At night, the growth rate of users coming and going is still slow.
It was originally planned to add one million in the afternoon and one million in the evening, and three million on the first day!
But if this momentum continues, let alone a million new ones, up to one hundred thousand.
The total number of users on the first day of communication is probably only 1.3 million, which is far from the goal of 3 million on the first day.
"Is it possible that Launiang is another product that is doomed to fail?" Jack's horse's head was as big as a fight.
Mo Yi on the opposite side was also silent and said nothing.
Other senior executives look at me, I look at you, and I don’t know what to say.
The atmosphere in the entire conference room was extremely strange.
Today is New Year’s Eve!
Logically speaking, all senior executives and many employees, except those on duty, should have a reunion dinner at home, share the joy of Alibaba's high salary this year, and give me some advice and support to my younger generations.
But now, in order to get in and out, we spend collectively at Alibaba headquarters and work overtime together.
It would be fine if the LaTian team was done, but the LaTian team could be like the Chat Team, and everyone would get a year-end bonus of hundreds of thousands, so naturally there would be no complaints.
But the problem is that the interaction cannot be done!
It was originally planned to add three million new users a day, and exceed tens of millions in three days!
But now, the first day is 1.3 million, and the second day is estimated to be 300,000, which cannot exceed 2 million in three days!
That's still a mess!
The most important thing about social software is user base.
With the user base, only with scale can there be a future.
If it is a social software that only uses it for two million people, what's the point?
It's meaningless!
No one can be found in chatting!
Jack Ma's face turned pale: "President Mo, what else do you have? If you continue to do this, 2 million users will be disabled in three days! Without the basis of tens of millions of users, it will make no sense to import Taobao buyers and sellers in the future."
If there is a basic platform with tens of millions of users, Taobao buyers and sellers are willing to use it, and there is no problem with subsequent imports.
But now there are only two million users, and Taobao buyers and sellers are unwilling to use it.
If users are forced to use it, then users probably give up shopping on Taobao and choose other e-commerce platforms, and they will not buy things for Taobao and download them!
This is for sure.
"The chairman was completely banned by Xingyi Technology and Tencent. What we lack most at the moment is traffic."
Mo Yi said: "Register Labian and grab 60 million red envelopes. This activity is fine. It has enough gimmicks and temptation. The biggest problem at the moment is that the promotion channel has been banned and cut off by Xingyi Technology and Tencent. So many netizens don't know the 60 million red envelope activities at all, so no one downloads Labian."
"The most important thing at the moment is to change this situation and increase our traffic. Furthermore, the most important thing is the promotion channel."
"Xingyi Technology and Tencent have banned us. Changcha, Douyin, Meiyou, QQ, and WeChat have all been banned, so we can only find a new way out."
"For example, Baidu's Tieba and the Weibo we invest in."
"Although the traffic of these two platforms is incomparable to Changcha, Douyin, QQ, and is even worse than Meiyou and WeChat, it is also considered a big platform and is our only opportunity."
"Next, I suggest increasing the publicity investment in Tieba and Weibo, and promoting communications on these two major platforms."
Jack Ma nodded: "Yes, there are also Zhihu, Douban and other things, and they are all arranged."
"Okay, but we have to spend money on these promotions. The post bar has to hire a navy force to post and build posts on the post bar with high traffic, and promote a lot of publicity. On the Weibo side, we have to arrange a hot search."
Mo Yi said: "It would be fine if it was normal, but the price of hot searches is not expensive. But now it is New Year's Eve and tomorrow is the Spring Festival. The hot searches are basically arranged clearly, and there are not many places left to operate. We want to go there. With the influence of the major shareholder, we can still get a good position, but we have to pay some price."
Although Alibaba is the major shareholder of Sina Weibo, hot searches are not just about going up.
On the contrary, you have to pay cash or replace resources according to a certain price.
If Alibaba can be on Sina hot searches for free and go on every day, then Sina Weibo will be finished.
"It's okay, you have to pay the price you should pay. The money is not a problem, arrange it quickly!" Jack Macai said arrogantly.
