Next year, Xingyi X40, X50, X55, and X60 will all be equipped with the self-developed and self-produced Kunpeng 510 quad-core processor.
The 4k version of X55 pro and X60 pro are all equipped with the self-developed Kunpeng 700 processor as standard.
As for the Unbounded TV A40 and A50, they are equipped with the frequency-locked Kunpeng 500 quad-core processor. They were also released simultaneously in January and sold directly to Xingyi stores in rural areas, focusing on cost-effectiveness.
By then, Xingyi TV will be available in all sizes from 40 inches to 60 inches, covering all areas from low-end to high-end.
Coupled with the trade-in and subsidies for home appliances sent to the countryside, you don’t have to worry about whether it will sell out!
The development plan of Xingyi TV is gradually clear, and within one year, all product lines will be completed.
Perhaps unlike Hisense, Changhong has dozens of models on sale, but all models of Xingyi TVs are the best, all classics, and all of the same grade are invincible!
Wang Yi knew clearly that the mechanized sea tactic was meaningless, but there was a future in using fewer but more precise tactics.
The same size comes in three grades: high, medium and low, which is enough.
The low-end Unbounded A series, the mid-range Xingyi digital series, and the high-end Xingyi pro4K series.
From now on, all high-end products of Xingyi TV will be equipped with 4K as standard.
Wang Yi's plan will not only launch a critical attack on established TV manufacturers and international brands, but also raise the threshold of the TV industry, making it difficult for companies such as BYD and LeTV to enter the industry.
That night, three pieces of news shocked the entire Internet:
[Xingyi TV X40 and X50 were released only half a month ago, sales exceeded 3 million units, and 1.8 million units have been delivered!]
[The Xingyi TV production capacity crisis is serious, and it has to acquire the BYD TV factory, recruit people frantically, and implement three shifts without stopping production to improve efficiency and increase production.]
[This month, the monthly production capacity of Xingyi TV may exceed 4 million units, which is expected to alleviate the production capacity crisis! 】
As soon as these pieces of news came out, they caused a sensation all over the Internet and quickly became a hot search topic.
"Three million units in half a month, crazy, really crazy."
"Let me tell you, Xingyi TV is two generations ahead of its peers and will definitely sell out."
"What about those who question Xingyi TV? Are they a slap in the face?"
"Three million channels in half a month is really cool. Many established TV stations only have three million channels in a quarter, right?"
"The public's eyes are sharp and they will place an order now. We hope to get the goods before the end of the month."
…
There was no surprise. As soon as the news came out, the entire Internet was shocked.
Even the order volume of Xingyi TV has begun to surge wildly.
Horrible sales are the best advertisement, bar none.
Consumers have always followed the crowd.
As a result, in one night, Xingyi X40 received another 150,000 new orders.
The X50 also received an additional 120,000 new orders.
The original debt of 1.2 million TV sets is now owed to 1.5 million sets...
Wang Yi was very convinced and could only say that he was miserable and happy.
But LeTV’s boss Jia was tossing and turning and was so melancholy that he couldn’t sleep at night:
"If there is a pavilion, why should there be a retreat?"
"Xingyi TV has been so successful, but our LeTV TV has already failed even before it started!"
"LeTV, what else are you going to do?"
"What a worry!"
"well!"
Sighing again and again, melancholy again and again.
Looking at Xingyi mobile phones and Xingyi tablets, they are so successful. They are selling well all over the country, and Xingyi tablets are selling well all over the world!
The money earned is like a flood, countless.
Boss Jia is really envious and jealous.
So, Boss Jia made up his mind to copy Dong Wang’s model and make LeTV TV!
We will recruit people, conduct research and development this year, and launch it next year.
As a result, as soon as LeTV’s R&D personnel were recruited, Xingyi TV was released!
As soon as LeTV decided on its research and development direction, sales of Xingyi TV exceeded 3 million.
What is the concept of 3 million?
Boss Jia originally planned that it would be good if LeTV TV sales could exceed three million a year.
As a result, Xingyi TV sold three million units in half a month.
This made Boss Jia feel like he wanted to die.
No way, online shopping was not very developed in 2012, especially those born in the 1960s and 1970s. Many people still don’t trust online shopping, let alone buying large items like TVs online!
Therefore, in the previous life, LeTV TV was mainly sold online, with annual sales of only a few million units.
