Chapter 332 Xiaomi’s three major strategies, Wang Yi’s big cross-border move!
"Will it go on sale in Asan Kingdom next month?"
Lao Li was shocked. The schedule was too tight.
It takes time to get through Asan's channel providers.
Building publicity and momentum also takes time.
It takes more time to export Xiaomi mobile phones from China to Asan.
"What, is there a problem?" Rebus's face turned cold.
Without Xingyi Technology, Xiaomi can still develop slowly, let alone next month, the next month will do.
But with Xingyi Technology, Xiaomi really can't afford it, because the other party is launching new phones so fast!
The xphone 1 is selling like hotcakes, and the xphone 1pro is here, leaving no room for survival!
If this delay continues, if Xingyi Mobile even takes over the Asan Market, it will be really over.
Seeing Mr. Lei's unquestionable attitude, Lao Li's expression changed sharply and he immediately said:
"No problem! Director Lei, I will fly to Asan Kingdom tonight to promote follow-up negotiations!"
"Yes, we will fly to Asan Kingdom tonight!" Other senior officials also spoke one after another.
Rebus nodded: "Tonight is too hasty, let's go tomorrow. Bring the marketing department, channel department, legal department, etc., and go there together. Once the negotiation is completed, it will be finalized immediately, and the channels will be opened, and the shipment will be arranged as soon as possible!"
"Yes!" Everyone nodded.
Everyone knows that Director Lei was stimulated by Xingyi Technology.
I decided immediately, All in Asan, and the products will be available next month!
A vice president couldn't help but said: "Director Lei, what is our marketing strategy in Asan Kingdom? Is it the Xingyi Technology model, which directly places large orders to reduce costs and sells spot goods? Or is it our previous approach at Xiaomi, where we first
Hunger marketing to build momentum, pre-sales, and then ship in large quantities when subsequent costs are low?”
Rebus took a deep breath and did not answer directly. Instead, he asked: "Lao Li, what do you think should be done?"
Lao Li said: "The Xingyi model hopes to be able to ship quickly and make profits quickly like the Xingyi mobile phone. But the risk is very high! For example, Xphone 1, their first batch of components is 5 million units
Quantity, if we do this, once it fails to sell, it will be doomed."
Rebus nodded: "You are right, this model has great benefits but greater risks! Unless it is like Xphone 1 from Xingyi Technology, it is absolutely sure that it will sell out. But our Xiaomi 1T... I don't have that either
Be sure to explode!"
Lao Li breathed a sigh of relief. Fortunately, Rebus was not stimulated too radically by Xingyi Technology:
"Chairman, then we will continue hungry marketing in Asan Kingdom! I have calculated that our batch of 500,000 mobile phones has currently sold more than 50,000 units domestically, leaving 100,000 units for continued sales, and the remaining 350,000 units
Taiwan can be thrown into Asan Country for sale."
"Because the components of this batch were purchased early, the cost is relatively high. The comprehensive cost is around 1,300. If you sell it for 1,799, you can earn 500."
"But when all this batch is sold, the price of the next batch of components will be reduced. The cost can also be reduced to about 1,000 in May. By then, if you sell it for 1,799, you can make about 800!"
"We started hunger marketing in March and April, and slowly shipped 350,000 units to build momentum and let people rush to buy them. When the cost is low, large-scale shipments will be made in May, June, and July. Each unit will earn 800, and he will earn a lot of money.
earned a lot!"
"Very good, just do it!" Rebus was in a good mood, as if he saw the unlimited future of Xiaomi's huge profits in Asan:
"We want to be the Xingyi Technology of Asan Kingdom and recreate the myth of Xingyi Mobile Phone in Asan Kingdom!"
"Yes, it will definitely happen!" Lao Li was confident and then asked:
"But Xiaomi Mi 2, do you want to start research and development? Xiaomi Mi 1 was strictly speaking released in August last year. The initial cost was high, and we were hungry for marketing and didn't sell much. Later, the cost became low, and it was hit hard by Xingyi Xphone 1, and we again
It hasn’t sold many, but it’s still last year’s phone. Because of this, the research and development of Xiaomi 2 has been suspended. Now…”
Rebus sighed: "The research and development of the second generation of Xiaomi should indeed start, but it is not a big problem. Asan is backward and poor, and the first generation of Xiaomi is enough. If we develop the second generation, the cost will be high, and the price will be high.
