Seeing Wang Sheng sweating from the sun, Wang Yi understood the process in an instant.
It seems that I didn't wait too long. With this kind of attitude, I really can't even provide it to international suppliers.
No wonder Huawei cooperates with Xiaokang in building cars. The smaller the company, the better the attitude and the easier it is to cooperate!
Even if you make any request, the other party will do it immediately, regardless of whether it is reasonable or not.
Big companies don’t want to sell their bodies, but small businesses can give you their souls!
Wang Yi couldn't help but glance at Wang Shengsheng, no wonder BOE has a future.
Of course, I also have some sympathy for the difficulties of enterprise development.
Wang Yi smiled and said: "Lao Zhu said, he inspected it and felt that BOE is still good. Although the craftsmanship is worse than Sharp and Samsung, it has great potential. I believe Lao Zhu, so let's take a look."
Wang Sheng's eyebrows were filled with joy and he cast a grateful look at Zhu Changlin:
"Dr. Wang, don't worry. Whatever products you need, BOE will arrange them immediately. If we can't do it, it doesn't matter. We will develop it immediately. Even OLED is not a problem. As long as we can survive and make as much money as possible, all the investment in research and development will be successful."
, loans for research and development are also available!”
Wang Yi was very satisfied with this kind of courage, but waved his hand:
"Don't worry about OLED. It won't mature until it takes four or five years. In the next five years, the world will still be dominated by LCD. Therefore, as long as BOE can achieve first-class LCD, it will be a first-class screen supplier. If it survives, it will make money.
, and then invest in the research and development of OLED.”
"Is this okay?" Wang Sheng was very surprised.
Ever since Samsung started promoting A screens, the industry has felt that OLED screens are better and more advanced.
He also thought that Wang Yi valued BOE in order to lay out future OLED screens and let BOE fully develop OLED in advance!
Unexpectedly, Wang Yi actually meant to temporarily abandon OLED research and development and instead devote all his efforts to conquering LCD!
"Of course. To put it bluntly, OLED is still in the trial and error stage these days, and there are no very successful products or paths."
Wang Yi said: "If OLED cannot solve fatal problems such as short lifespan, eye damage, and severe graininess, it will never be mature and will never be widely popularized, let alone replace LCD."
Hearing this, Wang Sheng nodded: "That's it."
Wang Yi continued: "From what you can see, how long will it take for BOE to completely solve these problems with OLED? Or in other words, how long will it take for the best giant in the entire industry?"
Wang Sheng thought for a while: "If BOE solves the problem independently, there will be no hope for even seven or eight years. Even screen giants like Samsung and Sharp will have no hope of success for less than five years."
Wang Yi nodded: "So if BOE bets on OLED, will it have a way out? Or can it survive until OLED matures in seven or eight years?"
"This..." Wang Sheng was silent for a long time and sighed: "There is no hope, the hope is very slim."
"That's it. Since BOE is still in the initial stage of development, with tight funds and a small market share, instead of developing OLED that will mature in five or six years, it is better to go all out to develop LCD and win the market in these five or six years first."
Wang Yi explained: "As long as we capture the market in the past five or six years and achieve profitability, BOE can survive. Only by surviving can we make enough money. And only by making enough money can BOE have money to do business."
OLED research and development. As a person, you can’t aim too high, and as a business, you are most afraid of being too ambitious and too weak!”
Wang Sheng suddenly realized: "Thank you, Director Wang, for the suggestion. Thank you very much. To be honest, the company is currently facing a tight financial situation, and the top management within the company has two opinions. One is to fully invest all funds in LCD research and development, achieve profitability as soon as possible, and survive.
The other group feels that LCD lags too far behind. Even if they invest money in research and development, it is just catching up. It is better to abandon LCD and go All in OLED to achieve overtaking in corners."
Wang Yi smiled: "Overtaking in a corner? The ideal is very full, but the reality is very skinny. Samsung and LG have been developing OLED for so many years, but they have not been able to cure those fatal weaknesses. Why do they think BOE can?"
Screen research and development is the development of the entire industry and is never an overnight process.
Even with Wang Yi's investment, BOE, which is several years behind, cannot complete the path that Samsung and LG took in five or six years to reach OLED maturity in just two or three years.
