"Little things." Wang Yi replied with his eyes closed early in the morning, but his thoughts were very clear:
"I also opened a live broadcast area for "Honkai" on Xingyi Video, and will arrange for Internet celebrities from Xingyi Media to play "Honkai" live to increase exposure. You can launch some official activities and link up with Internet celebrities to attract
Players participate.”
Mr. Cai's eyes widened: "Thank you, Director Wang. Thank you so much. I have so many resources to support you. I don't even know what to say."
But Wang Yi didn't care: "I've said it a long time ago, as long as your game is good, the traffic will definitely be sufficient. Now that the game is popular, why not ask Gulina to be the spokesperson for "Honkai"."
"This is a good idea. Gu Lina has been live streaming games on Xingyi Video for more than half a year. She has become a top player in the gaming circle with more than 6 million fans. She is also a star, which is a dream! The only thing is whether she is willing to endorse our games..."
Mr. Cai is a little worried. He has just made his first game and is still a little unsure.
Facts have proven that strength is a man's greatest confidence.
In the previous life, "Honkai Impact 2" and "Honkai Impact 3" became hits one after another, and "Genshin Impact" swept the world, so much so that Mr. Cai looked down upon the world.
BAT did not dare to resist the existence of any hard-core alliance or major platforms. He directly opposed it, abandoned the hard-core alliance, and announced it on his own.
It was precisely because MiHoYo was still thriving after canceling the distribution of Hardcore Alliance that other game developers began to rise up and resist the 50% commission.
But now, Mr. Cai doesn't have the confidence.
People never know how great they can be, nor how great a failure they can be.
Wang Yixiao said: "You don't have to worry about the endorsement, I just give her a call. Xingyi Games is responsible for the distribution of the endorsement fee, and we will handle it."
"Thank you, Director Wang, thank you!"
"Okay, you need to deal with the server first, and I'll sleep for a while."
With that said, Wang Yi hung up the phone and continued to sleep.
Mr. Cai had a complicated look on his face, and then smiled: "It feels so good to hug the right thigh!"
'The problem that I couldn't solve, Director Wang had already anticipated and solved it!'
'This is the difference between people!'
‘We also directly arranged live broadcasts by internet celebrities + Gulina’s endorsement!’
'That's awesome!'
"With so much support, if "Honkai Impact" doesn't become a hit, it's all because of MiHoYo's incompetence!"
Mr. Cai no longer thought about it and went directly to contact Jian Ziyan.
Wang Yi has experienced a lot of server explosions and has already experienced it.
In the previous life, Mr. Song was the publisher of "Honkai Impact", and the traffic was limited. It took a long time for "Honkai Impact" to become popular after it was launched, so the server naturally had no pressure.
But this time, Wang Yilai released it and personally promoted it on the platform. The number of users of "Honkai Impact" increased dramatically in a short period of time. Even if the server does not crash, it seems that Wang Yi's appeal is not enough!
For this reason, he had already asked Jian Ziyan to prepare the server.
Game publishing, mainly responsible for game promotion, channel distribution, operations, etc.
This includes market research before the game is launched, marketing and promotion after the game is launched, and precise placement.
There is also post-sales support, player community operations, etc., which are all the responsibility of the publisher.
Even the servers are mostly hosted by the publisher.
Except for a few large game developers, they build their own servers.
Even in the previous life, MiHoYo had grown bigger on its own, had resources and funds, and then started publishing and operating its own servers.
Before the fire, the responsibility was entrusted to the publisher.
It can be said that the developer is only responsible for developing the game. Subsequent operations, publicity, servers, after-sales, channel distribution, etc. are all invested by the publisher and the publisher is responsible, so the publisher shares 30% of the profit.
After all, whether it is promotion or servers, huge investments are required, and you may even lose everything.
The simplest thing is that MiHoYo spent less than one million to develop "Honkai Impact".
But Wang Yi personally stood up and brought MiHoYo to hot searches domestically and globally, and the traffic he brought to MiHoYo was worth tens of millions!
What's more, Xingyi Video has opened a "Hengkai" section, arranged for Xingyi Media's internet celebrity live broadcast, arranged for Gu Lina to be the spokesperson, and arranged for Star God Card to be free of charge...
We are still chatting to open an interactive group and public account for "Honkai" players.
Even the login method for "Honkai Impact" is directly related to Changchat, allowing one-click login.
