The 2,000-acre Xingyi Smart Home Industrial Park built by Wang Yi in the island city has 1,800 acres of factory.
With so many factories and so many Xingyi Smart Home products mass-produced after they are put into production, how to sell them is also a big problem.
To this end, Wang Yi formulated three plans:
The first solution is 2C. Sell it to consumers through channels such as Xingyi Mall, Meiyou Mall, JD.com Mall, and offline physical stores.
The second plan is 2B. Cooperate with real estate developers, such as the project of Renheng, which will also be equipped with the entire high-end residential series of Renheng, and can also be sold in large quantities.
But this method depends on whether the third-party real estate developers buy it or not.
If they are willing to cooperate like Renheng, then it will be great.
But I’m afraid that companies such as Evergrande, Greenland, Country Garden will not want to cooperate like this.
Even if they cooperate, real estate developers want to make a big profit, share the profit by 82, and ask Wang Yi to work for them!
The human heart is not enough and the snake swallows the elephant.
It can be seen from the Haier incident that those companies are so urinary.
Wang Yi naturally couldn't accept this.
It is impossible for Xingyi Smart Home to produce equipment, solutions, technologies, services, and after sales, it will eventually become a bull and horse, only 20% of the profit, but the real estate developer will get 80%!
This is simply impossible!
So, Wang Yi prepared the third plan!
The high-end projects of Xingyi Real Estate are improved, and the entire series is equipped with Xingyi Smart Home, and comprehensively promote the development of Xingyi Smart Home and the sales of products!
Combining these three methods has great potential.
Especially the third type, if you have the final say in your own house and use it to promote Xingyi Zhijia, it will be much easier. You don’t have to look at the faces of third-party real estate developers and make a cow and horse for them!
Moreover, Xingyi Real Estate builds its own house and introduces its own Xingyi Smart Home, which can achieve a cost that is far lower than that of its peers and a quality that is much higher than that of its peers, giving users a better smart home experience.
The simplest thing is to make a house with an original price of 15,000 yuan. If a friend wants to make a complete set of smart homes (including smart TVs, central air conditioners and other equipment), the cost will be 1,500 yuan per square meter, and selling it to the owner will cost 18,000 yuan.
Xingyi Real Estate produces and sells itself, and the cost is only 500 yuan. Even if it sells 17,000 yuan, it will make a lot of money.
Only two thousand is missing. Not to mention that high-end improved houses can be equipped with Xingyi Smart Home, even if they are in urgent need, they can achieve the entire series of smart homes!
If third-party real estate developers don’t want to cooperate well, then Xingyi Real Estate will rush to acquire land and do it yourself.
High-end residential, mid-end residential, low-end residential, and all series are equipped with standard smart homes, creating an unparalleled absolute advantage.
The simplest thing is to spend 200,000 yuan more to fully equipped with a smart home, which is probably a lot of users will be moved.
What's more, if you don't do smart homes, you will have to spend more than 100,000 yuan to buy your own home appliances.
It's only a hundred thousand, most owners will try it.
In this way, Wang Yi will be frantically acquiring land.
The 3,000 acres of residential land in Huangdao happens to be the best choice.
As Xingyi Real Estate's second major project in the island city, it is used to promote the development of Xingyi Smart Home!
The first major project in the island city is located in the wealthy area of ​​Shi Laoren. The current housing price is more than 20,000 yuan, and the average price will exceed 45,000 yuan after 2017. There is no pressure to sell smart homes with a standard configuration of 50,000 yuan!
Houses in Huangdao are equipped with smart homes at a standard price, which is a little premium, is quite competitive, and have considerable profits.
1.6 million yuan per acre is very cheap. The converted floor price is calculated based on a floor area ratio of 3.0, which is about 800 yuan per square meter!
In addition, the construction cost is 2,000, tax and marketing costs, etc., the total cost is about 3,500, and the smart home cost is 500, the total cost is 4,000.
If we replicate the Jeju Financial Center model in Huangdao, we will acquire land now, start construction in 2015, and standard smart home furnishings will be equipped with 25,000-25,000 yuan from 2017 to 2019, we will sell all of them, and earn 16,000 to 20,000 yuan per square meter, which is completely stress-free.
What's more, with the blessing of Xingyi Smart Home 2,000-acre industrial park and the nearby Xingyi TV factory, Huangdao's development will definitely be better than in his previous life, and housing prices will be higher and more stable.
