Gree, Haier, and Midea have always been the top three domestic white goods giants.
Ten years later, Midea has become a super overlord with a market value of 450 billion yuan, which is approximately equal to the combined market value of Haier and Gree.
But now, Gree has a market value of more than 70 billion, making it the number one white goods giant.
Haier and Midea are similar in size, but both have a market value of more than 30 billion, and their combined value is equivalent to one Gree.
Wang Yi couldn't help but lament that the situation had changed suddenly in the past ten years.
Gree, which is far ahead, has only tripled its value.
Haier, in the middle, has increased in value sevenfold.
Midea, which is lagging behind, has increased in value fifteen times!
The reasons are numerous.
But a lot depends on the leader.
The choice of the three white goods giants is also directly related to the development of Xingyi Smart Home.
However, with the addition of Oaks and Gree air conditioners, it will become easier to win over other air conditioner brands.
Even Midea air conditioners have to be carefully considered.
After all, when a customer wants a smart air conditioner, he originally considered buying a Midea air conditioner, but it turns out that Midea does not support smart air conditioners. Well, the customer then turns around and spends more money to buy Gree, or lowers his budget and buys Oaks.
There are so many choices, so there’s no need to settle for a Midea air conditioner!
As a result, Midea air conditioners will inevitably lose many customers.
This is the reality of this society. If you don’t change the product, users will change the brand.
The fall of Nokia and the rise of Apple are the best proof.
At that time, Wang Yi will run more advertisements to promote Xingyi Smart Home and build momentum for Xingyi Smart Home. The slogan of the promotion is 'similar price, epoch-making smart experience!'
While emphasizing that the smart air conditioners supporting Xingyi Smart Home are not expensive, they also promote the excellent experience of smart air conditioners!
In this way, it will definitely whet the appetite of consumers.
At that time, consumers will see that it only costs two to three hundred to enjoy the smart air conditioner added to Xingyi Smart Home. So why are they hesitating?
Especially fans of Xingyi Technology, as well as users who have Xingyi mobile phones and Xiaoai speakers at home, all want to experience Xingyi Smart Home and Xiaoai voice-controlled air conditioners.
After all, air conditioners are used for eight to ten years, or even longer.
If we are lagging behind now, we will be lagging behind in the next eight or ten years. The impact will be huge!
Any discerning user will not be able to accept it.
When Wang Yi bought an air conditioner in his previous life in 2018, he directly chose a smart air conditioner!
At that time, Xiaomi air conditioner had just released the first generation, and Wang Yi did not dare to buy it.
Later, after the Xiaomi air conditioner was updated, the reputation was not bad, and the price/performance ratio was high, so I bought two units in my hometown.
The air conditioners I bought in 2018 and 2019 were all big brands like Oaks, Gree, and Midea.
And they all support JD Xiaojia.
Therefore, even many years later, Wang Yi has the JD Xiaojia APP on his mobile phone, which can specifically control three brands of air conditioners.
There is also a Mijia APP that controls Xiaomi air conditioners and other Mijia ecological products.
As for Gree APP, Midea APP, and Oaks APP, Wang Yi has not downloaded them at all.
It’s really not cost-effective to download an APP for an air conditioner.
Unless, like JD Xiaojia, you can directly control air conditioners from Gree, Midea, Oaks and other brands with one APP, as well as some non-Mi home appliances.
In this way, the two ecologies just complement each other.
But this time, Wang Yi wants to make Xingyi Smart Home into a two-in-one JD.com Xiaojia + Mijia in his previous life.
Achieve full coverage of most brands, allowing users to enjoy the smart home experience of all brands with one APP.
As long as Xingyi Smart Home captures one-third of the brands, it will be able to gain a large number of users, and if it captures a large number of users, the remaining brands will have to join.
Push the brand up and lure users down!
This is Wang Yi’s combination punch!
Director Liu continued: "Director Wang, I will go to Midea next and win Midea again!"
"Okay! Director Liu, Midea can introduce not only air conditioners, but also Midea water heaters, lamps, washing machines, etc."
"Okay, I'll try my best!"
After hanging up the phone, Wang Yi fell into deep thought.
Gree, which has a market value of more than 70 billion, has joined, and Midea, which has a market value of more than 30 billion, is probably not a big problem.