There is no way. For the sake of contact, Alibaba has invested too much resources and energy, and the cost of sedimentation is too high.
In addition, the strategic significance of the communication is so important that Alibaba cannot give up!
With the chairman's instructions, Mo Yi immediately arranged someone to do it.
But unfortunately, the progress was not going well.
It’s okay on Weibo, the money is in place and the face of the major shareholder, so I directly arranged the eighth hot search.
It’s not that Alibaba doesn’t want to move forward, but it’s really special today and there’s no way.
On New Year’s Eve, the Spring Festival Gala alone will have a few hot searches, and many large companies have spent a lot of money to buy some hot searches in advance.
In addition, there are two places to be left for natural hot searches.
In the end, I can only give Ali eighth one.
If it is usually the eighth hot search, the effect is good, but if it is placed on New Year's Eve, it will be a bit useless.
During the Chinese New Year, everyone is watching the Spring Festival Gala and grabbing red envelopes. Who cares about the interactions?
What's more, the 60 million red envelopes I exchanged are not worth mentioning at all.
Compared with Xingyi Technology's 800 million cash red envelope + 2.2 billion full red envelope, it is not worth mentioning at all.
That’s right, the red envelope sponsorship for this year’s Spring Festival Gala was won by the wealthy Xingyi Technology again!
Seeing that Xingyi Technology sponsored the Spring Festival Gala last year and launched the red envelope for chatting, adding 300 million new chat users overnight, all Internet giants were excited.
This Spring Festival Gala, all major Internet giants took action and rushed to buy sponsorship qualifications.
Prices have also soared.
Last year, Xingyi Technology won 500 million red envelopes.
This year, Baidu has increased to 600 million, Alibaba has increased to 700 million, and Tencent has increased to 500 million!
But in the end, it was still won by Xingyi Technology for 800 million!
From 500 million to 800 million, BAT had to give up such a terrifying increase.
There is no way, this has surpassed the actual value.
To put it bluntly, about 500 million can be repaid, but if 800 million is spent, neither BAT nor Meituan Jingdong can be repaid.
The simplest thing is that even if Alibaba invests 800 million red envelopes and links to the Spring Festival Gala to promote communication, it will not increase many users in the end.
Last year, Xingyi Technology increased by 300 million, and this year's transaction volume reached 60 to 70 million.
Is it worth 800 million to exchange for 60 to 70 million users, and a new user worth more than ten yuan?
Ten years later, the money depreciated, and a new user worth more than ten yuan was considered expensive, not to mention that in 2014, it was a sky-high price.
More importantly, how many people will eventually stay with the 60 to 70 million new users, continue to use Lai Communication and become loyal users of Lai Communication?
Not much, not even half!
The cost of new users recruiting will double again.
In the end, after thinking about it for a while, Alibaba gave up and continued to raise the price.
The same is true for Tencent, with 500 million being their upper limit.
In fact, many major shareholders of Tencent have disagreed with the sky-high price of 5 and opposed it wildly.
In the end, it was Mr. Ma who made the decision and forced the amount to pass.
However, Xingyi Technology directly achieved 800 million!
As for Baidu, it is even less worth mentioning, and the price of 600 million has been strongly opposed.
In the end, Xingyi Technology invested a huge sum of 800 million yuan to win the 2014 Spring Festival Gala red envelope sponsorship.
But it is not for Changcha, nor for Xingyi mobile phones or Xingyi smart watches, but for Douyin!
That’s right, it’s the same as the New Year’s Day red envelope, this red envelope sponsorship is still for Douyin!
However, the difference is that the Douyin red envelopes on New Year’s Day tend to attract new Douyin APPs, increasing the number of Douyin users from more than 400 million to 600 million!
The red envelope activities during the Spring Festival tend to be on the Douyin Mall!
That’s right, this is the reason why Wang Yi spent 800 million to get the Spring Festival red envelope sponsorship, just for the Douyin Mall.
Now the number of monthly active users of Douyin exceeds 600 million, but the number of active users of Douyin Mall is only about 100 million.
More people use Taobao, JD.com, or even Amazon to buy things, which are more common than TikTok.
