It costs a lot to develop a generation of mobile phones, and it also costs a lot to open a prototype.
After being on the market for more than a year, the total sales of Xiaomi Mi 1 and Mi 1T have only reached one million.
Coupled with continuous price cuts and a wave of processor replacements in the middle, the cost has increased a lot, and so far it has only barely recovered.
If we sell another 500,000 units, or even one million units, we can make a lot of money.
Therefore, Rebus does not want to start the research and development of new phones so early. Instead, he wants to continue using Xiaomi 1T and use the Xingyi Xphone 1 dual-core to crush the traffic of Huawei and HTC's quad-core flagship, and make a lot of money.
But unfortunately, the ideal is very full, and the reality is very skinny.
It didn’t catch on to the popularity, but was bombarded by Huawei and HTC!
The reason is simple. Xiaomi is weak and its number of fans is not as good as the other two.
Secondly, what they said makes sense, Xiaomi’s dual-core is indeed not very well optimized.
Therefore, Xiaomi originally wanted to take the opportunity to use a wave of dual-core traffic to crush the quad-core. However, the traffic did not reach it, and it was even criticized by others. It became "Xiaomi dual-core heats up and reduces frequency, not as good as single core"!
Even worse, Meizu also jumped out and said frankly that its MX has been upgraded to Samsung's quad-core, crushing Xiaomi's dual-core, and has also reduced the price of the dual-core MX to 1699, which is the best output of Xiaomi 1T...
Now Xiaomi's situation has become even worse.
Compared with Xiaomi 1T, Meizu MX completely crushes it. It is originally 500 more expensive, so everyone chooses Xiaomi.
Now it’s only 100 more expensive, so most fans choose Meizu MX.
This has made Xiaomi's domestic sales even worse, and it can only rely on Asan.
But Asan's side is not going well either, the price of 1599 is too expensive.
Rebus was speechless: "We really have to develop a new quad-core phone. I didn't expect that Meizu MX will also be equipped with quad-core. It really makes things worse!"
"Yes, Xingyi mobile phones, HTC, Huawei, Meizu, etc., all have quad-core. The dual-core of our Xiaomi 1T is the end. Unless the price continues to be reduced."
"How about we lower it to 1,399? It's okay to earn 300 for one mobile phone."
"No, if we lower it to 1399, Meizu MX will also be lowered, and we won't be able to sell it by then."
"Alas, we can only make new machines." Rebus decided directly.
But Lao Li said: "Don't wait until the second generation of Xingyi is released?"
"Yes, why don't we wait until the second generation of Xingyi is released and see what good things are there? Then we can learn from it and make a brand new Xiaomi Mi 2!"
Rebus nodded: "That makes sense. Let's decide on the main components first and negotiate with suppliers. Once these are completed, the Xingyi 2 will be released. By then, we will design Xiaomi 2 according to the Xingyi 2."
!”
"Okay!" Everyone responded one after another.
Lao Li even opened his laptop directly: "I have already prepared for Xiaomi Mi 2. The first is the processor. There are currently two options."
"First, NVIDIA's quad-core Tegra 3, 40nm, is cheap. In addition, our previous Xiaomi 1T used NVIDIA's dual-core, and the relationship was not bad, but we had to buy additional basebands and integrate them ourselves. In addition, Tegra 3 had serious fever, so we
It may be as bad as HTC."
"Second, Qualcomm's quad-core APQ 8064, 28nm, has better performance than NVIDIA's quad-core and better power consumption control. Xphone 2 uses this model. It will not cause severe heat generation and will not roll over."
"My personal suggestion is to choose Qualcomm."
But then, someone objected: "You can't choose Qualcomm. How come the first generation of Xiaomi was difficult to give birth to? Have you all forgotten?"
"When the Xphone 1 was selling well, Dogecoin Qualcomm gave all the dual-core chips to the Xphone 1. As a result, our Xiaomi 1 had no core available for several months. In the end, we had to redesign it and switch to Nvidia Tegra 2!"
"Yes, Qualcomm is too arrogant and looks down on small businesses. We suffered a loss once and we must never suffer another loss again. We should choose Nvidia Tegra 3."
Lao Li frowned slightly: "What if you choose Tegra 3, but the optimization is not in place and it is as overturned as HTC? It is not as good as the dual-core of Xphone 1? Is it possible that you think that our Xiaomi chip optimization capabilities have already caught up with Xingyi Technology?"
