Two months ago, the domestic version of Douyin was developed and entered the internal testing stage.
Cai Zisong left some people to continue optimizing BUG, ​​and directly led others to start the development of the overseas version!
With the foundation of the domestic version, the overseas version is very simple and can be completed in one month.
After another month of testing, it is ready to be released at any time!
This is the advantage of having more soldiers than a general.
Wang Yi nodded with satisfaction: "Very good, now that the overseas version is ready, let's launch it directly. Maybe Douyin will become more popular overseas! After all, 4G is already commercially available in many overseas countries."
Domestic 4G commercialization is relatively late and will not start until the end of next year.
However, foreign countries began to gradually commercialize it at the end of 2009.
As of now, many countries and regions such as Europe, the United States, Japan and South Korea have basically achieved 4G coverage.
After Douyin goes overseas, it can develop better and faster with the help of overseas 4G.
This is also one of the reasons why Wang Yi is eager to launch Douyin for internationalization!
As for whether he will be hammered?
Wang Yi is not worried about this at the moment.
At present, the US emperor is still very optimistic about the domestic market and does not want to fully decouple. There is still time to ease.
It wasn't until that lunatic came to power that he started to impose crazy sanctions.
This relaxation time is an opportunity for Douyin to develop and make money.
"Chairman, should we hold an overseas press conference? How should we arrange it?" Cai Zisong asked.
Wang Yi thought for a while: "Overseas press conference...just arrange for a senior person in charge of overseas markets to hold a press conference and let Xiao Lizi show his face."
To put it bluntly, it's just a formality.
Wang Yike was too lazy to fly overseas to publish the news. If he was detained, the gain would outweigh the loss.
Wang Yi didn't even bother to send out core executives like Song Sining and Cai Zisong.
"Okay, then I will arrange for the director of Douyin's overseas region to be responsible for this matter."
"Yeah." Wang Yi nodded with satisfaction.
He didn't even bother to pay attention to subsequent releases and left them to his subordinates.
After leaving Douyin headquarters, Wang Yi returned to his office and began to check Hanfu sales reports.
With the release of Zhenyou and Meiyou Hanfu, coupled with the help of Douyin, it caused a wave of sales boom.
In just four days, the total revenue of Meiyou Hanfu and Zhenyou Hanfu has exceeded 300 million.
Moreover, revenue continues to increase, and Hanfu’s revenue remains above 70 million every day.
It can only be said to be terrifying that the originally niche Hanfu can develop to such an extent!
The reason is inseparable from the brand influence of Meiyou and Zhenyou, as well as the popularity of Douyin.
The phrase "If you buy Meiyou Hanfu now, my sister will be like a princess, if you buy it again thirty years later, I will become Grandma Rong", it is no accident that it became popular all over the Internet.
This sentence is like the key to Pandora's box, completely opening up the consumer desire hidden in girls' hearts!
This made girls who were originally hesitant to buy Hanfu decisively start buying Hanfu.
The girl who originally planned to buy two sets of Hanfu decided to buy four or five sets.
Just like youth has no price and hard seats go directly to LS, it completely liberates girls’ consumption desires!
Crazy buying, buying, buying.
And the sales of Meiyou Hanfu are also soaring like crazy.
However, another problem arises.
Before, no one else had the beautiful Hanfu and I had it, so I was the most beautiful little fairy.
But when everyone around you has a set of beautiful Hanfu, you can't stand out!
What to do?
You can only go one step further and spend more money to upgrade to a more expensive Zhenyou!
Zhenyou's prices are higher, any set costs more than a thousand to several thousand, and ordinary people can't afford it, so they can show their strength.
As a result, many people began to upgrade their consumption crazily and buy Zhenyou Hanfu.
If you have money, just invest directly.
If you have limited funds, you have to pay off your credit card installments.
There is even a new saying on the Internet - Youth has no price, you can get a pomelo, but you can’t have a beautiful pomelo!
It is conceivable that this sentence, like the previous sentence, is once again regarded as a consumer guide.
This directly leads to many girls starting to consume ahead of schedule and go into debt...
Especially those who are beautiful, buy them like crazy, because there are licking dogs paying for them anyway.
Wang Yi didn't bother to stop this.
Licking a dog will lead to a bad death.
Deserve it!
At present, the dog-licking economy has not collapsed yet, but is developing in full swing, which is also a good thing.