It was not until a few years later that smartphones became popular, online shopping exploded, and consumers fully recognized the online shopping model that Xiaomi TV’s online sales became extremely terrifying.
This is also the reason why Wang Yi is determined to work offline.
In 2012, offline sales were better than online sales!
Especially for large appliances, offline sales can be two or three times higher than online sales.
Xingyi TV has prototypes offline, so consumers can see and touch them, so they can place orders offline with confidence.
After the system allocates the order, nearby stores will deliver the goods to your door for installation and after-sales service...
Coupled with the brand influence of Xingyi Technology, there is no need to worry about sales.
But LeTV can’t.
A new brand, making TV, not many people were convinced in the first two years.
In his previous life, if he hadn't seen LeTV making several generations of TVs with good sales and reputation, Wang Yi wouldn't have dared to buy the third generation.
The more Boss Jia thought about it, the more melancholy he became: "It's difficult to do. With Xingyi TV, it will be difficult for LeTV TV to develop and sell, unless it also opens a large number of offline stores."
"But this is unrealistic and the cost is too high!"
"Xingyi Technology has mobile phones, tablets, TVs, speakers, headphones, routers, etc. It will not lose money by opening thousands of stores, but will make huge profits."
"But if LeTV can't do it, why open thousands of stores just for LeTV? It will definitely cost us money."
"But if you don't open a store and consumers don't recognize it, it's not as good as Xingyi TV. Wouldn't it be even more useless?"
"What to do? We are in a dilemma!"
"No wonder BYD gave up its TV business and sold its TV factory to Chairman Wang. The main reason is that Xingyi TV is so invincible!"
The more Boss Jia thought about it, the more worried he became, and he was in a dilemma.
I didn't fall asleep until dawn the next day.
I could only wash my face, go to LeTV headquarters with dark circles under my eyes, and go straight to the TV R&D department.
Like him, the entire R&D department had not slept well and looked gloomy.
The R&D director even sighed: "Boss, Xingyi TV is too powerful. Do we still want to...continue our LeTV TV?"
Hearing this, everyone looked over and felt extremely nervous.
BYD boss Wang has given up, and LeTV boss Jia probably has given up too.
Once given up, the entire TV department will be disbanded, everyone will be laid off, and everyone will lose their jobs!
Like Du Qingping, they were originally core R&D personnel of an established TV manufacturer. They believed in Boss Jia's big pie, were impressed by LeTV's ecology, and received higher benefits, so they jumped to LeTV.
I thought I could have better development by coming to LeTV.
Now that things are going well, I'm afraid LeTV will be doomed and they will lose their jobs.
Big trouble.
Du Qingping was lucky. He was packaged and sold to Xingyi TV. He was the best in three-on-three and rose to prominence. They were not so lucky.
Even if I switch jobs to Xingyi TV, they won’t accept me.
Xingyi TV already has two R&D departments, with many troops and generals, so it would be good if there are no layoffs.
Boss Jia sighed: "Don't worry, LeTV will not cancel it!"
This was the decision he made after several nights of insomnia and thinking about it day and night!
If you do it, you may fail. But if you don’t do it, you will definitely fail!
Boss Jia has clearly thought about it. There are so many brands of smart phones, and it is not a problem to add LeTV to the smart TV.
What's more, LeTV has LeTV Video, but it's not suitable if it doesn't make LeTV TV.
He knows that not only does he have this idea, Fengxing Video is also considering making Fengxing TV, and Baofeng Audio and Video is also considering making Baofeng TV!
It's just that the progress of both is much slower, and it is estimated that they will be completed in two or three years.
LeTV is a bit faster and will be able to produce it next year.
“Don’t cancel!”
Everyone heaved a sigh of relief. At least they wouldn't be unemployed in the short term. The worst they could do was work at LeTV first, and then switch jobs!
These are basic workplace practices.
"But LeTV needs to reposition itself!" Boss Jia changed the subject:
"You have all seen Xingyi TV. The configuration of this year's Xingyi TV X40 is much higher than our S40 next year. It is not much worse than our LeTV 60-inch high-end next year!"
The R&D manager nodded: "Yes, Xingyi X40 is a quad-core flagship processor with a 2+8G configuration and imported screens from Sharp and Toshiba. Our LeTV S40 is just a dual-core low-end processor with a 1+4G configuration and is made in China by Chimei
Screen. It can be said that it is completely backward, but it is not a big problem. The Xingyi X40 is sold for 4999 and comes with a two-year membership. We can go for a lower price and sell it for 2999 and also receive a two-year LeTV membership."