"This..." Everyone retorted speechlessly.
Lao Li continued: "Actually, everyone knows that chip optimization is a profound knowledge. Our current optimization capabilities at Xiaomi are simply negative optimization."
With that said, Lao Li opened a set of data: "As you can see, this is Xiaomi 1's optimization of Qualcomm's dual-core. The more optimized it is, the more stuck it will be. If it is properly optimized, it is better not to optimize at all."
Hearing this, everyone fell silent.
The chip cannot be used immediately, but requires algorithm tuning.
And how to train? That is cutting-edge technology.
It is necessary to carry out comprehensive algorithm tuning and optimization based on different system versions, different hardware parameters, and component combinations to ensure that the chip can exert powerful performance without lagging.
This is easy to say, but extremely difficult to do.
Xiaomi has just started developing mobile phones, how can it succeed?
Let alone Xiaomi, not even Qualcomm can handle it.
Likewise, NVIDIA can't handle it, otherwise Tegra 3 wouldn't have completely overturned.
Even Xingyi Technology, which is also the semiconductor department of Xingyi, gathered a large number of chip R&D engineers + system engineers + hardware engineers. The three parties worked together to calm down the fire dragon of Tegra 3.
After all, it is the first 4-core processor and it is made using a 40nm process. It would be strange if it is not popular.
The difficulty of optimization is no less than that of calming down the Snapdragon 810 in the previous life.
Xiaomi simply does not have such strength.
Rebus sighed: "Lao Li is right. If we use Tegra 3, we can't optimize it. We still use Qualcomm APQ 8064.28nm processor. It doesn't need to be optimized, it is very powerful. And Qualcomm will also sell supporting basebands.
It also saves us the trouble of adapting ourselves.”
"Okay, then I'll contact Qualcomm and let's decide how much?" Meng Xin said decisively.
The decision made by Rebus must be correct and must be implemented immediately.
Meng Xin's speed made Lao Li a little confused.
Qing's own suggestions finally convinced everyone, but Meng Xin finally picked the peach?
"What a damn old Yinbi!" Lao Li cursed in his heart.
Everyone else was also speechless. They could only say that Meng Xin was an old man!
Rebus didn't think much about it: "The first batch of 500,000 pieces, try to set a good price."
Xiaomi 1st generation + Xiaomi 1T only sold a total of 1 million units in a year. When it came to Xiaomi 2, Rebus did not dare to ask for more.
Times have changed.
When Xiaomi 1 was released last year, there was no Xphone 1 or Xphone 1pro. With the price of 1999, Xiaomi 1 naturally sold a lot.
But this year there is not only Xphone 1, but also Xphone 1pro, and the upcoming Xphone 2.
When Xiaomi 2 is launched, even Xphone 2pro will be released.
The sales of Xiaomi 2 will be even more difficult.
"Okay, Chairman." Meng Xin responded.
Rebus continued: "The system is naturally the new Android 4.0."
"In terms of storage, Xingyi Tablet has already adopted 2G storage. Our Xiaomi Mi 2 will not be launched until next year, so we can't fall behind and start directly with 2+16G!"
"As for the lens, there is no mention of 8MP for the rear camera. But for the front camera, is it the 5MP camera of the Xphone 1 or the 8MP camera of the Xphone 1pro?"
Rebus hesitated.
Others were also confused.
Even Meng Xin was not in a hurry to express his position, but was observing Rebus' attitude and waiting for an opportunity to take action!
Finally, Lao Li said: "Chairman, this is actually easy to say. If our Xiaomi Mi 2 is positioned as a high-end performance machine, the price is high and the cost is high, just like the Xphone 1pro, with double eight million. But if we can't compete with the Xphone
1pro, to make mid-to-low-end mobile phones, it’s better to pay 5 million to save some costs and give us more profit margins to fight price wars!”
Rebus suddenly became enlightened: "Lao Li is right, you should be sober. Yes, our positioning is cost-effective, mid-to-low-end mobile phones. The price cannot be compared with Xphone 1pro and Xphone 2, and the cost must be controlled well. In addition to
The configuration should not be bad in terms of appearance, and everything else is as cheap as possible! The front-end price is only 5 million, which is enough."
"Chairman, do you need BYD's antifreeze battery for the battery?" Lao Li continued.
Rebus waved his hand: "With our heating capabilities, we still need antifreeze? You're kidding!"
