Chapter 161 Company dinner, the two sisters are so cruel!(1/2)
Late at night, Su Han had no intention of sleeping.
The store sold more than 30,000 yuan, and Sun Yan sold more than 60,000 yuan, which is like 100,000 yuan per yuan. Each item ranges from 100 yuan to 1,000 yuan or 2,000 yuan.
The average unit price is about 500.
One hundred thousand orders, with an average unit price of 500, means a turnover of 50 million, which is almost the same as what Su Han invested, but this thing also comes with costs.
The cost Xiao Zhang gave her was about 20% of the selling price. Calculated, she had almost no profit, so she had to get more popular.
She has to continue investing the money.
She believes that once the first batch of users are used up, My Fair Lady, including all the following series, will become popular. Thinking of this, she clenched her fists and was very motivated.
Tomorrow, she will go and watch the delivery in person.
"Buzz!"
The phone vibrated, it was Xiao Zhang’s video.
"Shh! Keep your voice down, my dad is at home!" Su Han answered the call and instantly made a silent expression, which made Xiao Zhang feel like he was having sex.
"Hear, hear, hear!" Xiao Zhang joked: "By the way, how are the sales of your My Fair Lady? I have already asked the processing factory to process it like crazy."
"One hundred thousand orders, the turnover is estimated to be around 50 million." Su Han felt a little melancholy, because it seemed like a lot, but she invested 50 million in advertising.
Even if she earns 200 million on the first day, she will probably be able to maintain her capital.
"Only one hundred thousand orders?" Xiao Zhang raised his eyebrows. This amount is ridiculously small compared to the hundreds of millions of shares of the entire cosmetics industry.
Moreover, cosmetics are still consumables. In recent years, the market share of cosmetics has almost exceeded one trillion, and this is only the domestic market share.
And how much did Su Han swallow, one ten thousandth? This was after spending a lot of money.
"Xiao Zhang, our products are very good. Once these first batch of users use them up and generate incentives or repurchase, the price will definitely increase in the future!"
Su Han nodded seriously and affirmed.
"No, domestically produced, users will feel pressure to recommend it, because they will be defined as rubbish, unless we wait for our products to completely change the people who buy them,"
"The aroma of wine is also afraid of deep alleys. At least it will take time to get out of this alley. And according to what you said, it will take at least three months to start to show some improvement."
Xiao Zhang looked solemn and analyzed.
A good product may be popular, but this method of popularity is too slow, especially if you use a domestic product, it will be psychologically burdensome to recommend it to friends.
At least, for those who use it.
"I, I am also planning to spend the first day's sales on advertising until our products are well-known!"
Su Han pouted and elaborated on his plan.
"The courage is good, but the plan is not feasible. Advertising does not necessarily mean it is effective if it is large. You have invested 50 million, will it be effective?"
"How much does it cost to buy through advertising alone? Thirty to forty thousand orders, right? This is still a benefit of Double Eleven, and it is not directly proportional to your investment, so there is no need to continue to invest high amounts."
Xiao Zhang raised his eyebrows and explained.
"Then what do you think we should do now?" Su Han asked eagerly.
"Come out, come to me, and I'll tell you what to do!" Xiao Zhang said jokingly, looking at the extremely pure Su Han in the video.
"My dad is at home. If he finds out, it's over. How about we change it some other time? It's up to you then, but you have to teach me what to do first!"
Su Han pouted her little mouth, with a pitiful expression, which was very touching. She was very eager to beat Su Mei's trembling, so she wanted to ask Xiao Zhang for help.
"Okay, let's change into flight attendant clothes another day!" Xiao Zhang pinched his chin, thought for a moment, and immediately suggested.
Su Han rolled her eyes, but nodded.
"Our advantage lies in the product, but the disadvantage lies in the popularity, domestic production, etc. Most people have become resistant to advertising, so the benefits are very low!"
"Nowadays, the Internet is taking off, and trust between people has not yet passed quickly. Therefore, if you want to make My Fair Lady popular, the key is people!"
Xiao Zhang calmed down his thoughts.
In 2016, online shopping, traffic, mobile phone penetration, etc. have surged significantly, which has also given birth to a large number of famous species in the past, micro-business!
Among the first women to enter the micro-business circle, who didn’t own luxury cars and mansions? To put it bluntly, the popularity of micro-business in 2016 is like the live-streaming of goods in a few years!
A complete outlet!
The model of micro-business is often used later, fission-based killing of familiarity. Of course, there is no deception or adverse effects in Suhan's product.
"Human?" Su Han frowned.
"You must have heard of micro-business, right? Although it's not particularly popular right now, there are already signs of it becoming popular!" Xiao Zhang asked.
