaili De. Gao De only deliberately made this story to discredit Kai Li De."
"Damn it, Gao De's virtue is too rubbish, isn't it? There is no lower limit!"
"Ah? Is this really the case? Director Wang wouldn't do this, would he?"
"There's nothing he can't do. Shopping malls are like battlefields, and they will do anything they can. If Kay Rucker doesn't steal data, it's all Amap's smear campaign!"
"But before, Kay Rucker was sued for infringing NavInfo data and lost the lawsuit."
But for such public opinions, those people just pretended they didn't see it and didn't reply.
…
Looking at these public opinions, Jian Ziyan frowned slightly:
"Chairman, Kailide has engaged in crisis management. Not only did they whitewash themselves, but they also hired trolls to accuse us of smearing them and framing them! Do you want to expose some evidence and beat Kailide to death?"
Wang Yi waved his hand: "Don't worry, someone will take action. I don't believe that NavInfo and Passepartout can sit still with such a good assist."
"We have prepared the dishes. It's up to them whether they eat or not, and how much they eat. There's no need to feed them by yourself!"
"Chairman is wise, I understand." Jian Ziyan smiled knowingly.
"Good deeds never leave a name, and revenge never lasts!" Wang Yi smiled slightly.
Sure enough, not long after Kay Rucker's refutation of the rumors and the lawyer's letter were issued, NavInfo took action:
[Kylide has repeatedly misappropriated a large amount of underlying map data from NavInfo, seriously damaging NavInfo’s interests and intellectual property rights. NavInfo strongly condemns it and has a large amount of evidence. Next, NavInfo will
Appeal and demand that Kay Rucker immediately stop infringement, pay the losses caused by the infringement over the years, and publicly apologize!]
A lawyer's letter is also attached!
The difference is that Kay Rucker's lawyer's letter is just a pretense and does not name anyone.
NavInfo's lawyer's letter, however, was very formal, specifying that the target was Kai Lide!
As soon as the free navigation came out, NavInfo’s stock price continued to fall by the limit, and it was really unbearable.
Even if you declare that you are doing low-level map data, not navigation, it will have little impact and is meaningless.
Most investors don't understand the difference at all and don't bother to listen.
But now things are getting better, and Kai Lide's infringement is the best opportunity.
Not only can we make a comeback, we can sue Kay Rucker and claim tens of millions.
It can also be used to create a wave of hype and let the public know that NavInfo produces underlying map data, and many other navigation software use their underlying maps.
Even if navigation is free, it will have limited impact on NavInfo. They can still make money from navigation providers.
In this way, the stock price may not fall so ugly.
Therefore, as soon as the news broke, NavInfo immediately organized manpower, fixed evidence, and exposed Kai Lide.
In the previous life, the Baidu family had a big business and strong legal capabilities, so they were able to fight NavInfo litigation for five or six years, and finally lost the case and paid money.
But Kailide is a small business and doesn't have the capital at all.
Whether it is legal strength or influence, Kay Rucker cannot keep up with Baidu.
You must know that if a lawsuit drags on for so many years, the legal fees and litigation costs alone will cost tens of millions.
Baidu can afford such a large amount of money, but Kay Rucker cannot.
NavInfo will not let go of such a good opportunity to win steadily. It will decisively issue a statement, send a lawyer's letter, and buy hot searches...
NavInfo’s new announcement instantly hit the hot search list and caused a sensation on the entire Internet.
Now, Kai Lide finally bought into the trolls' reversal of public opinion, and the whole paragraph collapsed:
"Kai Lide just did a crisis PR and said there was no data theft, but NavInfo got hammered! It's so funny."
"Just now, a group of people were trying to clear Kai Lide's name, saying that Gaode maliciously framed him. Now it's fine, NavInfo will sue directly!"
"What about those people who support Kai Lide? Keep washing, NavInfo will sue."
"There is no support for Kay Rucker. Those whitewashed accounts are all trolls bought by Kay Rucker!"
"That's it. I asked why so many people were trying to clear Kai Lide's name in an instant. It turned out to be the navy!"