Boss Jia waved his hand: "What good thing are you thinking about? The Xingyi X40 sells for 4,999 this year, and it will become an old model next year. Why don't you lower the price?"
"Yes, it is normal for TV prices to drop by 20%-40% a year." The R&D director remembered this:
"In July next year, the Xingyi X40 will be on the market for a year, and it will be reduced to at least 3,999. Then our LeTV S40 will be released in July, with even lower configurations, and can only cost 2,499? And two years of membership are required? This is impossible to sell!"
Boss Jia sighed: "Yes, this price is not profitable at all. Our one-year membership costs 490 yuan, and the S40 TV + two-year membership is at least 2979, but the price of 2979 cannot be sold at all!"
In the previous life, the reason why LeTV sold TVs so cheaply was because they were bundled with video memberships, and video memberships cost 490 a year!
For example, the S40, which will be launched in July next year, has dual core, 1+4G, 1999+490 one-year membership, which is equivalent to 2489, and if it is a two-year membership, it will be 2979.
Wang Yi’s Unbounded TV A40, with quad-core, 1.5+6G, free two-year membership, priced at 3,499, completely beats LeTV S40!
As for Xingyi TV X40, even if it is launched for one year, the price will not be reduced by 20%, and the price will be reduced by 10% at most, 4,499. This price will still have no rival next year!
As for sniping down competitors such as LeTV, Xingyi TV doesn’t have to deal with it at all, just leave it to Unbounded TV.
Boss Jia took a deep breath: "Unless it's 2499 and free membership for two years, it will be a little competitive."
"That's all we have to do. What about the 60-inch LeTV?" the R&D director said:
"Compared with Xingyi X50, our LeTV X60 is larger in size and has a higher processor. It will use Qualcomm's 28nm APQ8064 processor. There is no difference in other aspects. And I am worried that Xingyi TV will definitely launch 60 next year.
If you don't have a TV, it will be troublesome."
Boss Jia nodded: "Xingyi TV will definitely launch a 60-inch TV next year. We can't stop it and can only compete head-on. If Xingyi TV releases a 60-inch TV next year, according to the current pricing strategy, they will sell it for 9999 and get a two-year membership.
! Then we have similar configurations, sell it for 7999 and get a two-year membership!"
"Okay, the configuration is almost the same, it's 2,000 yuan cheaper, we can make it!"
At this time, the vice president couldn't help but said: "What if... what if the 4K version of Xingyi TV X60 is launched next year?"
"This..." For a moment, everyone was silent.
Boss Jia frowned slightly: "Currently, domestic TVs do not have 4K. Once Xingyi Technology launches a 4K TV next year, it will be the first domestic 4K TV, and it will be a big gimmick. Our LeTV will be even worse."
"Yes, unless we also make 4K TVs, but this is unrealistic. The most powerful Qualcomm processor APQ8064 at the moment cannot drive 4K. Similarly, I feel that Xingyi Technology will not be so crazy."
"Also, to go to 4K, you need a TV chip that decodes 4K. We don't have one this year unless we wait for next year's Qualcomm flagship 800."
Boss Jia said: "Qualcomm's flagship processor 800 next year is expected to be able to decode 4K. But it won't be available in time."
"No, we don't have enough time for research and development, but Xingyi TV has enough time for research and development." The R&D director said:
"It will take LeTV one year to develop a 4K TV, and it will be released in 2014 at the earliest. But Xingyi TV has many people, and has the successful experience of X40 and X50, so it will not take half a year to develop the 4K version. Plus they and Qualcomm
With this relationship, we can definitely get the first batch of Snapdragon 800 chips and release 4K TVs in July next year, but we will have to wait until the year after that, which will be a full year late!"
"this……"
Everyone's expressions changed drastically, and the more they thought about it, the more desperate they became.
It is not as good as Xingyi TV in terms of technology, not as good as R&D, and even the supply chain relationship is far inferior.
Moreover, Xingyi TV is a full year ahead of schedule.
"No wonder someone as powerful as BYD's boss Wang has to give up the TV business. Xingyi Technology is so powerful that it makes people despair!" Boss Jia was filled with emotion and melancholy:
"Forget it, let's talk about 4K next year. Let's make 1080P 40-inch and 60-inch models first, one low-end and one mid-range. Then we can start a price war with Xingyi TV."
