Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 499 Patent layout, Xingyi mobile phone is internationalized ahead of schedule!

As for the internationalization of Xingyi mobile phone and its global sales, it still requires the accumulation of patents.
At present, we can only ship goods in a curved manner and sell parallel imports through dealers.
But even so, parallel import shipments this year can definitely exceed 100 million units!
Last year, the combined parallel import shipments of the three Xingyi mobile phones exceeded 60 million.
This year, in less than three months, 20 million units have been shipped!
There will also be a 999 Unlimited mobile phone in June. If this thing is sold to developing countries, it will definitely sell out!
The most important thing is that Xingyi mobile phones have become a hot commodity overseas!
With Kunpeng 702 SOC beating Qualcomm, Samsung, Apple, and NVIDIA processors, Xphone 2 crushing iPhone 5, Samsung's new flagship, and Xingyi mobile phones are becoming more and more popular among overseas users.
Coupled with the fact that it is not on sale directly and requires a higher price to buy parallel imports, it makes the purchase of Xingyi mobile phones a lot more difficult!
But the more this is true, the more foreign users like it and the more they buy crazily!
It can only be said that human nature is like this.
What is too easy to obtain is not cherished.
On the contrary, the more difficult it is to obtain, the more it is regarded as a rare treasure.
This is true for luxury goods, and it is also true for Xingyi mobile phones overseas.
In the United States, if you have an iPhone 5, it’s not worth mentioning. It’s a piece of shit. You can see it everywhere.
But if you have an xphone 2, that’s awesome.
All the girls passing by wanted to strike up a conversation and experience it.
This scene looks very much like the iPhone of yesteryear.
In 2010, anyone in China who owned an iPhone 4 must be the most handsome.
If you are in school, there is no need to chase after you. As long as the appearance and hardware are not too bad, girls will come for iPhone 4!
After all, an iPhone 4 is equivalent to three months' average salary. Anyone who can afford the new flagship iPhone 4 in 2010 has something to offer.
Now, Xingyi mobile phones have become synonymous with high-end overseas and are called the ‘Hermès of mobile phones’.
Some foreign boys sold their kidneys to buy a 222.
There are also foreign girls who are willing to show up for a 222.
And the proportion is quite large.
This kind of behavior would be wildly condemned in China, but in more unrestrained overseas countries, it is commonplace.
When this kind of news first broke, Wang Yi was a little emotional.
But with too many reports, Wang Yi became immune.
This situation will not change until Xingyi mobile phones are fully internationalized and can be seen everywhere abroad.
Thinking of this, Wang Yi looked at Zhu Changlin: "Old Zhu, how is our patent reserve now?"
Zhu Changlin thought for a while: "Chairman, the current patent reserve is not enough. Once we launch global sales, Apple, Samsung, and Nokia will inevitably launch a patent war, which is not a good thing for us."
"Then when do you think it will be available for global sale?"
"According to the current rate of patent accumulation, it is estimated that it will be by the end of 2014 or the beginning of 2015!"
"So slow!" Wang Yi was a little unhappy.
Too slow!
In the past two years, domestic smartphones have just started. Among the one billion mobile phone users, 700 million are using copycat phones and Nokia phones and are in urgent need of replacing them with smartphones.
The domestic market is far from saturated, and smartphones are still in the stage of rapid growth.
Therefore, Xingyi mobile phones are selling like crazy in the country.
But in two years, it will be completely different.
By then, the domestic new market will become saturated, and the sales of Xingyi mobile phones will also decline.
At that time, if you want to stabilize the fundamentals, you will have no choice but to attack the global market!
But it was too late to wait until 2015 to start impacting the international market.
It’s best to start attacking next year!
It may even start in the second half of this year.
But not enough patents is a big problem.
As for the solution, there is only one, buy it aggressively!
This acquisition is not to acquire patents one by one, but to directly package and acquire many patents of a brand.
In the previous life, Lenovo didn't have enough mobile phone patents, but Motorola, as the absolute overlord that once competed with Nokia, had a terrifying number of patents.
So in 2014, Lenovo spent huge sums of money to directly acquire Motorola Mobility.
With Motorola’s more than 2,000 core mobile phone patents, Lenovo’s number of patents is instantly overwhelming.
