Chapter 126 Use each other

The establishment of rice companies has not been made in the industry.

Although the company now has the two giants of Xu Cong and Rebus to support it, this newly established technology company has not yet launched any reputation in the industry, and naturally no one values ​​it.

"We need to create a new product as soon as possible. This is our goal this year!"

As the chairman of the company and the company's helm, Rebus has established a new development plan.

Within this new year, rice companies need to create a new mobile phone. The product is as early as possible to occupy the smartphone market.

This is fundamentally different from the development of rice companies in history.

The rice company in history itself started to start the Internet. At that time, the smartphone market had begun to have a certain prototype.

The first half of the first half of the first year of the rice company is basically putting all the energy on the system's research and development.

At that time, there were many smartphones on the market, and many smartphones could also flash the machine.

In the era when smartphones have just risen, the systems equipped by most smartphones are basically the native operating system with poor operating experience.

This also makes some mobile phone products even have very prominent hardware product configuration, but in terms of overall product experience, it is impossible to satisfy most consumers.

More importantly, most operating systems have no localized operation improvement in terms of operating experience, which also makes many users feel a little awkward when using the native system.

Earlier rice companies rely on such a market environment to customize the extremely excellent operating system, and recruit people with the corresponding machine forums to refer to the mainstream equipment on the market.

Under the condition of this brush slot, rice companies relied on the ultimate optimization of the system and localized design, and eventually launched their reputation in the entire geek and smartphone industry.

After the reputation, the rice company began to gradually gather its attention to the upstream supply chain manufacturer, and then it really started to assemble and produce on mobile phones. Finally, after the company was established for more than a year, the first smartphone was launched.

Looking at the start of rice company, it is basically the development of the system as the core, and then slowly extend to the hardware production of the mobile phone.

But with the arrival of Xu Cong, the time for the establishment of the rice company has been established for three years earlier. At the same time, there are some deviations in the development industry of the rice company itself.

First of all, the current smartphone field is only in the beginning of the beginning. Most smartphones have not yet been officially launched.

This also makes it very few users with smartphones on the market, especially those who can open the flashing equipment evenly.

This also makes the rice company unable to take away the old road in history and cannot use the reputation of the system to enter the smartphone industry.

Of course, the current smartphone industry has just begun. Any manufacturer has the opportunity. In the next few years, the crazy expansion market has occupied enough market share.

Nowadays, rice companies have begun product expansion in both hardware and software, and both aspects have begun to make synchronization forces to promote the company to produce products as soon as possible to seize the market.

Of course, the responsible project of the hardware of the product this time naturally Rebus gave it to Xu Cong to be responsible.

After all, Xu Cong has rich experience and can get better components for the company. At the same time, Rebus also hopes to use Xu Cong's channels to be cheaper when the components are purchased.

Xu Cong accepted this request very quickly.

After all, some companies under Xu Cong now need a manufacturer of smartphone equipment to clean up the inventory of component products for the company.

Now Xu Cong's dawn semiconductor can provide the mainstream SoC processor chip and some of the components of the ordinary flash memory and memory chip, and even about 40%of the component chips in the mobile phone can provide rice companies.

Secondly, Feiteng Microelectronics also needs to expand channels to sell LCDs produced by the company, so as to increase the company's income and profits by expanding sales, and facilitate the company's own funds to develop the OLED screen.

And now offline integrated providers such as Mi Rice are indeed loyal partners needed by Xu Cong's company.

But what surprised Xu Cong was that Rebus was very small in terms of components.

Only the amount of components of almost 50,000 products.

Of course, Xu Cong also clearly understood that this is a way to sell online in the early days, and it is also a player of cost -effective brands.

In the early days of many online cost -effective brands, in order to be able to occupy the market faster, many high -cost products have been launched. The price of these products is basically very close to the hardware cost of the product, and some even need to be posted.
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And these cost -effective brands, the products launched in the early days, in order to cause some influence on the market and reduce the company's losses and risks, the amount produced at the time of early product production is not particularly much.
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On the one hand, the hardware cost of early products is too high. Many early products are already very close to costs in terms of price, or higher than hardware costs.

