"More importantly, once the home button becomes unpressable, the IOe key interaction logic will have to be changed!"
Apple R&D Director Lorne Dias was speechless:
"The layout needs to be overhauled, some components have to be replaced, and the system interaction has to be changed. This is a big project."
"In this case, cost is a problem, liquidated damages are also a problem, and time is even more of a problem!"
"It's already mid-April now. If there is a major change, if the changes and debugging are completed, it will take July. It will take August to make the prototype. If we add testing and optimization, and order the new components, they will arrive in October.
It will take November to prepare for production, and it will take December to distribute the goods to global stores. It will be too late to launch it before the year, let alone September."
"Unless the iPhone 5s is delayed until next year!"
"This..." All the senior officials were speechless.
Cook frowned even more.
No wonder those who suggested modifying the home button were all management executives with pure operational backgrounds.
On the contrary, none of the executives with technical backgrounds spoke.
It turns out that executives with technical backgrounds know how difficult it is and how unrealistic it is.
Only management who do not understand technology will think that changing a home button is just changing a home button. It is very simple...
"Alas!" Cook sighed: "Our iPhone 5 has been severely impacted by the Xingyi mobile phone. If the iPhone 5s is delayed until next year, it will definitely not work."
"Since it's difficult to change it, then don't change it and continue to use push-type fingerprint unlocking. It's better than nothing."
"well!"
A sigh of helplessness.
The situation is stronger than the person.
The atmosphere in the entire conference room also became solemn.
Cook is not optimistic about the future of iPhone 5s, and neither is anyone else.
64-bit processors and 64-bit systems were launched first by Xingyi Mobile.
Even fingerprint recognition was released first by Xingyi Mobile, which is a whole generation ahead of Apple.
In the previous life, iPhone 5S, iPhone 6, and iPhone 6s all had home buttons that could be pressed, and they all had push-type fingerprint recognition technology.
It wasn't until the iPhone 7 that the home button couldn't be pressed, so touch fingerprint recognition began to be used.
Nowadays, all three core selling points of iPhone 5s have fallen behind.
It can be said that iPhone 5s is a product that has not yet been launched and is destined to be inferior to xphone 2pro.
It is destined to be overshadowed by xphone 2pro, which has all the cutting-edge products.
Even Cook looked complicated.
Fortunately, in addition to the iPhone 5s, we also made the iPhone 5C, which is priced one thousand lower.
Even if the sales of the iPhone 5s are not good, the 5C can still boost a lot of sales. At worst, the price of the 5C will be lowered a little.
Seeing that morale was so low, the vice president laughed and said:
"Don't be depressed, everyone. Fortunately, the Xingyi mobile phone is only sold in Xiaguo and will not be sold globally. Even if our iPhone 5s is not as good as the xphone 2pro, it can be sold globally and is a hot seller around the world. However, no matter how good the xphone 2pro is, it cannot be released globally.
When it goes on sale, the most I can do is sell some parallel imports secretly."
"Yes, this is the best good news and the advantage of our iPhone 5s!"
Cook breathed a sigh of relief: "If the xphone 2pro is also sold globally, then the iPhone 5s is really over."
Another senior executive also nodded: "Xphone 2pro cannot be sold globally, so the impact on us will be limited. However, HTC's new flagship HTC new one, equipped with Kunpeng 702, has powerful performance and is sold globally, which will have a great impact on the iPhone 5.
Very big.”
Cook nodded: "The global launch of HTC new one is a big problem. Prepare information immediately and sue HTC new one for infringing Apple's core patents and ban its sales!"
"yes!"
All the senior executives are interested. If they can't fix Xingyi Technology, they can't fix you, HTC?
joke!
HTC headquarters.
Wang Hong looked complicated: "I didn't expect that at this Xingyi Technology conference, not only the XOS system for mobile phones and tablets would be directly launched, but also fingerprint recognition and fingerprint payment. What do you think?"
After a short silence, everyone spoke one after another:
"With the same price of 5,499, there is no doubt that xphone 2pro will crush our HTC new one. Even the previous generation xphone 2 can crush HTC new one. I suggest that HTC new one reduce the price by 500, to 4,999, which is the same as xphone 2."
Price sale.”
"I also support price reduction. Without price reduction, the sales of HTC new one will not be better. Everyone will buy Xphone 2 and Xphone 2pro from Xingyi Technology."