Whether it is for money-making or for promoting the development of Xingyi Zhijia and product sales, three thousand acres of residential land must be acquired.
Moreover, with the 2,000-acre Xingyi Smart Home Industrial Park and the 500-acre Xingyi Smart TV Industrial Park next door, everyone knows that the nearby land will increase value and make money.
Even if Wang Yi doesn't take action, other real estate developers will take over the 3,000 acres.
It’s just an industrial park built by yourself, making wedding dresses for others and making money. Is this what people do?
This doesn't work.
"Trade!" Wang Yi responded happily.
"Thank you, Mr. Wang, it's so great!"
Director Nie was in a good mood when the cooperation intention was reached:
"Mr. Wang, like the 200-acre Xingyi Smart Home Factory in the early stage, the subsequent 1,800-acre industrial park will be free of land, with sufficient tax incentives, and the construction cost will be undertaken by the island city."
The total investment of Xingyi Smart Home Industrial Park is 6 billion yuan, and the island city will pay for money and effort, and give it to Wang Yi for free.
Director Nie changed his tone: "But after all, it is a large project of 2,000 acres, and the construction period is longer. Even if you do your best, it will take more than three years to deliver it in batches, and strive to be fully delivered and put into production before the end of 2015!"
"No problem!" Wang Yi responded happily.
They have sent factories worth 6 billion, so what other bicycles do they need?
It is unrealistic to ask the other party to work three shifts day and night.
The 2,000-acre industrial park is almost delivered in three to four years.
Moreover, Xingyi Zhijia is just starting out, with limited early orders, so there are not many factories.
In the next three years, Xingyi Zhijia will develop one after another and the factories will be delivered one after another, which is just right.
"Mr. Wang, after all, is a large project worth 6 billion. As a constraint, Xingyi Smart Home Industrial Park must achieve a corporate tax of 6 billion within four years after full delivery, that is, from 2016 to 2019!"
Director Nie smiled and said, "If it cannot be reached, the difference will be made up for Xingyizhi's family."
Island City will not do business that loses money.
With an investment of 6 billion yuan, and four years of return, Xingyi Zhijia still pays more than 1.5 billion yuan in taxes every year, and it is a profit of 100 million yuan.
This is also the original intention of local governments to invest billions and invest in large-scale investments.
For political achievements, for the economy, for employment, and for taxation.
Wang Yi has no objection to this.
Taken for granted.
It only takes 6 billion yuan in four years, and 1.5 billion yuan in a year.
Note that it is not the total tax amount of 1.5 billion, but the corporate income tax of 1.5 billion.
In fact, the tax amount = corporate income tax + value-added tax.
Corporate income tax is less than two points of revenue, while value-added tax is 13 points of revenue.
Strictly speaking, value-added tax is a tax paid by consumers to the state. Enterprises are just intermediaries and cannot be considered corporate taxes. If they are handed over to the state, local governments cannot obtain it.
The remaining income tax is less than 2% of the enterprise income tax and is obtained by local governments.
Wang Yi remembered a joke in his previous life:
In 2023, Huawei's revenue will be about 700 billion yuan, tax payment will be about 100 billion yuan, and tax payment ratio will be about 14%.
Xiaomi's revenue in 2023 is about 270 billion yuan, and its tax payment is only about 4.5 billion yuan, and its tax payment ratio is about 1.67%.
Huawei's revenue is 2.59 times that of Xiaomi, its tax quota is 22 times that of Xiaomi, and its tax rate is more than eight times that of Xiaomi!
This remark is spread throughout the Internet, and many people believe it.
In fact, it is just a trick to fool people into spring and autumn.
The reason is that Huawei's 100 billion tax is a total of 100 billion value-added tax of 90 billion consumers.
As a listed company, Xiaomi's tax amount in its financial report is only corporate income tax, not counting as 35 billion value-added tax.
After all, strictly speaking, value-added tax is given to the country by consumers, and of course it cannot be considered corporate income tax.
If both are added or none are added, the tax rates of both parties are similar, and there is no eight times the gap.
Without adding value-added tax, Huawei's revenue in 2023 is about 700 billion yuan and its income tax is about 10 billion yuan.
Xiaomi's revenue is about 270 billion yuan and its income tax is about 4.5 billion yuan.
In this way, the income tax rates of both are between 1.4% and 1.5%, both at the same level.
A tax system will not have a tax rate gap of eight or nine times, and it is impossible to think about it.
Although Wang Yi doesn't like Rebs' style, he hates those remarks that use the public as fools.
