"Yes, Chairman, Nvidia and Qualcomm have started working!" Xu Mingyi said with a smile.
A few months ago, Qualcomm's quad-core flagship was released, and Nvidia's quad-core processor was reduced to $15.
Now that Qualcomm quad-core is officially launched, Nvidia quad-core has been reduced to $12 again!
But it’s normal to think about it. Qualcomm’s 28nm quad-core processor has been installed, and Nvidia’s 40nm can only be reduced again and again.
Of course, there is also the meaning of Nvidia deliberately launching a price war, which disgusting Qualcomm.
Qualcomm APQ8064, the world's first 28nm quad-core flagship chip, was originally planned to sell for a high price, but the processor alone would sell for $25, plus the baseband for $38.
Now, Nvidia has pushed the processor to $12, and even if it is 28 nanometers, it will not dare to sell the high price of $25, up to $18.
If it is twice as expensive as Nvidia quad-core, mobile phone manufacturers would rather give up Qualcomm quad-core and choose the cheaper Nvidia quad-core.
After all, they are all quad-core processors, so what if they are advanced?
40 nanometers are not unusable, they are so much cheaper...
Cost-performance ratio is always calculated in bundled ways.
However, this matter is more friendly to Wang Yi.
Wang Yi and Qualcomm signed the APQ 8064 purchase agreement half a year ago.
In order to grab the order for the quad-core processor, Qualcomm agreed with Wang Yi that the supply price of APQ 8064 to Wang Yi is no higher than that of Nvidia's tegra 3!
Nowadays, Nvidia's tegra 3 is sold for $12, so that's OK, Qualcomm APQ8064 costs other companies $18 or even $20, but according to the contract, it can only give Wang Yi no more than tegra 3, that is $12!
This is very cheap!
The latest 28nm flagship processor, for only $12, is really cheap enough.
There is no way. If Qualcomm dares to ask for a high price, Wang Yi's Xphone 2 can continue to use Nvidia tegra 3.
Although 28 nanometers are one generation ahead of 40 nanometers, if it is twice as expensive, it will be completely worthless.
As for the baseband price of Xphone 2, the scoring situation.
Currently, there are two basebands that match APQ 8064, MDM 8215 and MDM 9615.
Both are brand new 28nm basebands, but their performance is much worse.
MDM 8215 is a 3G baseband and does not support telecommunications, so the price will be more beautiful.
But if you use MDM 9615, the price will be higher. After all, it supports telecom 3G and 4G.
In the previous life, Xiaomi 2 and Xiaomi 2DM 8215 supported mobile 2G, China Unicom 2G, 3G, and not telecommunications.
The telecom version uses MDM 9615. In addition to Mobile 2G, China Unicom 2G, and 3G, it also supports Telecom 3G, which is a complete full network version.
Similarly, iPhone 5 also uses the MDM 9615 baseband, which supports full network access.
Although the Xiaomi 2/2S telecom version and iPhone 5 both use the 4G-enabled MDM 9615 baseband, none of the three models support 4G.
Nothing else, the baseband supports 4G, and the transceiver of three mobile phones RTR8600 RF does not support 4G signal transmission and reception, so it is just a 3G mobile phone.
On the contrary, the iPhone 5 9615 baseband + WTR1605L 4G transceiver in 2013 only supports 4G.
Similarly, the Xphone 2 also faces the problem of what baseband and transceiver to use.
If you use the 3G baseband 8215, Wang Yi will want more, and the price will be $11.
This 8064 chip + 8215 baseband, a total of US$23, is cost-effective, but does not support telecommunications.
If you choose Qualcomm's strongest baseband MDM 9615, the price will be expensive.
After all, Qualcomm MDM 9615 baseband supports 4G, and even if Wang Yi wants more, it will cost $13 or even $15.
In this way, the processor + 9615 baseband will cost $25, or even $27.
It is precisely because of this that the Xiaomi 2 standard version in the previous life used the APQ8064+8215 baseband and did not support telecommunications.
The Xiaomi 2 Telecom version is only 8064 + MDM 9615 baseband, supporting telecom 2G and 3G full network access.
Of course, the price of Xiaomi 2 telecom version is also 200 yuan.
As for 4G?
It doesn't make much sense.
Domestic 4G licenses were issued at the end of 2013 and only started to advance in 2014.
In 2012, there was no need.