"I object. HTC new one has just been on the market for half a month, and the price has been reduced. Are you crazy?"
"That is, once the price is reduced, it will have a huge impact on our HTC new one brand."
"The price is reduced half a month after the launch. HTC doesn't want to lose face?"
"Although the Xphone 2pro is selling well, it has not been launched globally, so it has little impact on us."
Wang Hong nodded: "That's right. The main market for HTC new one is overseas. The xphone 2pro has not been publicly sold overseas. At most, it will affect our domestic sales. It is not a big problem. There is no need to reduce the price. At least there is no need to reduce the price in the short term."
Wang Hong made the final decision, and everyone turned to start a new proposal:
"Xphone 2pro sold 7 million units in three days, setting another record. It shows that users like fingerprint recognition and fingerprint payment. HTC must follow up as soon as possible and develop our fingerprint recognition."
"No. Fingerprint recognition needs to be followed up, but our own research and development takes too long and the cost is too high, so it may not be successful. I suggest directly introducing the fingerprint module and full set of technical solutions from Xingyi Technology."
"Yes, Xingyi Technology's fingerprint unlocking technology is very advanced. I don't think we can develop a more advanced one. In this case, we might as well just buy it."
But then someone objected: "Nonsense. You are thinking like a comprador, which is not conducive to the long-term development of HTC!"
"Long-term development? It won't be until the next year when you develop a fingerprint unlocking device that's comparable to Xingyi Technology. I'm afraid HTC will be out of business by then. Do you still have long-term development?"
“That’s right, efficiency is everything! HTC New One has been able to make a comeback because it uses Xingyi Technology’s Kunpeng 702 processor and a full set of x-charge fast charging solutions and modules, and it was quickly launched on the market. If we develop it ourselves, we won’t be able to launch it next year.
."
"It doesn't matter whether you are comprador or not, the most important thing is to survive!"
"Do you want to do your own research? With HTC's current performance and profits, do we have the spare money to do research and development for you? Or do we have the time to wait for you to do research and development?"
"I……"
Several executives who advocated self-research were speechless.
Things are different now!
The year before last, HTC was still all-powerful.
Last year's HTC was also very capable.
This year's HTC can only struggle.
There really is no extra funds to develop fingerprint modules and fast charging, let alone self-developed processors and basebands.
Wang Hong has never had such a dream.
Wang Hong took a deep breath: "HTC's sales have dropped sharply this year, and even suffered losses. At present, our HTC has limited funds and energy, and can only maintain the research and development of new mobile phones. As for fingerprint recognition and the like, we should directly introduce the mature solutions of Xingyi Technology
Bar."
"Okay, Chairman, I will contact Xingyi Technology in a moment. With our relationship with Xingyi Technology several times, they will be willing to sell it to us."
Wang Hong nodded: "Carry out research and development of the next generation new flagship as soon as possible, no, major changes. Can it be completed in three months?"
The R&D director shook his head: "Chairman, this time is different. The previous major changes mainly focused on changing the appearance, leaving most of the internal structure unchanged, so it can be completed within three months."
"This time when fingerprint recognition is launched, the external structure needs to be greatly changed, the internal structure also needs to be greatly changed, the interaction logic has changed, and the system interaction design also needs to be changed. The research and development alone will take half a year. Plus testing, purchasing, and production, how can
It has to be released next year.”
"Okay, half a year is half a year, push forward as soon as possible. Maybe at some point, HTC new one will be banned from sale by Apple's bastards."
"Okay, Chairman, how much should we place an order for the fingerprint module?"
Wang Hong thought: "Xphone 2pro sold 7 million units in three days, which is the best advertisement for fingerprint recognition. Our HTC is eyeing Xingyi Technology's fingerprint recognition module and solution, and other companies are also eyeing it.
.You still need to place more orders. Once it is late, you will have to queue up for additional orders."
"Yeah, that's what I'm worried about."
"In this way, ten million sets of fingerprint modules can be ordered directly."
"Ten million units!" The vice president was startled: "Chairman, is that too much? Now we are afraid that if our new HTC phone does not sell 10 million units, we will be sued by those bastards from Apple and Samsung.
It’s banned!”
At present, HTC's brand is not bad and its products are good.