She is only half as beautiful as Gree these days, and she is not yet the super overlord she will be in ten years, but she is still easy to talk to.
To put it bluntly, strength determines everything.
Midea Group, with a market value of 450 billion, will never join Xingyi Smart Home and will definitely build its own smart home ecosystem.
But Midea Group, which has more than 30 billion yuan, does not have the toughness or courage.
As for Haier, which is worth more than 30 billion, it’s hard to say.
Haier, a company, has always regarded itself as an international giant. Gree and Midea are both its younger brothers.
Even though its market capitalization is not as good as Gree's, and even its revenue and profits are not as good as Gree's, Haier feels that its brand is strong and it is well-positioned internationally.
The price is also more expensive than Midea.
In the previous life, Haier's high-end sub-brand Casarte refrigerator sold for more than 10,000 yuan, and it was still selling well. It was a must-have for the rich.
As for the effect, it may be better than a Midea refrigerator costing 2,000 to 3,000 yuan, and it can keep freshness longer.
But for mass consumers, how much fresh fruits and vegetables can they buy with a difference of more than 10,000 yuan?
Of course, rich people and celebrities don't consider this issue. What they need is not a refrigerator, but a brand, or face.
Haier is a tough guy!
A very proud brand.
It's not easy to get them to join.
But if Director Liu comes forward, there should be hope.
After all, Haier has so many products that sell very well on JD.com, so we don’t dare to offend them.
In fact, the brands that joined JD Xiaojia in previous lives include Gree, Midea, Oaks, Haier, Hisense, TCL, etc.!
It can be said that except for Xiaomi, almost all other brands have joined JD Xiaojia.
There is no other way. To sell goods on JD.com, you have to connect to JD.com.
Wang Yi had some calculations in his mind and waited for the news from Director Liu.
If it really doesn't work, Wang Yi still has plan B!
A great plan B!
The matter here was handed over to Director Liu to advance, while Wang Yi went straight to the island city - Xingyi Smart Home Factory.
After half a year of construction, the first phase of Xingyi Smart Home Factory was delivered.
The entire Xingyi Smart Home factory covers an area of ​​200 acres, with the first phase covering 100 acres. It includes a large smart home R&D center and several factories.
With these factories, Xingyi Smart Home's equipment and products can be put on schedule for mass production.
Xiaoai Audio is manufactured by Goertek, but smart routers, air conditioner companions, gateways, and various sensors are all the latest gadgets at the moment. Some are even pioneered by Xingyi Technology and cannot be found in OEMs.
, can only be produced by oneself.
There is no way, Xingyi Smart Home has moved too fast, it has reached the forefront of the times, leading the industry for two or three years, and the industry chain cannot keep up, so it has no choice but to end up on its own.
The disadvantage of this is that many things need to be developed and produced in-house and cannot be directly integrated and assembled.
The advantage is also obvious, that is, all standards are formulated by Xingyi Technology.
For subsequent enterprises, they can only use Xingyi Smart Home’s standards, follow Xingyi Smart Home’s lead, and integrate Xingyi Smart Home’s equipment!
In this way, it can be considered a good thing.
Meng Qingzhen, director of Xingyi Smart Home, came to the Xingyi Smart Home factory as early as three days ago:
"Chairman, look, this is our brand new R&D center. It is very large and has many high-end R&D laboratories that can support the simultaneous advancement of multiple projects! In the future, I plan to move all the Xingyi Smart Home R&D team to Daocheng.
!”
Wang Yi nodded: "Yes, the Xingyi Smart Home R&D Center will be moved to Daocheng in the future. The R&D laboratory in the Imperial Science and Technology Park is too small to accommodate you."
The R&D center was still under construction before, so we had no choice but to find a suitable office building in Xingyi Technology Park and transform it into a smart home R&D laboratory. It was purely a temporary measure.
In the initial stage, it was okay to develop Xiaoai speakers and routers, but it would be very difficult to develop more other categories.
Not enough space, not enough equipment, not enough specifications.
As for the Xingyi Smart Home headquarters in Daocheng, the R&D center alone occupies an area of ​​50 acres!
There are a total of 20 R&D buildings of various specifications and one comprehensive building. Although they are all low-rise buildings with about six floors, any one floor of any building is larger than the R&D laboratory in the Imperial Capital.