"As long as it's two thousand cheaper than Xingyi TV, we have an advantage and can win. Even if we don't make money, it's okay."
Boss Jia said with a smile: "After all, LeTV membership is paid, 490 a year. After the membership expires, as long as the user pays one more year of membership fees, we can make a huge profit of 490! 980 in two years!"
"Okay, then let's try our best to move forward and try to get it done one day early."
"Yeah." Boss Jia nodded, full of expectations for the outside world.
Cost-effectiveness is LeTV’s advantage.
Xingyi Technology is a high-end product, while LeTV is a mid- to low-end product.
The real profit is from selling video memberships, which is 490 a year, which is simply a money grab!
"It's just that Mr. Wang has a trick in his head. The Xingyi Video membership on the TV side only sells for 180 a year, and he also gives two years as a free gift. This makes our LeTV membership, which sells for 490, look too black-hearted and really a black sheep. The membership fee will also have to be reduced by one year.
If we lower the hardware price and then raise the price of the hardware, the total price will still be the same. It will still not delay LeTV’s ability to make money.”
But what Boss Jia doesn't know is that ideals are plump, but reality is skinny.
Accidents often come more easily than successes.
The reason why Boss Jia wants to price the LeTV S40 at 1999 is because the bundled TV membership costs 490 a year.
It seems that the TV is super cheap for 1999, but in fact it is bundled with a one-year membership of 490, and consumers have to pay 2489, which is not a lot of money.
The TV is just a low-priced gimmick, and the key to making money is the LeTV membership which costs 490 yuan a year.
But unfortunately, this LeTV member is not compliant, and this road will not go down soon.
Even if the TV membership is really expensive at about 400, LeTV will not get the money itself, the licensee will get half of it.
What's more, even if you are a TV member, it is unlikely to be as expensive as 490 a year. If it exceeds 360, not many people will open it.
After all, current broadband costs only RMB 500 to RMB 600 per year, and cable TV only costs RMB 200 per year.
If you open a TV membership with 490, you will definitely use consumers as leeks.
Therefore, the membership price of Xingyi Video is still 180 yuan, with a promotion of 150 yuan.
Subsequently, Xingyi Video was canceled on the TV side, leaving only Galaxy Video, which only cost 360 a year, with a promotional price of 298, and a big promotion price of even 258!
There is no way, TV membership is too expensive to sell!
Wang Yikai’s TV membership in his previous life will not be considered if it exceeds 258.
The Tencent Video TV version of Aurora Cloud Audiovisual Membership also has a special promotion, with a price of 258.
The Youku TV version of Kumiao is a mobile membership provided by 88VIP. New dramas cannot be cast to the screen. Wang Yi adds 6 or 8 yuan per month to upgrade to a TV-side Kumiao member.
As for iQiyi members, they can originally cast their screens in 1080P, but Wang Yi also opened a golden year membership.
Later, 720P screencasting for gold members no longer worked, so Wang Yi gave up iQiyi and even stopped becoming a gold member!
As for those with more than 300 members, Wang Yi didn't even bother to open one.
Similarly, these days, if the promotional price of Galaxy Video is more than 200, consumers will still consider it. If it really exceeds 300, or even 400, users will give up directly.
Xingyi TV Headquarters.
Wang Yi held a high-level meeting again, but this time it was not just the top management of Xingyi TV, but also the top management of Xingyi Smart Home:
"The two industrial parks of Xingyi TV and Xingyi Smart Home are located next to each other. They cannot work alone, but must cooperate with each other and develop hand in hand."
"The TV hardware revenue is just a one-time deal, and there is not much revenue after it is sold. As for post-warranty repairs, there is not much. If the user uses it for five or six years and it breaks, most of them just replace it with a new one."
"But the income from software services is a steady stream, and you can make huge profits."
"Advertising is one aspect, film and television membership income is another aspect, and game income is also a big part!"
"The next TV games will be a major strategic development direction of Xingyi TV."
"Currently, the Xingyi game platform has been launched. In addition to the games we develop ourselves, we will also actively introduce third-party games. Similarly, there will also be a large number of games adapted to Xingyi smart TVs!"
"The powerful configuration of our Xingyi TV is comparable to that of a flagship mobile phone, and it can play large-scale games."
