"Even if a thousand-dollar machine is released, it may affect Huawei's brand, but we still have to do it. Only by surviving first can we develop better!"
Yu Dong said in a deep voice, firmly supporting the idea of ​​making a thousand-yuan machine.
Vice President Liu Jiang insisted on his objection: "If we survive on thousand-yuan phones, Huawei's brand will become low-end. That will be a disaster for our entire Huawei Group."
The two sides were tit-for-tat and refused to give in to each other. Other senior officials even expressed their opinions and chose sides.
Just when everyone was noisy, Mr. Ren walked in, and the entire conference room fell silent instantly.
But Yu Dong and the other two were still blushing, but they didn't say anything more and looked at Mr. Ren.
"I heard clearly what you were arguing about, and it all makes sense."
Mr. Ren calmly said: "When the Unbounded smartphone was released, it cost 999 yuan. Huawei's feature phones will definitely not be able to sell in the future. If we don't make smartphones worth 1,000 yuan, the overall sales will drop by half, and we will become a small brand by then. This,
Huawei cannot accept this."
Everyone nodded.
Mr. Ren continued: "But if we make a thousand-yuan phone and lower Huawei's grade, that won't work. Our Huawei Group has base stations, servers, and so many good things. The brand value is very important."
"So we can learn from Xingyi Technology."
Yu Dong's eyes lit up: "Yeah, why didn't I think of that? We can also launch a sub-brand like Xingyi Technology to specialize in thousand-yuan phones. This will not lower Huawei's grade."
"That's right, that's it. As for the new brand, it's called Honor! It specializes in making thousand-yuan phones, focusing on cost-effectiveness and seizing the market."
As he spoke, Mr. Ren looked around at several people, and finally his eyes fell on Liu Jiang:
"Mr. Liu, I will leave it to you to take charge of Wujiepin Glory. Don't let me down!"
"Yes!" Liu Jiang looked a little complicated, but didn't say anything.
The new sub-brand is a good opportunity, but the low-end positioning makes him unhappy.
But Mr. Ren said it, and he couldn't say anything, so he could only say:
"Chairman, I will establish the Honor Business Department as soon as possible and devote all my efforts to research and development of the thousand-yuan phone. I will try to make it by the end of the year and launch it early next year!"
"Okay!" Mr. Ren said happily: "Do you have any ideas on how to do it?"
Mr. Liu nodded: "The Honor Thousand Yuan Phone was released half a year later than the Unbounded Phone. We must maintain our advantage in terms of performance. In addition, the price must be lower. We must not sell it for 999."
"Half a year later, the Honor thousand-yuan phone will be released. The price of the Unbounded 1 will definitely be reduced to 799, which will kill our Honor thousand-yuan phone. Therefore, I suggest that the Honor thousand-yuan phone will start at 798. This will not give our opponents a chance to kill us."
"It doesn't matter whether you make money or not, let's warm up the place first."
Mr. Ren nodded: "Okay."
Mr. Liu continued: "In addition, we will also target the weaknesses of the Unbounded Phone. The biggest shortcoming of the Unbounded Phone is the 1G running memory. In addition to the 1G running memory version of the 798, we will also release a 2G running memory version of the 998.
, Fuck the Unbounded Generation 1 to death.”
"Very good!" Mr. Ren patted President Liu on the shoulder and said with a smile: "I'm relieved that the Honor brand has been handed over to you!"
“It will definitely live up to your expectations!”
Mr. Ren then looked at Yu Dong:
"Mr. Yu, you continue to be in charge of Huawei's business, do high-end business, and make Huawei the second Xingyi Technology and the second domestic brand to overtake the iPhone!"
"I...Okay, I will go all out!" Yu Dong felt great pressure instantly.
It’s a bit easier for Honor to make unbounded mobile phones, just to fight on price and pile up configurations!
But it will be difficult for Huawei to build the Xingyi mobile phone. It is very difficult. It is even harder than building the iPhone.
The first anti-freeze battery, the first quad-core processing, the first 64-bit mobile phone system, the first 64-bit self-developed processor, the first front-facing touch fingerprint unlocking, the first 10-watt fast charge...
In the past few years, almost all updates in the mobile phone industry were initiated by Xingyi Mobile.
Every time Xingyi mobile phone is released, it will bring new breakthroughs.