It’s just that some companies feel that paying taxes of less than two points are not worthy, so they will count all the value-added taxes of consumers on their own.
This is completely wrong.
Similarly, the Island City requires Xingyi Zhijia to pay 1.5 billion yuan a year, which is only corporate income tax and cannot be considered as value-added tax paid by consumers.
In this way, Xingyi Zhijia's annual revenue must reach 100 billion yuan to achieve 1.5 billion corporate income tax and 12.5 billion value-added tax.
What does annual revenue of 100 billion mean?
A Gree!
From 2012 to 2016, Gree's revenue was around 100 billion yuan.
It only started to soar after 2017, reaching 140 billion, 170 billion, and 180 billion.
It has been fluctuating between 170 billion and 200 billion in the future.
On the contrary, Xiaomi, in her previous life, had only more than 60 billion in 2015, 110 billion in 2016, and more than 170 billion in 2018, followed by 200 billion, 240 billion, 280 billion, 320 billion, and 270 billion...
The subsequent fluctuations are between 270 billion and 320 billion.
Among them, not counting Xiaomi’s mobile phones, tablets, notebooks and other products, the revenue of Mijia Smart Home IOT alone exceeds 60 billion.
Similarly, in 2016, Xingyi Zhijia became bigger and stronger, with annual revenue of 100 billion yuan. There is hope but also pressure.
To be on the safe side, Wang Yi said: "It's no problem in theory, but since it's all about Island City's business, please include Xingyi TV and settle the settlement together."
Director Nie nodded: "No problem. That's Xingyi Zhijia + Xingyi TV, the total tax payment in four years has reached 8 billion!"
"Yes." Wang Yi responded.
Originally, Xingyi TV Industrial Park and Xingyi Smart Home Industrial Park were calculated separately.
Xingyi Zhijia invested 6 billion yuan, had four years of betting, and paid 1.5 billion yuan in taxes per year.
Xingyi TV invested 2 billion yuan, had four years of bets, and paid 500 million yuan in taxes a year.
Originally, it was 1.5+500 million, but now it is 2 billion a year. It seems that the total amount is not different, but the calculation method is very different.
The simplest thing is that Xingyi TV has high revenue and can easily achieve an annual income tax of 500 million yuan, but Xingyi Smart Home is hard to say.
Now that we calculate it together, it is safer.
Total of 2 billion a year, it will require Xingyi Smart Home and Xingyi TV’s annual revenue of 130 billion!
There is a lot of pressure, but there is hope.
After all, it is four years later.
By 2016, Xingyi Smart Home + Xingyi TV will grow and grow globally. If it does not reach annual revenue of 130 billion, it will not be as good as Gree, Wang Yi will feel embarrassed!
Only with pressure can you have motivation!
After signing the agreement, the next step is to follow the process.
It would be much easier for the official to come forward, so Wang Yi just had to wait for the factory to deliver it one by one.
But next, Xingyi Zhijia must make a full sprint.
In addition to existing projects, other projects must also be developed as soon as possible.
Even air conditioners, washing machines, sweeping robots, etc., have to be done!
Otherwise, it would not be able to achieve annual revenue of 130 billion in 2016!
Xiaomi's annual revenue can surpass Gree, reaching 300 billion yuan, and IOT accounts for one-quarter.
Now Wang Yi started earlier, did more extreme and higher-end, and could develop better!
To this end, when returning to Xingyi Zhijia headquarters, Wang Yi directly held a high-level meeting:
"Today, I made a shocking bet with the leader of the Island City."
“How big is the bet?”
Upon hearing this, everyone was intrigued.
Wang Yi picked up the marker pen, wrote a number on the writing board behind him: "2000!"
"What does this mean?"
For a moment, everyone was confused.
Wang Yi said directly: "This number is 2,000 acres!"
"I just signed a contract with Island City today. Island City will expand our Xingyi Smart Home Industrial Park from 200 acres to 2,000 acres!"
"What!"
“2000 acres!”
For a moment, everyone was excited.
The 2,000-acre industrial park is in the first echelon in the global electrical appliance industry.
Of course, it is impossible to compare with the automobile industrial park. After all, automobiles cover a large area and the process is complicated.
"Don't be too happy too early." Wang Yi interrupted everyone's excitement:
"The cost of this 2,000-acre industrial park is 6 billion yuan, and the Xingyi TV factory next door costs 2 billion yuan, a total of 8 billion yuan. These 8 billion yuan are all bet agreements. Within four years after full production, if you want to achieve tax revenue of no less than 8 billion yuan, who can tell me how much revenue it will be?"