The sales volume is estimated not to be better. After all, Asan’s income is relatively low. It is better to lower the price and continue to sell last year’s Xiaomi Mi 1.”
Lao Li's eyes lit up: "Lei Dong Yingming, I have done research and found that what Asan Country needs most is not smartphones priced at 2000, but mobile phones priced below 1500. Let's sell them at 1799 for a few months, and then lower it to 1599, or even
Selling it for 1,499, even if Xiaomi 2 is not released, it will still sell better.”
"Yes, that's it. As for the Xingyi mobile phone? Although the configuration is better, the price is also higher. Ah San's spending power is limited and he can't afford Xphone 1, let alone Xphone 1pro. The entire Ah San country's market is still ours
Xiaomi’s! When the Asan market stabilizes and we make money, we can start the research and development of the second generation of Xiaomi.”
After some communication, Rebus and a group of senior executives determined the three major strategies: All in Asan strategy, Hungry marketing strategy, and low-price impulse strategy for old models!
Barcelona.
After the press conference, Wang Yi and Lao Huang had a meal together.
"Director Wang, congratulations, all mobile phones and tablets are selling like hotcakes!"
Lao Huang was extremely excited. The sales of the previous Xphone 1 exploded, allowing Qualcomm to sell tens of millions more dual-core processors. Lao Huang was so jealous that he couldn't sleep for several nights!
Nowadays, Nvidia's quad-core processor can finally catch up with the Xphone 1pro and Xingyi Tablet X1pro, and it can also be shipped like crazy. Can Lao Huang not be excited?
Wang Yi smiled slightly: "Our cooperation is a win-win situation, but you have to provide enough supply of NVIDIA's quad-core processors, and you can't let things slip at the critical moment!"
"Don't worry, Director Wang, I will cut the order from HTC in half right now and transfer it all to your Xingyi Technology!"
"!!!" Wang Yi looked a little complicated: "Isn't this not good?"
But Lao Huang didn't care: "There's nothing wrong with it. After watching the xphone 1pro press conference, I believe that HTC One
Think about them!"
"..." Wang Yi didn't even know what to say.
When HTC was selling well before, Mr. Huang begged HTC to use Nvidia chips.
Now that HTC has been hit hard by the xphone 1pro before it was released, Lao Huang decisively cut off the order and transferred it to Xingyi Technology.
The bustle in the world is all for the benefit of the future. The bustle of the world is all for the benefit of the future.
It can only be said that businessmen are so realistic and cruel.
But Wang Yi won't say much, business competition is just like that.
If the roles are reversed and HTC's new phone explodes, and the one that is hit hard is the xphone 1pro, then Huang will also cut off the chip supply of the xphone 1pro and transfer it to HTC.
It can only be said that strength determines everything, there is no morality at all!
Wang Yi and Lao Huang chatted happily over wine, but the HTC headquarters was looking gloomy.
Until evening, a room full of senior executives gathered in the hotel.
"Chairman, do you want to continue our new phone launch event tomorrow?" someone couldn't help but ask.
Before Wang Hong opened her mouth, someone said impatiently:
"What else is going on? The world's first quad-core mobile phone has been snatched away by Xingyi Technology, and we are still releasing a hammer?"
"And compared to Xingyi Technology's xphone 1pro, our HTC one x lags behind and is completely beaten."
"With the xphone 1pro ahead of us, our HTC one x will be released every other day. It's just a joke, just to serve as a foil for Xingyi Technology!"
"It makes the xphone 1pro better and more powerful, and it makes our HTC one x even more backward and rubbish."
"To put it bluntly, the launch tomorrow is to make HTC One
"Yes, I am also opposed to continuing the release tomorrow. It is better to postpone it for half a month. It is too close, and it is just a foil for the xphone 1pro."
"But the invitations have been sent out a long time ago, the venue has been decided, and the news has been officially announced. Tomorrow HTC will release the world's first quad-core flagship! It would be hard to explain if the conference was canceled at this time."