In the future, Changchao co-branded gift packs will be launched, using Changchao to promote "Honkai Impact".
It can be said that Wang Yi completely raised "Henghuai" as his own son.
After all, MiHoYo owns 45% of Wang Yi's shares, and Xingyi Games is responsible for the release and channel distribution of "Honkai".
Have to pay attention.
After finishing the company's affairs in the morning, Wang Yi dialed Gu Lina's phone number.
Before Wang Yi could speak, Gu Lina over there had already shouted excitedly:
"Dr. Wang, you finally remembered me. Have you eaten? I'm in the imperial capital. Let's have a meal together."
Wang Yi looked at the time and saw that it was indeed close to lunch. He simply said: "Okay. I just have an endorsement for you!"
"Speak for me?" Gu Lina was completely excited:
"Dr. Wang, you are truly my noble man! Just because I listened to your words, in the past six months, I have been filming and working as a game anchor, playing "Defend Pomelo" and "Happy Xiaoxiao Le" live. As a result, I was not popular as an actor, and I was still a
Xiao Transparent. The live broadcast game has become popular. Now I have more than 6 million Weibo fans, which is more than big celebrities. The number of fans of the Xingyi video account has also exceeded 4 million."
The number of fans these days is still relatively real, unlike in later generations where it was always multiplied by ten.
For example, many years later, some celebrities have over 100 million followers on Weibo... They can no longer be fake.
There are a total of 1.4 billion people in the country, and the number of non-netizens who do not access the Internet is as high as 400 million.
Of the remaining billion Internet users, at most half use Weibo.
Also, one out of every five Weibo users follows a certain celebrity?
joke.
In 2012, A-list celebrities only had three to four million fans, which is more real.
Gu Lina can only have five to six million fans, which can only be said to be popular.
Even if the live broadcast is popular.
"Congratulations to you then." Wang Yixiao said.
"It's all thanks to the boss's advice. I wonder if you are free today. I want to repay you by cooking a meal with my own hands!"
"Cooking a meal with your own hands? Is this a serious meal?" Wang Yi joked.
"A serious meal?" Gu Lina came back to her senses and said quietly: "Serious or informal, both are fine."
I was even more looking forward to it, that man finally looked like a qualified financial backer father.
Hahaha.
Unexpectedly, Wang Yi changed the topic: "Forget it, we can have something to eat outside. I have other things to do in the afternoon."
The corner of Gu Lina's mouth twitched: "..."
The disappointment on his face was self-evident, so he could only say: "Okay then."
He even comforted himself in his heart: 'Isn't the chairman an abstinent person?'
'It's okay, Director Wang is just young and will be corrupted by the capital circle sooner or later, hahaha!'
'As long as I persevere, there will always be a chance!'
'Today's meal is a good opportunity.'
Gu Lina called her assistant: "Xiaoyue, let's go have dinner with Director Wang."
"Sister Na, let me do your makeup."
"We don't have time. We can't keep Director Wang waiting. Go out immediately and put on makeup on the way."
"good!"
But unfortunately, the ideal is full and the reality is skinny.
Wang Yi just had a simple meal with Gu Lina and came over with a contract:
"Honkai Impact has become popular. As a top streamer in the game live streaming circle, if you endorse "Honkai Impact" and make the game more popular, you can also become a top streamer in the entire live streaming circle!"
"Thank you, Director Wang. I have no problem." Gu Lina readily agreed: "It's just that this agreement is exclusive. Is it exclusive? I am still broadcasting "Happy Xiaoxiaole". Once signed..."
"It's okay, it's not exclusive. You are a game anchor. If you only broadcast "Honkai" in the future, it will also affect your development. But for this kind of non-exclusive endorsement, the endorsement fee is not particularly high."
Wang Yi can't let Gu Lina endorse "Henghuai" and affect the live broadcast of "Happy Xiaoxiaole".
"Happy Xiaoxiaole" has been online for four months and is at its peak. The number of domestic users has exceeded 200 million and the number of global users has exceeded 600 million.
Domestic monthly turnover exceeds RMB 500 million, and overseas monthly turnover exceeds RMB 1.5 billion!
Such terrifying revenue cannot be compared to even "Honkai Impact".
Wang Yi would not pick up the sesame seeds and lose the watermelon.
There is no way, the user group of "Honkai Impact" is mainly two-dimensional, while the user group of "Happy Xiaoxiaole" is all ages, and everyone is popular!