At this time, a R&D director blurted out: "The tax payment of 8 billion yuan in four years is 520 billion yuan in revenue! The average annual rate is 130 billion yuan!"
"That's right!" Wang Yi nodded: "This is the goal of Xingyi Zhijia next. To achieve this goal, you will have a bright future and get the bonus. If you cannot achieve this goal, your bonuses and employees' bonuses will be taken out to fill in the holes. How much is missing, how much is filled! If you can't fill it in a year, then fill it in four years. If four years are not enough, then fill it in eight years!"
Wang Yi reveals his evil side of the capitalist.
Simple bonus temptation is not easy to use, so you can get bonuses and punishments together.
Upon hearing this, everyone's expressions changed drastically, and no one doubted Wang Yi's determination.
Xingyi Technology has always been like this, everything speaks according to performance.
Not to mention the year-end bonuses between different departments, even the same department and different teams, there is a few times the gap.
The team with the best performance, the R&D director will receive a 12-month year-end bonus.
A team with poor performance, R&D director zero year-end bonus.
The year-end bonus alone is 200,000 yuan. How terrifying is it to be in 2012?
These R&D directors and project managers all start with a monthly salary of 15K, have excellent performance, and are easily 400,000 yuan in year-end bonus.
But if the performance is not outstanding, it is only 200,000 yuan, which is twice the difference, and there will be a demotion next year.
If you have no performance for a long time, or even if you don’t have to work at the end of the year, you won’t even think about the year-end bonus.
"Are you going to get a 12-month year-end bonus, a salary cut, or even leave, you can choose it yourself!"
Hearing this, all project managers, R&D directors were full of fighting spirit.
Is there any more to say?
To be dying, you have to do a good job of the project and get an additional salary of half a year to one year.
When they go to BAT, they can reach up to 200,000 yuan a year. If Wang Yi can give 400,000 yuan, what else can hesitate about?
I can only fight.
"In Xingyi Technology, it's more work and more rewards!" Wang Yi said earnestly: "Okay, let's start arranging new projects!"
"In addition to the ones arranged by President Meng before, there are several new projects."
“First, hair dryer.”
"The products we Xingyi Technology want to make are innovative products, not paths that others have taken."
"The current hair dryer depends on high temperature drying, which is very bad and the experience is even worse."
"So, we need to develop a brand new hair dryer, using high-speed motors and brushless motors. Through intelligent control of the chip, the Xingyi hair dryer has lower noise, greater wind power, higher efficiency and longer life. From then on, the hair dryer has shifted from the high-temperature era to the high-speed era. It can better protect users' scalp and hair and give users a better experience."
"To this end, we need to fully develop high-speed motors, brushless motors, and intelligent control algorithms."
Dyson hair dryer was only released in 2016, and it is relying on these selling points to kill everyone.
Wang Yi can only study it himself, and it is very likely.
Lafen did a good job in his previous life, and the effect was similar to Dyson, but the price was much cheaper.
Xingyi Zhijia started research and development in 2012, and it is entirely possible to make it ahead of schedule.
As for Dyson's leafless fan, then forget it.
The price of more than 2,000 is not as good as buying an air conditioner!
Moreover, this leafless fan is not used, but is not as good as Xiaomi's smart fan.
At least the Mijia smart fan can make the sound very small and not noisy when sleeping. It is much more friendly than ordinary fans. It also supports natural wind and the price is only about 200 yuan.
"The second project is to make a super quiet smart fan that supports natural wind. It is made into two models, one plug-in and the other charging. And it is a multi-purpose Terrace."
Wang Yi opened the information he prepared: "As shown in the picture, the fan is divided into three parts: the upper part of the fan, the extension tube, and the base. The upper part of the fan directly connects the base, which is the table fan. The upper part of the fan is connected to the extension tube, and the extension tube is then connected to the base, which is the vertical fan."
Looking at these, everyone was amazed.
Wang Yi continued: "The third project, the sweeping robot..."
"The fourth project, Xingyi Air Conditioner! Key research and development directions, power saving, sour smell-free evaporator, ultra-silent, self-cleaning."
Some major brands of air conditioners have problems with the evaporators and are often sour, which makes Wang Yi very troubled.
It is not very useful to find after-sales service. It is common to say that the evaporator material problems are useless.