These people still regard Douyin as a simple short video platform, not as an e-commerce platform.
For this reason, Wang Yi directly won the Spring Festival Gala red envelope sponsorship and vigorously promoted the Douyin Mall!
For this Spring Festival Gala event, users can just open Douyin at the same time and shake it to go directly to the Douyin Mall to grab big red envelopes!
Not only are there 800 million cash red envelopes, but there are 2.2 billion Douyin Mall’s red envelopes that have been fully reduced!
Total red envelopes of 3 billion in total!
That’s right, the shake function set by Wang Yi for Douyin is to open a red envelope and jump to Douyin Mall!
Only in this way can users discover that TikTok also has a mall, and it is affordable and cheap.
There are also 2.2 billion yuan discount coupons, so you can place an order directly with one click!
It is worth mentioning that the full discount red envelopes in Douyin Mall are also fully discounted by the original price.
Not only did Xingyi Technology and Meiyou Technology participate in all products, but also participated in many self-operated products and factory store products in Douyin Mall.
Since Wang Yi's instructions, the Douyin Mall team has started a series of product selection work.
We have acquired many high-quality factories to create self-operated products.
We also invested in some high-quality manufacturers to make factory store products.
It's just that I have been developing silently before and have limited influence.
Now, with the 3 billion red envelope event in the Spring Festival Gala, it has made a big debut, amazed the whole country.
800 million cash red envelopes, with a maximum of 888888, and a minimum of 2 yuan. The amount depends entirely on luck.
The coupons with a discount of 2.2 billion yuan have large-scale coupons and platform universal coupons.
The former has a large quota, but the categories are limited, and they are all accurate pushes for big data labels.
I am still browsing my phone, so I will give you a full discount on my phone.
For example, over 5000-200.
The original price of Xphone 3 is now 5299!
The original price of Xphone 3 plus is 6499, and the price is 6299 after the full discount!
This price is 200 cheaper than Double Eleven and Double Twelve promotions!
For this reason, many people took the opportunity to buy it.
Similarly, the Unbounded S series also has coupons over 3000-150.
Even the Nobel 1 generation has issued coupons of 999-100.
It was launched for 7 months, with the first price cut, and a big discount of 100 yuan!
Many people were moved.
Students, young people who have just worked, need 899 unbounded 1 generation.
The older generation just needs 899 unbounded generation 1.
Even if you have worked for many years and have a certain financial strength, many people need to buy a No-Border 1 Generation as a backup machine.
Especially when you are on business trips, you are a must-have for both mobile phones.
If there are two Xingyi phones, the cost will be too high, but if one Xingyi phone + the other Unbounded 1st generation, it will be stable.
In addition, this time, the red envelope with a full discount, the lowest price of 899 in the Nobel 1 Generation is 899. If you can’t buy it, you will suffer losses and be deceived.
Whether it is the main machine with limited income groups, the elderly machine for parents, or the backup machine, the 1st generation of Unbounded Generation is the best choice.
It is conceivable that as long as you shake this full discount coupon, you will place an order directly.
More importantly, in order to promote Douyin Mall for this event, all discounted coupons can only be used in Douyin Mall.
This leads to users who get full discount coupons, so they can only click on the Douyin Mall and place an order to purchase!
Once you start shopping using the Douyin Mall, you will continue to shop in the future.
Nothing else, Wang Yi asked someone to prepare a series of activities to cultivate users' good habits of shopping on Douyin.
For example, after successfully placing the first order, you can get an additional chance to shake the red envelope.
If you are lucky, you can directly win 800 million yuan to compete for a lucky red envelope!
If you are lucky, you can still shake the new discount coupon again.
Similarly, this coupon is also based on user big data, pushing users a full discount on the products they need.
I have been following the product for a while and suddenly I gave a limited-time coupon, which is lower than Double Eleven and Double Twelve!
Can you not buy it?
That must be bought.
After you have finished buying and successfully place an order, you will have a third chance to shake the red envelope, and another 800 million yuan in cash to compete for luck or red envelopes with full discount.
Of course, a few people have cash red envelopes, and more are full discount coupons based on precise push of big data.