The corner of Lao Li's mouth twitched: "..."
But I can only give a thumbs up, the chairman is wise!
“As for the screen, it’s a 1280x720 resolution high-scoring screen, which can’t be any worse.”
"Don't worry about the rest. Let's wait and see the Xphone 2 press conference before we make a decision. Next, let's talk about the supply chain. Especially the chip, Meng Xin, you can do it right."
"Don't worry, Mr. Lei, I'll take care of it!"
Meng Xin responded and contacted Qualcomm after the meeting.
Of course, he did not dare to contact Qualcomm Chairman Jacobs directly, but instead contacted a small director in the marketing department.
As for Jacob, even if Rebus calls, the other party may not answer.
After all, last time Rebus personally flew to Qualcomm for several days to request chips, but was unable to meet with his superiors. In the end, he randomly arranged for a subordinate to send him away.
Strength determines everything.
In the previous life, Xiaomi Mi 1 sold 7 million units. It became a god in one battle and directly established the Xiaomi brand. Its potential and status are impeccable.
Therefore, he became a guest of Qualcomm, and Jacob would strongly support it.
Of course, the premise is to be obedient. If you are disobedient and use another processor, it will be over.
In the previous life, Xiaomi purchased Nvidia for three parts, but was hammered by Qualcomm.
Later, I learned my lesson, and my flagship embraced Qualcomm desperately.
But this time, the total sales of Xiaomi 1, Mi 1T and Mi 1T, including Asan’s sales, are only 1 million units. The difference is really huge!
Its status and influence in the mobile phone industry are far inferior to those in its previous life.
So much so that Qualcomm didn’t take Xiaomi seriously.
After all, what the American giants like to do most is to watch the dishes come out.
Xiaomi, which has annual sales of 7 million in its first generation, is a promising young plant, and Qualcomm is willing to invest and support it.
But the first generation of Xiaomi with an annual sales of 1 million is the Xiaomi Karami, and Qualcomm doesn’t even look at it.
Soon, the secretary reported Xiaomi’s purchasing information to the marketing manager Morris:
"Manager, Xia Guo's Xiaomi wants to purchase 500,000 APQ 8064."
"Xiaomi?" Morris thought of this: "Didn't they purchase Nvidia? Why did they come to purchase us Qualcomm again?"
"Hmm... Actually, Xiaomi 1 originally purchased 500,000 Qualcomm dual-core processors, and later purchased them. Since they were small in scale, and we mainly supplied Xingyi Technology, Xiaomi waited for a few months before switching to Nvidia."
The secretary's statement is very consistent with the objective facts.
"Oh, that's it, but since everyone has switched to NVIDIA, let's continue to use NVIDIA. A mere 500,000 order is not troublesome enough. If Xingyi Technology places an additional order, it will start at 5 million, or even tens of millions. Here at Xiaomi, there is no
Need to pay attention."
Morris said arrogantly, not taking such a small order seriously at all.
"Okay, manager." The secretary responded.
Morris was a little disdainful: "As the world's first 28nm quad-core processor, coupled with NVIDIA's serious quad-core overturn, Qualcomm 8064 has completely sold out. We are too busy with large orders from big brands.
You don’t have time to pay attention to these little kalami. You don’t need to notify me for future orders of less than one million pieces.”
"yes!"
"Of course, don't refuse directly. Just say that the current production capacity is insufficient and wait for three months. Within three months, priority will be given to supplying large enterprises such as Xingyi Technology!"
"Okay, manager." The secretary responded.
Soon, Xiaomi received a reply:
[Production capacity is limited and we are temporarily unable to supply the goods. We will wait for three months.]
Seeing such a concise and slightly arrogant reply, Meng Xin was confused: "What do you mean?"
"Let's talk in three months!"
"Is it successful? Or not?"
"Should we deliver the goods in three months, or should we discuss it in three months?"
There is a big difference between the two.
The research and development of Xiaomi Mi 2 was half done before, but now it will take four to five months. It will be available in three months, so that’s good.
If we talk again after three months, we may not be able to supply the goods, and that's the end of it.
Changing the chip and developing a mobile phone cannot be said to be from scratch, but it will still take a month or two.
The simplest thing is that once the chip is changed, the system must be re-adapted and adjusted.
This is not difficult for a large company like Xingyi Technology.