However, Wang Yi knows that this consumption habit is only limited to certain groups and will only affect those who lack self-control.
On the contrary, some girls who can carry it clearly are still unmoved.
Moreover, the influence of this consumption habit has a time limit and will only gradually slow down as time goes by.
If Meiyou Hanfu and Zhenyou Hanfu want to continue to sell well, they must continue to make big moves.
So, Wang Yi called Song Sining: "Sining, it's time to start preparing for the second wave of promotion of Hanfu."
"Okay, Chairman, I'll make the arrangements right away. But don't I go to the overseas version press conference?" Song Sining asked.
Wang Yi waved his hand: "No, just leave it to overseas. Just arrange the second wave of Hanfu promotion."
"Okay." Song Sining was about to leave, but was stopped by Wang Yi.
"Is there anything else?" Song Sining was a little surprised.
Wang Yi smiled lightly: "Kiss me."
Song Sining blushed instantly: "This is in the office!"
But he kissed her anyway, and then ran away with a blushing face.
I muttered in my heart: 'This guy is getting worse and worse.'
'I can kiss you any way you want at home, but it's really... weird in the office.'
"Haha." Looking at Song Sining's running back, Wang Yi burst into laughter, then took out his cell phone and started scrolling through Douyin.
After browsing and browsing, I came across the relevant live broadcast of iPhone 5:
Anchor Na Yan is in high spirits:
"In the early morning of September 13, iPhone 5 was released in the United States. Compared with the previous generation iPhone 4s, the update of iPhone 5 is not small."
"First of all, the screen has been upgraded from 3.5 inches on iPhone 4s to 4 inches, which is a lot bigger. But compared to the 4.7 inches on xphone 1pro, the 5.0 inches on xphone 2 are much smaller. Even the 4.3 inches on xphone 1 are not as good.
"
“With a smaller screen, you’re bound to scroll through Douyin and watch videos, which won’t be very enjoyable.”
“However, although the iPhone 5 has a small screen, only 4 inches, thanks to Apple’s powerful ultra-wide bezel technology, as well as large forehead and wide chin technology, the 4-inch iPhone 5 has a volume similar to the 5-inch Xphone 2.
"
“This can also be regarded as Apple’s exclusive black technology.”
Hearing this, the barrage became lively:
"Hahaha! Win the bamboo shoots."
"Exclusive ultra-wide bezel technology, large forehead technology, wide chin technology. True 6!"
"Just this sentence, iPhone 5 will have to sell 10 million units less."
Na Yan continued: "Of course, the above is purely my personal opinion. I prefer the ultra-narrow bezels, ultra-narrow forehead, and ultra-narrow chin design of the Xingyi phone."
"As for the screen of iPhone 5, it has been upgraded from 640P of 4S to 720P. Although it has not reached the 1080P of xphone 2, it is still an improvement."
"After a year, the new generation iPhone 5 has finally caught up with the 720P of Xphone 1pro, the previous generation of Xingyi mobile phones. Although it is still far behind the Xphone 2."
"This is Apple's screen. To sum it up, there is an upgrade, but it is very limited. It has almost caught up with the previous generation Xingyi mobile phone."
"Next, let's talk about the camera, 2 million front-facing and 8 million rear-facing. It's not as good as the double 8-megapixel of the xphone 1pro, and it's even worse than the 8-megapixel front-facing and 13-megapixel rear camera of the xphone 2. But thanks to Apple
The tuning is good, and the iPhone 5’s rear lens is okay for taking pictures, although it doesn’t have a beauty algorithm.”
"In terms of battery, after experiencing the tragedy of last year's iPhone 4S freezing and shutting down, this generation of iPhone 5 has upgraded from a 1,420 mAh ordinary battery to BYD's 2,000 mAh anti-freeze battery, which is a great improvement. Although compared to the xphone 1pro and xphone 2
, it’s still far from enough, but at least this winter, iPhone 5 users will no longer freeze and shut down.”
"In terms of running memory, it has finally been upgraded, from 512M to 1G. It is much worse than the 2G of xphone 2, but it is still a big improvement."
"In terms of processor, the new A6 dual-core processor uses Samsung's 32nm process, which is not as good as the 28nm process of the xphone 2's APQ8064. In terms of CPU performance, the A6 is equivalent to the dual-core A9 architecture, which is about half the performance of the xphone 2 APQ8064.
70% performance of Tegra 3 of xphone 1pro.”