The total construction area of ​​the 21 buildings of the R&D center is as high as 60,000 square meters, which can accommodate the work of more than 2,000 people.
In addition, the first phase of the project includes fifty acres of smart factories.
As for the 100 acres in the second phase, they are all factories!
Wang Yi's planning strategy is very clear: research and development first, and the factory will follow up.
Only by setting up the R&D center first, carrying out various projects, and achieving results can the factory be mass-produced.
If R&D is not completed, no matter how many factories or production capacity we build, it will be meaningless.
Meng Qingzhen changed the topic: "Chairman, do you want the intelligent department to be moved here as well?"
"Let's move here too. In the future, there will be more and more Xingyi technology industries, so why not create an industrial cluster effect." Wang Yi looked at the R&D center in front of him:
"Treat this place as the global headquarters of Xingyi Smart Home. After all is completed, there will be a 50-acre R&D center and a 150-acre factory. If there are not enough follow-up factories, we can continue to get land to build factories in Daocheng or other cities. And the headquarters will be
It’s settled in Daocheng, and Xingyi Intelligent Home and Xingyi Intelligent Technology have both moved here.”
"Okay!" Meng Qingzhen responded:
"Chairman, the Xingyi Smart Home R&D Center can accommodate more than 2,000 R&D personnel and employees. The Xingyi Smart Home and intelligent departments moved from the Imperial Capital have a total of more than 500 people, and have currently recruited more than 600 R&D personnel.
The number of talents and employees has exceeded 1,000. Now is the graduation season, so we are continuing to recruit on a large scale!"
"Very good!" Wang Yi nodded with satisfaction. He didn't need to explain some things. The people below would make arrangements for them themselves.
For example, Xingyi Zhijia’s previous location in the Imperial Science and Technology Park was small and could not accommodate many people.
As early as the construction of the Daocheng factory began, Meng Qingzhen established the Xingyi Zhijia Human Resources Department and headhunting to recruit needed talents.
At the current Xingyi Technology, Jian Ziyan is the housekeeper, and she only helps Wang Yi handle various affairs.
And more power is delegated to the top leaders and senior executives of each business unit.
Professional people do professional things.
For example, at Xingyi Smart Home, the director, Meng Qingzhen, has the final say on how to develop, operate, and recruit people. This kind of intelligent expert has the final say.
Wang Yi just made the request and set the direction of development. Meng Qingzhen was responsible for the subsequent research and development, implementation, and solution.
The same goes for other departments.
Under Wang Yi, the top leaders of each department are the most professional experts or even leaders in their respective industries.
The worst is also the best among the rising stars.
These people are very powerful. If they are released and someone invests, they can do a lot of business.
Jian Ziyan's role is to convey Wang Yi's instructions to the leaders of each business department, solve the needs of the leaders of each department, solve the problems encountered, and convey important suggestions to Wang Yi.
To put it bluntly, Jian Ziyan serves as a bond.
The real decision-makers are Wang Yi and the heads of various business departments!
It is precisely this model, with Jian Ziyan's balance, that prevents the various departments of Xingyi Technology from interfering with each other, nor the struggle for power between vice presidents, nor the ability to interfere in the business of other departments.
After all, in each business unit, it is the director of each business unit who has the final say.
But once you cross business departments, you have to ask Jian Ziyan first.
Jian Ziyan handles small matters, and reports big matters to Wang Yi.
This model, on the contrary, makes the various business units of Xingyi Technology compete independently with each other and cooperate with each other.
In the parent company of Xingyi Technology, except for Chairman Wang Yi and Vice President Song Sining, all the top leaders of the other business departments are directors, and there is no second vice president.
Each director has different levels depending on the importance and performance of the business unit, but overall they are at the same level. They can only manage their own business units and cannot interfere with others.
There will be no struggle for power.
After all, everyone is a director, and none of them can be promoted to vice president, so there is no point in fighting.
It is better to do a good job in business, improve performance, upgrade to a higher-level director, and get more bonuses and wages.
As for Jian Ziyan, she has real power but does not have a high position, which is also a kind of balance.
Under this model, the disadvantages of SMIC's fighting back and forth are completely eliminated.
After all, Wang Yi's arrangements are clear. Xingyi Technology does not need a second group vice president. No one can monopolize it, so it is better to do a good job in its own business unit!