To put it bluntly, although MDM 9615 supports 4G, it was still used as 3G in 2012.
This is true for Xiaomi and the iPhone 5 is the same.
There is no need to force 4G on Xingyi mobile phones.
At the beginning of next year, the Kunpeng 700, which has a better performance than Qualcomm APQ 8064, will also have a 3G baseband plug-in.
If the Xphone 2 is launched on Qualcomm 4G this year, the baseband of Qualcomm processor and next year will be replaced with the self-developed Kunpeng 700+ Winglong 3000, which will not support 4G.
4G becomes 3G, and the more you upgrade, the worse it becomes. That's all?
Of course not!
Next, after the mass production of Kunpeng series chips, they will completely replace Qualcomm and Nvidia chips.
This is a big policy, there will be no mistakes.
Wang Yi made up his mind to do 3G on Xphone 2 and wait until the Xphone 3 in September next year to do 4G.
The Winglong 4000 baseband integrated with Kunpeng 9000 SOC is the 4G baseband.
But depending on the progress, the filming will be successful in March and April next year, and mass production will be available in mid-year, which is just for Xphone 3 in September next year.
As for the Xphone 2 in September this year, we can only use 3G for a year. Anyway, domestic 3G will only start to advance in 2014.
As for MDM 9615 or 8215, it depends on Qualcomm's quotation.
In the evening, Wang Yi called Jacob, chairman of Qualcomm.
Jacob's excited voice came from the other side of the phone: "Mr. Wang, good morning, no, good evening, finally waiting for your call."
Qualcomm quad-core processors have been launched, but Wang Yi has never placed another order, only the 5 million APQ 8064 order half a year ago.
On the contrary, Jacob was unable to sit still because he kept adding orders to Nvidia's tegra 3 chips.
But Jacob couldn't take the initiative in this matter.
Once you take the initiative, you will seem anxious. If you negotiate the price again, you will lose the initiative.
Wang Yi smiled and said, "This is not afraid that you will be busy."
"I'm not busy, Mr. Wang, I'll never be busy with your phone number." Jacob said politely.
Now Xingyi Technology has become the overlord of mobile phones, and both Xphone 1 and Xphone 1pro are sold well. Whether it is Nvidia or Qualcomm, they have to beg Wang Yi.
There is no way, big customer, financial supporter father.
As long as there is Nvidia and Qualcomm cannot monopolize it, it will not dare to be as arrogant as it was in the previous life.
After some politeness, the two got to the point: "The quote about the new processor and baseband..."
"Don't worry, Mr. Wang, we will follow the previous contract. The 28-nanometer APQ 8064 will cost other companies $20, and you will be given a price not higher than the Nvidia tegra 3, only $12!"
"As for baseband, MDM 9615 supports 4G and full network connection, and is sold to friendly companies for $17, and gives you $15."
"MDM 8215 does not support 4G and telecommunications, and is sold to friendly companies with chips for $15, and you will get $13."
Upon hearing this, Wang Yi fell into silence.
Under the contract, the processor is not expensive, and it is all $12.
But the price of the baseband is three or four US dollars more expensive than Wang Yi expected.
Wang Yi understood that Jacob saw that the processor was not profitable, so he wanted to make money back from the baseband!
Can play.
But Wang Yi is not a vegetarian either.
"Mr. Jacob, your baseband quotation is not sincere enough. Last year I bought 5 million pieces and gave me $13 a flagship baseband chip. Now my quantity is much larger, do you want me $15?"
Jacob's face changed slightly: "Dr. Wang, mainly because the MDM 9615 has too many upgrades, it is 4G and full network connection, so the cost is here."
"Haha, last year's baseband also supported full network connection, which was cheaper. As for 4G, I don't plan to do 4G this year. To put it bluntly, MDM 9615 is a waste."
"This..." Jacob was silent.
The biggest selling point of MDM 9615 is 4G!
If Wang Yi’s Xphone 2 is made into a 4G phone, he will have to go to MDM 9615, and he will also ask for a price.
Now that we don’t make 4G phones, we can just use MDM 9615 or use MDM 9615 on the telecom version.
The prototypes made of Xphone 2 are all two versions, including MDM 9615, 8215, and 8215 and more.
Jacob sighed: "This way, Mr. Wang, please place more orders. MDM 9615 base brings me to you for $13."