But for a small company like Xiaomi, it is difficult to reach the sky.
Meng Xin had no choice but to go to Rebus: "Director Lei, Qualcomm responded and said we will wait for three months. The current production capacity is tight."
Lei Dong slammed the table: "It's too late to develop Xiaomi 2 now. If we wait for three months, the day lily will be cold."
Lao Li also sighed: "Is Qualcomm angry that we used NVIDIA's Tegra 2 chip before? Has it put us in the NVIDIA camp?"
"I guess so."
"But it's not our fault. The Qualcomm we used first was cut off from supplying chips, so we had no chips to use, so we switched to Nvidia! Now it's our fault for rebelling?"
"Made, Qualcomm is so shameless!"
"There is no way, who makes us rely on others?"
"well!"
The whole room was silent.
Being controlled by others is so passive.
Lao Li sighed: "There are two options now, either use Nvidia Tegra 3, but optimization is a big problem. Or go to Qualcomm again, ask the supply chain executives to come forward, help smooth the relationship, and then increase the order to 1 million
!”
"Both options are bad, but there is no other way."
"this……"
Everyone was silent.
Yes, there is no good way.
Rebus was thinking quickly in his mind: "If we go to Qualcomm again, we may not be able to do it. We were cut off from supplying chips last year, so I went there in person and waited for three days. I didn't even see him in person, and I didn't even get the chips. I won't wait for the chips this year."
Go, same result."
"Alas!" Lao Li sighed: "More importantly, last time Qualcomm chip supply was cut off, we had to turn to NVIDIA. As a result, we offended Qualcomm, and Qualcomm refused to sell our quad-core chips. If we continue to turn to Qualcomm this time, we will also
If we offend Nvidia and stop supplying our chips, it will be really difficult for us."
"This..." Rebus was silent.
Yes, Qualcomm has a temper, but Nvidia may not have a temper.
Although Nvidia is far inferior to Qualcomm in the field of mobile chips, with the explosion of quad-core chips, Nvidia Tegra 3 has also sold a lot.
Although the weather has been hot recently and the market has turned upside down, Tegra 3 chips have begun to sell well in the first half of the year, half a year earlier than Qualcomm's quad-core chips, and have a high market share.
It can be said that NVIDIA was very strong in the first half of the year and was far ahead. It was not until the second half of the year that Qualcomm's quad-core was released to catch up.
If NVIDIA also bans Xiaomi, it will be really over.
Rebus took a deep breath: "In that case, Xiaomi Mi 2 will use the NVIDIA Tegra 3 chip, and it's also cheap. But we need to put more effort into optimizing heat dissipation."
"Xingyi Technology can optimize it well, and so can we Xiaomi!"
"Okay, then I'll place an order with NVIDIA."
Rebus nodded: "There is also a baseband that needs to be fixed."
"yes!"
Xingyi Technology Park.
Wang Yi looked at Qian Fenglin opposite and said with a smile: "Old Qian, regarding the OLED Research Institute, I'll give you two choices. One is in the imperial capital, there are several empty low-rise office buildings in the second phase of Xingyi Technology Park.
, can be used as the headquarters of the institute.”
"The second option is to be in Jeju. Jeju has the largest factory of Xingyi Mobile Phones, and a series of upstream and downstream industrial chains will be born in the future. Even screen factories and chip factories will be built in Jeju in the future."
Qian Fenglin is not surprised. The industrial cluster effect can be enjoyed anywhere.
For a labor-intensive industry like a mobile phone factory, if placed in the imperial capital, it would be a small factory at best, and it would be impossible to grow big.
But in Jeju, that's no problem.
He knows that the Xingyi Mobile Phone Super Factory No. 1 in Jeju has an annual production capacity of 50 million with 18-hour non-stop production, and now has an annual production capacity of 75 million with 24-hour non-stop production.
However, in addition, there is a second factory of the same size.
And two tablet factories with a production capacity of 15 million + 75 million!
How terrifying will such a terrifying production capacity be when it is fully put into production next year?
By then, Jeju will be the number one mobile phone production center in the country and will inevitably form an industrial cluster.
More importantly, it will not only be Xingyi mobile phones in Jeju by then, but other brands may also be present.
The simplest thing is that with 150 million mobile phone production capacity, if Xingyi Mobile Phone cannot be used by itself, it will naturally be manufactured by a third party.
By then, Jeju's mobile phone industry cluster will develop even better.