"The trolls are useless. Kay Rucker was sued by NavInfo for stealing data before. Kay Rucker lost the lawsuit. He still doesn't have a long memory."
“SavInfo has already sued, is Passepartout still far behind?”
Sure enough, not long after, Passepartout also issued a statement:
[Passepartout spent huge sums of money on navigation algorithms and data collection to build the Passepartout navigation database, but it was misappropriated by Kay Rucker. This constituted unfair competition and seriously damaged the rights and interests of Passepartout. Passepartout has sent lawyers to Kay Rucker.
We wrote a letter demanding that Kai Rucker immediately stop infringement and apologize and compensate. Passepartout will sue Kai Rucker through judicial means to protect Passepartout’s legitimate rights and interests. We call on all major friends and businessmen to respect intellectual property rights and refrain from illegal behavior!]
After being hammered continuously, public opinion was completely exploded:
"First NavInfo and Passepartout sued Kay Rucker. He is a thief!"
"They even hired a navy to clear their name and said it was a malicious frame-up by Gaode. As a result, they were repeatedly blasted by two major companies!"
"Who doesn't know Kai Lide's virtue? He is a tailor and a habitual offender!"
"Kailade is finished. It has been sued continuously and it cost a lot of gold coins. I'm afraid that Kailide Navigation will be finished in the future."
"Damn it, Kai Rucker Navigation is over, what can I do with the lifetime free navigation I opened?"
"How can we fix it? Who told you not to trust Gao De and trust an unreliable Kai Lide?"
"That's right, even though they are both virtuous, one is virtuous and the other is ungrateful! There is a huge difference."
"Mobile phone navigation costs a lot of money. I bet that Kay Rucker won't last two years. The lifetime membership of Kay Rucker that you paid for at 200-300 yuan will be gone."
"It's okay if it's cool. I'm afraid that Kay Rucker will be cool too, and the 150 cashback promised will be gone."
"Yes, it's okay to cheat even if it's fifty, but I'm afraid I'll cheat even two hundred."
"The first batch of 300 users who supported Kay Rucker were the worst."
"He is still highly virtuous and reliable. With Director Wang as his backing, he has a great family and a great business and is responsible."
"Dr. Wang is such a conscientious entrepreneur, he always provides benefits to everyone."
"That's right, xphone 1 comes directly with Xingyi Video and Xingyi Music dual membership. The price of navigation was also set by Mr. Wang. The current free navigation was also started by Mr. Wang."
"Dr. Wang is too conscientious to repay her. My little sister is only fifteen years old, so I can only pledge myself to her."
"Upstairs, Director Wang is so kind to users, how do you repay kindness with enmity?"
"???"
"Director Wang gives us benefits, and we have to support Director Wang, so download AutoNavi and chat."
"In the future, video members will only buy Xingyi Video, music members will only buy Xingyi Music, and mobile phones will only be purchased from Xingyi Mobile."
"It's not a repayment of gratitude. The main thing is that the products produced by Mr. Wang must be of high quality. I won't say anything about Gao De, but all those who have used it say it is good. Chatting is extremely easy to use. Now our whole family uses Chatting!"
"The same goes for our family, my best friends, and my friends. They all switched to Changchat under my strong recommendation."
“Chanchao and Sou group buying, you can see the group buying discounts on several nearby platforms at a glance, which is not a good deal.”
“The newly opened store has all the new discounts. It’s so convenient to get coupons and navigate there.”
"As an old user of "Defend Youzi", I have always believed in Mr. Wang. Sure enough, "Happy Xiaoxiaole" is more fun."
"Everything about "Happy Match" is good, but it doesn't have enough energy, and it disappears as you play."
"Yes, this game is so fun. I can play it all night if I have unlimited energy!"
“Come and chat with your friends and send energy to each other!”
"Okay, pull me up!"
"Please pull!"
"Please pull +1, we can form a team together to pass the level in the future!"
"Kaileide, this piece of trash, refund me 300 yuan now. I'll wait to recharge to buy an energy bottle!"
“Kay Rucker refunds your money!”
“Kay Rucker refunds your money!”