"However, the GPU is still good. It has similar performance to the 8064 of the Xphone 2. However, considering that the 32nm process is not as good as the 28nm process, it may be slightly insufficient, but at least it can compete."
"To sum up, the CPU of iPhone 5 is far inferior to that of xphone 2, and the GPU can barely keep up."
“As for charging, it’s still the ancestral 5W, which is twice as slow as the 10W of the xphone 2.”
"Therefore, the 2000 mAh iPhone 5 is not as fast as the 3000 mAh xphone 2!"
"Okay, this is the new generation of iPhone 5. It will be launched in China on December 14. The estimated price is 5,288 for the 16G version."
"It can only be said that there is progress, but my friends and businessmen have made greater progress. I am no longer interested. Everyone has different opinions and wisdom."
…
The barrage is lively:
"Is this the end? The iPhone 5 is so easy to stretch your hips."
"The CPU is garbage, the storage is garbage, the lens is garbage, the battery is garbage, the screen is garbage, the battery life is garbage. The launch is still three months late. Give me a reason not to buy xphone 2?"
"There is no reason. Even if xphone 2 is 200 yuan more expensive, I think xphone 2 is more worth it."
“The xphone 2 is not expensive. Don’t forget to give it a two-year membership worth 360 yuan. After all, it’s actually cheaper than the iPhone 5.”
"Apple is becoming more and more rubbish. The iPhone 5 is not even equipped to carry shoes with the Xphone 2."
“If you want to buy an iPhone 5, it’s better to just buy an xphone 1pro.”
“Xphone 1pro even beats iPhone 5, and it’s a thousand yuan cheaper. What a bargain.”
"That makes sense. If you have a lot of money, just go for the Xphone 2. If you don't have a lot of money, go for the Xphone 1pro. The iPhone 5 is not worth waiting for. It's boring."
"I have less and less expectations for Apple. I don't even want to pay attention to the next generation iPhone."
…
Similar public opinions appear all over the Internet.
Everyone’s evaluation of the iPhone 5 is unanimous: “disappointed!”
Four words "very disappointed!"
There is no harm without comparison.
Not to mention compared with the xphone 2 of the same generation, it can't even be compared with the previous generation xphone 1pro.
As a result, the iPhone 5 will become even less popular.
In addition, it will be launched three months later in China, so consumers are too lazy to wait and just buy the Xphone 2.
Even those die-hard fans who were originally waiting to buy the iPhone 5 were completely desperate after the release of the iPhone 5 and turned around and bought the xphone 2.
Wang Yi obviously feels that after the release of iPhone 5, Xphone 2 sold better.
Sales after the 13th were much better than the previous few days.
It must be those people who are waiting to see. After seeing the new iPhone 5, they have strengthened their determination to buy the xphone 2.
Wang Yi was delighted to hear this.
The innovative capabilities of the iPhone are actually quite poor, but it just has a first-mover advantage.
After all, real smartphones started with the iPhone.
But many years later, after being surpassed by Android, the iPhone began to squeeze out toothpaste.
This time, the improvement of iPhone 5 is quite big, but it is still far from enough.
However, Wang Yi is too lazy to care about the future of the iPhone. On the contrary, his focus is more on the chip.
After purchasing a permanent license for the ARM V8 instruction set and A53, A57 and other architectures, Xingyi Chip will have no worries in the next ten years.
As for ten years later?
By then, Xingyi Technology will definitely have its own instruction set and a new self-developed architecture.
More than ten years are enough to change everything.
As for when the time comes, it’s hard to say whether ARM will still exist.
Song Sining moved quickly, and the second wave of Hanfu activities advanced rapidly.
However, the main force has changed from the previous star to the contracted internet celebrity of Meiyou!
As early as the Meiyou Forum started, Wang Yi asked Song Sining to sign a contract and create a large number of high-quality Internet celebrities.
Originally, these Internet celebrities signed directly to Meiyou headquarters.
However, as the year progresses, Meiyou’s business has become more segmented.
MCN companies have been established in many core cities across the country. Even in small cities, they have professional studios and professional teams responsible for packaging and creating Meiyou Internet celebrities.
There is no way, if these internet celebrities all gather in the imperial capital or Jeju, it will be bad and too fake.
On the contrary, only by being distributed throughout the country can we have better results and greater influence.
In the past, these Internet celebrities mainly operated on the Meiyou forum, posting beautiful photos and videos, and promoting Meiyou and Zhenyou's various clothing.
