Entering July, Hot Wheels' four new models have all successfully entered the DV car manufacturing stage. Relevant chips in short supply have also been placed on rolling orders to suppliers. Among them, Qualcomm chips have also accepted the overlord terms as a condition.

The order was placed with Qualcomm.

According to the general fuel vehicle manufacturing plan, mass production usually takes one year. But for new energy vehicles, Chen Yazhi imitated Tesla in his previous life. After the DV experiment is completed, it will directly enter the mass production stage. Therefore, by the end of the year

, it is when the new Hot Wheels cars are mass-produced. At this time, the relevant publicity plans will also begin to be implemented in full swing.

Chang Luoshi reported the publicity plan to Chen Yazhi and said: "Mr. Chen, we have chosen a total of three plans. From what I have seen, they are quite suitable.

"The focus of this promotion is long battery life and saving travel expenses. Therefore, several of our plans are also designed according to this."

Saying this, Master Chang Luo turned on the computer and showed her plan.

The first plan is to invite celebrities to endorse, and the one invited is Kobe Bryant of the NBA. The reason why Chang Luoshi invited him is also very simple. As a hardworking and talented player, Kobe Bryant is incompatible with the current concept of Hot Wheels.

Very much in line.

Although Hot Wheels is the first new energy vehicle company in China, it is also struggling extremely hard.

Before Chang Luoshi could finish speaking, Chen Yazhi refused bluntly: "Even if I need a celebrity to endorse me, I will not choose a foreign celebrity. Mr. Chang, I hope you can understand that we are going to build our own car and use a

It is inappropriate for foreign celebrities to endorse.

"The four models we have this time are the four mythical beasts in traditional elements, and it is even more impossible to use a foreign star as the image ambassador. Furthermore, Kobe Bryant was involved in a beating scandal during last year's season."

Master Chang Luo's face turned green and white, and he said in a panic: "Mr. Chen, I really didn't take this into consideration. I just thought about Kobe's hardworking spirit, and I didn't think about the need to match it with our traditional elements."

Chen Yazhi said with some dissatisfaction: "You were very precise in your previous promotion plans for our models. Why did there be such a big mistake this time? Did you encounter something unsatisfactory? Or is it just casual at work?

Fool me?"

Chen Yazhi put it more seriously. The more confidant he is, the more he must beat him, so as to prevent the other person's braids from rising too high, which is not conducive to his control.

Master Chang Luo said: "Mr. Chen, this plan is indeed biased, but the third plan is perfectly consistent with our traditional elements. When I was making the judgment, I actually also considered whether our traditional elements would appear too much.

It’s old-fashioned and doesn’t fit well with the existing market taste.”

Chen Yazhi smiled and said: "What is old? Old things don't mean they are bad. Some people say that old means ugly. I think that's because they don't know that old is good. Open the third option and take a look.

."

Chang Luoshi followed the instructions and opened up the third plan. The third plan required shooting four sets of advertisements. These four sets of advertisements respectively used green dragon, white tiger, black and red bird as the main elements.

Chen Yazhi glanced at it hastily, feeling a little disappointed, and said: "The people you recently recruited in the new media department are a bit too fashionable, and they are just as idiots as those foreigners. Qinglong, you just designed a crazy and cool one."

The same goes for Qinglong and Suzaku. I designed a red bird, soared in the nine heavens according to some scene, and then turned into a Suzaku model."

When Chen Yazhi said this, he slammed the table and said: "You are still above nine days old. I think you have no IQ at all. Babies who are nine days old have higher IQs than you."

Master Chang Luo's face was tense. In the sunlight, you could see the peeling dust on her face. She whispered: "Mr. Chen, this plan was recommended by me. It is indeed based on the description of these mythical beasts in "The Classic of Mountains and Seas".

The description is designed. However, everyone’s imagination may be different, so the image drawn is also somewhat biased.”

Chen Yazhi was still angry at first, but after hearing her explanation, he couldn't help laughing.

Master Chang Luo was laughed at inexplicably, and pursed his lips tightly. His earrings could not stop trembling, and he suppressed the panic in his heart.

Chen Yazhixin said that he had indeed wronged her. Chang Luoshi had overseas design experience and did have some research on traditional culture, but after all, it was still too superficial. Just like the people who made "Mulan" and "Kung Fu Panda",

I just imitated a general idea, but I didn't know the deeper principles at all.

Chen Yazhi suppressed the anger in his heart and said: "Do you know what is the most important of our traditional elements?"

Master Chang Luo said: "Benevolence, wisdom, etiquette, righteousness and trust."

Chen Yazhi said: "What you are talking about is the foundation of being a human being. In fact, it is not the foundation of being a human being. If you want to know the foundation of our traditional elements, you must know our traditional philosophy. In the oldest philosophical book in my country, "The Book of Changes" It records the theory of Yin-Yang and Five Elements. It can be said that the foundation of our philosophy, including medical technology, is inseparable from the concept of Yin-Yang and Five Elements.

"Of course this is too complicated. I can't explain it and I can't let you understand it. However, I can tell you that our four models actually correspond to our concept of Yin Yang and Five Elements."

Master Chang Luo listened very carefully and said at this time: "I know the five elements, metal, wood, water, fire, and earth, but we only have four models."

Chen Yazhidao: "Yes, you don't have to stick to this. You can think of the fifth model as our next-generation model, or it can be a combination of four or four models.

"In short, you can think of it this way. Now let me tell you roughly, Qinglong belongs to the east in terms of direction, and the five elements belong to wood. The white tiger is in the west, and the five elements belong to gold. Suzaku is in the south, and belongs to fire, and Xuanwu is in the north and belongs to water.

.Theoretically, there should be one more, but there is no need to stick to this. Just follow this idea, check the information, and then design our publicity plan.

"In short, the concept is this, don't be rigid in the form. Let people know the existence of our vehicles to the maximum extent."

Master Chang Luo nodded and agreed, and before leaving the house, he suddenly said: "Mr. Chen, sometimes I think you are not a car person, but more like a philosophy person."

Chen Yazhi said: "What do you mean? Are you saying that I am a magic stick?"

Master Chang Luo said: "That's not what I mean. I think that if we can be so focused on this idea and not relax about technology, I think our Hot Wheels will definitely succeed."

Chen Yazhi was stunned for a moment and said: "Okay, okay, I understand."

After Master Chang Luo left, Chen Yazhi felt a little awkward. He felt that he was too focused on these fascinating things that he had forgotten that building a car was his original intention.

However, he soon understood that although a car must be built well, it is also important to promote traditional culture, and the two are not contradictory.
Chapter completed!