"Yes, the media is ready to come, and the fan tickets have been bought. Is it appropriate for us to let go at this time?"
"If it's not suitable, we have to cancel tomorrow's press conference, otherwise our HTC one x will be a joke!"
"It cannot be canceled. This is not a question of suitability, but also a matter of HTC's brand image. Even if we cancel the press conference and postpone it for half a month, people will not criticize us? We will no longer be a foil for the xphone 1pro?"
"No, they will still say it, and they will say it even worse!"
"They will say that our majestic HTC canceled the press conference because of fear of Xingyi Technology!"
"They would say that HTC One
"In this case, we are still a joke, and an even bigger joke!"
"this……"
Everyone was silent for a while.
If you think about it carefully, this is the truth.
HTC is now in a dilemma.
If the press conference is not canceled, the new flagship HTC One
Canceling the press conference will also become a joke, and it will be regarded as being too scared to face off against the xphone 1pro.
No matter what, it’s difficult!
dilemma.
Finally, Chairman Wang Hong sighed and said solemnly: "The press conference will continue, but we will not sit still and wait for death. Although everything is not as good as the Xphone 1pro, we are 500 yuan cheaper. This is our advantage!"
"And the xphone 1pro can only be sold in Xiaguo, but our HTC one
“The chairman is wise!”
Everyone said: "Overseas consumers want to experience quad-core mobile phones and want to buy xphone 1pro but can't, so they can only buy our HTC one x!"
"Yes, Xphone 1pro is not launched overseas, so they have no choice."
"Then go all out and continue to release tomorrow! Even if the product loses, our momentum cannot lose!"
Wang Hong said decisively: "And we have to speed up production. The xphone 1pro will be launched in mid-to-late March. We have to launch it in April at the latest. All departments will advance quickly and must not lose track."
"Yes!" Everyone agreed, and they also understood that the emergence of xphone 1pro has added many twists and turns to the future of HTC one x.
However, the xphone 1pro cannot be launched globally, which also gives HTC one x hope and opportunities.
After everyone left, Wang Hong had a complicated look on her face: "Tomorrow's test will be hard to pass, but you have to pass it."
"It's okay, no matter how bad it is, it will still be better than Apple. At worst, our HTC one x will also beat the iPhone 4s!"
"HTC One
Wang Hong's eyes lit up and she found a breakthrough point.
This is a worse era. As long as there are worse things, it doesn't matter. It doesn't matter at all.
Compared to the iPhone 4s, the HTC one x can still compete, taking advantage of the shortcomings of the iPhone 4s!
The press conference ended successfully, but Wang Yi was rarely relaxed.
After dinner, I originally wanted to walk around with Song Sining, but when I saw Song Sining dressed up today, she looked pure and lustful.
Wang Yi decisively went straight to the hotel's presidential suite.
Another great time.
In this regard, Song Sining had no choice but to suffer and be happy.
An hour later, the smoke disappeared and the rain stopped.
The two of them cuddled together, looked at the night outside the window, and talked.
At this time, Song Sining no longer had the strong-female attitude at work, but instead had a lot more gentleness:
"Wang Yi, did you know that the house we bought was frozen last year and is now being relocated? Those in the north are talking about it and will be here soon!"
"It's a good thing. That area is too messy now. They are all small houses in the town without elevators. They have all been demolished. The urban buildings in the entire area will be greatly upgraded."
In five years, it will be the financial center of Jeju!
"Yes, it's a good thing. The two people who sold it to us are probably so sorry that their intestines are turning green, hahaha. This wave of wealth has been wasted."
Wang Yi smiled: "They deserve it. Who asked them to rush to make money? Foreign income is high, and consumption is also high. If they earn money abroad and spend it at home, they will be very happy. But if they earn money at home and spend it abroad, is there something serious?"
"Yes, these people always think that the moon abroad is round, and there is no point in regretting it now."
Wang Yi smiled slightly: "It's not just something they regret. They were all tricked by their children. It's hard to say whether they are still alive now."
"So serious?" Song Sining was shocked.