It was their constant publicity that attracted a large number of fans to follow and buy, which contributed to the terrifying sales of Meiyou and Zhenyou.
There are also later Xingyi games, whether it is the previous "Defend Yuzu", "Happy Match", or the current "Star Hunter" and "Subway Surfers", these Internet celebrities are also broadcasting live broadcasts every day, attracting
A large number of users.
After all, as a star, Gulina has greater influence, but her energy is limited. She still has to shoot commercials and movies, and it is impossible to broadcast her every day.
On the contrary, most of the time, it is these contracted internet celebrities who support it.
Now that Hanfu has been released and a new wave of promotion activities have begun, these Internet celebrities are out again.
According to Wang Yi's explanation, Internet celebrities signed by Meiyou Technology all over the country walked out of their homes one after another, went to nearby attractions, wore beautiful Zhenyou Hanfu and Meiyou Hanfu, and started checking in.
There is also a professional director to guide, a professional cameraman to shoot, professional editing for post-processing, and then posted on Douyin.
In some Internet celebrity cities, in large scenic spots, more than a dozen top Internet celebrities will appear together to shoot Hanfu blockbusters and promote Hanfu.
This effect can be imagined.
Even ten years later, when more than a dozen good-looking Internet celebrities appear together wearing Hanfu, it will still make people unable to take their eyes away.
Not to mention the current moment, there is no doubt that the effect is sensational.
It’s no surprise that as soon as these Douyin videos were released, the entire Internet became a sensation.
The Hanfu craze has also reached its peak.
People who didn't like Hanfu in the first place started to get interested in it.
Coupled with the weather in September, the scorching heat of June, July and August is gone, and autumn is ushering in crisp air, which is suitable for travel.
I watched a lot of Internet celebrities, all wearing Hanfu, checking in all over the country and making Douyin short videos, which became popular all over the Internet.
As a result, many female users have also followed suit and placed orders for Hanfu, wearing it to enjoy autumn, checking in everywhere, and taking TikTok photos...
This seems to have become the daily routine of all exquisite girls!
Especially on weekends and holidays, the entire army is mobilized.
Hanfu is officially staged to take advantage of the autumn heat.
This not only pushed the popularity of Hanfu to its peak, but also greatly promoted the sales of Meiyou Hanfu and Zhenyou Hanfu.
This is Wang Yi's second wave of plans.
When wearing Hanfu in autumn becomes a trend, everyone will take TikTok photos like this, and others will follow suit.
Just like the first cup of milk tea in autumn, Wang Yi's Hanfu autumn marketing is also in place.
As a result, the sales of Hanfu increased in the following week, with daily revenue exceeding 70 million, and even more than 90 million on weekends.
As for returns?
Although there is, there is no 50% or even 60% return rate in later generations.
After all, these days there is no freight insurance and no door-to-door pick-up.
If you want to return the goods, you have to go to the express delivery point yourself and pay real money to place the order.
And you have to make sure that the label is complete and there are no obvious problems, otherwise it will not be returned.
Such high costs result in a relatively healthy return rate.
In the past, high-quality services such as freight insurance and door-to-door pickup made returns almost cost-free.
Naturally, many people buy expensive clothes, punch in their cards, take photos, look cool, and then return them for a refund.
Or a school is rehearsing a program, and the whole class buys 50 pieces of clothing for rehearsal and performance. After the clothes are all stinky, the whole class returns them for a refund.
The main focus is on an inappropriate person who is crazy about whoring for free.
There is also the free prostitution behavior of only refunding but not returning goods, which is even more terrible.
It can only be said that some developments are benign, but some developments are malignant.
Just like refunding only, it may seem to benefit consumers in the early stage, but it will cause endless harm in the long run.
The development of e-commerce and the emergence of live broadcasts in the future have made the profits of the clothing industry very low. If you just refund money, it will be impossible to do it. It is normal to go bankrupt.
Once a large number of garment factories cannot continue to operate and go bankrupt, the supply will turn from oversupply to demand exceeding demand. It will be natural for the remaining manufacturers to raise prices, and it will be the public who will cry.
It is precisely because of this that Meiyou has no shipping insurance at all, let alone door-to-door pickup. It can only deliver door-to-door in cities where Ele.me is available.
The main focus is to facilitate sales, but to facilitate returns? There is no way!
Of course, quality issues must be dealt with.