This is unrealistic.
Wang Sheng nodded: "Yes, the radicals are too radical. I was almost persuaded by them. Fortunately, Mr. Wang, you came and gave me guidance and enlightened me."
Wang Yi waved his hand: "It is right to have different ideas, but there can only be one voice for the development of an enterprise, and that is the right voice."
"After our inspection, the flagship mobile phone screen produced by BOE's fifth-generation line can barely meet our procurement standards, if there are no problems with price and quality control."
Hearing this, Wang Sheng was happy.
Initially, he thought that Wang Yi came to BOE because he was optimistic about BOE's Ordos 5.5th generation AMOLED production line.
Unexpectedly, what was promising was the fifth-generation TFT-LCD production line that was put into mass production a few years ago.
"Thank you, Director Wang, for your support. There is absolutely no problem with quality control. We also offer the lowest price. It is definitely more beautiful than all our friends!"
Wang Sheng smiled and spoke, fearing that this big customer would run away.
Xingyi Technology's purchases have always been generous.
Initially, I placed a one-time order of 5 million pieces, and later it was a one-time order of tens of millions!
Such a terrifying order volume is overwhelming. Not to mention BOE, even European and American giants are confused.
Even Qualcomm Chairman Jacobs and Nvidia Chairman Huang are confused.
The simplest thing is that every important domestic festival, the two of them would personally send blessings to Wang Yi.
The stakes involved can be imagined.
More importantly, once the Xingyi mobile phone uses BOE's screen, it will be the best publicity for BOE, bar none.
It can completely raise BOE's brand image a lot, even to the level of European and American giants.
But Wang Yi changed the subject: "But I have to say it in advance. There is good news and bad news. Which one do you want to hear?"
"One good news, one bad news?" Wang Sheng's heart skipped a beat. Sure enough, there is no such thing as pie-in-the-sky good news in this world.
"Let's hear the bad news first. I'm mentally prepared."
"The bad news is that BOE's screens are not used for Xingyi phones, but for mid-to-low-end brand Unbounded phones."
Hearing this, Wang Sheng's face turned obviously gloomy, but he soon returned to his natural state:
"I understand, Director Wang, there is still a big gap between us and the international screen giants. It is indeed unrealistic to use it directly on Xingyi mobile phones."
Wang Sheng had expected it, and he had never understood before that the Xingyi mobile phone was so high-end, why would he use the backward BOE.
After all, the BOE now is not the BOE ten years from now, and it is still unable to compete with international giants.
Well now, it turns out that it is used for mid- to low-end mobile phones, so everything makes sense.
"The good news is that the Wujie brand focuses on the mid- to low-end, with prices around a thousand yuan, so the volume will be very scary. The first batch is an order worth tens of millions. If the cooperation goes well, we will continue to increase the number to tens of millions a year!
"
"What? The first batch is an order worth tens of millions?"
"If we cooperate well, can we continue to add more?"
"Added to tens of millions?"
Wang Sheng's eyes lit up: "Director Wang, no, Brother Wang, you are my brother. Thank you for saving BOE from the fire and water!"
What high end and low end!
No problem!
With a volume of tens of millions per year, BOE doesn’t care even if it is bought back and put on the wall!
You know, if BOE can receive an order of one million yuan at the moment, it is a super large order.
Not to mention the first batch of tens of millions, and the subsequent tens of millions!
BOE cannot even think of such a terrifying order.
Not to mention BOE doesn’t dare to think about it, Sharp and JDI don’t dare to think about it either!
After all, there was only one brand that could produce a product worth tens of millions in the past, and that was the iPhone.
Until recently, there was only one Xingyi mobile phone.
But obviously, Xphone 1 and Xphone 1pro combined do not sell as much as iPhone 4s.
After all, the former is mainly for domestic sales, while the latter is for global sales.
There is no comparison between a single market and the global market.
But now, BOE can do it.
A super big order worth tens of millions was a slap in the face, and happiness came too suddenly.
"Dr. Wang, what parameters do you need for the screen? We will arrange production immediately. The price is absolutely the lowest." Wang Sheng said decisively, this is the God of Wealth.