Once this happens, upstream and downstream screen factories, chip factories, lens factories, etc., will all follow suit to invest and build factories in Jeju.
There is no other, the advantage of origin!
After the factory at your doorstep goes offline, it can be shipped directly to the Xingyi mobile phone factory. Direct production can save a lot of freight costs and time costs.
It is a hundred times better than other factories transporting it across provinces.
The same goes for OLED screens!
Qian Fenglin said decisively: "Chairman, let's go to Jeju and build Jeju's mobile phone industry cluster together."
"Okay, you are a smart man!" Wang Yixiao said: "If you achieve a breakthrough in developing OLED, I will ask BOE to come to Jeju to build an OLED factory!"
"Really?" Qian Fenglin became interested.
"certainly."
"Well, then I will be BOE's Party A, hahaha."
"Yes, Party A." Wang Yixiao said, "You will stay in the imperial capital for two days, and then set off for Jeju in two days."
"good."
Of course, Qian Fenglin is not alone, but a team.
BOE gave up OLED research and development and focused on developing LCD. Qian Fenglin took the people who developed OLED and joined Xingyi Technology OLED Research Institute.
In this way, BOE can focus on developing LCD screens and win the LCD market.
Xingyi Technology can also deploy OLED in advance and wait for the OLED explosion in five years.
OLED now has too many disadvantages and is far inferior to LCD, but it will be able to catch up in five years.
"There are many office buildings and R&D buildings in the first phase of Jeju Miyo Science and Technology Park. You can choose one as your headquarters. What equipment is needed, financial approval is required, and everything is arranged." Wang Yidao.
Now the second phase of Meiyou Science and Technology Park has basically been delivered.
The first batch of office buildings have been airing for nearly half a year, and they will be moved in next month. The others still need to continue to air and be decorated.
On the contrary, the first phase is all super high-rise buildings with 45-70 floors, which are still under construction and have not yet been delivered.
Next month, when we move into the second phase of Meiyou Science and Technology Park, Meiyou Technology will change its focus.
The 5-7 storey office buildings I bought before are all old buildings and have been included in the demolition plan. Once the people from Meiyou Technology move out, demolition will start immediately.
Next month’s Xphone 2 will also be released at Meiyou Technology Park!
It can also be regarded as a celebration of the delivery of Meiyou Science and Technology Park.
The entire second phase of nine office buildings with 45-70 floors is enough for many industries to settle in.
Even Meiyou Technology only needs two buildings.
The rest will be handed over to other business units.
For example, the Wujie Technology Park has just signed a contract, and Wujie Technology must be given a high-rise building.
The construction of the Xingyi skyscraper has not started yet, so two buildings have to be given to Xingyi Technology.
Even two buildings are not enough.
Wang Yi plans to evacuate all non-core projects to Jeju.
For example, Xingyi Games, Xingyi Animation and other business units were all moved to Jeju.
Just leave a branch here in the imperial capital.
Two days later, Wang Yi, Qian Fenglin and his party returned to Jeju.
Song Sining was already waiting at the exhibition building of Meiyou Science and Technology Park.
"This is President Song."
"This is Qian Fenglin, CTO of the OLED Division." Wang Yi introduced.
"Hello!"
"Hello!"
The two parties exchanged pleasantries and finally got to know each other.
Then Song Sining took Wang Yi and Qian Fenglin to the science and technology park:
"At present, the three buildings at the front have been drying for nearly half a year and are ready for use. Building 14 in the southeast corner, on the 27th floor, is the Meiyou Technology Office Building. In the middle is the exhibition building we were just in. Building 16 in the southwest corner
The high-rise building is the office building of Xingyi Technology."
"Currently there are plans for floors 22-27, and the other floors are empty. The OLED business department can choose two floors for research and development."
"Then let's choose floors 20-21!" Qian Fenglin said.
"No problem." Wang Yi responded directly.
They had a meal together at noon, and then Wang Yi and Song Sining returned to the private room in the exhibition building together.
A secret club for two people.
"Chairman, I have some new plans for the development of Meiyou. I..."
Before Song Sining finished speaking, she was kissed by Wang Yi.
After a long time, Wang Yi let go: "Sining, what did you just say?"
Song Sining smiled sweetly: "It's not important, we'll talk about it later."
Then he stretched out his hand and pushed Wang Yi to the sofa...
Chapter completed!