Wang Yi supports "Honkai" so much, and more importantly, supports miHoYo, waiting for them to grow and develop and make "Genshin Impact"!
"No problem, any amount is fine." Gu Lina didn't care.
Now she is still a newcomer. When Tang Ren planned to sign her, the share they gave her was 19 points. She was 1 and Tang Ren was 9!
The people of the Tang Dynasty treated newcomers like this.
Not only him, but also Jiang Jinhua.
Therefore, Jiang Jinhua was paid 700,000 yuan for filming a TV series with one male lead, and the Tang Dynasty paid 630,000 yuan, but he only received 70,000 yuan!
The contract that Wang Yi gave to Gu Lina was much better. Although it was 46% to Gu Lina's 4%, it was much better than Tang Ren's 19%.
As a newcomer, you can get 40% at the beginning, which is already very lucky.
What's more, the resources provided by Wang Yi are also good. Even if it is just a live broadcast every day, the income from gifts alone is very high.
As the number of fans increased, Gulina became popular and received advertisements, so her future was promising.
Wang Yi was very satisfied with Gu Lina's attitude: "MiHoYo, I will get you an endorsement fee of 400,000 yuan a year and 800,000 yuan for two years!"
"Thank you, boss!" Gu Lina was overjoyed.
800,000 yuan in two years. In 2012, it was definitely the treatment of a second-tier star.
Before Liu Shishi and Ye Xiaohe became popular last year, their annual endorsement fees were only 300,000 yuan.
After signing a long-term endorsement contract with Mei You and Zhen You, I received an annual endorsement fee of 400,000 or 600,000.
Nowadays, Gulina is still a newcomer in the entertainment industry. She is only well-known in the live broadcast industry. She only signs an endorsement deal for two years and can get an endorsement fee of 400,000 yuan a year, which is already very high.
Even after splitting 40-60 with Xingyi Media, she can still get 160,000 yuan a year.
You must know that for a celebrity like Liu Shishi, who endorses Zhen You, the endorsement fee is only 600,000 yuan a year. After Tang people took away 70%, they can only get 180,000 yuan a year.
This is also the reason why Wang Yi lowered the endorsement fees of Liu Shishi and Ye Xiaohe. Behind the scenes, the brokerage company took too high and the stars received too little.
Wang Yi gave too much, but Liu Shishi and Ye Xiaohe couldn't get much, and their agency and agent were all advantaged.
It's better to provide some resources from other places to make up for Liu Shishi and Ye Xiaohe's contributions. For example, if there are suitable roles, give them to them.
Or after the contract expires, sign with Xingyi Media.
"Thank you boss, I'm treated like a second-tier star!" Gu Lina said excitedly.
Wang Yi smiled faintly: "Remember, you are very popular in the two-dimensional circle now and have more fans than first-tier stars, so your endorsement fee will be the same as that of second-tier stars!"
"Yeah." Gu Lina understood that Wang Yi intended to raise her worth.
After all, he is his own artist, so he should take more care of him.
Of course, miHoYo is also a company that I invested in, so the left hand is the right hand and the other is raising the value of each other.
The two of them ate and chatted, and soon it was afternoon.
Wang Yi yawned.
Gu Lina looked at the sofa in the private room and couldn't help but said: "Chairman, you are busy with your career and work hard day and night, why don't you take a nap."
"That's fine." Wang Yi agreed and walked to the sofa.
However, Gu Lina was the first to sit on the end of the sofa, patted her long legs, and said with beautiful eyes: "The sofa is hard, so sleep on it!"
"also!"
I have to say that Gu Lina's legs are indeed much more comfortable than the sofa...
Seeing Wang Yi breathing evenly, Gu Lina was ready to move.
And he was afraid of making Wang Yi angry.
But his cheeks are getting redder and redder, and in his mind there are two villains fighting:
'Gulina, you are such a waste. Even if I give you a chance, you will fail! Let's do it now!'
'But if the chairman gets angry, we'll be in big trouble!'
'What are you afraid of? A woman is chasing a man with a veil, come on!'
'But Mr. Wang is not an ordinary person!'
…
Tangled, half an hour passed quietly.
Wang Yi stretched out and touched a piece of softness, and then felt a little embarrassed:
"Ahem, I didn't mean it..."