In order to reduce losses and at the same time, it is also to be able to make the product's reputation on the market. Naturally, the number of products produced will not be particularly large.

Secondly, this is also to prevent too many products produced at that time. In the end, the backlog inventory of the product cannot be sold, which will cause a lot of losses.

After all, many online brands do not have offline channels in the early days. In order to ensure that they do not lose money without offline channels, basically how much users need,

At the beginning, the number of products produced must not be a lot. Through the first round of sales and market response, eventually adding product hardware orders for products, and then emergency processing and assembly to meet the needs of market and consumers.

In addition, early shortage of stocks can start the market reputation for the company's products, stimulate more users' desire to buy products.

After the product is listed for a while, some components will be reduced according to the market fluctuations. At this time, the brand dealers will not produce the product's hardware cost, which is equal to or greater than the product price

The situation.

All in all, the early product sales methods are mainly hungry marketing. Although this marketing method is said to be a very uncomfortable and disgusting way for most consumers.

However, for the cost -effective and online market brands, this method is the safest, most effective and even suitable for sales method of the company.

And Xu Cong also understands that only by the real rice company's brand to obtain reputation in the market and the market share, so as to better digest the components produced by its upstream supply chain.

So in terms of providing product components, Xu Cong gave the price very favorable.

For example, the externally quotation of the shiny cloud 800 processor chip of Shuguang Semiconductor is 450 yuan, and except for the design and foundry cost of Shuguang Semiconductor, the profit margin of the chip is as high as 200 yuan.

And this time, in order to promote the foothold in the domestic market as soon as possible in the domestic market, Shuguang Semiconductor gives the quotation of the Nebula 800 processor chip of the rice company directly to 360 yuan, which directly gave the rice company's quotation.

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At the same time, such as flash memory or even screens, Xu Cong also gave rice companies a large discount based on his personal relationship. In order to allow rice companies to have a certain space in terms of pricing of the next product.
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"It is too difficult to produce a smartphone now!"

And half a month later, Rebus also got the purchase order of this component. When looking at the purchasing order in the hand, Rebus could not help but make some emotions.

The main processor chip of the mobile phone, the cost of other small chip components has reached 750 yuan.

The price of a LCD capacitor screen is 650 yuan.

A series of products such as other cameras, battery tail inserters, and other products. The cost of components directly came to 400 yuan.

Of course, in the future, the company needs to spend a certain amount of money to customize the back cover of the mobile phone. At the same time, the packaging and transportation costs of the product are also a small number.

And Rebus faintly remembers that his goal is to price the price of mobile phone products to achieve the price that most consumers can accept.

But looking at the purchase order of the current product components, Rebus knows that if the product is really assembled this time, I am afraid the cost will exceed their expectations.

Of course, Rebus also understands that this time, you can get these components at such discounts, thanks to the channels provided by Xu Cong.

Nearly 60%of the components in this order are made from Xu Cong channels, and these components basically have at least 20%discounts.

At the same time, Xu Cong also said that if Rebus is willing, Hongjun Technology can also provide assembly services for the new products of rice companies, and will give a discount of 50 % off in terms of assembly services.

Rebus also understands that if it wasn't for Xu Cong's help, I am afraid that the company wants to produce smartphones now, at least it will take at least 500 yuan in hardware costs.

And many of the core components of the product may not be able to buy money.

Although Rebus is grateful to Xu Cong for bringing more convenience to the company, at the same time, he has some concerns about Xu Cong.

Rebus is also an ambitious person, and it is also very clear that Xu Cong has completely tied the rice company and Xu Cong's components to the company.

This makes Rebus worry about the company in order to develop, but Rebus also clearly understands that the current rice company must rely on the channels provided by Xu Cong.

The relationship between Rebus and Xu Cong is still in the honeymoon period. The two are now cooperating with each other to win a win -win situation. At the same time, they are also using each other.

Of course, if the interests of the two remain consistent and there are not many contradictions and conflicts, Rebus is not willing to really turn his face with Xu Cong.
Chapter completed!