"Although it's a thousand-yuan phone, it will have a 720P high-resolution screen next year. I want BOE's highest-quality 720P high-resolution screen!"
"Okay!" Wang Sheng responded directly: "AUO, Tianma's 720P high-resolution screen costs 125-130. We also sell it to external parties for 120+. Mr. Wang, if you place an order of 10 million yuan, I will give you the floor price directly.
90!”
"Come on, let's do it like this. The first big order of 10 million will be given to you!" Wang Yi agreed directly because he likes such cheerful people.
In fact, the cost industry is very transparent, and the key depends on whether the floor price is given.
At a price of 90 yuan, if the size is small, it will not make any money, or even lose money.
But if you count tens of millions of orders, it will be profitable.
It can be said that BOE gave Wang Yi a price that Wang Yi could not refuse, and thus won the huge order of Unbounded Mobile Phones!
Screens, like chips, have economies of scale. The more produced, the lower the cost.
BOE knows how to start with bitterness and then sweetness, so it is inevitable to make money.
"Thank you, Director Wang, for your kindness in times of need. BOE will remember it in my heart!" Wang Sheng said with a smile.
With these tens of millions of mobile phone screen orders, if one is 90 yuan, that’s 900 million!
A total of 900 million orders, even if the profit margin is only 5%, earning 4.5 yuan per screen is 45 million!
The problem is that this is only the first million-dollar order, and there will be several million-dollar orders in the future.
Calculated in this way, one customer of Wujie Mobile can increase BOE's revenue by billions and make a net profit of hundreds of millions.
BOE’s total revenue in the first half of this year was only 9.608 billion yuan, a year-on-year increase of 94.5%, with a net loss of 786 million yuan.
It can be said that the mid-year financial report was disastrous.
But with orders from Unbounded Mobile Phones, there is every hope of turning losses into profits.
After all, with so many orders coming in, the cost of BOE’s flagship mobile phone screen has become extremely low, from the previous 90 yuan to 80 or even 70 yuan, it is not a problem.
By then, not only can you make a lot of money by selling orders to Wujie Technology.
It can also be sold to other brands at a market price of 110 or even 120, and the profits can be imagined.
The scale effect is like this. The more you produce, the lower the cost, the stronger the market competitiveness, and the higher the profit!
However, Wang Yi changed the topic: "We are quite optimistic about BOE's flagship screen this year, so we will use it on the Unbounded phone. But next year, the Unbounded phone will have a second generation. If there is no new breakthrough in BOE's flagship LCD screen,
, or the breakthrough is not as good as that of our friends, then I’m sorry, we can only change our partners.”
Wang Yi directly made the ugly remarks in front of him because he was afraid that BOE would become complacent with this year's orders and not want to make progress, but would fall behind.
This is not a good thing.
The competition in the screen field is too fierce, and BOE is lagging far behind. It has no choice but to catch up.
If you think that if you cling to Wang Yi's lap, your future will be bright and you don't have to work hard, then that's the end of it.
Born in sorrow, died in happiness.
The wisdom of the ancients does not deceive me.
Sure enough, Wang Sheng's initially impetuous mood calmed down instantly:
"Dr. Wang, you are right. Don't worry, all our shareholders will stop paying dividends. As long as there is profit, all of it will be invested in research and development!"
Wang Yi nodded with satisfaction: "Very good, I hope BOE has a bright future."
Wang Sheng changed the subject: "Dr. Wang, I have a heartfelt request. Although I am the founder and chairman of BOE, I have been short of money along the way. For this reason, I had to introduce multiple investors, which led to my
The right to speak is not too important."
"Therefore, it is difficult for me to suppress opposing opinions on certain key decisions. For example, those who want to develop OLED and dream of overtaking in corners are very powerful, and I can't do anything about it."
"So you want me to invest?" Wang Yi said calmly.
Wang Sheng nodded decisively: "Yes, Director Wang, as long as you invest, you must be a major shareholder. Coupled with Xingyi Technology's orders and influence, the board of directors will give you at least two seats. At that time, BOE's decision-making power will be
If we have it in our hands, we won’t go astray! Go to OLED.”