Some of them have more conscientious after-sales service and will be replaced with evaporators during the warranty period.
But unfortunately, some people still feel sour after changing the evaporator.
It would be fine if the temperature is low, but if it is adjusted to above 26 degrees, it will be sour and refreshing when you blow the air conditioner. It is useless to clean the air conditioner, and the material problem cannot be solved.
In fact, air conditioners don’t need to be very good. Anyone who can guarantee that there will be no acid in three to five years can defeat 99% of air conditioners, including industry leaders.
“The fifth project is smart washing machine + smart dryer.”
"Don't make an all-in-one washing machine, that thing is very rubbish. It's better to just wash and not dry it. You should do it separately."
"The sixth project is smart range hood + smart gas stove. Use Xingyi Smart Home to realize intelligent control of range hood and gas stove. Turn on the gas stove, and the range hood will automatically turn on. The gas stove fire is increased, and the range hood will automatically increase. The stove fire is adjusted, and the range hood will automatically reduce the suction force. Support wave shutdown, turn on the range hood, support delayed shutdown, support intelligent high-temperature cleaning, and support oil and sewage separation..."
"The seventh project is an intelligent water purifier. The pipeline machine is developed simultaneously, which is the hot water bar."
"The eighth project, smart water heater..."
...
Wang Yi talked about many projects in a row, and everyone remembered them.
Then, each R&D director and project manager led different projects, issued military orders, and led people to carry out work.
The whole meeting ended for most of the day.
In 2015, Xingyi Smart Home + Xingyi TV's annual revenue will reach 130 billion. Wang Yi is under great pressure and has to force the project manager and R&D director.
Similarly, project managers and R&D directors will also motivate subordinates of the department.
Only by exerting pressure from layer to layer and doing all our strength can we achieve results.
Only in four years can we achieve revenue of 520 billion and corporate tax payments of 8 billion.
Of course, if the value-added tax of consumers is included, it will be 78 billion yuan in taxes!
"Finally!" Wang Yi knocked on the table: "Sharpening a knife will not delay the chopping of wood. All departments will send people to major prestigious schools to preach, recruit people, and recruit talents. As long as you have the ability and strength, you can recruit whatever you want and will not leave the upper limit."
"Yes!" everyone responded.
With so many projects launched at once, there is definitely not enough manpower, so I can only find people crazy.
In the following days, the entire Xingyi Zhijia went crazy and went to major universities to find people.
985,211 tricks!
There are also key majors in some ordinary schools that are also recruited.
Some schools are not Double First-Class, but their ace major is better than most Double First-Class!
This is a sure trick!
The unpopular majors in 985 prestigious schools are also useless, and even the civil service exam may not be effective.
After all, there are fewer positions in unpopular majors that can take the civil service exam.
Xingyi Zhijia started to run rapidly, while Wang Yi flew to Foshan and met Midea Chairman Fang Bo.
"Mr. Wang, welcome to Midea! Warm welcome!"
Fang Bo smiled and stretched out his hand, full of joy.
This is not Wang Dong of Xingyi Technology, this is the funder, Dad Wang!
Come with money and resources!
The simplest thing is that JD.com was originally out of the reach of listing, but with Wang Yi's investment of 10 billion yuan, its valuation soared instantly, and it is possible to go public next year.
Similarly, if Midea has Wang Yi’s investment, it will be much easier to go public!
Nowadays, business owners want to make a listing.
This is true for JD.com, Midea, Xiaomi, and so forth.
"It's me that I should thank Midea for her support for Xingyi Zhijia." Wang Yi said with a smile.
Gree has to join Xingyi Zhijia.
After all, Gree is a student with a major revenue relying on air conditioners. There are very few other home appliances besides air conditioners, and it is not doing well.
However, the single Gree air conditioner cannot support Gree to do Gree smart home, so you can only join Xingyi Smart Home.
The difference between Midea is that they are all-rounders, like Haier, and they have all kinds of home appliances and appliances. They can make Midea smart homes.
If Midea and Haier are like those who are against Wang Yi and refuse to join Xingyi Zhijia, that would be a big trouble.
Wang Yi has made a lot of investment in the island city, and there are still island city leaders in Haier who can beat him up.
But Wang Yi has no investment in Foshan, so it is unrealistic to try to hit Midea.
Fortunately, Midea took the initiative to join Xingyi Zhijia, this is the best way!
Wang Yi admires such a smart person very much.
Of course, this is also related to the alternation of new and old powers in Midea.
Chapter completed!