The price difference between MDM 9615 and MDM 8215 is $2, but for Qualcomm, the cost difference is very small.
Instead of reducing MDM 8215 from $13 to $11, it is better to reducing MDM 9615 from $15 to $13, so Qualcomm will make more money.
"11 USD, I will add 500 single baseband + 500 single chips."
"This is too low!" Jacob was a little embarrassed.
Wang Yi smiled and said, "If it were 8215, I would only pay $10."
"..." Jacob was speechless for a moment and finally agreed: "Then 9615 will be $11."
10 million MDM 9615 baseband chips + 10 million APQ8064 chips are also considered a super big order.
With a total of 20 million chips, who can have such a large size?
Even Apple will not place an order of 20 million baseband chips at one time.
Wang Yi was also quite satisfied with this result.
Xphone 1 and pro are both full network connections, three network connections are all available, and there is no need to bother with the non-telecom version and full network connection version of Xphone 2.
It is better to have a little more budget and directly connect the entire network so that users can avoid choosing concerns, which can also be regarded as setting an industry benchmark.
Many years later, Wang Yi could say, "Our Xingyi mobile phones, starting from the first generation, have standardized all network connections, so that users don't have to worry about the version!"
For this reason, even a dollar more cost is worth it.
As for the cheaper it is unrealistic.
After all, the chip war between Qualcomm and Nvidia has turned Qualcomm's 28nm quad-core processor into a bargain price.
No matter how bargaining the baseband is, it can’t be cut.
As for power management chips and charging chips, Jacob can only sigh
Xingyi Technology has achieved self-development, and Qualcomm will never make this money again.
In this way, it is still very cost-effective to get a set of APQ8064 + MDM 9615 full network access baseband for US$23 and RMB145.
In addition, the power management chip P1 and fast charging chip C1 are only 147 yuan.
Very low.
You should know that last year's Xphone 1, the four chips combined for 14+13+3.5+3.5, cost 34 US dollars, 243 yuan.
Now that the comprehensive upgrade has been fully upgraded, the cost has been reduced by 96 yuan.
As for the reason, on the one hand, the power management chip and charging chip are self-developed, saving more than 40.
The other is the chip war between Qualcomm and Nvidia, and the processor has become a bargain.
If it weren't for Nvidia's bargain tegra 3, Qualcomm's APQ 8064 would be sold for $25!
After all, half a year ago, the 40-nanometer Nvidia tegra 3 is the world's first quad-core processor and the only quad-core mobile phone chip. The price was just launched was $25.
Now, because Qualcomm's 28nm is half a year late, Nvidia has started a price war again, and Qualcomm has been dismissed to be a bargain.
It can only be said that timing is important.
It can only be said that with Nvidia here, it is a disaster for Qualcomm, but it is the greatest happiness for mobile phone manufacturers.
However, next year, the chips of Xingyi mobile phones will be fully self-developed, or even partially produced, which is completely different.
At that time, it doesn’t matter how much Qualcomm and Nvidia want to do it, and it doesn’t matter how much Qualcomm wants to sell it.
Anyway, tegra 3 and APQ 8064 are the last two third-party chips used by Wang Yi, and will be replaced by Kunpeng 500 and Kunpeng 700 next year!
By then, the cost will be even lower.
According to the size of Xingyi Technology, the cost of self-development and production of chips is diluted to be around 30.
Even if it is OEM, it is below 35.
It is precisely because of this that once Huawei in his previous life makes a breakthrough, the cost of self-developed chips will be much lower than that of its competitors.
It would be fine if the price war is not started. Once Huawei starts the price war and directly kills it, the flagship phones of its competitors will not be easy to sell.
However, Xingyi Technology has done a more ruthless job. From the beginning, it is self-developed + self-produced.
From 40 nanometers to 28 nanometers, from self-development to self-production, we will take it step by step and make steady progress.
The next day, Wang Yi went to Xingyi Zhijia and the router department again.
The router was successfully developed and mass-produced, and Wang Yi looked at the test results.
The speed and stability are all very good.
There is also intelligent interaction, which is also very good.
After all, from chips to systems to hardware, all of them are self-developed, and the stability is naturally much better than that of pieced together.
Then Wang Yi came to the R&D department:
"Chairman, we are developing the Light Cat. Although there are still many ordinary cats dialing on the phone, the future will definitely be the era of Light Cats."
