Chapter 82: Joint marketing, record-breaking revenue
An Ke sighed: "The most breakups in a year are during the graduation season. I'm afraid they all come to watch our movie!"
Ye Xiaohe was also impressed: "Not only that, those who experienced a breakup during the graduation season many years ago will also come to watch our movie and miss it."
"Use graduation season and breakup season to market, it will definitely sell out! Boss Wang is wise!"
Everyone was filled with emotion, and some people's eyes turned gloomy.
Many people here have experienced graduation season and breakup season.
Even after so many years, they still feel sad every time they think about it...
Whose youth has no regrets?
This shows how powerful the graduation season and breakup season are.
Du Tianhua stood up again and picked up the wine glass:
"Compared with the empty gimmicks of Singles' Day, graduation season and breakup season are obviously more important, more empathetic, and more able to touch people's hearts!"
"Boss Wang, you are such a talent!"
"I'll give you this cup again!"
With that said, Du Tianhua drank it all in one gulp.
Before Wang Yi made any move, Lin Zixuan stood up in confusion: "Director, I will drink this cup for Boss Wang!"
As she spoke, she poured Wang Yi's wine into her own cup and drank it all in one gulp.
Then, Liu Zhang also stood up, looking a little depressed:
"From the perspective of the audience, I might just laugh it off and not watch it because of Singles' Day marketing."
"But I can't resist the marketing during graduation season and breakup season. I will definitely go!"
"I will even make an appointment with her to watch another movie and say goodbye again!"
"The marketing proposed by Boss Wang during the graduation season and breakup season is absolutely possible!"
As he spoke, he picked up the wine glass and drank it in one gulp.
"Yeah, who doesn't have Bai Yueguang?" Wang Daqing, another leading actor, also sighed:
"It's just that I can't be as brave as Brother Liu Zhang, so I don't dare to date her."
"I will only watch the whole movie by myself, and then post the movie tickets on Weibo to let her know that I still miss her!"
Wang Daqing smiled bitterly: "Boss Wang's marketing during graduation season and breakup season is absolutely amazing. I respect you for this cup!"
As he spoke, he also picked up the wine glass and drank it in one gulp.
But this glass of wine was replaced by Ye Xiaohe again.
Du Tianhua beamed with joy: "Boss Wang is really a genius. I will ask people to modify the promotion plan later, and it will be based on the graduation season and breakup season! Coupled with the traffic during the National Day Golden Week, the box office will definitely be better than Singles' Day!"
Wang Yi nodded: "I invested 5.3 million for this drama, which is a bit unpleasant. In this way, plus 700,000 for the promotion fee, we can make up a total of 6 million!"
Originally "Love Is Not Blind" was a low-budget film, and there wasn't much money to promote it on a large scale.
Now that Wang Yi is spending an extra 700,000 yuan on promotions, it will only make the box office sales even better!
Du Tianhua naturally likes to hear and see this kind of boss, who is stupid and has a lot of money.
Little did he know that he was the one who was really stupid!
Wang Yi invested more, the box office exploded, and he got more points!
Wang Yi originally invested 5 million, with a total investment of 9 million, accounting for 55.56%.
Wang Yi now invests 6 million, with a total investment of 10 million, accounting for 60%.
Don't worry, if you invest 1 million more, with better publicity and higher box office, Wang Yi will be able to get tens of millions more, or even more!
One million for tens of millions, this deal is a bargain!
"Thank you, Boss Wang, thank you so much!"
Du Tianhua was so excited that he didn't know what to say.
It’s impossible to find an investor who is generous with money, has few requirements, and can provide financial ideas like this!
"Director Du, don't worry, we have a surprise." Wang Yi changed the subject.
"What, there's a surprise!" Du Tianhua was excited!
Wang Yi smiled slightly: "The publicity of the movie is the most important. I suggest that "33 Days of Love" and Meiyou be tied together to jointly promote the film!"
