When Wang Yi invested, the valuation reached US$7.7 billion, it was cashed out in batches when it reached US$45 billion.
In the past two years, the return on investment has been nearly 500%, which is already very good.
You can't be too greedy.
Wang Yi remembered that before 2020 in his previous life, JD.com’s market value had been hovering around 40 to 50 billion US dollars, occasionally breaking 600 US dollars or even 700 US dollars, but it soon fell back to 40 to 50 billion US dollars.
Until the big wave of market prices in 2020, it skyrocketed and reached 100 billion U.S. dollars, then 150 billion, and 160 billion U.S. dollars.
But that was all, and it soon returned to around 50 billion...
Unfortunately, this time, everything will change due to the appearance of Wang Yi.
Wang Yi is not sure whether the 160 billion U.S. dollar market in 2020 will still happen.
But what is certain is that next year Douyin Mall will be fully launched and comprehensive e-commerce will be upgraded, which will definitely affect JD.com’s market value.
In the future, Douyin Mall will grow rapidly, QQ online shopping will continue to develop, PDD will be added, and Taobao will be in full swing, so the future of JD.com is not optimistic.
Or after the lock-up period ends and before Douyin Mall is officially launched, you can cash out in batches at the right time and be safe.
Wang Yi invested in BYD because he was optimistic about BYD's future and held it for the long term.
When investing in JD.com, you are just optimistic that JD.com will make money after it goes public and make a quick buck.
Next year Xingyi Logistics will expand in an all-round way. After the cooperation with JD Logistics expires, all Xingyi Logistics will switch to its own Xingyi Logistics.
When Douyin Mall fully upgrades its comprehensive e-commerce business, it will become a competitor, and comprehensive cutting is also essential.
Naturally, we have to cash out in batches as soon as possible!
At that time, you will be able to cash out as much as you want. The remaining part will probably be kept until the opportunity arises, or distributed to the core senior management as equity incentives.
If all were cashed out at once, JD.com's stock price would collapse, and Wang Yi's shares would not be able to sell at a high price.
In the following days, JD.com’s stock price continued to rise, and Wang Yi’s shares continued to increase in value.
Wang Yi didn't pay much attention to this. On the contrary, his focus still fell on internationalization and the development of the XOS system.
To this end, a high-level meeting was held again.
Wang Yi looked around the crowd and spoke calmly: "With the release of xphone 2pro, the XOS system for mobile phones and tablets has also been fully launched. Director Yang, first talk about the current XOS system for Xingyi mobile phones, Xingyi tablets, and Xingyi TVs.
Condition!"
Yang Yan nodded: "Currently, the total sales of the four Xingyi mobile phones have exceeded 300 million units, and more than 100 million Xingyi mobile phones have been upgraded to the XOS system, accounting for 70%!"
"The total sales of the three Xingyi tablets exceeded 600 million, and more than 80 million units were upgraded to the XOS system, accounting for about 50%. The main reason is that overseas sales account for a high proportion and still use the Android system."
"The total global sales of the four Xingyi TV models has exceeded 100 million units. The new models are fully equipped with the XOS system, and the old models have also been fully upgraded with the XOS system, accounting for 100%!"
"The two Unbounded TVs have been on the market for a month and a half, and the total sales have exceeded 20 million units, all equipped with XOS system, accounting for 100%!"
"Oh? It's only been a month and a half since Unlimited TV was launched and 20 million units have been sold?" Wang Yi was a little surprised.
This sales volume is much higher than the previous sales volume of Xingyi TV!
Yang Yan nodded: "Yes, Chairman, with unbeatable cost performance, high configuration, and low threshold, the first-month sales of the Unbounded Smart TV A40 exceeded 8 million, and the first-month sales of the Unbounded Smart TV A50 also exceeded 6 million."
"Very good. Within a month and a half after the launch, the two Unbounded TVs sold 20 million units. If this continues, the annual sales of Unbounded TVs are expected to exceed 100 million units!"
Wang Yi is very satisfied and can only say that the price-performance ratio is an invincible artifact.
Last year, Xingyi Smart TV sold very well. With its ultra-high configuration and good price, it became a hot seller around the world.
Four models of Xingyi TVs have sold more than 60 million units.
But this year, Xingyi TV's sales are somewhat lacking in stamina.