Lenovo mobile phones are sold directly around the world without any problems.
Similarly, if Xingyi Technology wants to internationalize as soon as possible and launch global sales as soon as possible, it can also do this.
However, it is not easy to acquire Motorola.
Without him, after Motorola was split into multiple subsidiaries, Motorola Mobility was acquired by Google in 2011.
In the previous life, Lenovo acquired Motorola Mobility from Google for US$2.9 billion in 2014.
But given the relationship between Xingyi Technology and Google, Google is afraid that it would rather not get the 2.9 billion US dollars than sell it to Wang Yi!
After all, once Xingyi Technology acquires Motorola Mobility, it will have more than 2,000 core patents and can be sold globally.
By then, the XOS system can also be promoted globally, which will be fatal to Android, and Google will never agree.
For the sake of Android's international market, Google will reject Xingyi Technology's acquisition of Motorola, thus trapping Xingyi mobile phones in the Xiaguo market.
After thinking clearly about this, Wang Yi sighed: "If you want to launch it globally as soon as possible, you have to acquire a large number of core patents of a mobile phone brand. Motorola is not realistic. Are there other brands that can be considered? For example, BlackBerry and Sony."
Zhu Changlin fell into deep thought: "BlackBerry is a bit difficult. These days, BlackBerry's domestic presence is very low, but it is still very competitive with the American emperor. The main selling point is safety."
Wang Yi agreed very much, and Ouheizi used blackberries.
"And at the end of January this year, BlackBerry held a global press conference in New York and released a new smart operating system, BlackBerry 10, and two smartphones, Q10 and Z10. It seems that it is a big move and it will definitely not sell patents!"
Wang Yi thought thoughtfully: "Yes, BlackBerry will have to thrive for another two years, and it is estimated that it will be finished in two years."
In a previous life, it seems that TCL acquired BlackBerry in 2016.
Based on this calculation, BlackBerry should have failed both the Q10 and Z10. It started to lose its business in 2014, was on the verge of bankruptcy in 2015, and sold out to TCL in 2016.
And BlackBerry in 2013, before experiencing a disastrous failure, was still very ambitious.
Zhu Changlin continued: "Sony is also a bit difficult. They established a joint venture with Ericsson in 2001, Sony Ericsson, with each party holding 50% of the shares. In the first two years, in order to make mobile phones bigger, Sony transferred 50% of Ericsson's shares to
All acquisitions made Sony Ericsson a sub-brand of Sony, focusing on mobile phones. After Ericsson sold its mobile phone business, it focused on communication services."
"As a result, Sony has high expectations for mobile phones and will not sell patents!"
Wang Yi was a little depressed.
Blackberry phones and Sony phones, which were dead in previous lives, are still struggling now!
I can only say that I won’t cry until I see the coffin.
Motorola was acquired by Google and will not sell its patents to Xingyi Technology.
Both BlackBerry and Sony want to develop mobile phones and counterattack strongly, but they will not sell them.
That would be troublesome.
Without enough patents, the Xingyi mobile phone will not be able to be launched globally in the short term.
"Wait a minute, you just said that after Ericsson sold its mobile phone business, it would focus on communication services and technology research and development?" Wang Yi grasped the key.
"Yes, Chairman, they are doing the communication base stations and the like."
"Okay, very good, great!" Wang Yi beamed with joy: "What we lack most is communication patents. Now that Ericsson no longer makes mobile phones, I am afraid that many communication patents in the mobile phone field cannot be used by ourselves, and we can only collect patent fees from external parties.
.”
"But this kind of patent fees is difficult to collect in China, and major overseas giants have no shortage of patents. Both parties cross-license each other and cannot receive much patent fees."
"In this case, Ericsson might as well sell the patent and cash out. As long as the price we offer is in place, Ericsson shouldn't refuse."
Hearing this, Zhu Changlin's eyes lit up: "Yes, Ericsson can definitely fight for it. They don't make mobile phones anymore. They have so many patents in their hands, so we might as well cash them out in time. And if we have these patents, we will be developed."
, if the number is large enough, direct internationalization will not be a problem.”
Wang Yi nodded: "In this case, you immediately send someone to Ericsson headquarters to negotiate and acquire their communication patents."