HTC one
Logically speaking, it would be easy for HTC's new flagship model to achieve annual sales of over 20 to 30 million when it goes on sale globally.
But unfortunately, his life was short.
Most of them are selling like hotcakes, but the defendant’s has banned sales...
The number of sales bans has increased, resulting in dealers being afraid to place large-scale orders. As a result, sales of HTC's new phones have declined even before they were banned.
If dealers dare not stock up on a large scale, sales will definitely not be good.
On the contrary, Xingyi Technology's dealers are not hoarding large quantities of goods, but frantically rushing for goods!
Every time the ordering meeting is held, the major dealers do not refuse to order less, but go crazy and order more for the full price.
The dealer's quota is 3 million units, but 5 million units are required.
Don’t worry about selling, don’t worry about selling at all.
There are even dealers who engage in all-out martial arts in order to grab quotas.
Even China Mobile, China Unicom, and China Telecom place orders for 20 million or 10 million each time.
Especially for China Mobile, if Wang Yi hadn't pressured them, they would have directly placed an order for 30 million units.
There is no way, there are not many high-end mobile phones that support mobile 3G, iPhone 5 does not support it, and Samsung flagship does not support it. There are not many choices for mobile, so naturally we have to hold on to Xingyi Technology.
According to the current performance evaluation standards within mobile business halls, the sales volume of Xingyi mobile phones accounts for a large part.
"Chairman, 10 million units is too much. I suggest ordering 6 million units is enough. Thank God if the new flagship can be sold for 6 million units."
Other senior executives also spoke out. HTC is now walking on thin ice and cannot afford to make a few mistakes.
But Wang Hong didn't care: "Just order 10 million. Even if one phone doesn't work, we will continue to use it on the next one. From now on, fingerprint recognition will be standard! Due to the sales ban, HTC has to launch at least two mobile phones every year.
"
"To prepare for a rainy day, both mobile phones must be developed and prepared in advance. If we do not reserve enough fingerprint recognition modules in advance, once they are banned, we will not be able to buy enough fingerprint recognition modules in a short period of time, and we will not be able to launch new phones.
!”
"Other components have mature industrial chains, and there are many suppliers to choose from. But for fingerprint recognition, especially light-touch fingerprint recognition, Xingyi Technology is the only one in the world. If you don't place more orders, you won't be able to buy it!"
"That's it, congratulations, Chairman!"
Everyone suddenly realized that, as Wang Hong said, there are multiple suppliers to choose from for processors, memory, lenses, and screens.
The touch fingerprint module comes from Xingyi Technology.
Their own sales are very scary, and other brands are also rushing to place orders. HTC doesn't stock much, and subsequent orders have to be queued up.
No need to overdo it. If you wait in line for three months and are out of stock for three months, you will suffer heavy losses.
"And if you place an order of tens of millions of units, you can get a better price." Wang Hong continued.
As for subsequent price reductions?
Don't even think about it within two years, it will be good if the price doesn't even increase.
The touch fingerprint module is in a monopoly position and is a complete seller's market.
There is never any price reduction for products with a monopoly position.
This is true for the fingerprint module, and the same is true for the Xingyi fast charging module.
There is also Kunpeng 702 SOC and Kunpeng 700 SOC. The price has not been reduced. On the contrary, the price has increased!
There is no way, my friends are too useless.
With the 64-bit bonus, last year’s sub-flagship Kunpeng 700 can beat Qualcomm’s new flagship Snapdragon 800 this year, so there is absolutely no need to lower the price.
Therefore, Kunpeng 700 has recently increased from 210 to 230, and Kunpeng 702 has increased from 240 to 260!
Even so, many brands are still rushing to add orders.
After all, Qualcomm's Snapdragon 600 has unparalleled 32-bit performance, plus a 3G baseband, but it doesn't support mobile 3G, so it still costs 250-260!
It is better to buy Kunpeng 700 and 702 directly.
In the evening, Song Sining came to Wang Yi:
"Chairman, I had a talk with Alibaba Vice President Mo Yi. He meant peace talks."
"Peace talks?" Wang Yi smiled: "I didn't expect Ali to come to seek peace. Is he targeting our fingerprint payment?"
"Yes." Song Sining said: "Alibaba said that they can stop blocking each other. Taobao, Tmall, and Alibaba restart the Changchao payment interface. And Xingyi Technology's platform also restarted the Alipay payment interface."