The total monthly sales of the four Xingyi TV models combined is only about 9 million, with an average of only two to three million units sold per model.
There is no way, the high-end consumption power accumulated for many years is suddenly released, and naturally the stamina is insufficient.
Fortunately, Unbounded TV has taken over, and the monthly sales of the two TVs have exceeded 14 million, and 20 million in one and a half months.
Even if the sales volume drops a little in subsequent months, it will still be considerable.
Coupled with the subsequent 4K version and new phones, the annual sales of both brands are expected to exceed 100 million.
But Wang Yi knows that such a large sales volume cannot be digested in the long run by the domestic market alone. It also depends on the global market.
It may even account for 60% or even 70% of the global market.
He simply said: "Sales are very good right now, but the domestic market is expected to be saturated soon. Most users still have non-smart TVs or even old TVs at home."
"In the past few years, every household will intensively replace smart TVs, and there will be a sales blowout of 2 times or even 5 times. The annual sales volume of domestic TVs is expected to exceed 100 million units or even 200 million units."
"But in less than two years, the domestic TV market will be saturated, and sales will inevitably decline significantly. By then, the annual sales of domestic TVs may fall back to 60 million or even 50 million."
Everyone nodded, it was natural.
This year may be the pinnacle of domestic smart TVs, a pinnacle that will never be seen again in the future.
Especially the emergence of unbounded TVs, which use the low price of non-smart TVs to provide users with smart TVs with powerful performance, will naturally set off a buying frenzy.
Just like the Redmi phone in the previous life, it was just like a copycat phone.
But TVs don’t change every year.
Once centralized upgrades have been carried out in the past few years, the next centralized upgrade will be three to five years later.
"We must respond in advance. Once the domestic market is saturated and sales plummet in the next year, internationalization is our only way out and we must plan in advance!"
Xu Mingyi, CEO of Xingyi TV, agreed very much: "What the chairman said is that this year, the internationalization of our Xingyi TV will be fully promoted."
"The Mexico factory has been progressing smoothly since the contract was signed last year and is expected to be put into production in July."
"The Polish factory is a little slower and is expected to be put into production in September."
"Although the two factories are small in scale, since they only assemble quasi-finished products, the production efficiency is still very high."
"By then, our domestic production of Xingyi TV and Unbounded TV, which has reached 90% completion, will be sent to the Mexican factory and the Polish factory for final processing and packaging, and then they can be sold directly to North America, South America, Europe, the Middle East, etc.
Regions, obtain tax reductions and tax exemption policies.”
"Where are the sales channels?" Wang Yi asked.
"We have opened many new Xingyi flagship stores around the world, and also opened many Xingyi stores for foreign investors to join. At the same time, the e-commerce layout has begun to be fully promoted."
Wang Yi nodded: "Very good. In the past, we only had Xingyi tablets, buds, Bluetooth headsets, Xingyi mobile power supplies and other accessories. We have achieved internationalization and are sold globally. There are not many overseas stores."
"But now, Xingyi TV and Unbounded TV are both online, and the store layout can be accelerated!"
"In the next six months, Xingyi Store will make every effort to open stores overseas, and the location must be well selected. We will proceed quickly and within two years, wherever there are Apple and Samsung flagship stores, there will be our Xingyi flagship store!"
Hearing this, everyone was shocked.
Overseas expansion has been fully accelerated. Wherever there are Apple and Samsung, there must be a Xingyi flagship store!
This means that Mingxingyi mobile phone is also going to be internationalized, and it is imminent.
Most likely it will be at the end of the year, or next year!
Therefore, Wang Yi requested to comprehensively accelerate the layout of overseas markets.
Wang Yi continued: "There is also Xingyi Logistics, which will also be deployed overseas. By then, Meiyou, Zhenyou's clothing, cosmetics, Xingyi Technology's mobile phones, tablets, TVs, smart home appliances, etc., will all be available through Xingyi.
Yi International Logistics carries out transportation.”
"We are different from other logistics companies. Our own huge orders are huge support!"
Everyone nodded.
For example, Sitongyida and SF Express mainly deal with third-party logistics orders.
As for Xingyi Logistics, it initially only provided services to its own stores and online shopping malls, so it naturally had a large number of orders.
