It was originally planned that the entire WeChat business department would not have a holiday during the Chinese New Year, and all employees would work overtime!
If you put a lot of effort into it, you will be able to get the friend circle function by the beginning of next month.
Then slowly travel around, eat nearby food, and catch up and chat.
But now, with the update of Changchao, all WeChat plans have been disrupted.
I can’t keep up at all!
Zhang Long’s head was as big as a bucket, and his whole body was in bad shape:
“We haven’t finished our circle of friends yet, nor have we finished the food or travel around the area. Wang Yi’s chat has a new feature, including video calls!”
"Made, you won't let anyone live, right?"
All the employees were also silent: "..."
The deputy manager looked even more complicated: "What should I do?"
"What else can we do? Let's continue developing it, step by step."
Zhang Long sighed, knowing very well that the more this situation happens, the more important it is to stabilize the morale of the army:
"Let's not be anxious. Let's take it slow and steady. We'll make the circle of friends first and try to update it at the beginning of next month, no, at the end of the month!"
"Then do the video calling function and take your time."
"As for the surrounding food, surrounding tours and group buying functions, we will put them aside for now. When Ma Dongzhen asked, he said that the map business was not done well. We are waiting for the map department to complete the map service!"
The vice president nodded: "This is also a way. The peripheral functions will be handed over to the map department."
"Oh, what a troublesome and troublesome time!"
"Chat these functions one after another, and it will take time for us to follow and reproduce them!"
Zhang Long had a complicated look on his face: "Chancha is updating so fast that our WeChat can't keep up. I'm afraid that if we just make a video call next month, Changcha will have new features!"
"No way? Are they that crazy?"
"What do you think?"
"this……"
For a moment, everyone in the entire department was silent.
But I knew in my heart that this was very possible.
Even if WeChat keeps following up and re-enacting it, Changchao can remain two eras ahead of WeChat with its two core functions.
In this situation, WeChat has no chance of winning.
Big trouble!
Zhang Long's face turned livid to the extreme, and he told everyone to continue their work. He returned to the office alone and waited quietly.
Waiting for the chairman's call.
If you wait, that's fine, even if you get scolded.
But I’m afraid I won’t wait!
Once Chairman Ma doesn't bother to get angry with him or scold him, it's really over.
This shows that Chairman Ma is no longer optimistic about the WeChat business and is even ready to give up the WeChat business.
As a BAT, it is normal to launch dozens of businesses a year and abandon dozens of businesses a year.
WeChat is just one of them.
If it is done, WeChat can become a pillar industry like QQ, and the entire WeChat department will be able to get bonuses. He will also be able to make progress and have a bright future.
But if you fail, your future will be ruined, your bonus will be gone, and the entire department will be cut off quickly!
His Zhang Long's future will also become bleak.
"It's really difficult to compete with Wang Yi!"
Zhang Long sighed and smoked a cigarette.
From time to time, I looked at the mobile phone screen on the table, waiting for Chairman Ma's call.
But unfortunately, I waited and waited until seven o'clock in the evening, but still didn't arrive.
"Alas! It's such a big trouble. I guess Director Ma doesn't even think highly of WeChat anymore."
Zhang Long sighed deeply, turned around and walked out of the house.
Looking at his subordinate who was still furious, his expression was extremely complicated.
We are also involved in program development. This year, my colleagues in the QQ business department have received year-end bonuses for several months.
But the WeChat business department employees who followed him had nothing to gain.
WeChat has been continuously crushed and beaten by Changchao. They are lagging too far behind, so naturally they have no year-end bonus.
What's even worse is that once WeChat fails and the entire WeChat business is cut off, his future is uncertain, and these employees will most likely be laid off collectively.
Only those with good luck will transfer to other departments.
Zhang Long felt a little sympathetic and a little guilty about this.
It took a long time before he opened his mouth: "Okay, today is New Year's Eve. Everyone, go back early. Thank you for your hard work. Happy New Year's Eve!"
"Happy New Year's Eve, Mr. Zhang!"
"Happy New Year, manager!"
Everyone spoke one after another and left with complicated expressions.
The current WeChat department doesn’t even have year-end bonuses, and few people can laugh.
After watching everyone leave, Zhang Long stayed alone in the office, filled with emotions:
"Video New Year greetings, genius marketing, just this one wave, how many more users will Changchao gain? How many users will WeChat lose?"