"You mean to ask micro-business people to go to Moments to help sell?"
"You know too little. The horror of micro-business lies in the fission of the superior and subordinate agency model, rather than relying solely on the few pitiful friends in the prestige!"
"You use part of the advertising money and give 70% of the price of the product to the micro-business.
Driven by their interests and product quality, they will spare no effort to provide benefits to their relatives and friends. At the same time, they will also find ways to develop their offline business!
You can understand it as the second-level agent gives 75% of the price to the third-level agent, and the third-level agent gives 80% of the price to the fourth-level agent, thus forming a kind of fission."
Xiao Zhang explained the process in great detail.
He remembered very clearly that his aunt, his aunt, etc. were all considered micro-businessmen, and his mother was the one who was benefited by micro-business.
They were all relatives and friends, and it was difficult to say no. As a result, there were all kinds of weird things at home during that time, but mostly cosmetics.
Maybe the price of cosmetics is the most opaque and the income is the highest!
However, Xiao Zhang couldn't remember how many levels of agents they were, but the relatives and friends around him couldn't save their face, so they could only support them.
And micro-business comes and goes quickly.
It started to rise in 2013-14, and started to gain momentum in 2015. It was considered the peak of micro-business in 16-17, and then it declined rapidly until there were almost no people engaged in micro-business.
"Is that okay?" Su Han pursed her lips.
"Of course, you can seize the wave of this era. Let's not talk about how much money you make, but the My Fair Lady brand will definitely rise!"
Xiao Zhang said very confidently.
"Then what do I need to do?" Su Han was a little curious.
"I just told you about the model, and this group of people who buy your product are the most suitable because they are experiencers. You can try leaving your contact information in the express delivery."
"One hundred thousand orders, including tomorrow's daytime, 200,000 orders, one-twentieth is ten thousand people, ten thousand people fission a few times is a lot!"
Xiao Zhang smiled warmly and gave her an idea.
This idea, at this time, as long as you are willing to try, you can almost make money. The more you make, the less you make depends on the quality of the product!
After listening to Xiao Zhang's words, the corners of Su Han's eyes gradually lit up, and he looked at Xiao Zhang with a smile: "Thank you, my brother Xiao, you are so dull!"
"That's it?" Xiao Zhang looked at the red lips on the screen.
"Another day!" Su Han smiled, and then deliberately imitated the flight attendant: "Hello, dear passengers, what can I do for you?"
After hanging up the video, Xiao Zhang didn't care about the sales of PlayerUnknown's Battlegrounds. Instead, he fell asleep and woke up to solve the problem tomorrow morning.
————
On that day, many Internet cafes at home and abroad were rarely full.
For those who like shooting games, and with such a novel mode, the purchase volume of PlayerUnknown's Battlegrounds is rapidly increasing.
On the one hand, countless entertainment game anchors have been playing closed beta servers recently, which has aroused the curiosity of many players. On the other hand, there are also many advertisements.
In addition, at the end of 2016, the league had begun to decline, and there was an urgent need for a game to replace it.
In many university dormitories, there are many four-person gangster games. As for the game, you can download it two days ago, but you can’t play it without an account!
Not only domestically, but also abroad, there are a lot of purchases. Xiao Zhang has spent a lot of money on advertising these days. It would be cool if it didn't have any effect.
"Help me, help me quickly!"
"Damn it, son, can you do it, and it falls into a box again? Call daddy, and daddy will pay you!"
"Baby, please help me!"
"Be careful, I have a Geely Suit 98K, and I, holy shit, I was run over by a car while riding a horse!"
————
The next day, early in the morning.
Xiao Zhang was still sleeping when he heard Shang Lan knock on the door and softly said: "Boss, it's time to get up and eat!"
Xiao Zhang responded and came out after a while. Looking at Shang Lan, he could clearly feel some subtle changes in Shang Lan in the past few days.
It's as if she was a little rabbit before, who was extremely nervous and frightened when frightened, but now she has turned into a cow, and she seems to be much bolder.
Those peach blossom eyes were originally suppressed very deliberately, but in the past few days, Xiao Zhang clearly felt that Shang Lan's eyes were more exciting than before!
At this moment, Shang Lan had her hair tied up in a bun, looking slightly mature. She had already changed into formal clothes, and her black stocking feet were wearing cartoon furry slippers, with a warm smile on her face.
"Okay!" Xiao Zhang washed up and looked at the breakfast, which consisted of two slices of bread, a glass of milk, a boiled egg, a stack of side dishes and white porridge.
Shang Lan sat opposite Xiao Zhang, looking up at Xiao Zhang from time to time, wanting to speak, but he hesitated, and could only stir the rice porridge distractedly.
To be continued...