"Unscrupulous company, refund immediately!"
…
For a time, the number of users of software such as AutoNavi, Changchao, Kaixinxiaole, and Xingyi Video increased rapidly.
But Kailide was miserable.
Stealing the chicken will end up losing the rice.
As soon as Kailide was involved in a public relations crisis and was cleared by the trolls, NavInfo and Passepartout were blasted, sued, and claimed compensation!
Public opinion on the Internet has changed, and there are overwhelming curses.
Everyone no longer has trust in Kailide and will never recharge.
What's worse is that not only does Kaylead have no new users, but old users who have already recharged are worried that Kaylead will not be able to maintain mobile phone navigation, and they have asked Kaylead for refunds.
All I can say is that if you don’t seek death, you won’t die.
For a time, the atmosphere in Kailide's headquarters was extremely depressing.
Chairman Zhang Xing was so anxious that he was in a hurry: "The trouble is big, the trouble is big! Both NavInfo and Passepartout are suing us directly. This posture does not accept selfishness at all, and it is clear that they want to punish us, Kai Lide, to death!"
"
"Oh! It's over!"
"It's over!"
The vice president sighed: "The current situation of NavInfo and Passepartout is not good, so they will naturally seize this opportunity and punish us to death!"
"Yes, at least with this wave of operations, NavInfo's stock price can fall less. Passepartout can also become famous and seize the aftermarket car navigation market of our Kailid in the future!"
Zhang Xing suddenly thought of the key: "They don't just want money, they want our market, they want us dead!"
"We're in big trouble!"
At this time, the head of the customer service department rushed in: "Chairman, the situation is a bit out of control. People who have recharged are asking for refunds. The customer service line is full of calls. We can only unplug the phone line. Now that the customer service phone cannot be reached, they started to
Call 315 to complain about us!”
"This..." Zhang Xing's mouth twitched.
The vice president also looked livid.
The situation is completely out of control!
There are no new members, and old members who have recharged have also asked for refunds and complained...
It's really a big trouble.
"Chairman, how should we respond?"
"How to deal with...how to deal with it?" Zhang Xing was confused.
With so many things happening at the same time, he could be said to be surrounded by enemies on all sides, and he really didn't know how to deal with it.
He could only look at the vice president: "Lao Ge, what do you think about this?"
Lao Ge sighed: "Chairman, I suggest you refund all the recharges in the past two days, and then give up the mobile phone navigation business!"
"Just give up? We won't do mobile navigation anymore?" Zhang Xing was a little unbelievable.
"No more!" Ge Zhiyuan said decisively:
"Mobile navigation costs a lot of money. Now that AutoNavi is free, there will be no profit in the future. There is no point in continuing to do it. It will not make any money at all. What's more, we have been sued one after another by NavInfo and Passepartout. We have to stop what we do in the future.
In case of infringement, if you survey and map your own maps and collect your own data, the cost will be..."
Zhang Xing nodded: "You're right. If you don't do it, it won't make any money and it's time-consuming and money-consuming. It's not cost-effective. Okay, then we'll give you a refund directly. After a while, we'll announce that we're giving up the mobile phone navigation business. If you want it, you can give up the mobile phone navigation business."
The business is sold directly, and we will focus on car navigation later, and car navigation is still profitable!"
"The chairman is wise!" Ge Zhiyuan said.
Later, Kay Rucker issued another statement:
[In order to alleviate the concerns of the majority of users, Kailide has opened a refund channel. Users who have paid 200 yuan or 300 yuan can initiate a refund application. After review, the refund will be credited within ten working days! 】
This statement is Kailide’s explanation to mobile phone users, and it is also a statement to withdraw from mobile navigation!
Wang Yi sighed: "History is always surprisingly similar."
In the previous life, Baidu and Amap successively announced free navigation, while Kailide continued to charge for navigation.
What Wang Yi didn’t know was that in his previous life, from 2012 to 2013, Kaylead was preparing to go public.
However, during the listing review, it was discovered that the underlying maps of Kaili De were stolen from NavInfo, and the navigation data was stolen from Passepartout...