Wang Yi nodded: "This idea is right. Once we develop it and mass-produce it, it will be next year. Starting next year, the entire market will quickly promote the entry of fiber optics into households and promote the development of optical cats."
"And our competitor Huawei and ZTE are the main products of the current market. We give up the backward ordinary cats and directly engage in the cats, but there is hope to overtake on the curve."
This is Wang Yi’s plan.
Now we continue to develop ordinary cats and mass production will be launched next year. It will be outdated and it will not make much sense.
It’s better to give up on ordinary cats and just get rid of cats!
Taking advantage of the big slightest opponent, overtaking on the curve is undoubtedly the best.
In addition, in the field of ordinary cats, Huawei and ZTE have very high technical reserves, which Xingyi Technology cannot do.
But the Light Cat is a brand new track. Even ZTE and Huawei do not have much foundation, and there are not many very successful Light Cats. Xingyi Technology has full hope of overtaking on the curve.
But then the person in charge asked another question: "However, Chairman, the market for Guangmao next year may only account for a part of it. How to ship it after our research and development is successful and mass production is also a big problem. Guangmao is not a router, it is generally purchased by operators, and users rarely buy Guangmao."
Wang Yi waved his hand: "Don't worry about this. A big customer has taken it away, and the others are left to me. You can develop it as soon as possible and mass production as soon as possible. Of course, performance, stability and heat dissipation must be done well. You must never cut off the Internet at any time!"
In his previous life, Wang Yi installed telecom gigabit broadband and initially installed a small brand of Gigabit Tianyi 4.0 Light Cat. It was very bad and the Internet was cut off every seven or eight days, which was very regular, which made Wang Yi very painful.
In desperation, Wang Yi complained many times and finally changed to ZTE's Guangmao, the kind with a 2.5G network port.
It can be imagined that the effect is very good, not only does not disconnect, but the internet speed is also faster.
The most direct one is Gigabit broadband + Gigabit optical cat + Gigabit router, which can reach up to more than 900 megabits.
After changing to 2.5G optical cat, the same router and the same gigabit broadband directly ran to nearly 1200M.
From then on, Wang Yi realized that operators install broadband and look at the dishes, and generally, they don’t give you good light cats.
Of course, some users who know how to use the Gigabit Light Cat directly ask if there is a 2.5G Light Cat, and if there is no 2.5G Light Cat, it will not be installed!
There are also people who are not short of money, so I spent 200 yuan to change to a 2.5G optical cat.
"Okay, if there are customers, I'll be relieved." Meng Qingzhen said with a smile.
Wang Yi said lightly: "Not only Guangmao has big customers, but also routers have big customers. Mass production as soon as possible. Next, Shandong China Unicom and even China Unicom will collect our Xingyi router!"
"What? China Unicom Central Procurement!" Meng Qingzhen was startled: "Chairman, what size is that?"
Wang Yi smiled: "It depends on your production capacity and how many orders you can place!"
"Don't worry, Chairman, I'll go to the factory now and ask them to work in three shifts and rush to work! Fortunately, we have a wealth of production capacity and developed this time."
There are many factories delivered to Xingyi Smart Home Industrial Park, and Xiaoai Audio is OEM, so many factories in Xingyi Industrial Park are now used to produce Xingyi routers.
500 megabit smart router supports one-click networking for Xingyi Smart Home, and it will definitely sell a lot of people with Xingyi Smart Home.
Therefore, at the beginning, Wang Yi asked the factory to fill up production capacity, produce crazily, and stock up on goods.
Sales will be launched nationwide by then!
With Xingyi Technology's brand power, coupled with Xingyi Smart Home's influence, and thousands of offline physical stores, there is still a lot to do.
In addition to the business hall procurement, it is even more impressive.
"By the way, there is also overseas!" Wang Yi remembered the overseas market:
"Our router has good performance, fast network, stable, and a price of several hundred yuan. It is only a few dozen dollars in the European and American markets, which is simply a bargain price. It must be sold a lot!"
"Yes, Chairman, overseas competitors have no competitiveness. As long as our smart router is laid in, it will be killed randomly."
Wang Yi nodded: "In this way, in addition to the domestic marketing department, Lao Meng and Xingyi Zhijia set up an overseas marketing department to specialize in developing overseas markets. In addition to our own overseas physical stores, overseas online malls, overseas e-commerce must also be opened. In addition, large customers must also be developed. For example, overseas operators can win what they can win, and other major customers can develop. But pay attention to word of mouth."