"Next, Meiyou will promote it on a large scale, hire spokespersons, and advertise, including "Thirty-Three Days of Love".
"Even every package sold by Meiyou will have a promotional poster for "Thirty-day Lost Love"!"
"And when "Thirty-three Days of Love" was announced, Meiyou was also included. In this way, one plus one is greater than two!"
"No problem! This is equivalent to announcing the release of "Thirty-day Love" in advance, and I completely agree!"
Du Tianhua is not stupid. No one would refuse this kind of cooperation that would benefit both parties.
What's more, Wang Yi is the boss of Meiyou and the largest investor in "Thirty-three Days of Love"!
Naturally, we will publicize it well to maximize the interests of both parties.
No matter when, the most reliable alliance is the bundling of interests.
Several other people also nodded in agreement.
The box office is high. As the leading actors, they can’t get any money, but their net worth has also increased!
If you win the grand prize for this, your celebrity status and salary will be greatly increased!
On the contrary, if they fail at the box office, they will be greatly affected, and even be called box office poison!
Finally, Wang Yi stood up and raised his glass:
"This glass is for "Love Is Not Blind", to all the actors, and to all the staff. I wish our "Love Is Not Blind" will be a box office hit! I wish you all good luck in winning awards!"
Others also stood up and raised their glasses: "It's a big hit at the box office, and I'm so lucky to win awards!"
Wang Yiti brought this glass of wine, so naturally he drank it himself.
At this point, the dinner party came to an end.
Afterwards, the others dispersed.
Wang Yize, Du Tianhua, and representatives of the producer came to the private room next door to formally sign the contract.
The contract and secretary and legal officer Yu Xue have all read it, and there are no problems.
Song Sining gave Yu Xue a salary that was 20% higher than that in the industry and hired her as a secretary. In addition to her personal excellence, Yu Xue also worked as a lawyer for three years.
I just gave up being a lawyer because I didn’t want to socialize in bars frequently.
Now she is both Song Sining's secretary and Meiyou's legal advisor.
After the signing was completed, the two parties agreed on the specific matters of Meiyou's advertising placement, and in two days, several leading actors shot some joint promotional videos and posters.
Later, Wang Yi asked someone to print it out and put it in the beautiful pomelo package!
In this way, every time a Meiyou skirt is sold, "Thirty-three Days of Love" can be promoted.
There will also be many promotional posts for "Thirty-Three Days of Love" on the social forum of the Meiyou app.
When the time comes, Wang Yi will personally arrange the content department to create publicity and marketing for "Broken Love".
Similarly, the crew of "Thirty-three Days of Love" will also embed Meiyou's promotion in promotional videos, official WeChat accounts, roadshows, etc.!
Several leading actors will also post official Weibo announcements about their collaboration with Meiyou!
After finishing these tasks, Du Tianhua sent Wang Yi to the Sheraton Presidential Suite arranged by the crew, thanked him again and again, and then left.
Yu Xue put Wang Yi's suitcase inside the house:
"Boss, I'm in the next room. If you need anything, you can call me anytime."
"Okay, let's go and rest."
"good!"
Yu Xue left, and Wang Yi took a shower. It was already eleven o'clock in the evening, and then he contacted Song Sining:
"Si Ning, just remit money to the crew, 6 million."
When investing in movies, Wang Yi plans to use the name of Meiyou Technology to use company accounts and transfer funds from business to business.
This kind of investment has a relatively long return cycle.
China Film will only transfer the money to the producer's account within three months after the release, and then the producer will settle the payment to the major investors.
The money arrives slowly, but the advantage is a high rate of return.
More importantly, with the help of publicity, Meiyou can quickly expand its user base, and Meiyou Mall can also quickly generate revenue!
This all arrives in real time!
"Okay, boss, the financial account will be transferred tomorrow!"
"By the way, how are the sales today?"
"Boss, the sales are overwhelming today, with a revenue of 26 million!"
Wang Yi: "..."
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Chapter completed!