Some of them are breakthroughs in the supply chain, so that’s okay.
Xingyi Technology can use it, and Huawei can also use it.
But many breakthroughs are self-developed by Xingyi Technology!
This is difficult to deal with!
Apple is very worried about this, and Huawei is even more worried.
Mr. Ren saw Yu Dong's worry and sighed: "I know that Xingyi Technology is a terrible enemy and a great opponent, but we at Huawei never admit defeat. I also know that you never admit defeat. Therefore, I put forward the most difficult task
The task is left to you!"
Yu Dong nodded solemnly: "Chairman, don't worry, I will definitely live up to your expectations!"
"Good, very good, very good!"
Ren Laoyi said three times in a row before turning around and leaving.
But Mr. Liu's mouth twitched: "When I took office, I always felt that I was not as good as Yu Dong and was no match for Xingyi Technology, so let me be in charge of the Honor business? Let Yu Dong be in charge of Huawei?"
Seeing Mr. Liu's thoughts, Yu Dong said with a smile: "Mr. Liu, how about we switch? I'll be responsible for the glory?"
Mr. Liu stared and waved his hand quickly: "You can pull it off. If I really compete with Xingyi's mobile phone, I will have to think very hard and think about it day and night. I will lose several years of my life. I am getting older, so you should do it.
, you are full of energy and can bear the burden, hehehehe."
With that said, Mr. Liu hummed a tune and left the conference room.
The corner of Yu Dong's mouth twitched, wanting to curse: "..."
This kind of gloating about misfortune is really lacking!
'Are you older? Which one of us is older?'
…………
At night, Song Sining was lying on the bed.
Wang Yi was lying on Song Sining's lap, playing with his phone and reading online comments.
The first batch of users have already received the Unbounded mobile phone, and those with fast hands have been playing it all afternoon.
"They're all good reviews, right?" Song Sining asked.
Wang Yi nodded: "As for the mobile phone, everyone unanimously praises the ultra-low price of .999. Our configuration is also sincere, and there is not even a bad word."
"That's good. I've been using the Unbounded phone for half a month. It's really good. It's completely beyond my imagination." Song Sining said with a smile.
Wang Yi nodded and changed the topic: "But there are also scoldings."
"What are you scolding?"
"They scolded us for reaching an hourly mark instead of a two-hour mark!"
"???" Song Sining was startled: "Is it because there are too many orders?"
Wang Yi nodded: "Yes."
Xingyi Technology's unique online ordering, delivery from nearby stores, and door-to-door delivery by Ele.me riders. At the beginning, it can basically be delivered within half an hour, and if it is slower, you can get your Unbounded phone within an hour.
Without him, every time Xingyi mobile phone is released, all full-time Ele.me riders will work overtime, and delivery fees will be increased to part-time riders.
As a result, the number of riders increased significantly.
Food delivery and the like are basically the responsibility of part-time riders and new full-time riders.
Full-time riders who have been working for a long time carry bags and are responsible for delivering mobile phones.
But even so, Unbounded mobile phones are really selling very well.
By the afternoon, more and more people knew about Unbounded Mobile Phones, and they were buying more and more, and the riders simply couldn’t deliver them.
So much so that what was supposed to be a one-hour journey became a two-hour journey...
Many netizens are complaining about this.
In this regard, Wang Yi has no choice but to say that the unprecedented price of 999 for Unbounded Mobile Phone is really a good deal.
Wang Yi continued to read comments and suddenly frowned.
"What's wrong?" Song Sining, who was attentive, immediately noticed something was wrong.
"A user posted that a 64G xphone 2pro and two unbounded mobile phones she bought were taken away by a rider! Even if I contact the rider, I can't get in touch!"
"How could this happen?" Song Sining frowned slightly: "We have always used Ele.me riders for delivery, and there has never been a problem. This time..."
In Ele.me, there are strict restrictions.
For safety reasons, reliable full-time experienced riders are responsible for delivering mobile phones and tablets.
Unbounded mobile phones are good, one Xingyi mobile phone is more than 5,000, and four units are given as a gift, which is more than 20,000.
If something goes wrong, the webmaster is worried, and Xingyi Technology is also worried.
This kind of order can only be given to reliable experienced riders.