But Gu Lina raised the corners of her mouth, with water in her eyes, and said quietly: "I hope you did it on purpose!"
Wang Yi was speechless for a moment: "..."
Both Jian Ziyan and Gu Lina are thinking about him!
Sure enough, boys have to protect themselves outside, especially when facing beautiful women.
In the afternoon, Wang Yi and Gu Lina returned to Xingyi Science and Technology Park together and went straight to MiHoYo:
"The endorsement is settled. Once Gu Lina finishes shooting promotional videos, commercials, etc., Xingyi Games will immediately arrange for them to be released!"
"Thank you, Director Wang. It's so efficient." Mr. Cai was very excited: "Gulina is extremely popular in the gaming industry. With her endorsement, "Honkai Impact" will definitely become more popular!"
Wang Yi nodded: "As long as you do a good job in subsequent updates and balance, and don't seek death, traffic is not a problem, popularity is not a problem, and revenue is not a problem either."
"Don't worry, Mr. Wang, I will act with caution and keep up the good work." Mr. Cai said with a smile:
"Director Wang, look, it's only been a day and a half, and the number of downloads of "Honkai" has exceeded 2 million. Fortunately, you have prepared the server, and the sales volume has exceeded 4 million!"
"Very good, keep working hard!" Wang Yi patted Mr. Cai on the shoulder: "For advertising matters, you will contact Gu Lina and Xingyi Media."
"good!"
He doesn't need to worry about subsequent matters, and his subordinates will handle them.
Wang Yi came to the semiconductor research and development department.
Xingyi Technology Park is mainly responsible for the research and development and design of chips.
The R&D plant at the wafer fab is responsible for the research and development of chip manufacturing processes.
The two are not the same.
Seeing Wang Yi's arrival, Williams quickly came up to him: "Chairman, it's such a coincidence that you're here. George and the others are very helpful. They've got the wifi chip, Bluetooth chip, and the router's main chip all done!"
"That's great!" Wang Yi was in a good mood.
I thought that when I came here this time, the WIfi chip and Bluetooth chip would be solved, but I didn’t expect that the router’s control chip was also solved!
"Let's go and have a look!"
"this way please."
The two came to George's department and saw that George was still busy with his subordinates.
He is so active at work that he doesn't look like a foreigner.
"Chairman, you're here!" Seeing Wang Yi's arrival, George put down his work.
"Let me take a look. I heard you are making rapid progress?"
"It went smoothly." George smiled and said: "Chairman, you see, this is the wifi single chip we developed, which is divided into two versions: 2.4G and 5G. It supports 4x4:4SS 11ac wave2 multi-user with up to four clients.
Multiple-input multiple-output (MU-MIMO) technology.”
"Among them, the 2.4g wifi chip supports the IEEE 802.11n protocol. If two 2.4G wifi chips are combined, the maximum rate can reach 2.4 frequency and 300Mbps."
"The 5G WiFi chip supports the IEEE 802.11a/n/ac protocol. If two 5G WiFi chips are combined, the maximum rate can reach 867Mbps."
Wang Yi knows that this combination is the most powerful dual-band router at the moment.
At 5g speed, it can theoretically reach more than 800M, but in reality it is only about 600. But it is enough for now and will be enough for the next few years.
After all, Gigabit broadband will not be popularized in 2024.
It makes no sense to launch a true Gigabit router now.
George continued: "If a combination of four 5G wifi chips is used, the maximum 5G speed can reach 1733Mbps. It is a proper Gigabit router!"
Gigabit routers in previous generations all had this layout: four 2.4G WiFi single chips and four 5G WiFi single chips.
Typically one is not enough, so four are needed.
"Okay, for our first router, the 2*2 mode is enough."
Wang Yi knows very well that in the previous life, non-Gigabit routers equipped with Gigabit network ports were sold by major manufacturers as "Gigabit" routers, and even advertised 1200 Mbit network speeds!
There is no way, the Gigabit router in the eyes of consumers: can run at full Gigabit.
Gigabit routers in the eyes of router manufacturers: 2.4G network speed and 5G network speed, which add up to one gigabit.
Two 2.4G chips can run up to 300M, and two 5G chips can run up to 867M. The total is 1167M. They advertise 1200M network speed and sell it as Gigabit...
A typical scam can actually reach 500 to 600 megabits.