As you can imagine, Kaili's road to listing came to an abrupt end and it faced prosecution.
It is precisely because of this that in 2013, AutoNavi and Baidu launched free navigation in the previous life, fighting to the death, but Kaili De was indifferent and did not follow.
It's not that they didn't want to follow, it was because they were busy preparing for the listing and dealing with the review, so they couldn't take care of it.
As a result, as soon as the data theft incident came out, Kaili De was completely passive. Not only was there no hope of going public, but looking back, the mobile navigation market was gone, and users were all snatched away by AutoNavi and Baidu.
With the free Amap Navigation and Baidu Navigation, who will continue to pay for Kay Rucker?
Is there something wrong with your brain? You still have money to burn.
Now that Wang Yi has announced that Gaode Navigation will be permanently free, Kai Lide’s attempts to commit suicide are over, and the end is even more miserable.
Not only did they lose users and the market, they also received a lawyer’s letter and faced prosecution!
It can only be said that the process is different, but the results are the same.
Wang Yi laughed dumbly. If Kai Lide had not come to pick his own fruit, he would have made so much less money, and Kai Lide would not have died so quickly and completely.
But now, everything is gone.
It is inevitable for Kay Rucker to give up mobile navigation. As for continuing to do car navigation?
From now on, mobile phone navigation will be free. Who will bother with aftermarket car navigation?
You must know that Kaili De car navigation is very expensive, the initial equipment + installation costs two to three thousand.
In the future, you have to drive the car to a 4S store to upgrade the map data every year. Upgrades are done twice a year, and each upgrade is at least 200. For BBA and the like, one upgrade costs one thousand yuan, and two upgrades cost another two thousand.
As for not upgrading, just make do with it?
That's not realistic.
In the era of large-scale infrastructure construction, all navigation software needs to be updated at least once every three months.
Once it is not updated for more than three months, there will definitely be a problem with the navigation data. If the navigation is in a ditch, something goes wrong, and the consequences will be serious.
In the evening, Wang Yi and Song Sining returned to their apartment in the Science and Technology Park.
Song Sining was in a good mood: "Now Kaili De is completely finished. Baidu Navigation has no underlying map to use, Tencent Soso only has maps but no navigation, and Sogou Navigation was also acquired by us. Now the entire market does not even have a decent opponent!"
"
Wang Yi pulled Song Sining into his arms and said with a smile: "Yes, the situation is great!"
It's not averagely good, it's almost a monopoly!
Baidu Navigation has less than a year left in its lifespan and cannot compete with Amap.
Kai Lide also committed suicide, abandoned his martial arts, and ruined his future.
AutoNavi originally ranked first in terms of comprehensive strength and second in market share. Now that it has no rivals, it will be difficult for it to succeed.
Song Sining was holding a notebook in her hand, full of joy: "Look, the number of users of Amap is increasing rapidly. It won't take long to capture 95% of mobile navigation users, and the total number of users will reach 500 million!
"
Wang Yi waved his hand: "It's not just 500 million. With the popularity of smartphones, the number of mobile navigation users will only continue to increase, while the number of car navigation users will continue to decrease. And we have also prepared the next version of the killer feature!"
"What's the trump card?" Song Sining became interested.
But Wang Yi deliberately betrayed him.
"Tell me, tell me." Song Sining was full of curiosity.
"Kiss, I'll tell you."
"Hmph! Don't even think about it!" With that said, Song Sining sent it straight up.
They didn't separate until they were almost suffocated.
"You can say it now, stinky brother!"
"Haha, the trump card is zero-traffic navigation!"
"Zero-traffic navigation? What do you mean?" Song Sining was a little confused: "Isn't the offline navigation function already available a long time ago?"
"Yes, offline navigation has been available for a long time, but it can only save data, not consume data. For example, offline navigation does not consume data when navigating, but searching for locations and routes requires an Internet connection.
Not a true zero-traffic navigation.”
Wang Yi said: "The trump card of Amap is the true zero-traffic navigation. You can search for places, buses, routes, and navigate without being connected to the Internet! This is the true zero-traffic navigation.
!”
()
Chapter completed!