These veteran riders don't make much money doing anything else. They earn three to five thousand a month by delivering food, which is higher than white-collar wages.
In one year, it can easily reach 50,000 to 60,000 yuan, which is considered a high income nowadays.
There is really no need to commit crimes just for a few mobile phones.
Their home addresses and identity information are all there on the site. If something happens, they will have to go far away and become a deadbeat.
But if you can earn fifty thousand a year, no one is willing to commit crime for twenty or thirty thousand. It's not cost-effective.
But part-time riders are different. Although most of them are good people, it is inevitable that there will be some who are confused.
Maybe I just did something I shouldn't have done when my brain got hot.
It will all be troublesome then.
Therefore, Ele.me has developed an internal reputation system. Those who deliver more orders, have a good reputation, and have high ratings will give priority to high-value products such as mobile phones and tablets.
Old riders are also very happy about this. Giving away mobile phones and tablets is much easier than delivering food.
It has always worked this way before, and there has never been a problem.
But this time, something went wrong.
"A 32G xphone 2pro costs 6999, and two unbounded mobile phones, the total cost is nearly 9000!" Song Sining couldn't help but said: "It's enough to open a case, but can it be committed?"
Wang Yi thought for a moment: "Check it out and see what's going on. Take a look at the other mobile phones that the rider gave away. What configurations are they in? How much is they worth? If you're just looking for money, it's pretty good, but I'm afraid it won't be worth it.
So simple."
"You mean, maybe someone did it deliberately?" Song Sining's expression changed slightly.
Wang Yi sighed: "Let's check first to see what the situation is. The company will foot the bill for the customer's loss. It will be sent to the user first, and then we will investigate in detail."
"Okay, Chairman." Song Sining entered work mode in a second and even changed her title.
But looking at Director Wang lying on top of him, he always felt that something was wrong.
Seeing Song Sining's half-smiling eyes, Wang Yi took back his hand: "Ahem, let's get down to business first."
"Okay, Mr. Chairman!" Song Sining smiled playfully and turned to go to the study next door.
That's her second office.
After returning home, apart from eating and resting, Song Sining spent most of her time in the study, dealing with various work matters.
As President Song, he really wants to be 007!
Many times Wang Yi would give her instructions and she would be busy for a long time.
Every time Wang Yi proposed an idea or handed over a task, Song Sining took care of the specific details and arrangements.
Fortunately, with Song Sining, Wang Yi has a lot of peace of mind.
After a while, Song Sining came back again:
"It has been found out that this case occurred in Shenzhen City. The rider came to Shenzhen City to work from other places. He has been a rider for more than a year and has never had any problems. The station manager and colleagues all said that he was honest and honest, which is hard to believe.
He can do such a thing."
"This time he took four orders, three of which were Unbounded mobile phones. The last order was the blogger's order, a 64G xphone 2pro, and two Unbounded phones. A total of five Unbounded phones, one xphone 2pro, and
Two customers placed orders for mobile phone protective cases and tempered films, with a total value of more than 12,000."
"Currently, the person has lost contact, but according to our query based on the serial number, none of the six mobile phones are currently activated."
Wang Yi nodded: "Working out of town and having six mobile phones at once sounds a lot like running away with money. But the more it is like this, the more abnormal it is. Six mobile phones, five Unbounded mobile phones, a total of only 10,000 yuan. If he
If you really want to make a big investment, you can do it before the xphone 2pro is released."
"Yeah, at that time, all I had was xphone 2pro, 5499-6999! Four units cost more than 20,000 yuan." Song Sining also agreed: "More importantly, it's not worth it to have a criminal record for 10,000 yuan, it's not worth it at all."
"I asked the webmaster about his income. He works a lot every month and his monthly income is more than RMB 6,000. During our mobile phone launch conference, he was honest and had high customer ratings. Orders for mobile phone delivery would be prioritized for him.
You can get more than 7,000 yuan. You really don’t want to do it just for more than 10,000 yuan..."
Wang Yi nodded: "There is only one reason. The stakes behind this are not just 10,000, but 100,000, or even higher!"
"You mean, he was bribed and did this on purpose?" Song Sining's face changed slightly.
Wang Yi said calmly: "It's possible, let's see what happens next. If there's no accident, then I'm overthinking it. If there's an accident and someone makes a fuss out of it, then it's true."