Wang Yi continued: "Xingyi Logistics, just go ahead and do it. When our own orders are saturated and the logistics capacity is excess, we will also open third-party delivery services. At that time, users can place orders directly through the Changchat quick entry, and Xingyi
Logistics and distribution are just that.”
"Okay." The person in charge of the logistics department nodded quickly.
Wang Yi then looked at Xu Mingyi: "The international layout is fully accelerated. TVs are different from mobile phones. Mobile phones can rely heavily on online sales. TVs are still sold in physical stores, so users feel more confident when placing orders, especially in the initial stage. We will wait for the follow-up of our star
The brands of Yi TV and Unbounded TV are deeply rooted in people's hearts, so it doesn't matter. But in the initial stage, stores are still inseparable."
"Moreover, other brands' flagship stores only sell a few single products and categories. Our stores have tablets, TVs, accessories, various smart homes, home appliances, and Xingyi mobile phones will be launched in the future.
Xingyi Car!"
"To put it bluntly, we sell everything in one store. We can maximize the use of store resources and don't have to worry about losses at all."
Xu Mingyi nodded quickly: "Okay, Chairman, then I will let go and vigorously open stores overseas!"
As Wang Yi said, if you open a flagship store, you may have fewer products and less sales, which will result in losses.
The Xingyi flagship store sells everything, even if it sells tablets without getting back the money, it also sells TVs, smart home appliances, mobile phones...
One investment, multiple incomes, no loss at all!
It makes more money than Apple and Samsung.
But then, Xu Mingyi expressed a concern: "Chairman, the public security over the US empire is not very good, and zero-dollar purchases are prone to occur... What can we do about this?"
Others also nodded:
"This is a big problem, and there is no solution. We can't all equip store employees with guns, which will scare customers."
"Yeah, it's useless to call the police. Zero-dollar shopping is a feature of the American empire, and it comes with protective armor."
"Apple stores and Samsung stores are the main targets for robbery. When the time comes, we will probably be indispensable."
Wang Yi thought thoughtfully: "This is an important issue, and there is no good way. We can only defeat magic with magic!"
Everyone was interested.
Wang Yixiao said: "Let all stores buy insurance. Even if they really encounter zero-yuan purchases, the safety of employees and customers should be put first. All losses will be compensated by foreign insurance companies! Just treat them as zero-yuan purchases and help us sell
The goods are ready.”
"Is this okay?" Everyone was in disbelief.
A batch of products may take a long time to sell, but they are robbed and sold out all at once.
The insurance company has to pay compensation, which can be regarded as a change of direction and increased sales.
"The increased cost of purchasing insurance..." Xu Mingyi spoke again.
Wang Yi smiled: "The wool comes from the sheep. The increased costs of purchasing insurance will all be transferred to foreign consumers. In the future, overseas products will be more expensive than domestic products, and insurance costs, tariffs, etc. will all be added."
"That's okay." Everyone nodded. All major brands do this, except for the conscience of the American emperor.
Wang Yi continued: "Next, overseas stores must make every effort to promote internationalization in an all-round way."
“Domestically, we must also continue to deeply explore the rural market!”
"Our Xingyi flagship store and specialty stores have become fully popular in urban areas, but there is still room for development in rural areas!"
"Continue to increase publicity and store popularity in villages and towns. Let people in villages and towns know that you can buy our high-quality Unbounded Smart TV A40 for 2,999. There is no need to spend three to four thousand to buy those junk non-smart TVs."
"We can also use some methods commonly used in towns and cities to regularly carry out egg delivery activities to attract villagers to come to the store to listen to the lectures, explain our excellent products to the people in the towns and villages, and let the people experience the charm of Xingyi Smart TV and Unbounded Smart TV for themselves!"
Hearing this, everyone's expressions became very exciting.
Send eggs...
Down to earth!
So down to earth!
But some people also questioned: "Chairman, is this approach a bit too down-to-earth and inconsistent with the image positioning of our big brand..."
Wang Yi smiled: "Big brands are mentioned in urban areas, but in towns and villages, they need to be down-to-earth and make people feel they can afford them. In the future, the main consumer market for TVs will be towns and villages!"
"Is the method of delivering eggs effective?"
"Of course you can, you will know after you try it." Wang Yi was confident.
Send eggs == township traffic password!