"yes!"
"Also, Nokia can also fight for it."
"Nokia?" Zhu Changlin was stunned: "Will they sell it?"
"Yes, as long as the price is right, I will definitely sell it!" Wang Yixiao said: "Nokia is already useless. It started to lose its business last year and has completely lost its business this year. We don't want his mobile phone business, we only want Nokia's patents!"
Wang Yi remembered that in his previous life, in the autumn of 2013, Microsoft acquired Nokia’s mobile phone business for about US$5 billion.
It spent another US$2 billion to acquire many Nokia patents!
A total of about US$7 billion was spent.
Why does Wang Yi remember it so clearly?
Without him, in his previous life, in 2013, Wang Yi had just started his junior year in college, and he was shocked when he saw this news.
I never expected that Nokia, which had been glorious for twenty years, would suddenly come to an end and be acquired!
At that time, his mobile phone had just been changed from Nokia 5250 to Meizu MX2, only half a year later.
Most of the students in the class are still using Nokia mobile phones.
"Then do you want all the patents of Ericsson and Nokia?" Zhu Changlin was startled: "No, the chairman means that each of them will acquire a part?"
Wang Yi nodded: "Yes, neither Nokia nor Ericsson will sell all their patents. Once they are sold, their own patent protection walls will have problems."
"Instead, only some will be sold."
"Nokia and Ericsson are both patent giants. Even if they sell some of their patents, it will not affect their patent protection wall."
"And if we as a family acquire a little bit, and put it all together, it will be very impressive. Coupled with the patents we acquired and developed before, it is enough to build a patent protection wall for Xingyi Technology."
"That's it." Zhu Changlin suddenly realized: "If this plan is successful, our patent reserves will be filled up instantly, and we can directly go international. But I am afraid that Nokia will not sell it. And Ericsson does not have enough quantity."
Wang Yi waved his hand: "Don't worry, arrange for someone to negotiate. As long as the price is right, Nokia will definitely sell it."
"Why?" Zhu Changlin didn't understand.
Once sold to Xingyi Technology, the internationalization of Xingyi mobile phones will inevitably affect the sales of Nokia mobile phones.
It is impossible for Nokia to do this kind of behavior that harms itself and benefits others!
If Nokia was operating normally and had a bright future, it would naturally not sell it to Xingyi Technology or invest in its enemies.
But what Zhu Changlin doesn't know is that Nokia, the mobile phone overlord that has been glorious for decades, is on the verge of ruin this year.
Internal senior management and the board of directors are already discussing the sale.
In the previous life, in the fall of 2013, Nokia sold itself to Microsoft, shocking the world.
Now that we have to sell Nokia and withdraw from the mobile phone business, do we still care whether we invest in the enemy or not?
To put it bluntly, as long as you can sell it at a good price and make more money, that's all. No one will have any objections.
Even if the patent is sold to Xingyi Mobile and makes Xingyi Mobile stronger, the threat is not to the current Nokia authorities, but to the next new owner who will take over Nokia!
Naturally, the old club wouldn't care about this.
On the contrary, I want to sell successfully, sell more money, and maximize profits.
But Wang Yi can't tell Zhu Changlin directly that Nokia will be finished this year and will be acquired by Microsoft...
I can only say politely: "Don't worry, Nokia will sell. Don't look at it. Last year, Nokia's sales ranked second in the world, but compared with the year before, it had lost a quarter of the market. Smartphones dropped even more, and the decline was
More than 50%."
"It can be said that Nokia's current smartphones are almost finished, and they are all supported by feature phones."
"This year is the year of the explosion of smartphones, and feature phones are destined to continue to shrink. Nokia, which mainly relies on feature phones, will only be in a more difficult situation."
"If we take action at this time, Nokia will definitely sell the patents!"
"That's it." Zhu Changlin suddenly realized.
Wang Yi's clear control of the current situation impressed him even more.
Every time, it was a precise shot and a thorough grasp.
Before anyone else could react, Wang Yi had already done it.
For example, the core R&D engineers from Texas Instruments were poached during the critical period when Texas Instruments was about to abandon its mobile chip business but had not officially made it public.