“In addition, Alipay is also connected to the fingerprint payment of xphone 2pro.”
Hearing this, Wang Yi laughed: "They can break up if they want to, and make peace if they want to. How can there be such a good thing?"
"Then I refuse?" Song Sining asked.
Wang Yi nodded: "Reject it. Since the war has started, let's fight to the end. Let him get used to it."
"And we have the advantage right now. If this continues, Alipay is no match for Changchao Payment. If other e-commerce companies are strong, Taobao may be able to gain sales, but it is unlikely."
Wang Yi wants QQ Online Shopping to overtake Taobao, but there is little hope.
In the future, the ones that can conquer Taobao will be PDD and Douyin Mall.
Without him, Douyin's terrifying number of users and terrifying user usage time, as well as its functions such as live streaming of goods and small yellow cars, are simply invincible.
In the previous life, Douyin e-commerce started late, but if it was deployed early, it could completely overtake Taobao.
The simplest thing is that the time users spend using Taobao is less than one-tenth of the time they spend using Douyin!
I use Douyin every day, but I only open Taobao when I want to buy something.
No one will browse Taobao every day to see what they want to buy.
On the contrary, Taobao may not be opened even once a week.
If this ban continues, Xingyi Technology will lose 300 yuan, and Alibaba will lose 5000 yuan!
Totally cost effective.
What's more, in the future, all major e-commerce platforms will become exclusive.
All payment methods will give priority to your own payment method and default to your own payment method.
As for other payment methods, even if they are activated, they must be selected manually.
And a quick payment method will be launched, password-free payment, all of which will be self-payment by default.
To put it bluntly, mutual exclusion is the norm and the trend in the future.
In this case, why not start exclusivity now!
Chat with Alipay and use Douyin Mall with Taobao!
After spending a wonderful night with Song Sining, Wang Yi set off again the next day to the imperial capital.
Alibaba Vice President Mo Yi came to Meiyou Technology Park early in the morning and asked Song Sining: "President Song, I wonder if Director Wang is free today?"
"Sorry, President Mo, Director Wang has returned to the Imperial Capital."
Mo Yi's mouth twitched: "..."
He has been here for three days and has not even seen anyone from Wang Yi.
On the first day I went to the imperial capital, Wang Yi was in Jeju.
When I came to Jeju the next day, Wang Yi returned to his hometown.
Come again on the third day, Wang Yi returns to the imperial capital!
Mo Yi completely understood that Wang Dong was really angry and was unwilling to see him, or in other words, Ali's people!
I'm afraid it will be difficult to seek peace.
In desperation, Mo Yi had no choice but to ask tentatively: "President Song, what about the peace talks..."
Song Sining waved her hand: "Let's forget about the peace talks. The current situation is pretty good."
Mo Yi's expression changed drastically: "Song Sining, misunderstandings are all misunderstandings! We, Ali, come here with sincerity..."
Song Sining sneered: "Ali was very sincere when he blocked Changchao Pay. In this case, let's go to the end and block each other!"
"this……"
Mo Yi looked pale and wanted to say something, but Song Sining issued an eviction order: "President Mo, I have an important meeting on hand..."
"Excuse me." Mo Yi left Meiyou Science and Technology Park with a sullen face, and then dialed Jack Ma's number:
"Chairman, things are not going well. Wang Yi rejected our request for peace."
"???" Jack Ma's mouth twitched, a little unbelievable:
"What? He actually refused!"
"Did he say it to his face?"
"No, I've been here for three days and I didn't see Director Wang at all. I only met President Song twice."
"Okay, it seems that Wang Yi is determined to become a comprehensive e-commerce company and will fight us to the death!"
Jackma fully understood the situation.
"That's how it should be."
"Well, in that case, forget it, we Ali are not afraid of them. Isn't it because Alipay doesn't have fingerprint payment? Other brands will follow, sooner or later. Come back first." Jack said.
"Okay." Mo Yi responded and started on his way home.
But I am increasingly unsure about Alipay’s future.
He doesn’t think Alipay can do a better job than Changchao.
I don’t think Alibaba can do anything better than Xingyi Technology.
The simplest thing is that now Ali has played all the cards and used all the means. And Xingyi Technology still holds a king bomb in its hands!