"Made, this year is not going to be great!"
As Zhang Long expected, the situation of chatting is great!
With the help of the new features and gimmicks of the Spring Festival video greetings, as well as the power of hot searches, the number of users of Changchat has increased rapidly.
In less than a day, the number of new users of Changchao exceeded 5 million, and the total number of users exceeded 57 million!
It is still increasing rapidly.
People who cannot return home use Changchao to celebrate the New Year with their parents.
People back home also use Changchat and videos with long-distance lovers to celebrate the New Year.
I can only say that the marketing of Wang Yi’s New Year’s Eve video greetings was very successful!
However, it is not only Zhang Long, the president of WeChat, but also Ma Yuanming, the acting president of iQiyi, who is also having a bad New Year!
In the morning video platform drama grabbing war, iQiyi took the lead, triggering a copyright grabbing war.
As a result, the major platforms have not yet decided the winner. Xingyi Video, which has dozens of solo dramas in hand, directly wins in the atmosphere!
Others still buy dramas through PPT. Xingyi Video has purchased more than 20 solo dramas and 15 distributed dramas.
Comparing the two, making a decision, how do users choose?
Ma Yuanming was so angry that his liver ached: "Just for this wave, how many members will be sent to Xingyi Video? I'm afraid it will be in the millions!"
It can only be said that Ma Yuanming guessed very accurately.
In less than a day, the number of new members of Xingyi Video exceeded one million!
Currently, the total number of paying members of Xingyi Video has exceeded 15 million.
In addition to the more than 8 million members who received xphone 1, the total number of members is nearly 24 million.
This data makes iQiyi jealous, Sohu envious, and Youku jealous!
15 million paid members a month, calculated as an ordinary member worth 15 yuan, is 2.5 billion a month, and 2.7 billion a year!
Not to mention that the number of paid members will increase in the future!
Once the number of monthly paying members increases to 30 million, the revenue will be 5.4 billion a year!
Coupled with sponsorship and advertising revenue, it is not a problem to exceed tens of billions.
This does not include the membership that comes with xphone 1. The price of each xphone 1 includes a 100 yuan Xingyi Video membership fee.
8.5 million xphone 1 units equals 500 million membership fees!
And there is no pressure for the future sales of xphone 1 to exceed 20 million, and the membership revenue will be more than one billion!
It can be said that Xingyi Video has gradually developed into a new cash cow according to Wang Yi’s expectations!
While other platforms are experiencing sharp losses, Xingyi Video has begun to make profits, and even made huge profits!
This made Aiyouteng and other friends and businessmen envious and jealous.
Also feeling depressed was Rebus:
"I always feel like the person named Wang is targeting me!"
"I make Xiaomi mobile phones, and he makes Xingyi mobile phones. He just makes mobile phones, but he also works my Xiaomi mobile phone to death."
"I'm Mi Liao, and he's Chang Liao. He's just doing Chang Liao, but he's doing Chang Liao to death!"
In fact, the earliest one was not WeChat, but MiLiao.
The functions of the two are similar, but their development is different.
As a pioneer, Mi Liao originally had a bright future.
But the emergence of WeChat had a serious impact on MiLiao, killing a quarter of MiLiao.
Now Changliao was born again, and it quickly became bigger and stronger, and Miliao did half of its work!
Currently, at least 10 million users flowing into Changchao are from MiLiao users, and 15 million are from WeChat users.
The remaining 25 million are natural users.
MiLiao has been severely attacked by WeChat and ChangLiao, resulting in serious user losses and a bleak future. It has entered the stage of survival.
How long it can last is a question, but the future is gone!
"Wang Dong, Wang Dong, you are my nemesis!"
"How can we create peace when we have an army?"
Looking at the appalling backend data of MiLiao, Rebus was filled with emotion. He felt that the millet porridge next to him no longer tasted good:
“When did starting a business become so difficult?”
"This unscientific!"
"Alas!" Rebus sighed repeatedly, but he was not someone who was easily defeated, and he quickly healed himself:
"But it's okay. The cooperation with NVIDIA is going smoothly. They have already supplied dual-core processors to Xiaomi. It is estimated that Xiaomi 1T equipped with NVIDIA Tegra-2 dual-core chip will be launched next month."
"Although baseband issues limit the ability to connect to the entire network, there is still something available for sale!"
"I hope that this time, Xiaomi 1T will have sufficient supply and be sold at a great price!"
