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Chapter 350 Hot Wheels must hold on

Regarding electronic control, I have just invested in Modu Microelectronics. However, Modu Microelectronics can only develop photolithography machines, and it has not yet reached the nanometer level. To achieve a nanometer-level process, regardless of cost,

It is estimated that it will take two or three years.

Semiconductors are an industry that is involved in almost all disciplines. Just a photolithography machine involves high-end optical lenses, high-end materials, EUV light sources and other industries.

Chen Yazhi knows that he will have to invest heavily in these industries next. However, with the cooperation between Modu Microelectronics Equipment and Corefire International, the future of semiconductors is still worth looking forward to.

He plans to start with simple transmission chips such as MOS, LIN and CAN, then transition to memory chips and logic chips, and finally to MCU main chips and system chips.

This is a process that requires more than ten years of vigorous development.

Chen Yazhi currently has about 500 billion in cash flow on hand. In addition to the 100 billion used to invest in semiconductors, the other 400 billion is used to invest in real estate, the Internet and other industries. The money earned from the final investment will be used in turn.

Subsidies to semiconductor and new energy businesses can be considered a virtuous cycle.

In addition to electronic controls, Chen Yazhi has not yet made much investment in the motor sector. Based on his previous experience, the motor sector can gradually develop domestically.

However, judging from the situation of this blue and white project, Chen Yazhi found that the motor must still be in his own hands. Otherwise, it will easily become a bottleneck for others.

Sure enough, Li Jingjing continued: "Mr. Chen, in the area of ​​electronic control, the domestic Xinhuo International is currently developing well. It is expected that within the next three years, it should be possible to fully localize automotive chips."

Chen Yazhi felt that Li Jingjing's conclusion was a bit bold, because, as a purchasing director, her amount of information was not enough to support her in making such a bold prediction. So she asked: "Completely localized, how should I understand this?"

Li Jingjing said: "Mr. Chen, Modu Microelectronics has already made large-scale investments here, and is directly guided by the technology expert Professor Lu Guangnan. I believe that Modu Microelectronics will have a good development.

"In terms of Corefire International, Mr. Chen, I think this matter has already spread in the industry. You withstood the pressure from overseas directors and established a new semiconductor R&D institution. This matter enabled you to obtain chips.

The title of the sower."

Chen Yazhi laughed, feeling amused by the word sower. He said: "I'm still young and don't want to bear fruit so early."

Everyone in the meeting smiled knowingly.

Li Jingjing continued: "Mr. Chen, please give me some snacks on the motor. When the blue and white project was facing mass production, the development plan was almost postponed because of the shortage of motors. Therefore, I think we should increase the investment as soon as possible.

The intensity of support for domestic motor suppliers. What I am talking about is suppliers with purely domestic equity. Local factories opened in China by foreign countries do not count."

Chen Yazhi looked at Li Jingjing's pursed lips and knew that he had seen this little girl correctly. Although she was very young, she had the energy of a young person and the calmness and thoughtfulness of a middle-aged person.

Li Jingjing went on to talk about many potential domestic suppliers. These suppliers have been deeply involved in the country for many years, but have been in a state of limbo.

After reading this list, Chen Yazhi decided to do one thing. Now it is necessary to set up an investment department in Hot Wheels. This department is specifically used to review suitable domestic automobile industries.

Chen Yazhi said: "Okay, Jingjing's report is very good. This form must have taken a lot of time."

Li Jingjing smiled slightly sheepishly, but it could be seen that Chen Yazhi's compliment was still a great encouragement to her.

Then Li Ruizhong continued to report: "Mr. Chen, based on the response from Qinghua, I think that the price of the model we need to develop next needs to be controlled at around 300,000, and it must be a top-end model."

Chen Yazhi interrupted him and said, "How did you calculate this price?"

Li Ruizhong opened a PPT and said: "This is based on a survey result of our marketing department. This result is only a preliminary result, because it has not been long since the blue and white was released, so the current statistics are not very accurate. Three hundred thousand is just

A preliminary conclusion. The specific details can be explained by Marketing Director Ding Yaru."

Ding Yaru has small eyes, a hooked nose, and extremely thick lips. Fortunately, her face is relatively small, which slightly reduces the weirdness of her facial features, but this appearance can still be described as ugly.

Ding Yaru blinked his eyes and said: "Mr. Chen, the next step is a conclusion drawn by our marketing department. We have currently retrieved online data and some TV ratings data.

"The TV ratings are relatively intuitive. When our Blue and White program is broadcast, the ratings will drop from the original three points to 2.8 points. Although it is a drop, for the current TV media, this drop is

The amount is still very small.

"So we have come to the conclusion that at least TV viewers are not too disgusted with the blue and white models. However, compared with TV media, online media comments tend to be more polarized.

"Those who agree well think that blue and white combine well with traditional elements. Those who disagree think that blue and white are good for nothing but good-looking. However, both of them have the same opinion, that is, the price is too expensive.

Yes. To use an inappropriate word, this price is a bit ridiculous, as if a toad wants to eat swan meat."

Chen Yazhi glanced at Ding Yaru and suddenly felt that he was talking about himself. This thought almost made him laugh out loud. However, he had to maintain his dignity, so he endured it forcefully, so that he could not hear the subsequent report clearly.

We can only tell from the pictures he showed that the final conclusion is that the price of blue and white is too high.

Ding Yaru concluded: "Mr. Chen, Qinghua is a good model. It can even be said to be a ground-breaking model. However, with high market recognition, I think we should adjust the price appropriately. Therefore, we think

A first-generation model must be affordable for ordinary people.

"But we can't let blue and white be cheap. I think 300,000 is a more reasonable number. This is a conclusion I reached based on the current number of middle-class people and public opinion.

"Our target customers should be the middle-class and above, because new energy can save them a lot of travel expenses. In addition, the middle-class people's status and education level are also more able to accept new energy vehicles, a new type of vehicle.

."

Chen Yazhi frowned and asked, "Why can't we attract high-end people?"

Ding Yaru realized that he had said the wrong thing, but he thought quickly and added: "Mr. Chen, this is just the next generation model. We need to prioritize expanding the user base and then develop high-end models."

Chen Yazhi did not answer directly, but instead said: "The pricing of new models is controlled at 500,000. This line will be locked no matter what."

This sentence is not what Chen Yazhi said casually. But based on the current level of industry development, half a million is a price watershed. If the price is lowered, then every time a Hot Wheels car is sold, it will lose one.

Chen Yazhi would rather sell one car at a loss from the beginning than let new energy vehicles become synonymous with low-end. Low prices will come later.

The new energy automobile industry has just developed, and Hot Wheels must hold on no matter what.
Chapter completed!
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