It is very likely that it will induce the third order again, and then there will be a fourth chance to shake the red envelope!
This cycle goes on and on, and the routine continues...
It can be said that during the event, as long as the user places an order on the Douyin Mall, he will receive full discount coupons in a row.
In this way, sales of Douyin Mall surged and profits surged. When users get cheaper, they will develop the habit of shopping with Douyin Mall. They will naturally continue to place orders and shop in Douyin Mall. The number of users in Douyin Mall surged, with more revenue and higher profits!
This is a virtuous cycle.
It can be said that the 800 million cash red envelope can’t be paid if you change to BAT, but Xingyi Technology has no pressure.
Although 800 million yuan of cash was spent, the 800 million yuan of cash was spent, the subsequent 2.2 billion yuan discount coupons, even if only a small part of the successful order was successfully placed, easily cover the expenditure of these 800 million yuan cash red envelopes.
More importantly, the surge in Douyin Mall users caused by this is immeasurable.
If this continues, it will not take long for the number of users in Douyin Mall to exceed 200 million, or even 300 million.
Even if you can't beat Taobao and JD.com, you will still be under pressure to become the third e-commerce giant in Vipshop, Dangdang, Amazon and others.
After a period of development, there is hope for fighting JD.com and Taobao.
This is exactly the goal of Douyin Mall and the original intention of this joint Spring Festival Gala, the 800 million cash red envelope.
However, with the 800 million cash red envelopes and 2.2 billion yuan discount red envelopes, the 60 million cash red envelopes that come and go are not enough to see.
Even if Alibaba spends money and arranges the eighth place on Sina Weibo, it doesn’t make much sense.
After all, Sina's traffic is also limited, far less than TikTok, Changcha, and QQ.
More importantly, who would not grab Xingyi Technology’s 800 million cash red envelopes and snatch the 60 million red envelopes they exchanged?
You also have to download and register for the exchange!
Isn't this a brain disease?
The result is conceivable. Even if LaTian is on the hot search of Sina, it is of little significance and the number of users has not increased much.
On Xingyi Technology, the number of users in Douyin Mall has increased rapidly.
The order volume and transaction volume both exploded!
This 2.2 billion yuan discount coupon was not released all of Xingyi Technology, but on the contrary, it was released together by Douyin Mall and merchants from major brands.
As a platform, Douyin Mall has been released as part of the platform, and as a part of major brands has been released as part of it.
No one has any objection to this.
Just like the Double Eleven and Double Twelve promotions, although the average customer price has dropped a little and the profit has been reduced a little, the sales have increased!
The end of January is the end of the lunar year and the beginning of the Gregorian calendar year.
It was a good start in January!
Basically, major brands attach great importance to a good start and pay attention to sales in January or the first quarter.
They will push many good start tasks, and they are often very high and difficult to complete.
More importantly, major dealers will force them to make payments in advance, and in early January or even December, they will prepay all orders with good starts and stock up on stock.
Especially for dealers, no matter whether you have inventory or not, no matter whether you have money or not, no matter whether you can sell it.
All of them have to complete the task, pay for the goods in place, and prepare the goods in full.
There is nothing else, this is called a good start. You have to complete it. You have to pay and purchase money and complete the task.
If you fail, you will be evaluated, you will be deducted for commissions, and you will be fined for the dealer...
As for how the dealer sells the goods in the future, whether it can be sold out, it is all the dealer's business.
But the mission must be completed!
Typically, it is dependent on death and burial.
All major dealers have a headache about this and are afraid of a "good start" task, but there is no way.
If the task is not completed well, the dealer's qualifications may not be guaranteed, so I can only bite the bullet and do it.
But now, the Douyin Mall has launched a 3 billion Douyin red envelope discount activity, which just caters to the sales task of a good start, allowing many developers to see hope.
Without any surprises, many major distributors from all over the country actively cooperated with Xingyi Technology and took the initiative to give in to participate in the Douyin Mall event.
As long as you participate successfully, it doesn’t matter if you make less money. At least you can ship on a large scale!
Quickly digest and quickly recover the goods that have been hit by a good start!