Wang Yi gave each director a lot of power and room for development.
Directors with good performance will be continuously promoted and receive salary increases.
Directors with poor performance will continue to be demoted, reduced in salary, or even dismissed from get out of class!
"The graduation season is a good recruitment opportunity. Taking advantage of the graduation season, Xingyi Zhijia recruits a large number of people."
Wang Yidao: "Even if the headquarters is moved to the island city, the salary must be sufficient. Only in this way can those talents be willing to come to the island city for employment!"
"Don't worry, Chairman, the treatment here in Daocheng is also very high!" Meng Qingzhen said.
Wang Yi nodded and asked again: "Xingyi Smart Home and the intelligent department have collectively moved to the Daocheng headquarters. Do the employees have no complaints?"
Meng Qingzhen waved his hand: "Chairman, we promised our old employees that after they all move to Daocheng, they will still get the salary of the Imperial City and there will be no salary reduction. In addition, the Daocheng R&D center has more complete equipment, making it easier to make decisions."
The performance and year-end bonuses are also more generous, and the employees are very happy. Especially considering that the housing prices in the island city are much cheaper than those in the imperial capital, it is even more okay."
"That's good, arrange everything as soon as possible." Wang Yi was completely relieved.
The wages in the imperial capital and the consumption in the island city can only be said to be great.
After all, the housing prices in the imperial capital make 95% or even 99% of the people living in Beipiao despair.
It can be said that except for the local demolished households in Imperial Capital, almost no one else can afford to buy a house in Imperial Capital.
Although the current housing prices in the imperial capital are only 30,000 to 40,000 yuan, the income is also low, which still makes people desperate.
However, Xingyizhijia recruits highly educated talents, most of whom are recruited from all over the country and admitted to prestigious schools. There are only a few local demolition households in the imperial capital.
On the contrary, most of them come from mediocre backgrounds and are at most well-off.
Knowing that there is no hope of staying in the imperial capital, it is better to settle in the island city, where the costs of buying a house, getting married, raising children, etc. will be greatly reduced.
This collective relocation of Xingyi Smart Home can be regarded as the first major relocation of Xingyi Technology.
In the future, other departments will also move from the imperial capital to headquarters in various places.
For example, for the Xingyi smart home business, there will be more than 2,000 employees in the R&D center in the future, all of which will be located in the Imperial City. The cost is too high and cannot be accommodated.
On the contrary, if you put it in an island city, it will be much easier.
Although old employees still receive high wages in Imperial City, the wages of new employees recruited in the future will definitely be lower than those in Imperial City.
Of course, it is still the highest in the island city.
In the future, the salary of Xingyi Technology will not increase too much, the base salary will only be 20% higher than that of peers, but the year-end bonus will be several times that of competitors!
Of course, the premise is that the departments and individuals who have made outstanding achievements can receive several times the year-end bonus, or even the year-end bonus for more than six months.
Individuals and departments that cannot perform well will receive only one or two months of year-end bonus, or even zero year-end bonus, just like their friends.
All achievements speak for themselves!
Wang Yi can give employees the largest platform and the greatest power, allowing them to exert their greatest abilities.
But employees must also show their due performance and profits, otherwise they will only be marginalized or even optimized.
For Xingyi Technology to reach the current stage, it has to adopt Huawei's wolf-like culture management and incentive methods.
The difference is that Huawei and other companies share stock option incentives, while Wang Yi currently shares money directly!
Stock options may not be cashed out for many years, and by the time they are cashed out, the company's stock price has been cut in half.
For example, a company has a seven-year option and has stocks worth two million. After seven years, it can finally be cashed out. The stock price has been cut in half, and it is only worth one million, and it has to be cashed out in installments...
It's not as practical as Xingyi Technology's year-end bonus of hundreds of thousands more every year.
Of course, after many years, Wang Yi will distribute Meituan and JD.com stocks to employees as year-end bonuses.
After all, direct reduction of holdings can easily lead to a sharp drop in stock prices. It is better to follow the example of Goose Factory and distribute dividends to employees.
Meng Qingzhen took Wang Yi around several R&D buildings and introduced them to Wang Yi one by one.