"This New Year's Eve is really eventful."
"In the video platform battle in the morning, Xingyi Video won a lot of money. In the social battle in the afternoon, Chat and MiLiao were defeated, and WeChat was hit hard!"
"That's great!"
"Those who celebrate the Chinese New Year are doing so much without respecting martial ethics."
"But it's already evening, and the Spring Festival Gala is about to start, so it's time to calm down, right?"
"Xingyi Technology shouldn't make any big moves again, right?"
Rebus muttered in his heart, took out a bottle of red wine, sat in front of the TV, and started watching the Spring Festival Gala.
Unexpectedly, as soon as he sat down, his face turned green!
Spring Festival Gala advertising sponsorship:
[Xingyi xphone 1, AI voice assistant, anti-freeze large-capacity battery, high-scoring large-screen experience, invite you to watch the Year of the Dragon Spring Festival Gala! 】
The corner of Rebus's mouth twitched: "..."
"Made, we are also here for the Spring Festival Gala, and we directly sponsored the CCTV Spring Festival Gala!"
"Just in this wave, how many more units of Xphone 1 will be sold?"
"One million? Or three million? Five million?"
Rebus was silent, and his whole body felt bad.
Xphone 1 has better configuration, more fashionable appearance, better performance than Xiaomi first generation, and even the marketing is better!
How does the Xiaomi generation compare?
No comparison!
"Made, you really don't leave a way for people to survive!"
the other side.
Meizu Director Huang also frowned slightly: "It's over. If the xphone 1 doesn't advertise, our Meizu MX can still sell better. Once they advertise, even if it sells for 2299, it won't sell well!"
"Is it possible to continue to cut prices? Drop it to 1,999 and go to Xiaomi?"
"It's hard to do!"
Also a little surprised was Wang Qingzhi: "Xiaoyi, your company sponsored the Spring Festival Gala!"
Wang Yi nodded: "Yes, we are just one of the sponsors. This year's Spring Festival Gala is quite fierce, and we also got involved."
The 2012 Spring Festival Gala had very high ratings and the most expensive advertising sponsorship.
As the production capacity of Xphone 1 increases, BYD's monthly production capacity alone has reached 3 million units, and the Xingyi mobile phone factory also has a production capacity of 2.5 million units.
Adding both sides together, we can produce 5.5 million xphone 1 units in January.
Without crazy advertising, we wouldn’t be able to sell so many goods!
Although the title of Kuaibin has increased a lot of sales, the Spring Festival Gala has a better effect and has national influence!
The simplest thing is that after the Spring Festival Gala, the popularity of Xingyi mobile phones will increase by hundreds of millions, and the sales it will bring will also be very scary.
After all, Xphone 1 is in the first echelon in terms of configuration and appearance, and has no rivals!
Sure enough, many people of the older generation, who originally didn’t know about Xingyi mobile phones, became interested in Xphone 1 because of the Spring Festival Gala.
A certain city.
Forty-five-year-old Liu was having a reunion dinner with his college-age son.
Watching the xphone 1 advertisement, Old Liu became interested:
"Xingyi xphone 1? AI voice assistant? Similar to siri?"
The son nodded and said happily: "Yes, Xiao Ai, the AI ​​voice assistant of xphone 1, is even more powerful than Siri. My roommate bought one, and it's awesome! Just call whoever you ask Xiao Ai to call."
Make a phone call. He will text whoever you ask him to text. He will play whatever song you ask him to play! He will play you whatever drama you ask him to play."
"So powerful? Can domestically produced products achieve this level?"
Lao Liu was very shocked. The chicken legs he just clamped were frozen in the air. It was so unbelievable!
"Of course, ordinary domestic mobile phones can't do it. Xingyi mobile phones have no problem. They are so awesome.
Value, performance, everything beats the iPhone 4s.”
Old Liu nodded: "It's very good. Will it be expensive? Five to six thousand, right?"
The son shook his head: "No, xphone 1 starts at 3299, and comes with a Xingyi Video annual membership + Xingyi Music annual membership worth 300 yuan."
"What? It's only 3,299 and comes with two annual memberships? It's so cheap!"
Old Liu was excited: "Son, by the way, what is the use of membership?"
"Dad, the "Cliff" you watch every day recently is exclusively broadcast on Xingyi Video. With Xingyi Video membership, you can watch it at any time, so you don't have to wait in front of the TV every night to watch the live broadcast!"