"After staying in the country for a long time, I always feel that the world is as safe as the country. This is the biggest illusion. For example, the Empire has more than 400 gun battles three hundred and sixty-five days a year. Great America, gun battles
every day."
Song Sining looked complicated: "..."
Then he hugged Wang Yi tightly: "We should go to the empire less often in the future, it's not safe. Just in case..."
Wang Yi nodded: "Not only life safety, but also political safety. In short, there is no limit to their methods. Book the tickets and we will go back tomorrow. As for the upcoming Global Mobile Communications Conference, there is nothing to pay attention to."
"good!"
Wang Yi has made up his mind not to go abroad again!
If the empire targets him and detains him, he will be in big trouble.
The country is still better, with abundant supplies and long-term peace and stability.
"By the way, the three small office buildings in our Meiyou Building are also frozen and will be demolished soon."
Song Sining thought of this: "I'm afraid that before our Meiyou Science and Technology Park is completed, the Meiyou Building will be demolished, and then how to work will be a big problem."
Wang Yi nodded: "That's a question. How is the progress of Meiyou Science and Technology Park?"
Wang Yi has been busy with Xingyi Technology. He has not paid attention to the progress of Meiyou Technology Park.
Song Sining explained: "Since last year, the first and second phases of the Meiyou Science and Technology Park have been progressing simultaneously. Coupled with our abundant funds and local support, the overall progress has been very fast."
"Especially the row of office buildings on the southernmost side of the second phase, with a total height of 26 floors, is progressing rapidly and is almost topping out. With the subsequent construction and decoration, it is expected to be completed by the middle of the year. It will be completed as soon as October.
Can be enabled."
"The other two rows of the second phase are all large high-rise office buildings with thirty to forty floors. The first phase is even more super high-rise office buildings with forty to seventy floors. The construction is slower. It will be completed in the second half of the year, or even next year.
.”
The height of the office buildings in Meiyou Technology Park decreases from north to south to ensure that the front rows are not blocked and can have better lighting.
Therefore, the further north you go, the slower it is to build.
Wang Yi had a plan: "Then first build the first few buildings in the second phase, decorate them, ventilate them, and move them in when the weather gets cold in October. The materials must be environmentally friendly, regardless of cost."
"OK."
"As for the demolition of the Meiyou Building, I will communicate with Director Hong later and try to put our office building to the end for demolition, and try to delay it until October, so that we don't have to worry about changing office locations midway."
"Okay, you have to do this. It's good for your face."
"Haha, it's not about losing face, it's just mutual benefit. Once Meiyu Technology is delayed, the tax revenue to Jeju will be reduced. I believe Director Hong will help us coordinate."
Wang Yixiao said that common interests are the most secure:
"In half a year, the Meiyou Science and Technology Park will be opened while under construction. It can be regarded as a new beginning. By then, we in Meiyou will also have our own science and technology park!"
Song Sining became interested: "Yes, this is another milestone in the development history of Meiyou. Next, is the 518-meter Meiyou skyscraper, right?"
Wang Yi nodded: "Yes, but there is no rush for skyscrapers. Let's wait for two years. At present, Xingyi Technology is still in the stage of rapid development, and funds must be used in the most appropriate place! First, the first and second phases of Meiyou Industrial Park,
And all three phases will be built.”
"Should the third phase be built as soon as possible?" Song Sining was a little surprised.
The original plan was to build the first and second phases first, while the third phase could be left until next year.
Wang Yi nodded: "Let's start construction as soon as possible. The third phase has the lowest number of floors and we will try to put it into use in the second half of next year. Xingyi Technology is developing too fast and business is increasing. One Xingyi Technology Park is simply not enough. Even the second phase of Xingyi Technology Park
Even if the project is completed, it will not be enough. From now on, except for the core business and high-end R&D center that will stay in the imperial capital, other non-core businesses and departments will be diverted to the Miyou Science and Technology Park in Jeju and other cities!"
For example, for Meiyu Technology, it was the wisest to stay in Jeju.
If so many employees were placed in the imperial capital, the cost would be an astronomical figure, at least six or seven times that of Jeju!
There are also high-end business units such as Xingyi Technology, chip R&D, mobile phone R&D, and tablet R&D, which can be located in the Imperial Capital.