As a result, Williams, George and other mature elites from Texas Instruments were all packed up and captured on the eve of their unemployment.
As long as Texas Instruments had not given up its mobile chip business half a year ago, it would not have been possible.
In the later half of the year, all the high-quality elites were poached, leaving only crooked melons and cracked jujubes.
It can only be said that Wang Yi made the move just right.
The same is true for the acquisition of Nokia patents this time.
If we were looking for Nokia last year, Nokia's global sales exceeded 300 million units, second only to Samsung's more than 400 million units, and it was very powerful, there would definitely be no chance.
But this year, Nokia may not be able to sell even 200 million units.
Among them, the sales volume of smartphones would be good at 20 to 30 million.
Under this situation, if Xingyi Technology takes action, Nokia will most likely sell it.
"The chairman is really awesome. It would be great if I had the ability to accurately control the current situation."
Zhu Changlin was filled with emotions and admired Wang Yi even more.
Wang Yi said calmly: "Come on, you can do it."
"Thank you, Chairman, for your encouragement. Then I will arrange for people to go to Ericsson and Nokia to discuss the patent acquisition."
"Okay." Wang Yi responded.
As soon as Zhu Changlin left, Jian Ziyan came up to him: "Chairman, Director Mango Yang would like to have a phone call with you."
"Director Yang? Okay." Wang Yi agreed directly.
The reason why I won the title of "Kuaiben" for 2012-13 at a low price was through negotiation with Director Yang.
The cooperation between the two parties was quite pleasant.
Last year, xphone 1pro was able to sell quickly in a short period of time, and the title "Quick Book" played a huge role.
I just don't know what will happen this time.
Soon, the two got on the phone.
"Director Wang, I'm sorry, I have something to trouble you." Director Yang got straight to the point.
"Director Yang's words are harsh, but it doesn't matter."
"It's like this, we have a new variety show, the lineup is not bad, but it is not favored by the industry, and no big customers are willing to sponsor it..."
"Variety show? No major client sponsoring it?" Wang Yi's expression became exciting.
He is somewhat familiar with this matter.
Too familiar.
"Director Yang, what kind of variety show is this?"
"It's a parent-child show..." Director Yang said with a smile: "Although the subject matter is very new, it is still quite marketable, but those customers are short-sighted. But you have to believe me, this variety show still has a future."
"The parent-child program...could it be "Where Are We Going, Dad"?" Wang Yi laughed.
When Mango first produced the first season of this variety show, no one was optimistic about it, and no one was willing to pay a high price to sponsor it.
For example, "Tian Tian Shang Shang", this year's naming fee has exceeded 250 million.
There was no other way, so Wang Yi spent 300 million to win the title of "Kuaiben" for two years at once.
This caused O and V to compete for the title of "Tian Tian", and the annual naming fee of "Tian Tian" was 250 million.
But in the previous life, "Where Are We Going, Dad" was also broadcast in 2013, but it was not popular and no one was willing to pay a high price.
In the end, it was won by 999 Ganmaoling with a naming fee of 28 million yuan.
Compared with the 250 million naming fee for "Tian Tian", 28 million is really a bargain.
But who would have thought that "Where Are We Going, Dad" would become an instant hit as soon as it was aired, becoming more popular than "Kuaiben" and "Tiantian".
The next year, the naming fee for the second season of "Where Are We Going, Dad" was snatched up by major brands, with a sky-high price of 300 million!
Wang Yi had considered picking up this big leak before, but unexpectedly, Director Yang took the initiative to bring it up.
"A new parent-child variety show..." Wang Yigu said:
"Director Yang, frankly speaking, I don't know much about this kind of variety show, and I don't know the future and market. But I believe you. For your sake, I have to sponsor one or two."
Wang Yi's meaning is very simple. I don't read the script, nor do I evaluate this variety show. I just want to give you, Mr. Yang, face!
You have to invest!
This flattered Director Yang: "Thank you, Director Wang."
"You're welcome, Director Yang, please make an offer!"
"Let me make an offer!"
Director Yang began to think quickly. If Director Wang trusts me so much, I can't open my mouth like a lion. When the time comes, Director Wang will just bow his head and it will be over.
The highest price offered by other brands is 25 million, so I will pay a little more!