Wang Yi thought for a while and said: "What you say makes sense. It's not that OLED is not good, nor that OLED can't be developed. It's just that things have to be prioritized. Within three years, all in LCD, and three years later, BOE's LCD mobile phone screen will reach the top level in the industry.
With enough profits and energy, it is too late to develop OLED. At that time, OLED was only a niche. Even five years later, it will be the world of LCD!"
"I see. I trust Director Wang's professional judgment." Wang Sheng nodded decisively.
If others said this, Wang Sheng might still question it.
But if Wang Yi said this, it must be true.
After all, Wang Yi is recognized as the absolute trendsetter in the mobile phone industry.
From Xphone 1 to Xphone 1pro, Xingyi mobile phones have always led the development trend of the entire mobile phone industry.
The industry knows better that although the chief designer of the two mobile phones is Zhu Changlin, the key research and development directions are all set by Wang Yiding, and he is the soul!
Since Wang Yi said that OLED won’t happen within five years, then it won’t happen!
What's more, Wang Sheng originally started out as a screen maker, and Wang Sheng himself knows how difficult it is to solve the fatal flaws of OLED.
As Wang Yi said, as long as these fatal flaws of OLED cannot be solved, it will be difficult for OLED to be popularized on a large scale.
After all, OLED 720P and LCD 480P have similar effects. They have a short lifespan and are prone to screen burnout and eye damage. They are both really fatal.
Especially for high-end mobile phones, an original OLED screen is very expensive. Once it burns, who can afford to replace the screen with a cost of more than 1,000?
However, the current OLED is far less mature than it will be ten years ago. Screen burn-in is common, and the screen burn-in occurs after the warranty is issued, and there is no free after-sales service.
"We can consider investment. Supporting the domestic mobile phone supply chain is one of our original intentions." Wang Yiping said.
At present, BOE has lost several hundred million in half a year and is at a low point. Its market value has been cut in half from the previous more than 40 billion, leaving only more than 20 billion. It is a good opportunity for investment.
"Thank you, Director Wang, I will arrange the board meeting for tomorrow!" Wang Sheng said with a smile.
As long as Wang Yi is pulled onto BOE's warship, BOE's future will be immeasurable.
"Okay, but I want three board seats." Wang Yi said calmly.
"I'll try my best." Wang Sheng responded.
With the entry of capital, Wang Sheng became increasingly unable to control BOE.
Wherever there are people, there are rivers and lakes, and there is nothing we can do about it.
Even if it is Xingyi Technology, if capital investment was introduced from the beginning, it would be difficult for Wang Yi to completely control it now.
Capital money is easy to get, but it is not easy to deal with it.
The simplest thing is that after Wang Yi invests in BOE, BOE will inevitably develop mobile phone screens and TV screens.
As for the research and development of other screens, we can wait for a while and treat it as a non-core business.
Even what kind of screen Wang Yi needs, BOE has to conduct targeted research and development.
This is the purpose of Wang Yi’s investment in BOE.
Similar to bringing capital into a group.
There is no way, if people don't do it for themselves, heaven and earth will destroy them.
If it weren't for Xingyi Technology and Wujie Technology to have better domestic screens, Wang Yi would not invest in BOE.
He is an entrepreneur, not a good person.
The next day, the board of directors convened as scheduled.
Wang Sheng went straight to the point:
"BOE suffered a loss of 786 million in the first half of the year, and its market value has reached its bottom. This is our current situation, and it is terrible."
All the directors were livid. They wanted to make money by investing in BOE, but instead of making any money, their wealth was reduced by half.
A few years ago, BOE's market capitalization was still over 40 billion, but now it's only over 20 billion, which can only be described in one sentence.
"If this continues, BOE will continue to lose money. It is estimated that the stock price in my hands and yours will continue to plummet, and the stocks in my hands and yours will become increasingly worthless." Wang Sheng said seriously.
At this time, a major shareholder couldn't sit still: "Chairman, don't say these useless words, let me ask you, do you have a solution? If so, put it forward as soon as possible. If not, you can step aside and make way for someone better. I
It would be good to see Vice President Qian.”