"Then what should we do?" Song Sining couldn't help but asked.
"Be prepared for the worst, do the aftermath work, and the users have dealt with it, right?"
Song Sining nodded: "Everything has been dealt with. After the user complained, the webmaster found out the problem and immediately bought six mobile phones out of his own pocket and paid them in advance to the users. He also called the police and is waiting for compensation."
Wang Yi nodded: "Very good, but not enough. In this way, we will officially contact a few more users and give them a certain amount of cash compensation. Each of the three Unbounded mobile phone users will receive a 100 yuan red envelope. The one who bought it all at once
If you have three mobile phones, you can directly replenish it by RMB 300!”
"Okay, Chairman. I'll make arrangements right away."
Song Sining immediately arranged for the public relations department to handle the matter.
Wang Yi always felt that this incident was not simple and must be handled properly.
Sure enough, half an hour later, this incident became a hot search topic.
[The one-hour delivery time became a two-hour delivery time, and there was also an incident of a rider running away while rolling the machine! 】
[A user placed an order for three mobile phones, but the Ele.me rider lost contact with the mobile phone, causing the user to lose tens of thousands of yuan!]
[Hour delivery is very convenient, but safety is an issue, so users should be careful when placing orders.]
…
The Unbounded mobile phone has just been released, and Xingyi Technology is in the spotlight.
As soon as these news came out, they immediately became hot searches.
Especially when Hours has just officially announced a comprehensive upgrade today, covering all major supermarkets, and this problem occurs, it is really not a good thing.
It immediately caused an uproar:
"What's going on? Hourly delivery is pretty reliable. I placed the order online and it was delivered within half an hour."
"I'll take a little longer and deliver it within an hour."
"You placed your order early, but later there were too many orders and we couldn't deliver them. The delivery riders were exhausted."
"That's right, with the terrifying sales of Wujie Mobile Phone, it's normal for the orders to explode. The riders are too busy, but this is not a reason to run away from the machine!"
"I guess there's some inside story. The rider couldn't have embezzled it, right? Is it worth it?"
"I just want to know who will compensate if this happens. The user has spent all his money and lost his phone."
"It's not just one person. The rider delivered four orders, all of which were five Unbounded mobile phones and an Xphone 2pro. The loss was huge."
"Damn it, what kind of hatred or resentment is there! Who will make up for the loss?"
"The first person responsible must be the rider, but since the rider has lost contact, the Ele.me site can only take responsibility."
"I guess it's because Ele.me usually makes money, so if something goes wrong, you'll have to cover it up."
"I'm just afraid that Ele.me will not admit it and argue with Xingyi. In the end, it is the users who will lose."
"Isn't that right? They are all the same boss."
"Who knows, is there any follow-up?"
"Updated, that Cai Xiaoya has updated the follow-up link..."
People click on the link and jump to the page:
【Family members, the follow-up is coming!】
[The order was placed around 5 p.m. and was supposed to arrive at 6 p.m., but because the sales of Wujie mobile phones were so popular, the entire Shenzhen city's transportation capacity was tight, and it was expected to be delivered at 6:30.]
[At seven o'clock, I still haven't received it, and the rider can't be contacted. I complained to the Ele.me platform. 】
[The Ele.me platform contacted the site for verification and reported back at 7:20 that the rider had lost contact. I was reassured that the platform would contact the delivery person again, and if they still couldn’t be contacted, they would handle the matter for me.]
[At eight o'clock, the person in charge of the site called me and said that the delivery person had lost contact. They placed a new order and re-delivered it to me. 】
[At 8:30, I received three mobile phones, the order was completed, and I showed my heart! The rider was alerted. 】
[At 8:40, I received an official phone call from Xingyi Technology to apologize. I learned that it was resolved satisfactorily and sent me a big red envelope as compensation! 】
[The rider ran away, and the Ele.me website paid for it in advance. Xingyi Technology officially apologized and returned the visit, and also sent a red envelope to compensate. I didn’t say anything else, just this responsible attitude, I will be a fan for life! 】
…
In an instant, public opinion completely changed:
"Okay, the rider can't be contacted, so the Ele.me website will immediately pay for it in advance, which is very good."
"Xingyi Technology is not bad. They even officially apologized and gave red envelopes as compensation. By the way, how much did they compensate?"
