Chapter 235 Capital pursuit
As the car show progresses.
Ruyi Automobile’s Nezha and Wukong are finally officially launched for sale.
The two models were launched together. Although they are from the same company, they have a vague sense of competing on the same stage.
At the same time, many media also began to conduct daily attacks on the two models of Ruyi Automobile.
"Ruyi Auto is really a thief. It uses the standard of a car to create an SUV. It is shameful to bully the Chinese people for their lack of knowledge in this area."
"We would like to inform consumers that the current two SUVs of Ruyi Auto are actually just large sedans. According to the author's understanding, the USV is a multi-functional sports sedan that can adapt to all-terrain driving. In other words, the USV can be driven in the desert
, capable of driving freely in extreme terrains such as snow and Gobi.
"But looking at the two models of Ruyi Auto, it seems that they can only drive on flat ground. They shamelessly call themselves USVs. This is not only a naked deception, but its behavior will also cause the automobile industry that we have finally developed to stop moving forward.
.”
"Boycotting Ruyi Auto is a top priority for every Chinese at this moment. For the development of our automobile industry, I call on everyone to boycott Ruyi Auto."
"..."
Although many media have criticized Ruyi Auto, some media have also given objective evaluations.
"Ruyi Automobile's Nezha and Wukong, as entry-level SUVs, not only introduce USV, a very practical model, to domestic consumers. They also create two very cost-effective models for domestic consumers. We need more of this
car companies to develop our domestic brands."
"Although Ruyi Automobile's two SUVs are far from real SUVs, the price of 100,000 yuan is worthy of the trust of consumers."
"..."
Regardless of the media's verbal criticism, objective evaluations, or the pursuit of getting things done with money, they have not stopped consumers from being enthusiastic about these two models.
The eyes of the masses are the sharpest.
Although people don't know what kind of car an SUV is, its large space and multifunctional driving modes are immediately fully accepted by the market.
Some young people who have just graduated mostly choose the more compact and affordable Nezha models. They can be used to commute to and from get off work, and can also be driven on holidays. They can also carry a lot of luggage when moving frequently.
And some families who already have children mostly choose the seven-seater Wukong. When traveling on holidays, the whole family can travel in the car.
Inside Ruyi Automobile, the admiration for Chen Yazhi has reached an unprecedented height at this moment.
In addition to the reason why Chen Yazhi decided to pay three salaries, he also admired Chen Yazhi for his extraordinary judgment.
All of this is naturally the result of Chen Yazhi's foresight.
At this moment, all domestically produced cars and joint venture cars are mainly sedans. Chen Yazhi took a different approach and did not compete with them head-on. Instead, he produced the SUV, which was very popular in his previous life, a few years ahead of schedule.
Sure enough, this move was done correctly, and he immediately won a lot of prizes.
Compared with the enthusiasm of Ruyi's car market, some other media have issued one-sided criticisms of Hot Wheels and Ruyi's performance at the auto show.
For example, performers wearing too revealing clothing are no different from pornographic performances, and this should be strictly prohibited.
This move is naturally the result of competitors in the same industry bribed the media and maliciously provoked.
It turns out that some domestic car companies were struggling to develop at this time. Some were seriously developing domestically produced cars, while others were taking advantage of the country's vigorous development to fill their private pockets.
Chen Yazhi also responded quickly and apologized to the public immediately. He also said that in order to express sincerity, Hot Wheels' new energy vehicles would be available to customers as soon as possible.
Different from the criticism in the media, in the capital market, everyone is paying attention to Ruyi Automobile and Hot Wheels at the moment.
After these investment banks conducted a detailed analysis of Chen Yazhi's new energy vehicles, they believed that this was a sunrise industry.
At this time, there were three emails pinned to the top of Chen Yazhi's mailbox.
The three emails were from the foreign investment company Magic Dragon Stanley, the domestic investment company Xileshi, and an official company, Magic Motors.
All three made requests to invest in Hot Wheels.
Chen Yazhi's capital chain is indeed not sufficient at the moment.
Although Ruyi Automobile has been making profits, as the number of developed models increases, the corresponding research and development costs also gradually increase.
Especially after the launch of the Nezha and Wukong models, Ruyi Automobile's production capacity became tight for the first time in more than ten years.
Cheng Feng, executive director of Ruyi Auto, immediately reported the matter to Chen Yazhi, saying that the production line needed to be expanded as soon as possible to meet market demand.
Otherwise, Ruyi Auto's stock will be greatly affected if it fails to meet customer delivery requirements.
Chen Yazhi knew that the money from Ruyi Auto could not be touched at the moment.
Then there are four other companies including Jingyan Technology. Although these four companies have been making profits, they also need a lot of funds to increase research and development and invest in new production lines amid the explosive development of the automobile market.
Since then, the idea of misappropriation of funds by the four companies has also been cancelled.
Chen Yazhi also knows that new energy vehicles are an extremely money-burning industry. Even if funds can be misappropriated from these companies at this moment, it will only be a drop in the bucket and cannot solve the fundamental problem.
Chen Yazhi has made a decision to accept investment from the outside world. As for whose investment he will accept, he needs to carefully consider it.
After careful consideration, Chen Yazhi placed the above three at the top of his list.
However, the first person to be rejected was Stanley, the demon dragon of overseas capital.
Chen Yazhi wants to create a purely domestic automobile industry. Accepting investment from overseas capital at this moment is really contrary to his original intention.
Although the amount of investment given by Magic Dragon Stanley is the largest, it will invest 500 million US dollars in three years.
But the conditions are also extremely harsh. Although control of Hot Wheels is not required, 100% control is required.
The result of this is that Hot Wheels will become a foreign company controlled by Chinese people.
Chen Yazhi naturally couldn't accept this.
After rejecting Magic Dragon Stanley, Chen Yazhi set his sights on the remaining two companies.
Joyful Investment Bank is currently a popular investment bank in China.
However, Chen Yazhi was still hesitant.
He knew that Xileshi would be a good investment bank for at least five years. But because of his past life memories, he knew that Xileshi's subsequent series of operations would probably lead Hot Wheels directly into the ditch.
The joyful Mr. Jia also expressed great interest in Hot Wheels. He invited Chen Yazhi to dinner many times and showed great sincerity in investing in Hot Wheels.
Chen Yazhi just pretended to be a fool every time. He knew that there must be a huge background to support Xi Le Shi's success in reaching this stage.
If he directly refuses the joyful pose in person, it will most likely lead to retaliation from the other party.
Therefore, he could only try his best to deal with it, but never gave a clear answer.
Just today, the joyful Mr. Jia once again invited Chen Yazhi to have dinner.
Chen Yazhi put away his thoughts and made full preparations for the evening banquet.
The hotel was set in a private room of a high-end local restaurant in Lujiazui.
Chapter completed!