"It's good now. I was delayed drinking with my old friend, so I don't have to worry about not being able to catch up!" Lao Liu said with joy: "And it's only 3,299, which is really cheap, half cheaper than iPhone 4s. Son..."
"Dad, do you like it? I'll place an order for you right now. No, we'll go to the store to buy it tomorrow. Meiyou specialty store and Xingyi flagship store have it in stock!"
"This is great."
"Dad, what, my Nokia is no longer working, why don't you give me another one?"
Lao Liu: "..."
No wonder you are so enthusiastic, are you waiting for me here?
Old Liu sighed: "Buy, just buy three of them! You, me, your mother, the three of us each have one."
The daughter-in-law came out with the freshly fried fish and was in a good mood: "You have a conscience!"
"Hahaha!"
Similar scenes occurred across the country.
If it starts at 5,000 like the iPhone 4s, most people will just look at it and be reluctant to buy it.
But the xphone 1 is half the price and comes with a two-year membership, so there is no pressure.
After all, smartphones these days are expensive. The Xiaomi 1 without a front camera costs 1,999, and the just-released Meizu MX costs 2,299.
It beats the xphone 1 of its competitors in every aspect, and it only sells for 3,299. It also comes with a bi-annual membership worth 300 yuan, which is equivalent to 2,999. It’s really not expensive.
Whether it is product strength or cost-effectiveness, it is unbeatable.
Coupled with the soft power of AI voice assistant, Xingyi Video and Xingyi Music, it stands out from many domestic mobile phone brands.
There is no surprise. As soon as the Spring Festival Gala advertisement came out, xphone 1 became popular again.
Many people place orders for xphone 1 while watching the Spring Festival Gala.
And many of them do not order one unit, but two or even three units at a time.
For a time, Xphone 1 sales surged instantly.
In just four hours, new sales on a single line exceeded one million units!
The influence of the Spring Festival Gala is not small.
And there are still many people choosing to buy offline tomorrow.
Looking at the background data, Wang Yi burst into laughter: "Just this time, the sponsorship of the Spring Festival Gala not only paid back, but also made huge profits."
"No wonder major manufacturers like to advertise so much. They are worth every penny!"
Of course, the premise is that the product is powerful.
If the product is not strong, crazy advertising will be useful, but the effect will be limited.
Another point is that the production capacity must be sufficient. If the production capacity is insufficient, the advertising will not be able to catch up!
More than ten years ago, there was a nationally famous winery in the province called Qinchi Wine.
Qinchi Liquor originally produced only 10,000 tons of wine per year, 9,200 tons to be precise.
However, the new director is a marketing genius. In 1995, he invested 66.66 million yuan and won the CCTV bid!
CCTV’s standard king, one can imagine its power!
In an instant, Qinchi's famous wine became popular all over the country, completely sold out, and orders poured in.
But unfortunately, Qinchi's winery is only so big and its output is limited, so it can't produce that much wine at all.
What to do?
Blending!
Buy wine from other places, then blend it, label it, and sell it.
Throughout 1995, Qinchi Wine's revenue exceeded 500 million, which was terrifying.
Taking advantage of the CCTV title, Qin Chi took action again in 1996.
But this time, with Qin Chi's great success, other companies have also taken action to grab the CCTV bid.
As a result, the CCTV tender winner in 1996 directly bid for 200 million yuan. Director Qin Chi got excited and bid 200 million yuan, winning the CCTV tender champion again.
But unfortunately, Qin Chi's current annual profit is just over 100 million.
In order to make money back, Qin Chi could only increase the scale. However, his own production capacity was very limited and he could not produce that much wine at all.
We can only continue to frantically purchase bulk wine from other places for blending and OEM.
But if you often walk by the river, your shoes won’t get wet.
Soon, bad news came.
The person in charge of CCTV revealed that many of the bulk wines purchased by Qin Chi were produced by simple workshops, and there were problems with the product quality. Most of them were inferior products...
As soon as this news came out, Qin Chijiu's reputation collapsed overnight...
I couldn’t sell the wine, couldn’t afford the advertising fees, and was heavily in debt. In the end, even my trademark was foreclosed, and I was completely bankrupt...
Qinchi's failure is a typical example of excessive advertising and marketing efforts, but its own production capacity cannot keep up.
Naturally, various problems will arise when purchasing bulk wine from other places for blending and passing it off as good quality wine.