"The compensation standard is 100 yuan for one phone. I bought three mobile phones and they gave me 300 yuan as compensation."
"I, Cao, isn't that equivalent to making three hundred yuan?"
"Hahaha, yes, although it was a little twisty, the compensation is three hundred, which is very delicious!"
“300 coupons or cash?”
“Of course it’s cash, let’s talk about red envelope transfer directly!”
"6! Xingyi Technology is good, really good. If there is a problem, immediately apologize and compensate. I suggest other brands learn from it."
"Yes, other brands treat users as leeks, while Mr. Wang treats users as gods."
"If it weren't for Director Wang, he wouldn't have made it to 999 for Unbounded 1."
"Whenever I bought something before, my dad always said I was a prodigal and spent money indiscriminately. When I heard it was only 999 this time, he immediately asked me to build one for him! He even generously gave me a thousand dollars and said there was no need to look for it!"
"Hahaha, I'm laughing so hard."
…
Soon, Ele.me officially issued a statement.
Informed the ins and outs of this incident and stated its position at the same time:
[All delivery orders from Ele.me are guaranteed by the platform. Even if there is any loss, the platform will fully cover the compensation. This is true whether it is takeout or delivery within an hour. It is Ele.me’s purpose to provide users with peace of mind, peace of mind, and peace of mind.
!]
As soon as this statement came out, it immediately received support from the majority of netizens.
We are not afraid of accidents, but we are afraid of being irresponsible if accidents occur.
Ele.me’s behavior this time is undoubtedly extremely responsible.
Even if the rider runs away, the site will immediately advance the funds, place a new order, and deliver the goods to the user's doorstep.
Being so responsible makes it even more convincing.
Immediately afterwards, Xingyi Technology also issued a statement:
[After investigation, it was found that the rider was originally very hard-working and simple. He had previously given Xingyi mobile phones for tens of thousands of dollars at a time, and there had been no accidents. But this time, we don’t know what kind of hidden story led to this incident. We
Express deep regret and apology.
In addition, because the sales of Wujie mobile phones are so good, the sales volume exceeded 2 million in one hour, and the sales volume exceeded 4 million in five hours...
The takeout delivery capabilities in various cities have reached their limits, making it impossible to deliver within an hour. We ask for your understanding.]
Netizens were shocked again.
"Two million in one hour, four million in five hours! Crazy, this is going to break the record!"
"By the way, how much stock has Director Wang prepared? Is it possible that tens of millions of goods have been stocked?"
"Hahaha, if you stock up tens of millions of dollars, the scalpers will cry. Many scalpers have stocked up a lot, just waiting for them to sell at a higher price after the official stock is out!"
"I said why I ran out of goods here, and stupid scalpers bought them all."
"Fighting scalpers is everyone's responsibility. Kill them!"
"Fortunately, Xingyi Technology always sells products in stock and has sufficient stocks every time. It is not like some brands that use Souchou and Hungry Marketing."
Rebus, who was reading the news, couldn't help but sneeze: "Who missed me?"
Then, the hot search changed again.
Xiaoda and Ele.me, which were originally questioned by everyone, have transformed into responsible large companies that regard users as their gods.
The Unbounded mobile phone, which is at the forefront of the trend, also topped the list of hot searches because it sold 2 million in one hour and 4 million in five hours!
However, the previous doubts and criticisms have turned into admiration, recognition and praise.
Even if the one-hour delivery turned into a two-hour delivery, everyone didn't mind it anymore and even said it was understandable.
After all, with such a terrifying sales record, it’s strange that it could reach this level at such a young age.
This series of operations reversed the disadvantage, allowing both Ele.me and Wujie Mobile to land safely, and established a very good image.
But Wang Yi still didn't dare to be careless: "This incident is obviously premeditated and organized. Otherwise, it would not have become a hot search so quickly."
"Yeah, it's on the hot search too fast. It may be our competitor." Song Sining thought: "But BAT is unlikely. They don't make mobile phones, so they can't be like this."
"What's left is the mobile phone industry. Is it possible that the emergence of unbounded mobile phones has blocked their way to make money?"
Wang Yi nodded: "It's possible. Facts have proved that every revolutionary will be criticized!"
Chapter completed!