"TV-side games require professional game controllers. In this regard, we can leave it to Xingyi Smart Home for research and development."
"Okay, Chairman, we'll get it done as soon as possible. We'll make sure it's rechargeable, has long battery life, and has low latency." Meng Qingzhen responded quickly.
From now on, all Xingyi mobile phone and Xingyi TV accessories and peripheral products will be responsible for Xingyi Smart Home.
Wang Yi nodded and continued: "Of course, ordinary TV games are not considered core competitiveness. We can do it, and so can our friends. We want to make a high-end product that Xingyi Technology can do, but our friends cannot.
game."
"To this end, Xingyi Games is preparing to develop a somatosensory game "Fitness Ring Adventure", specially adapted to Xingyi TV!"
"For this game, you need to create a set of fitness rings that you can hold in your hand and a fixed strap that is fixed on the leg. Through the built-in force sensor, changes in force are sensed. Through the gyroscope sensor, changes in direction are sensed!"
"This makes somatosensory games extremely realistic, and combines games and sports into one. Whether you are adventuring with family and friends, or doing exercise alone, you will enjoy it, it is wonderful."
"This is interesting. I want to buy somatosensory games even if I pay for them. It's so advanced." Xu Mingyi was full of praise.
Tu Hongyun also agreed very much: "As a veteran R&D person, I go to the R&D room every day. I have serious health problems and I don't want to move. With this game, I can play games and exercise at the same time, that would be great."
"Yes, every group needs it. Once launched, it will definitely be popular!"
Everyone was full of praise and full of expectations.
Wang Yi was not surprised by this.
"Ring Fit Adventure" is a switch somatosensory game released by Nintendo in 2019, priced at US$79.99, National Bank 499!
However, at such a price, it is still popular all over the world.
But the biggest limitation is that you have to buy a switch game console.
For those who don't like switch, or have other game consoles, they are not optimistic.
Therefore, Wang Yi planned to make this game in advance and put it directly on Xingyi TV.
With the powerful configuration of Xingyi TV, playing this game is completely stress-free.
But the TV set by a friend is useless.
At least it can't carry a dual-core processor.
After all, this game has 20 worlds, more than 60 sports modes, and a size of 2.45G.
For example, those 1+4G TVs cannot even be installed.
Even if Wang Yi splits the game into two generations, with ten worlds in one generation, and reaches about 1.2G, the 4G storage of friends cannot carry it.
After all, the system takes up a lot of storage, as well as other software.
Wang Yi split it into two generations. The first generation was launched in 2013, with ten worlds and 1.2G space. Not to mention that Xingyi TV can play without any problems, and Unbounded TV can have no problem.
When a new version is launched in 2015, it will become twenty worlds. At that time, all Xingyi TV series will have 3+16G storage, and the size of 2.45G will not be stressful.
In 2017, it can be continuously upgraded to thirty worlds.
By 2019, if we continue to upgrade to forty worlds, most TVs will not be able to handle it and will not be in the way. Then it will be the era of cloud gaming!
Wang Yi has laid out games, big data, cloud services, Xingyi TV, Xingyi mobile phones and other terminals. It can be said that everything is ready, and it is natural to wait until 2017 to launch cloud games.
However, at the moment, it is better to split the game into two generations and make it smaller, otherwise there will not be enough hardware space.
There are also dance-type somatosensory games that can also be developed. If you develop a game bracelet, the experience will be better than holding a Switch controller.
As for the charging model, whether it is a one-time buyout system or a zero-yuan game krypton gold system, you can consider it.
Both have their own merits, and different games are suitable for different strategies.
But Wang Yi put the game directly on Xingyi TV, leaving thousands of dollars to buy the game console, which undoubtedly reduced the cost of the game.
The most realistic thing is that if you wanted to play "Ring Fit Adventure" in your previous life, you had to buy a Switch and a game set, which cost more than 2,000 yuan in total. Many people would hesitate or even give up.
But now, you don’t need to buy a game console, you only need to spend a few hundred yuan to buy a game package.
It’s only a few hundred dollars, so it’s not stressful for most people.
As a result, the number of users of "Ring Fit Adventure" will inevitably increase dramatically!
And Xingyi TV and "Ring Fit Adventure" are deeply integrated, and sales will inevitably increase dramatically!
These are core competitiveness that other businesses cannot learn from.
Chapter completed!