Many pyramid schemes, scammers, and health care product sellers operate this way.
And Xingyi Technology's high-end and high-quality products can completely sell out.
Wang Yi continued: "Unbounded TV has just been released for more than a month. The price-performance ratio is no problem, and the product strength is unrivaled. The most lacking thing is popularity in rural areas!"
"As long as the popularity is increased, it will be completely stable!"
"Follow-up stores will bring a cart of Xingyi TV and Unbounded TV to various villages and sell them at doorsteps, and they can ship a lot of goods!"
"As long as the reputation of the township is increased, it will not be a problem to sell Unbounded TVs this month and Unbounded mobile phones next month!"
"Yes!" Everyone responded one after another.
According to Wang Yi's plan, the TV department quickly deployed.
Foreign flagship stores have increased investment, opened stores like crazy, and franchised exclusive stores have also been liberalized.
That kind of speed is as fast as fighting a battle.
As long as the patent issue is resolved, either by the end of the year or early next year, Xingyi Mobile will be fully internationalized.
The layout of overseas stores will naturally be accelerated and a large number of stores will be opened. We cannot wait until everything is internationalized but there are not enough stores!
But domestic action is faster.
Many township stores have begun to increase their publicity efforts.
According to Wang Yi's instructions, use the most down-to-earth way to start promotion.
Daqiao Town.
Today coincides with a big gathering and the crowds are huge.
Early in the morning at the Daqiao branch of Xingyi Store, the store's high-power speakers started various promotions:
[Good news, good news, the Xingyi Technology sub-brand has launched the latest 40-inch smart TV, which is comparable to products costing 5,000 to 6,000 yuan, and only costs 2,999!]
[2999 can only buy a 32-inch off-brand TV, but at the Xingyi Technology store, you can buy a 40-inch quad-core smart TV and get a VIP video membership!]
[There is also a 50-inch smart TV, not 6999, not 7999, only 4999!]
[The lowest price on the Internet, super-performance quad-core smart TV, less than 5,000 yuan, all available in Xingyi store. Big brands, guaranteed!]
…
In an instant, the people passing by were shocked:
"What? A 40-inch TV is only 2,999? A 50-inch TV is only 4,999!"
"Is this too cheap? Is it fake? Our village boss Zhang bought a 43-inch one for more than 6,000."
"How can a Xingyi Technology store be fake? It's such a big brand."
"That's right. The contractor in our village uses a Xingyi mobile phone. It's more than five thousand, which is a lot!"
"Xingyi TV is also good and cheap. Let's go and check it out."
For a while, people passing by gathered together.
The store was instantly overcrowded.
Store manager Li Caiyue was wearing a sharp suit and wearing a headset to explain to everyone:
"Unbounded Technology is a sub-brand of our Xingyi Technology. Its original intention is to benefit the public and make high-end products affordable for everyone."
"In other stores, you can't even buy a 40-inch non-smart TV for 2,999. But in the Xingyi store, you can buy a 40-inch smart TV."
"Our price is low, but the configuration is high and the screen is clear. This picture quality and sound quality are clearly visible to everyone. It also supports AI voice search for movies and has rich film and television resources."
As Li Caiyue showed it, everyone nodded and their eyes widened.
I never imagined that a TV could be so powerful.
"Our Unbounded A40 and A50 not only have good picture quality, but also have very powerful performance. Watching movies, watching TV, and playing games are all trivial. They can also be used for motion sensing games."
Then, Li Caiyue demonstrated the somatosensory game on the spot and invited everyone to experience it. Many people who didn't want to buy it were moved.
"When everyone buys a TV, they are most worried about after-sales issues. Many brands are broken and they can't find anyone to repair them."
"But our Xingyi stores are everywhere across the country, including in our town. If anything happens, you can come to us at any time."
"Next door is our after-sales service center. It not only repairs our Xingyi Technology TVs, mobile phones, and home appliances, but also repairs TVs, mobile phones, and home appliances of other brands. If you need anything, just come to us."
Now, the people were completely relieved, and with the price of 2,999, they were even more excited and placed orders immediately.
Next door, Qingshan Town.
Although it was not a big gathering, a large number of people came to watch because of the eggs given away.
This is the best marketing method for townships in 2013.
If you advertise everywhere in towns and villages, it's not as effective as delivering eggs.