"Yes, Vice President Qian's concept is very advanced. BOE is lagging behind in LCD screens. It is better to give up LCD and develop the next generation of OLED to achieve overtaking in corners. As long as it succeeds, JD will easily become a first-class OLED giant, like Samsung and LG.
of giants.”
"Yes, once this happens, profits, stock prices, and market value will all explode."
"If you can do it, do it. If you can't do it, step down and make way for others. BOE cannot continue to lose money and must find a way out!"
"What you said is very good, and your ideals are very full." Wang Sheng clapped his hands:
"But the reality is very harsh. Yesterday I met a big man and discussed this issue with him. He put forward another point of view."
"Big shot? Who?"
"What point of view?"
Everyone in the room was excited.
"The big shot said that OLED has several fatal shortcomings. First, it has a short lifespan and is prone to screen burn-in. Second, it has low resolution and severe graininess. Third, it hurts the eyes more and affects vision after long-term use."
After hearing this, those who support OLED fell silent. This is all true.
Problems do exist.
But Vice President Qian was unhappy: "Chairman, the points you mentioned do exist, but they are not insurmountable. The lifespan is short, and we can continuously improve the lifespan by optimizing the screen material. The resolution is low, and we can increase the resolution.
, making a 2K mobile phone screen will hurt your eyes... You can also develop good eye protection strategies in the future."
Wang Sheng nodded: "Okay, you said it very well. But let me ask you, how long does it take you to solve these three fatal problems? Can you solve them within three years?"
Vice President Qian shook his head: "It's difficult and can only be partially solved at most. It will take about five or six years to fully solve it."
"That is, it will take you five or six years to solve these problems. What about BOE in the past five or six years? ALL in oled. As a result, Oled is immature and only burns money but does not make money. LCD does not invest and does not make money. In the past five or six years, it has been
Drinking the northwest wind? Five or six years later, if Oled has not yet become a success, BOE will be finished!"
"this……"
Everyone in the room was silent.
Vice President Qian did not give up: "What if there is a huge breakthrough, what if..."
Wang Sheng directly interrupted the other party: "Technological breakthroughs are a very rigorous matter, and there are not so many chances. BOE's destiny should not be dependent on chance!"
"President Qian, only by relying on the breakthrough of LCD to survive can we have the time and funds to develop OLED!"
"Wow!" Applause rang out.
With the help of Wang Yi's ideas, Wang Sheng finally defeated Vice President Qian in one fell swoop and gained the support of the board of directors.
Even those shareholders who once supported Vice President Qian began to waver.
One is the technology that is currently popular, and you can make money by catching up.
One is a technology that has just begun to sprout and may not be popular in five years.
After some analysis, shareholders also felt that playing it safe was best.
"Short-sighted!" President Qian snorted and left angrily.
But when he walked to the door, he found that no one followed him out.
Normally, all the shareholders who supported him would have left the market together.
We just walked to the door and can't go back!
"A bunch of useless people are worthless!" Vice President Qian snorted coldly and could only leave with all his courage, but he felt increasingly uncertain.
Wang Sheng was in a good mood when he saw this, and continued: "Very good, let's move on to the most important topic, about the big shot we met yesterday!"
"Big shot? Who?"
"Capital? Or big customers? Or leaders?"
For a time, everyone became interested.
Even the shareholders who support Vice President Qian are full of curiosity.
To put it bluntly, they only pursue interests and just want to make money.
Whoever can make BOE's stock price skyrocket and make them make money is the master!
It doesn't matter whether your surname is Qian or Wang.
Wang Sheng smiled: "This big shot is not only capital, but also a super big customer, and he is our savior at BOE!"
"Who is it?" Everyone looked forward to it.
Today, BOE is suffering serious losses and is in urgent need of a rescue hero.
"Chairman of Xingyi Technology, Wang Yi!"
"What!"
"Director Wang!"
"Damn, luckily I stayed calm and didn't follow Lao Qian away!"
For a moment, everyone had complicated expressions, and some were even more grateful.
If he followed Vice President Qian, it would be over.
Now that Wang Sheng has the support of Director Wang, Vice President Qian will have to quit.
If Vice President Qian doesn't leave, they will all rebel collectively and switch to Wang Sheng.
There is no way, Wang Yi's weight is so heavy!
Chapter completed!