If you buy a larger size and it doesn’t fit, it will not affect the second sale and you will be returned and refunded.
But after wearing it for a few days, after pretending to be cool and smelling, it won’t work if you return it and treat it like a fool.
Without any surprises, the second wave of activities was very successful.
Hanfu craze is sweeping the country.
At first, it was an internet celebrity Hanfu planned by Meiyou to check in, but later, a beautiful young lady spontaneously bought Zhenyou and Meiyou Hanfu and wore them to check in to nearby attractions for autumn.
The sales of Meiyou and Zhenyou Hanfu have also increased by leaps and bounds.
More importantly, it has become popular not only in China, but also in foreign countries.
Especially in overseas Meiyou, Zhenyou physical stores, and Meiyou International Mall, Hanfu has appeared, which naturally attracts many foreigners to consume.
Wang Yi was very satisfied with this, but it was far from enough.
So, just after the domestic Hanfu reached its peak, Wang Yi’s third wave of plans came!
Fully international!
On September 20, the Douyin overseas version press conference was officially held.
The head of Douyin's overseas business department and Xiao Lizi were present.
With the blessing of Xiao Lizi, the endorsement of Xingyi Technology, and the influence of Hanfu, the launch of Douyin International Edition was very successful.
These days, Xiao Lizi’s appeal cannot be underestimated.
Moreover, many foreigners are also fans of Xingyi Technology, and they like Xingyi mobile phone and Changchat very much.
Even the newly released Douyin, they are aware of it.
Therefore, as soon as the overseas version of Douyin was released, it became popular.
Fans of Xingyi Technology, fans of Meiyou Technology, and fans of Xiao Lizi have all joined the overseas version of Douyin.
In addition, Douyin itself is fun, and 4G has already been popularized in many overseas countries and regions. Even if you use Douyin outside, it will not be a problem.
As Wang Yi expected, the overseas version of Douyin developed rapidly and became extremely popular.
Especially those videos of Hanfu wearing autumn clothes are even more impressive to foreigners.
Regardless of whether they were men, women, old or young, everyone's eyes were opened when they saw it.
A certain white American family.
John looked at the Hanfu girl, his eyes widened, and while shaking his head, he sighed: "Perfect, elegant, so beautiful."
The wife next to me came over and nodded: "It's beautiful, isn't it?"
"Yes, very beautiful, look at those legs... no, that Hanfu..."
The wife lowered her head and looked at herself: "My dear, does it look good when I put it on?"
"???" John was startled. He took a serious look at his wife's 170-pound body, and then thought of how the other party looked in Hanfu. He felt it was a bit eye-catching, but he still nodded with a smile:
"That's right, my dear, when you put it on, you will look like the empress of the Tang Dynasty!"
"Honey, I love you, I'll place an order right now."
"Okay, place the order..." John said, turned his back and made a cross on his body with his hand: "God bless..."
The popularity of the overseas version of Douyin has further stimulated the overseas sales of Hanfu.
Many foreigners originally only admired Hanfu spiritually and would not actually buy or wear it.
But after watching Douyin’s Hanfu beauties and Hanfu videos, they also followed suit and placed orders.
As a result, Meiyou Hanfu’s overseas revenue has directly increased by 150%!
And Zhenyou Hanfu’s overseas revenue has soared by 270%!
Especially the Zhenyou Hanfu made of silk is very popular among foreigners.
Wang Yi used Douyin to promote Hanfu, which can only be said to be very successful.
However, equally successful is Xingyi Games.
"Subway Surfers" and "Star Hunters" have just been released less than a month ago and have already become popular in China, but their popularity abroad is very low and many people don't understand them.
But when foreigners use the overseas version of Douyin, they also see Internet celebrities such as Gulina or Meiyou, playing "Subway Surfers" and "Star Hunter" live broadcasts. They are amazed and instantly become addicts.
They also clicked on the links and downloaded "Subway Surfers" and "Star Hunters" one after another and started playing.
Similarly, Changchao became popular through Douyin, and its overseas users increased dramatically.
Foreigners who were still using WeChat have switched to the international version of Xchat!
As the international version of Douyin explodes in popularity, the entire business explodes.
Wang Yi was very satisfied with this, and it continued to develop like this and prospered.
However, Wang Yi did not immerse himself in the popularity of Douyin. Instead, he began to plan the development of core functions for the next generation of mobile phones.
Chapter completed!