After reading this, Director Yang replied: "Dr. Wang, what do you think of 30 million?"
"30 million..." Wang Yi hesitated slightly: "Director Yang, it is a new variety show after all, so the risks are not small. Let's do this, 90 million, to win the exclusive title for three years."
"90 million, three years..." Director Yang felt a mixture of sorrow and joy.
Happily, the title sponsorship for next year and the year after has also been secured.
The sad thing is that 90 million for three years is not expensive.
Other variety shows start from 70 to 80 million a year.
But this price is also the highest price that can be given at the moment.
"Dr. Wang, can you increase it slightly, such as 95 million?" Director Yang asked tentatively.
Wang Yi chuckled: "Come on, give me the network distribution rights. Three years of exclusive title + Xingyi video distribution rights, a total of 100 million. Regardless of success or failure, Quan should support Director Yang's work."
"Thank you, Mr. Wang, thank you." Director Yang was in a good mood.
This guy Wang Yi is so loyal.
He asked for 95 million, which was already too high, but Wang Yi simply gave him 100 million.
All I can say is that it is generous and generous enough.
As for the distribution copyright? It’s not an exclusive broadcast on the Internet, so it’s not worth much money.
Unless there's a big fire!
But unfortunately, no one thinks this new variety show can be a big hit, even Director Yang lacks confidence.
But Wang Yi was already happy on the phone.
Three-year naming fee worth 800 million, distribution rights worth 200-300 million, a total of 100 million won, I really can't hold back my laughter.
"Dr. Wang, thank you, thank you again."
"It's easy to say. I'll arrange for someone to go there tomorrow to sign the contract."
"We are waiting!"
When the call ended, Wang Yi became completely excited: "Hahaha!"
"With 100 million, I won a three-year title worth 800 million and a three-season distribution rights worth over 200 million. The other party thanked me so much that I was embarrassed!"
But by then, "Where Are We Going, Dad" has become a hit all over the Internet, and it is estimated that Director Yang will not be able to laugh anymore.
Soon, Director Yang sent over the relevant information, and it turned out to be "Where Are We Going, Dad".
Wang Yi immediately arranged for someone to go to Mango to sign a contract.
According to Mango's arrangement, it will be launched in October this year, and it will be a title for the xphone 3 at that time!
As for the current title of "Kuaiben", it was previously given to xphone 2.
However, the popularity and popularity of the Xphone 2 are now terrifying, with monthly sales of more than 10 million units, so there is no shortage of traffic.
Simply give the title of "Kuaiben" to Changliao Pay!
Right now, Changcha Payment needs marketing and promotion the most!
Sure enough, as Changchao Pay logged into Kuaiben, more and more users began to use Changchao Pay.
Especially girls who like to watch "Kuaiben" are mostly keen on consumption, so they are the best candidates for chatting and paying.
The next day, Song Sining, who was in Shanghai, flew to Mango TV and signed the exclusive title for "Where Are We Going, Dad" for three years and the distribution of Xingyi Video for three seasons? Xingyi Media paid 100 million.
At this point, the dust has settled.
Wang Yize came to the XOS department.
At the moment, xphone 2pro is getting ready for launch, and a large number of patents are being acquired to prepare for full internationalization. The only key thing left is the XOS system and ecosystem.
The xphone 2pro released this time will be fully equipped with the pure-blood XOS system in China, and the Android system can be selected overseas.
The most critical thing right now is the adaptation of the XOS system.
"Chairman, you are here." Yang Yan stood up.
"How's it going? Is the XOS pure-blood version okay?"
"No problem." Yang Yanxiao said, "The XOS system has been tested for several months and there are no problems."
"Very good, how is the application adaptation progress of the XOS system?"
"Chairman, after these two months of adaptation, most mainstream applications have been adapted to the XOS system, and the pure-blood version can be launched directly next month."
"Very good!" Wang Yi beamed with joy.
The recent turmoil has not only caused Alibaba to make a fool of itself, but also made the adaptation work of the XOS system proceed extremely smoothly.
Previously, it was adapted to the XOS system for Xingyi Technology's 300 million terminals.
But now, it is for the support of the vast number of netizens and users for Xingyi mobile phones.
Chapter completed!
Prev Index    Favorite Next