The simplest thing is that in order to promote the XOS system, Xingyi Technology has not blocked apps such as Alipay, Taobao, and Tmall.
But when the XOS system becomes bigger, there are more adapted applications, and the user scale reaches an extremely terrifying stage, it will be hard to say.
At that time, the XOS system will find a reason to remove Alipay or Taobao from the shelves, and Alibaba will also find it difficult to correct them.
Just like Apple delisting Xunlei, just find a reason. Not only is Xunlei helpless, but it also has to beg Apple to take the initiative to rectify...
When Xingyi Technology deals with Alibaba like this, Alibaba will also suffer heavy losses.
Even on the current XOS system e-commerce recommendation list, Taobao and Tmall are not at the top.
As for the built-in Taobao and Tmall, it is even more impossible. Xingyi Technology will not allow Alibaba to spend money.
To put it bluntly, XOS has not removed Alibaba apps from the shelves, but it has also been relegated to limbo.
After the call ended, Jack Ma looked at the online public opinion about the xphone 2pro, and his expression became even more ugly.
Looking up, public opinion is very unified.
"The XOS system is really easy to use. My Kunpeng 700 xphone 1pro is smoother and more powerful than my classmate's Snapdragon 600 phone."
“After upgrading the XOS system, I don’t even know what lagging is. The battery life has also increased by about 30% compared to before.”
"The 60% improvement of the XOS system is not just a boast. Whoever uses it will know. If you haven't upgraded yet, upgrade now. You will never regret it."
“I got the xphone 2pro, the fingerprint unlocking is very sensitive, and the fingerprint payment is amazing. It’s a hundred times better than entering a password!”
"I went to buy flowers today. I scanned the QR code and paid with my fingerprint. The ladies at the flower shop were stunned!"
…
Seeing these rave reviews, Jack Ma became more and more irritated.
I couldn't even find a single bad review.
"XOS system, fingerprint unlocking, fingerprint payment, are they so easy to use?"
“It’s a pity that Alipay can’t enjoy it.”
Jack Ma snorted coldly, feeling envious and jealous.
I just hope that other brands will also launch fingerprint unlocked mobile phones as soon as possible, and Alipay will also launch fingerprint payment by then.
Otherwise, if you buy an xphone 2pro just for fingerprint payment and use Changchao to pay, then Alipay will be completely ruined.
There is a huge difference between entering a password and paying with a fingerprint.
But what Jackma doesn't know is that other brands of fingerprint payment are not that easy.
As soon as Wang Yicai returned to Xingyi Technology Headquarters, Zhu Changlin came up to him:
"The chairman, HTC, ZTE, Meizu, Xiaomi, O, V, Gionee, Lenovo, and Coolpad all came to us and wanted to buy our fingerprint recognition module."
Wang Yi smiled: "They move very quickly, and they are so neat."
"Then do we want to sell it?"
"You can sell it, but not this year, but next year!" Wang Yi said with a smile.
Scratch fingerprint recognition technology is not high, AuthenTec, FingerPrint Card, and STMicroelectronics can do it.
However, the technology content of push-type fingerprint recognition is not low, and currently only Xingyi Technology and Apple, which acquired AuthenTec, can do it.
The technology and patents of iPhone 5s come from AuthenTec.
As for touch fingerprint recognition technology, currently only Xingyi Technology can do it.
In the previous life, the iPhone 7 in 2016 introduced light-touch fingerprint unlocking for the first time.
But this time, stimulated by Xingyi Technology, it is estimated that next year’s iPhone 6 will launch light-touch fingerprint recognition.
As for other enterprises, it is difficult and impossible to do it in a short time.
In the previous life, whether it was Samsung, HTC, Huawei, or VIVO, they all used scratch-type fingerprint recognition or back-scratch fingerprint recognition. The experience was very poor, very useless, and it can be called a failure.
It wasn't until the release of mx4pro at the end of 2014 that a second front-facing push-type fingerprint unlock finally appeared, with an effect comparable to that of the iPhone 5S.
It was the technology of Goodix Technology that was jointly developed by both parties. It took more than two months of hard work to get it done.
At that time, Goodix Technology was still a small factory. It began to develop push-type fingerprint recognition technology in 2012 and succeeded at the end of 2014.
Chapter completed!