"We can go out directly, open stores and open channels in countries and regions with good reputation. However, places with bad reputation, such as A San, cannot go out in person, nor open channels. But we can do agency trade."
"For example, a big customer of A San wants a batch of Xingyi routers. You can, as long as he sends the money to us, we will receive the full payment and ship the goods immediately. How will A San customers sell it to and whoever they sell it will not care about us."
Meng Qingzhen's eyes lit up: "Chairman, this strategy is great. A San's customers have always cheated people. They pick all kinds of tricks when they receive the goods, and they don't end the payment. We will pay first and then the goods, and we will undoubtedly be the safest to collect and ship as much as the goods!"
"Not only that, Ah San's side, not only customers, but their official positions are also very terrible. In short, when doing business with those people, you must be careful. Don't open a store in person, just trade through third-party agents, and then ship the goods. Xingyi router, Xiaoai audio and Xingyi mobile phones can all be operated in this way. How much money you receive and how much goods you send, you can't sell them for a penny."
In this way, even if A Sanguo wants to cause trouble, punish Xingyi Technology, and fine it, there will be no fine.
The client is a businessman from A Sanguo.
The goods were also bought by merchants from A Sanguo.
Regardless of whether Ah Sanguo sanctions or deductions, the losses are all Ah Sanguo customers. Xingyi Technology only ships the goods after receiving the money. It has already been put into the pocket and has no loss at all.
These wealthy businessmen in the Three Kingdoms of Ah, were all high caste nobles of the Three Kingdoms of Ah, with extraordinary energy and naturally they were not afraid of official sanctions.
Maybe they wear pairs of pants, and some are some ways.
Xingyi Technology only makes money and ships, and there is no other consequence.
Wang Yi remembered that Xiaomi, O, and V made a lot of money in A Sanguo in his previous life, but he was fined more, and even the company and factory became A Sanguo's.
It was really Ah San who earned money and wanted to take it home after he was separated.
But BYD is different. He also sold some cars in Ah Sanguo. Ah Sanguo casually made a charge and prepared to punish BYD for more than 50 million US dollars. It turned out that it was all agent trade, so BYD did not directly get involved and could not be punished!
The market in A Sanguo is not small. Although there are many poor people, there are also many rich people.
Wang Yi can also use third-party trade to ship to A Sanguo.
Especially the thousand-yuan machine, it is very suitable.
However, mobile phone sales in Europe and the United States are another strategy, and they are sold in parallel!
Just arrange a few big customers to do this, but it has nothing to do with Xingyi Technology after finding out.
Even if it was a big deal in the end, it was still a big customer who was not in a regular manner and flirted with goods! He even flew overseas!
At that time, the company will report criticism and fines, and then the subsequent self-punishment will be completed.
As for the little money that is fined, it is worth a penny compared to the money made by big customers who sell parallel goods.
How to get it out in the future or how to get it out.
As long as Wang Yi doesn't really care about this matter and does not thoroughly investigate the problem of parallel goods, big customers will not stop.
Big customers make a lot of money, and Xingyi Technology also makes a lot of money.
Major customers understand these tacit things.
In the following days, the routers and Xingyi TV were fully equipped, and they were crazily produced and stocked.
On July 12, a piece of news caused a sensation on the entire network:
[On July 15, Xingyi Zhijia Headquarters held a strategic new product launch conference to redefine XXX, redefine XXX, and redefine XXX!]
As soon as the news came out, it quickly became a hot topic and the public opinion became lively.
"What is XXX? Redefine three products at once? Xingyi Technology is amazing."
"It was released at Xingyi Smart Home headquarters, which must be a product related to smart home."
"Is it Xingyi TV?"
"It is possible that Xingyi TV has exposed the news before, and it is normal to release it officially now."
"By the way, how to redefine TV? Are they all LCD TVs, and if they add a broken set-top box, they become smart TVs?"
"That's what small brands do. Xingyi Technology is a big brand, so it will definitely do better."
"I'm looking forward to it, really looking forward to it."
However, just as everyone was looking forward to the Xingyi Smart Home Strategy Press Conference, Baidu jumped out:
[Baidu and mobile have launched Baidu customized mobile phone cards: Xiaodu card and Baidu God Card.]
Chapter completed!