No more, just a few eggs at a time, and people will line up every day to listen to your explanation.
As I listened, my heart moved...
Originally I was just taking advantage of a few eggs, but ended up getting thousands of dollars in prostitution, and I went home with a big TV with a smile on my face...
Even if there is no internet at home, it doesn't matter. Watching cable TV is clearer, far better than other brands.
After this wave of activities, the sales of Xingyi TV did not increase much, while the sales of Unbounded TV began to blow out.
Especially the 2999 Unbounded A40, it is simply invincible.
More importantly, people love to show off and love to visit.
A few people in a village buy it, and soon the whole village knows about it.
I went to the buyer's home to see the effect, and I was so greedy that I naturally placed an order.
Seeing everyone else buying it, the rest followed suit.
There is no surprise. In just ten days, Unbounded TV, which was just released in April, became popular all over the Internet in May and every town and village in early June due to its high cost performance!
Sales surged even more rapidly.
Regarding this, Wang Yi was in a good mood: "The brand of Wujie Technology has been established!"
Although the brand awareness of Xingyi TV is very high in villages and towns, the price is high and most people cannot afford it.
Many people even don't even enter the store when they see the price.
But Unbounded TV is much cheaper, so ordinary people don’t have to worry about it.
You can earn more than 100 a day by moving bricks on a construction site, and you can earn back an Unbounded A40 in a month!
No pressure at all.
There is no doubt that Unbounded TV has completely sold out online and offline.
In the first month of their launch, the sales volume of the two Unbounded TVs reached 14 million units.
In the second month after its launch, Unbounded TV’s online sales dropped by 10%, but offline sales increased by 40%!
Not only did monthly sales not decrease, but they increased to 16 million units!
More are sold offline than online!
Wang Yi was convinced: "Sure enough, TVs are still more reliable than physical stores these days."
Jian Ziyan nodded: "Yes, sales are higher than online sales."
It can only be said that in 2013, most people were skeptical about online shopping for major appliances, and they were more confident offline.
Xingyi Technology has opened flagship stores all over the country and opened specialty stores in towns and villages, making full efforts. With the help of a series of down-to-earth promotional activities, sales have exploded like crazy.
Throughout May, the total global sales of Unbounded TV exceeded 16 million, exceeding the sales volume in the first 30 days.
The natural drop in online volume depends entirely on the surge in offline sales against the trend!
Wang Yi is in a good mood. If this momentum continues, the sales of the two Unbounded TVs in June are expected to exceed 18 million.
However, just when Wang Yi was in a good mood, LeTV boss Jia came to steal his house!
On June 3, LeTV held a new product launch conference and released the LeTV L60, a 60-inch large-screen TV.
Wang Yi didn't mind this.
Xingyi Technology is not afraid of all challenges.
But Jian Ziyan was extremely angry: "Chairman, the surname Jia is too much!"
"Oh? What's wrong?" Wang Yi asked.
"LeTV just released their L60. It is clear that the configuration is much lower than ours and the product is much worse than ours, but they use an extremely shameless way to avoid the important and trivial. They also belittle our Xingyi X60 and discredit it at every turn.
We, Xingyi Technology, say our prices are too high, that we are cheating, and that we have no conscience..."
Wang Yi frowned: "X's comparison method?"
"What?" Jian Ziyan looked confused.
"It's okay, let me see."
"Here." Jian Ziyan handed over a Xingyi Tablet 1 Ultra, which was the video playback of LeTV's press conference.
In the video, Boss Jia looked distressed:
"Our LeTV L60 and Xingyi TV X60 are both quad-core processors, both are 60 inches, both have 1080P high resolution, both have 2G large running memory, both are smart TVs, and both have rich exclusive film and television resources.
Support dual-band wifi..."
"It can be said that the configuration is exactly the same. But their Xingyi X60 costs 12,999. Such a high price is completely a scam!"
"And our LeTV L60 only costs 7,999, which is 5,000 cheaper than the Xingyi X60!"
"With similar configurations, the Xingyi X60 is a full 5,000 more expensive than our LeTV L60. It's not that we at LeTV are too conscientious, but our friends are too unconscionable!"
"12,999, it's unreasonably expensive. It's like using users as a trap!"
Chapter completed!