If you don’t cooperate with Douyin Mall, the task of a good start cannot be completed, the goods cannot be sold, the inventory is large, the payment is difficult, and the capital chain may be broken, resulting in bankruptcy.
Cooperate with Douyin Mall to make more profits and ship quickly. Not only can the task be completed with a good start, but it can also quickly clear inventory and quickly collect payments. Although the average order price is low, it still makes a lot of money.
Should I suppress inventory, not make money, wait for bankruptcy, or should I quickly recover the money and make less money?
Anyone with a brain knows how to choose.
Therefore, many domestic and foreign brands participated in the 3 billion Spring Festival discount event in Douyin Mall.
Even Apple and Samsung participated!
There is no way, dealers of major brands have good sales tasks, but the consequences are heavy, and they cannot participate.
In this regard, Xingyi Technology naturally welcomes both hands.
With the entry of these brands, Douyin Mall can also develop rapidly and become completely established.
However, compared with this, Alibaba's contacts are bleak.
Until ten o'clock in the evening, the total number of users coming and going was only 1.24 million.
In addition to the 1.1 million before the ban on Xingyi Technology and Tencent in the morning, the number of new users increased by 140,000 in the whole ten hours from noon to 10 pm!
This speed made Mo Yi silent.
Jack Ma was even more confused: "We bought our hot search on Weibo in vain? The money was spent? Why did it feel that it was useless?"
Mo Yi sighed: "Crashing Xingyi Technology's 800 million Douyin Mall red envelope, 2.2 billion yuan in discounted coupons, our 60 million red envelope is too small. The hot searches on Weibo are not very effective either."
"What about the post bar? Baidu post bar should have effect, right?"
A subordinate sighed: "Chairman, just now, Baidu Tieba also banned our contact links."
"!!!" Jackma was silent, not knowing what to say.
The subordinate was not surprised: "We hired water troops to promote the red envelope activity of 60 million yuan in Baidu Tieba. All the money was given to the water troops. If Baidu Tieba cannot make money, it will naturally ban us. What's more, as competitors, Baidu's social networking failed, and we don't want to see our Alibaba communications accomplished."
Jack Ma was so sad: "What should I do? Could it be that the communication really failed?"
Mo Yi spread his hands: "Anyway, I have used all the tricks I can use."
Jack Ma was stunned: "..."
I kept my words back to my mind if I wanted to get angry.
He could see that Mo Yi was about to make a fuck.
When people go all out, they still lose their battles repeatedly, and even the god of war will lose their fighting spirit and completely defeat them.
And Mo Yi is like this now.
More importantly, there are not only one or two people with this mentality, but many people are there.
At present, many of Alibaba's businesses have been hit by Xingyi Technology, and they have been defeated step by step, even hard to describe.
And the corresponding person in charge also began to show off.
Can't beat it, it can't beat it at all.
Before, Jackma could threaten and threaten them with layoffs and salary cuts, forcing them to do their best.
But now, everyone is desperate and has been stolen, and is not afraid at all.
Just like Mo Yi now, at worst, you can remove me and replace someone else to take over the project.
See if you can find someone else, which vice president or executive is willing to take over this mess? Willing to confront Xingyi Technology?
Obviously, no one wants to lose.
As long as Mo Yi gave up, no one else could take it.
In this way, Jack Ma dared not do anything. He had to calm down Mo Yi and let him continue to work hard and not give up!
But the contacts are really useless.
On the contrary, the Douyin Mall headquarters is full of people.
Starting from the Spring Festival Gala, in just two hours, the number of new users who clicked on Douyin Mall exceeded 500 million, and the number of new users who placed orders exceeded 50 million!
The conversion rate of 30% is not ordinary terrifying.
And it's still surging!
Even the order volume of new users exceeded 100 million!
Even if the average profit of one order is 20 yuan, 100 million orders are 2 billion!
The red envelope expenditure of 800 million yuan in cash was only two hours, not only recovering the capital, but also making a profit of more than 1.2 billion!
More importantly, this is just the beginning.
These 50 million new users of Douyin Mall will not only place this order, but will continue to place orders in the future.
Chapter completed!