Wang Yi would not make this kind of mistake.
Therefore, in the first month after the launch of Xphone 1, the production capacity was insufficient and Wang Yi did not arrange a single advertisement.
Advertising when there is no product is a waste of resources and a suicide attempt.
In the second month, production capacity was sufficient, with monthly production capacity reaching 5.5 million units. Wang Yicai considered advertising.
Not only is Kuaiben the title sponsor, but now it is also scheduled to be featured in CCTV Spring Festival Gala advertisements!
Just take advantage of the fact that before the quad-core is launched, the dual-core xphone 1 is sold like crazy.
Of course, it is also a critical blow to the iPhone 4s!
Thanks to the excellent performance of classmate Xiao Ai and the title of Kuaibao, iPhone 4s did not have much impact on xphone 1 after it was launched in China.
Still a big seller!
Soon, Xphone 1’s sponsorship of the Spring Festival Gala became a hot search topic, and the comments below became very interesting:
"Fortunately, xphone 1 was the title sponsor of the Spring Festival Gala. Our whole family is going to buy Nokia and replace it with xphone 1."
"Me too. I originally planned to buy an iPhone 4s, but now I have directly replaced it with two xphone 1s, one for me and one for my wife. Everyone is happy."
"Old fellows, you're right to buy an xphone 1, especially in this corner of the Northeast. The iPhone 4s doesn't work well. It freezes and shuts down when I go out. The xphone 1 is great, and it's fine at all!"
"That's right, the iPhone 4s really shuts down when it freezes! Friends from the south, feel free to use it. The north will give priority to the xphone 1. The anti-freeze battery is really powerful."
"Anti-freeze, high resolution, large screen, smarter Xiaoai voice assistant, and more than 2,000 cheaper... I can't think of a reason to buy iPhone 4s instead of xphone 1!"
"I just bought an iPhone 4s. It froze and shut down today. Mad, I will return it tomorrow without any reason within seven days, and then buy an xphone 1."
“Xphone 1’s video of Xiao Ai and Xingyi, and Xingyi’s music work so well together. It only takes one sentence to listen to any song or watch a show!”
“Xphone 1 is much better than iPhone 4s. If you don’t believe it, you can go to the store to experience it and compare it before placing an order.”
…
Looking at these public opinions, Wang Yi felt reassured.
In this decisive battle between xphone 1 and iPhone 4s, xphone 1 basically won!
If it goes public in the summer, it’s hard to say whether it will win or lose.
But when it goes on sale in winter, the freeze shutdown alone is enough to drink a pot of iPhone 4s.
Especially in the winter in the north, iPhones up to 6S will freeze and shut down.
Of course, the same is true for Samsung and other Android phones.
This is a common problem nowadays.
In the previous life, it was not until a few years later that battery technology improved that this problem was solved.
But this time, Wang Yi asked BYD to develop anti-freeze battery technology in advance and solve the freeze shutdown problem in advance. Throughout the winter, the Xphone 1 was invincible.
Even the iPhone 4s cannot compete with the xphone 1.
Needless to say, if it freezes and shuts down once, delaying work, it will make people want to give up.
Many users who bought an iPhone 4s chose to return it for a refund within seven days without any reason after it froze and shut down, and then bought an Xphone 1 instead.
Some people saw the news about the 4S freezing and shutting down, so they gave up the 4S and bought an xphone 1 instead.
So an interesting scene happened. Xphone 1 experienced a surge in orders, while iPhone 4s experienced a wave of cancellations!
The sales of Xphone 1 are blowing out again!
The sales of iPhone 4s are not optimistic.
In previous years, iPhone 4s was severely out of stock one or two months before it was launched in China.
Many users wait a month or two to get their new iPhone after making a full payment.
But this time, many people simply gave up waiting for iPhone 4s and bought xphone 1.
Some people bought iPhone 4s, but they had to return it or cancel the order because it froze and shut down, and there was no high-resolution screen.
This directly led to a sharp drop in the number of orders for the iPhone 4s just half a month after it was launched in China.
Even some 4S stores once had ready-made products!
Even on Apple’s official website, order volume dropped by 25% compared to the same period last year!
The number of returns was a full 30% higher than the same period last year!
Such a strange scene made Apple’s domestic executives extremely anxious, and even Apple’s headquarters paid great attention to it!
()
Chapter completed!