Finally, he led Wang Yi to the top floor of the complex building: "Chairman, this is your office and a place to rest. You can work here when you come to the Xingyi Smart Home headquarters in the future."
"Okay." Wang Yi nodded and sat on the boss's chair.
Computers and the like are all ready for Wang Yi.
There are also safes and anti-theft locks, everything is ready.
Even if Wang Yi doesn't come, just lock him up.
"By the way, how is the development of the router going?" Wang Yi asked.
"Chairman, the router has been under development a few months ago, and the hardware design phase has been completed. The router system connected to Xingyi Smart Home has also been developed. Half a month ago, we got the router chip and wifi chip, and now the prototype
It has been made and is being tested.”
Meng Qingzhen said with a smile: "If there are no problems in the test, mass production will be possible by the end of the month!"
"The end of the month is too urgent!" Wang Yi waved his hand: "The router is a very important part of Xingyi Smart Home. Test it more and you will never have problems or damage the sign! We can wait until the middle of next month for mass production. We will do it in 7
Released in the month!”
"yes."
"Go and do your work!"
Wang Yi waved his hand, and Meng Qingzhen quickly stepped back.
At present, the headquarters of Xingyi Smart Home has just been delivered, and everything is waiting to be done. Meng Qingzhen needs to make a decision on many things.
In the evening, Wu Shuang couldn't help but said: "Chairman, where should we stay tonight? Should we go to a hotel or your villa?"
"Yes, there is also a villa!"
Wang Yi remembered this and asked Jian Ziyan to buy four villas in the island city for her grandparents, grandma, parents and herself to escape the summer heat.
He hadn't even gone to see it, the procedures were all handled by Jian Ziyan.
Wang Yi waved his hand: "Let's go to the villa to stay tomorrow night. Let's just spend one night in the office suite tonight."
The office that Meng Qingzhen prepared for Wang Yi was a suite. It not only had a reception room, but also a presidential suite when the hidden door was opened.
It's also very comfortable to live in.
Wang Yi pushed open the hidden door and looked at the complete suite with kitchen, bathroom, living room and bedroom inside. He nodded with satisfaction: "It's just one bed. I'll sleep on the bed and you can make the floor!"
Wu Shuang's face turned dark: "..."
He muttered: "Chairman, why do I need to lay the floor?"
"Isn't there a sofa?"
"Okay, you can sleep on the sofa!" Wang Yixiao said.
Then I returned to the boss's chair, opened my laptop, and started busy.
Now that Xingyi Smart Home R&D Center has been delivered, it has 20 R&D buildings and will have more than 2,000 employees.
More than half of them are R&D personnel, and the other part are technical personnel of Xingyi Intelligent Department, who provide intelligent empowerment to third-party customers, and a small number of administrative personnel.
With more than a thousand R&D personnel, it can be said that we have a large number of troops and many projects can be arranged.
Wang Yi proposed it and let them develop it.
At present, Xiaoai's basic equipment such as speakers, routers, gateways, sensors, and air-conditioning companions have been completed, and any subsequent research and development must be planned!
Xingyi TV has been developed for a long time and is almost ready.
But other projects have not started yet.
Well, from simple to difficult, do the simple and easy things first.
Wang Yi made a decision and started making plans.
The first product: Xingyi bracelet!
Ten years later, wristbands will not be a new gadget, but they are definitely a trendy product now.
And it can be purchased for just a few hundred yuan, so the threshold is low, and almost everyone has one.
Linked mobile phones, sports experts, are all very good.
And it’s easy to do, just use H1 chip + wifi chip, Bluetooth chip, it’s not difficult.
The first generation of Xingyi smart bracelet supports regular functions such as mobile phone unlocking, motion detection, sleep detection, heart rate monitoring, sedentary reminder, alarm clock vibration, IP67 waterproof, etc., plus a small screen.
It’s similar to the second generation Xiaomi Mi Band.
As for the first generation Xiaomi Mi Band, it doesn’t even have a screen. It’s not a smart band at all, it’s just a failure.
Wang Yi will not make a smart bracelet without a screen.
As for the NFC function and the integrated Xiaoai AI assistant function, there is no rush for these. We will wait until the second and third generations to launch them one by one.
Bullets cannot be fired at once, it is enough to keep crushing competitors and staying far ahead.
Chapter completed!