However, departments that are not high-end and have a large number of personnel, such as the testing department, marketing department, customer service department, logistics department, and channel department, can be assigned to the Meiyu Technology Park in Jeju.
At that time, the super high-rise office cluster in the first phase of Meiyou Technology Park will be directly designated as the Jeju Branch of Xingyi Technology!
There are also more and more people in the game department and animation department, so there is no need for them all to stay in the Imperial City.
You can establish Xingyi Game Branch and Xingyi Animation Branch in Jeju.
In this way, high-end games, animation, and imperial capital are made.
For mid-to-low-end games and animations, the Jeju branch can just do it.
There is also the smart home business, which will involve various products and departments in the future. There is no need to put them all in the imperial capital. They can just leave them directly in Daocheng, next to the smart home factory in Daocheng!
Achieve R&D-production-sales integration and achieve higher efficiency.
As for the research and development department of next year's thousand-yuan machine, Wang Yi does not plan to put it in the imperial capital. Instead, it will be left in Jeju.
The upstream and downstream industrial chains, including the thousand-yuan machine, are all located in Jeju. With Jeju's lower costs, it can achieve higher development.
As for the Imperial City? The rent and labor costs alone can crush most of the upstream and downstream industrial chains.
Jeju’s low cost is actually more friendly to them.
As a result, the third phase of the Meiyou Science and Technology Park project must start as soon as possible and be put into use in the second half of next year.
In the island city, it is also necessary to invest in the construction of the Xingyi Technology Branch, and the land in the core area of the island city can also be hoarded.
After all, Xingyi Technology has real estate qualifications, so it can make big progress.
Last year, Wang Yi's career just started and he relied on demolition to make money.
Now that Wang Yi's career has grown, he no longer cares about the small amount of money for demolition. Instead, he wants to encircle and hoard land to catch up with the last boom in real estate in 2016-18 and make huge profits!
The simplest thing is that in 2012, the floor price of a building in Daedong Suburb, Jeju was more than 3,000 per square meter, and the house price was 6,000. As long as Wang Yi bought the land, started construction in 2015, and sold it in 2017-2018, one square meter could be sold for 30,000!
Profit cannot be calculated!
As a coastal city on the island city, the premium is even more terrifying!
Completely operational.
If possible, Wang Yi would like to take two pieces of the land in the imperial capital!
After all, if Wang Yi doesn't make this part of the money, others will.
If Wang Yi makes money, he will at least use it for research and development, developing semiconductors, big data, cloud computing...
These plots of land will also be fully built, will not be unfinished, and will maintain quality and quantity.
But if other people make money, then they don’t know where they will go, and maybe it will end badly!
Thinking of this, Wang Yi looked at Song Sining: "Sining, our real estate qualifications can also be touched. In Jeju, we have acquired 300 acres of commercial land to build Meiyou Technology Park, Meiyou skyscrapers, and a thousand
Mu of residential land is being demolished and high-end communities will be built later. Similarly, we can also go to Daocheng to enclose land!"
Song Sining's eyes lit up: "Chairman, are you saying that we will also focus on real estate in the island city?"
"Yes, we will build the Xingyi Technology Island City R&D Center, circle the surrounding land, and build shopping malls and other businesses-Xingyi Technology Park and other industries-Xingyi Real Estate Residential Area!"
Wang Yixiao said: "Our smart TV factory and smart home factory are all invested in Daocheng, which means we have close cooperation with Daocheng. You can tell Daocheng about the investment plan and say they will give us
For a piece of land, we give them a city!"
When other developers acquire land, they will most likely only be able to build residential buildings with a few small shops, but no industries or commercial complexes.
But Xingyi Real Estate is different, it can completely build an industrial-commercial-residential, comprehensive new city!
The simplest, Xingyi Technology Branch, R&D Center, and industrial belt provide high-end employment opportunities.
Then build a commercial complex and introduce business giants.
Build schools and introduce education groups.
Coupled with the high-end community built by Xingyi Real Estate, it directly realizes industry-commercial-residential-school, perfect supporting facilities!
Totally feasible.
There is no need for Wang Yi to miss the final madness of real estate!
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Chapter completed!