There are also the so-called AC1800 and AX1800, which are said to be able to reach 1800 Mbps network speed. They are only about 5G 1200 Mbps + 2.4G 600 Mbps, which adds up to 1800 Mbps. In fact, they can only reach over 700 Mbps.
Gigabit network speeds can generally reach more than 1,200 Mbit/s, and at least a so-called two-Gigabit router such as the AX2100 that supports Wi-Fi 6 can run at full Gigabit speed.
I can only say that the word game is deceiving.
The WiFi5 standard is still under study and will not be officially launched until next year.
But the WiFi5 standard, 802.11ac, has been out for a long time, but it has not been officially designated as WiFi5.
Just like LTE, it took several years before it was set as the 4G international standard.
Therefore, Wang Yi directly requested that the WiFi chip developed by George should support 802.11ac, 2.4G, and 5G dual-band, which is the WiFi5 standard!
There is no way, WiFi4 launched in 2009, WiFi5 will be released next year, Wang Yi can only rush ahead of schedule.
As a result, the world's first WiFi 5 router will be released ahead of schedule this year, and when the WiFi 5 standard is determined next year, it will directly win the atmosphere!
Wang Yike knows that whether the router's network speed is fast or not, and whether it is stable or unstable has a major impact.
The simplest thing is that if the performance of the router is not good and the traffic is often cut off, the user will definitely be hacked for life.
On the contrary, if the router is powerful and stable enough, users will be fans for life.
There is no other way. Cutting off the Internet and cutting off the flow are both fatal experiences.
Then, George introduced the Bluetooth chip: "Chairman, this is the Bluetooth chip we developed. It supports the latest Bluetooth 4.0, which is more power-saving, lower cost, 3 milliseconds low latency, long effective connection distance, and supports AES-
128 encryption and other functions can be said to be a comprehensive upgrade compared to the backward 3.0."
"Okay!" Wang Yi was very satisfied, vaguely remembering that Bluetooth 5.0 was released in 2016, and 4.2 was also released at the end of 2014.
In other words, the current Bluetooth 4.0 chip will not be outdated for at least the next two years!
In this way, as long as the performance is stable, hundreds of millions of points can be produced at one time.
After all, Bluetooth headsets, Xiaoai speakers, mobile phones, tablets, etc. are all inseparable from Bluetooth chips.
Likewise, the same is true for wifi chips.
"Chairman, the last step is the router system chip we developed, which can improve radio frequency performance and reduce power consumption. It can also realize ultra-low-cost 2*2 ac solutions and 4*4 ac solutions according to needs!" George
Said: "The former is a 500M router, and the latter is a Gigabit router, it's not a problem!"
WiFi 4 can reach up to 150M, while WiFi 5 can reach 867M, which is actually 500Mbps or 600Mbps.
But if you really pile up 4 5G wifi chips, you can achieve Gigabit.
It's just not necessary, the internet speed is not up to it.
Wang Yi had some thoughts in his mind, so he just launched a router that can run at 500M network speed, which was enough to subvert the situation.
After all, the current routers are all WiFi 4 routers and do not support the 5G frequency band.
Wang Yi went straight to 500M and was already invincible.
"The work is well done. Bluetooth chip, WiFi chip, and router chip. Contact TSMC. The tape-out is successful and trial production will begin immediately!"
"Okay, Chairman." George nodded: "What should we develop next?"
The chips arranged are all simple low-level chips.
Even the CPU of the router is only a single-core chip. Two or three years later, in the true Gigabit era, dual-core chips will be needed.
George's team are all top experts from Texas Instruments. There is really no pressure on such a simple chip. For a while, it was empty.
Wang Yi thought for a while and said: "Fast charging chips, smart home chips, and power management chips have all been mass-produced. Bluetooth chips, wifi chips, and router CPUs have also been successfully developed. In this case, you can help develop mobile phone chips together!"
The key point is the Kunpeng series of mobile phone chips.
Others are small chips.
Since George's team is so capable and can produce so many small chips in a short period of time, it is time for Wang Yi to separate them and take the lead in developing mobile phone chips together.
In this way, Williams' team and George's team both develop mobile phone chips, which can be regarded as internal competition.
As for the dual-core router chip, 2014 will be too late.
Smart home chips, power management chips and the like can last for several years.
Williams was overjoyed: "Chairman, this is a good idea. We are advancing Kunpeng 500 and 700 chips at the same time, and we are short of manpower!"
Chapter completed!